Most agents do not have a lead problem. They have a follow-up problem.

In this episode, Steve Olson sits down with JD Lenard, who runs one of the top Zillow operations in the country, to break down the system that turns a cold inquiry into a signed contract. They get tactical fast. The three-second window on every call. The ALM script and the micro promise that keeps prospects from clicking on other agents. The exact ten-day follow-up cadence across phone, text, and email. Why you meet before you show, every time. And the mindset that actually crushes lead conversion: set the appointment or get told to go away.

If you have ever talked yourself out of a follow-up before picking up the phone, this one is for you.