Explore the rise of video podcasting with Kendall Breitman, Community Manager at Riverside FM, on this episode of Pod Junction. Discover how video can expand your audience, the essential tools for starting without overspending, and the power of short-form content to boost your podcast's reach. Join hosts Sadaf Beynon and Matt Edmundson as they delve into these insights and more.

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Timestamps:

0:00 Intro

4:19 Navigating Audio and Video Podcasting

5:37 Budget-Friendly Podcasting Equipment

7:46 Benefits of Video Content for Podcasters

13:24 Building Host-Personality Connection

20:22 The Importance of Pre-Recording Briefings

30:28 Benefits of Ecamm for In-Person Studio Recording

34:05 Innovative Camera Switching in Podcasting

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Key Takeaways:

1. Embrace Video Podcasting for Broader Reach: Kendall highlights the growing popularity of video podcasting as it offers audiences the flexibility to choose how they consume content. By incorporating video, podcasters can tap into platforms like YouTube and Spotify, which are increasingly promoting video content.

2. Utilise Accessible Tools and Equipment: Kendall advises that starting a video podcast doesn't require a hefty investment. With platforms like Riverside, creators can produce high-quality content from the comfort of their homes. She suggests using a smartphone as a webcam and recommends budget-friendly microphones like the Samsung Q2U and Audio Technica ATR2100X, making it feasible for anyone to start podcasting without financial strain.

3. Leverage Short Form Content for Promotion: Kendall shares insightful tips on using short form videos to promote podcasts. She emphasises the importance of capturing attention within the first three seconds and suggests innovative ideas like clipping questions back-to-back to intrigue audiences. Additionally, she encourages hosts to showcase their personalities on social media, as listeners often connect with the host as much as the content itself.

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Sadaf Beynon [0:06 - 0:50]: Welcome back to PodJunction podcast, where podcasters learn to grow their business. In this episode, today we are talking video podcasting, and it is going to be with the help of a guest by the name of Kendall Breitman. She's the community manager at Riverside FM, and she's a bit different from our usual guests where we have podcasters, but she's got equally valuable information to give us as podcasters. So in this particular episode, you're going to learn how video podcasting is becoming more popular and how it can grow your audience. The tools that you need to start video podcasting without breaking the bank, and how to use short form content to promote your podcast.

Matt Edmundson [0:51 - 0:54]: Very good. And my name is Matt Edmundson.

Sadaf Beynon [0:54 - 0:56]: Oh, yeah, I forgot you were there.

Matt Edmundson [0:56 - 1:11]: This is Sadaf Beynon. We got about the whole introduction. So if this is your first time to the podcast, I just thought I'd introduce who we are. But a very warm welcome to you. It's good to be with you, jet lag and all.

Sadaf Beynon [1:11 - 1:14]: Yes. Tell us about your trip, Matt.

Matt Edmundson [1:14 - 1:15]: What do you want to know?

Sadaf Beynon [1:16 - 1:18]: Well, why you went to Miami, first of all?

Matt Edmundson [1:19 - 2:23]: Well, one, because it's warm. So. Yeah, it's never warm in the UK this time of year. So when I had the opportunity to go to a conference in Miami, I said yes, because why would you not? 33 degree heat. Yeah, I got a little bit sunburnt. It was interesting. The hotel that I stayed at had a sort of member's area to the beach on South beach in Miami. And South beach is a lovely beach. Beautiful beach, quite coarse sand, which surprised me. But white beach, Jeremy, and lovely, stunning. And as part of your hotel fee, they give you a lounger on the beach. And so I went down to the beach, and I thought I'd take my laptop. I'll do a little bit of work on the beach. South beach, why would you not? Wonderful opportunity. So I went down there, and it was 33 degrees, and I thought, I am going to cook like five minutes, and that's it. I'm done, because I'm going to be out of here until they then told me it was $100 to rent the umbrella.

Sadaf Beynon [2:23 - 2:24]: Oh, wow.

Matt Edmundson [2:24 - 2:27]: So I didn't stay on the beach very long.

Sadaf Beynon [2:27 - 2:28]: Came back in.

Matt Edmundson [2:28 - 2:34]: Yeah, because I would be looking like a lobster right now had I done that. But it was an awesome time. Yeah, yeah.

Sadaf Beynon [2:34 - 2:36]: And you just got back yesterday. You're very jet lagged.

Matt Edmundson [2:37 - 2:47]: A little bit. Yeah, yeah, a little bit jet lagged. I'm not quite sure what day it is, but that's okay. So let's get straight back into the podcast studio. Why not? Because that makes a lot of sense.

