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RTFM 278: Jennings Bet's Greg Knight on why bookies are up against it
Episode 278 • 1st October 2026 • The Gambling Files • Jon Buford & Fintan Costello
00:00:00 01:07:21

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In this episode, Greg Knight, CEO of Jenningsbet, a popular British high street bookmaker, discusses the challenges faced by independent bookmakers, the rising costs of media rights, and the broader issues affecting the UK high street and retail betting industry. Discover insights into the economic pressures, industry dynamics, and potential future directions of betting shops and racing. This episode, no Fintan, so there’s much better quality questions and less nonsense.

Things we talk about, in list form:

  • Rising costs of media rights and their impact on independent bookmakers
  • The decline of high street betting shops and community impact
  • Industry dynamics between media rights providers and bookmakers
  • The effect of online gambling on retail betting
  • Industry responses to economic and regulatory challenges

Choice quotes:

  • "Nobody's really talking about the cost of media rights"
  • "Content is bundled and we can't pick what we want"
  • "Racing is underfunded and costs are rising faster than revenues"

Chapters, but add some time because of our beautiful music, used with permission from Mara Carlyle:

  • 00:00 Introduction to Greg Knight and Jenningsbet
  • 01:59 Overview of Jenningsbet and UK retail betting
  • 03:08 Sponsorships and industry partnerships
  • 03:59 The cost of media rights and industry impact
  • 10:06 Comparison of media rights costs over five years
  • 15:12 Content quality and package issues for bookmakers
  • 19:57 Competition and cooperation among media rights providers
  • 25:03 The effect of media rights costs on industry sustainability
  • 29:49 The state of the UK high street and retail challenges
  • 40:01 Community role of betting shops and social impact
  • 50:09 Industry regulation, government policy, and future outlook – I’m not sure why this list ends here though, because there’s a good 20 minutes more of this episode after this point…

Greg on LinkedIn: https://www.linkedin.com/in/greg~knight/

Resources & Links:

As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.

And the new-ish-est members of the family, the excellent Gaming Laboratories International.

GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.

For more information, visit gaminglabs.com.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/

Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/

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