You can consider this episode an early Christmas present from us. Seriously, it’s that good. I’m not kidding, listen to the whole thing, then you’ll know what Jon and Fintan are eulogising about in the intro [0:00 – 26:44]. And wait til you get to the DHL story! Mindblowing.

This episode’s guest is Keith O'Loughlin, a veteran of the gambling industry and author of a new book Eddie Jordan: Full Throttle. They explore the life lessons learned from Eddie Jordan's experiences, the impact of Keith's book and its charitable contributions, and insights into business and sponsorships. The conversation emphasises the importance of empathy, motivation, and the belief that one person can make a difference in the world.

Keith also explains the huge role Eddie played in former F1 world champion and all-round legend Michael Schumacher’s career, and regales us with some frankly wonderful stories from their friendship and business dealings – including the time they almost bought Playtech… [26:45 – 1:29:34]

Choice quotes:

• "What would Eddie Jordan do?"
• "It's a three-step plan."
• "He was a talent scout."
• "We cycled all over the world."
• "We were fucking doing it."
• "Eddie was the first person to give Michael Schumacher a drive."

Keith O’Loughlin on LinkedIn: https://www.linkedin.com/in/keitholoughlin/

As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Eddie Jordan to our Michael Schumacher. No, hang on, that can’t be right.

In no particular order they are:  the mighty EveryMatrix – the industry go-to for sportsbook platforms and data feeds. EveryMatrix’s coverage is so damn good, they’re gaining tier-1 operators all the time.

Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.

Then of course there is Clarion Gaming, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. There is simply nobody better at what they do.

The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.

Website: https://www.thegamblingfiles.com/

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