Sadaf Beynon [2:47 - 2:47]: Yeah.

Matt Edmundson [2:48 - 2:52]: Okay. So, Kendall Breitman, Riverside FM.

Sadaf Beynon [2:52 - 2:52]: That's right.

Matt Edmundson [2:52 - 2:56]: Like you say, this is not our usual, because normally we talk to people who have a podcast.

Sadaf Beynon [2:56 - 2:56]: That's right.

Matt Edmundson [2:56 - 3:01]: And pick their brains, but today we're talking to Riverside FM people.

Sadaf Beynon [3:01 - 3:10]: Yeah. So she is a community manager, and she helps the thousands of communities that Riverside has and helps their creators.

Matt Edmundson [3:10 - 3:11]: Right.

Sadaf Beynon [3:11 - 3:17]: Be able to. Well, she advocates for them, so she helps them figure out things out on Riverside and support them.

Matt Edmundson [3:17 - 3:20]: Very good. And have you explained what Riverside is?

Sadaf Beynon [3:20 - 3:34]: Well, we've talked about Riverside a lot on this podcast, so if you've been listening to us, you'll know what it is. But if you haven't, it's a platform where you can record and edit your podcast. So, yeah, I thought it'd be fun to have them on.

Matt Edmundson [3:34 - 3:41]: Yeah, it's one of the platforms we use to do our podcasts on, so be great to have them. It's really cold in the studio today.

Sadaf Beynon [3:41 - 3:42]: It is very cold.

Matt Edmundson [3:42 - 3:51]: I'm like, at the conference, sorry to go on about this. I know Miami was 33 degrees, but the conference was like, minus six.

Sadaf Beynon [3:51 - 3:53]: The air conditioning, we were like, can.

Matt Edmundson [3:53 - 4:16]: You turn it down? I just. I'm sat there in Miami in the conference in jeans and a pullover because I'm so cold. I'm like, I feel like I'm back at the conference. Of course, what I don't have is a pool just directly outside where I can walk around it and warm up again. But never mind. Anyway, let's stop talking about Miami. So shall I play the clip?

Sadaf Beynon [4:16 - 4:16]: Yeah.

Matt Edmundson [4:16 - 4:18]: All right, let's do that. We'll be back after this.

Sadaf Beynon [4:19 - 4:22]: Why do you think video podcasting is becoming so popular?

Kendall Breitman [4:23 - 5:21]: I think that video podcasting is becoming more popular just because it's kind of a. It's letting people choose how they want to consume their content. So there are some people that are always going to be audio only, you know, like, that's how they want to consume that content. But with video podcasting, it ends up creating a different experience for people. So, for example, if you're not as much of a listener, you want to watch YouTube videos, it ends up breaking you into that aspect of content creation. Or I think that a lot of podcasters are using video, even if they're creating audio only, they want to then create the clips and be able to create teasers for their content. And so having video is just an essential part of that. So I think also as we're kind of going into the video podcast realm, more platforms like YouTube pushing shorts or Spotify pushing video, more of these platforms are starting to push video as a way to keep people onto their platforms and engage with audiences.

Sadaf Beynon [5:21 - 5:37]: I want to come back to what you were just saying about the reels and the shorts, but for those that are just starting out, what would you say are the essential pieces of equipment and software that they would need for a high quality video podcast?

Sadaf Beynon [7:05 - 7:15]: Yeah, I like what you're saying. I think often people think you have to break the bank to get started, and actually, you don't. Just good lighting, a good microphone quality camera, as you're saying.

Kendall Breitman [7:15 - 7:45]: Yeah. And I think it's important to point that out, because I think that when we block stories to make them so that, like, only you can only tell your story in a podcast if you're willing to invest a ton of money, we're gonna get a lot less stories and a lot less perspectives. The more that you can open it up and make it accessible to more people. The better the platform, the better the medium becomes. The better podcast, the more we challenge ourselves and the more that the audiences can hear different types of stories and perspectives. So I think it's important.

Sadaf Beynon [7:46 - 7:56]: That's a great point. I really like that. That. Yeah, it does. The more accessible it becomes, the easier it becomes for people to share on a podcast. Absolutely, exactly.

Kendall Breitman [7:56 - 7:57]: Yeah.

Sadaf Beynon [7:57 - 8:13]: Going back to what you were saying about short form video content. So, TikTok, Instagram reels, YouTube shorts are huge right now, as you pointed out, too. How can podcasters leverage short form videos to promote their content and engage new audiences?