If you grew up flipping through the Eastbay catalog, this one's for you.

Mike sits down with Art and Rick, the two men behind one of the most beloved institutions in sneaker and athletic culture. Born two days apart in the same hospital, lifelong friends, and eventual business partners... their story is one of those rare ones that almost sounds made up. They break down how a simple idea rooted in getting the best athletic footwear to young athletes turned into a cultural phenomenon that shaped how a generation discovered sneakers. They also talk about their new book, The Book of Eastbay, which chronicles the whole journey... and yes, the proceeds go to childhood cancer research through the Little Water Foundation. Check out the book and read the prologue at bookofeastbay.com.

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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.