Shownotes
Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers.
Discussion points include:
What are SEO best practices at the moment?
How do you deliver personalized content, that is also beneficial for SEO?
How do you measure the SEO value of creating a great customer experience?
Is it possible to use AI generated content and to create a great customer experience at the same time?