In this episode, Paul Spain chats with Guy Whateley, owner of Velocity Creative. We hear Guy's thoughts on what a brand is, what's likeable about his favourite brands, how brands reinvent themselves and the key when establishing a new brand. Please connect and send feedback via Twitter @NZ_Business, Facebook.com/NZBusinessPodcast and the official website http://NZBusinessPodcast.com Host and Guests: Paul Spain, Guy Whateley Running time: 0:34:09