In today’s episode, we are joined by Rolan Reichel, founder and CEO of Arrow. Arrow is artificial intelligence that solves a real problem for millions of businesses which is finding and attracting the right users at the top of the funnel without paid ads. We discuss Rolan’s career background in advertising, what motivated him to start Arrow and how it helps small business owners with content creation. Tune in to learn more about exactly how Arrow works, and who the ideal user is. Plus, Rolan shares Arrow’s future plans for integration partners.

IN THIS EPISODE:

• [09:50] What is Arrow and what does it do?
• [13:54] Rolan shares three qualities you need to be successful.
• [21:26] Rolan explains how Arrow helps small business owners who don’t have any marketing in place.
• [25:45] How did Rolan develop a business monetization for his business model?
• [34:15] Rolan shares future plans for Arrow.

KEY TAKEAWAYS:

• In the last 15 years, there has been an explosion of platforms and data. A lot of companies invested in automation development. Unfortunately, a lot of investment and development of automation has gone to the biggest companies, but powerful technology can come in tiny packages and everyone can use it.
• Paid advertising is a train wreck. At the moment, paid advertising struggles with privacy problems, it’s difficult to understand and quite expensive for small businesses. That’s why content marketing is a better option for small business owners.
• Small business owners need to create content. It’s essential for your business, but content creation is very time-consuming. You can use software like Arrow that helps you to curate content and publish it in an automated way.

LINKS MENTIONED:

Rolan’s LinkedIn Profile

Rolan’s Twitter

Rolan’s Facebook Profile

Rolan’s Instagram

Arrow Website

Arrow on YouTube