Marley Wagner discusses the evolving landscape of customer engagement and marketing strategies in B2B companies. They discuss the importance of retaining existing customers, the challenges of communication between marketing and customer success teams, and the need for a cohesive digital engagement strategy. Marley shares insights on identifying pain points, the significance of product-market fit, and the steps companies can take to improve customer retention and engagement. The conversation highlights the urgency for businesses to adapt to changing customer expectations and the competitive landscape.

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Connect with Jay

Email me at jay.kingley@fractionalmaven.com if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.