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You Don't Need to Become a Coach to Make More Money as a Therapist
Episode 10719th August 2026 • Business of Therapy® • Kelly McKenna, Therapist & Business Coach
00:00:00 00:15:36

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Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist?

I want to challenge that idea.

Your income problem isn't that you're a therapist.

Honestly? It’s a marketing, positioning, or pricing problem.

Thankfully, those are all things you can fix so you CAN make more money as a therapist!

In today's episode, I'm sharing why you don’t need to become a coach to make more money as a therapist.

In this episode, I cover:

  • Why therapists don't need to become coaches to earn more
  • The tough reality that most therapists face
  • Why coaching still requires strong marketing & sales skills
  • The easiest + fastest way to increase your income as a therapist
  • Niching down & positioning yourself as an expert
  • When adding coaching actually makes sense
  • Building a coaching business because you WANT to

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Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram

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