Episode 45 – Taking Your Product Business to $50 Million

Summary:

In this engaging episode of the Women Choosing Growth podcast titled "Taking Your Product Business to $50 Million," hosted by Tina Sue and featuring guest speaker Marnie Rabinovitch Consky, founder and CEO of Thigh Society, listeners gain deep insights into the essential strategies for managing a successful product-based business. Marnie shares her remarkable entrepreneurial journey and emphasizes the importance of understanding your true customers and delivering what they genuinely need, rather than endlessly expanding product lines.

Drawing from her extensive experience in bootstrapping Thigh Society to over $20 million in sales, Marnie provides practical advice on key areas such as pricing, shipping costs, and the critical role of direct response marketing. Her discussion underscores the value of staying focused on your core product and customer needs, avoiding the distractions of shiny object syndrome in the business landscape.

Throughout the episode, Marnie and Tina explore the challenges and successes in building a niche product brand, offering listeners actionable strategies and inspiring stories that highlight the importance of persistence, clear vision, and strategic financial planning.

What You'll Learn in this Show:

• Marnie’s entrepreneurial journey from idea inception to a $20 million business.
• The importance of knowing your true customer and sticking to your niche.
• Key strategies for pricing and managing shipping costs effectively.
• The role of direct response marketing in driving sales for product businesses.
• Practical tips for avoiding shiny object syndrome and staying focused.
• Insights into building a successful product-based business without external funding.

Quotes:

• "Businesses don't need more products; they just need to know their true customer and provide what that customer wants. Less is more." – Marnie Rabinovitch Consky
• "How you price your product is really important because marketing costs are a significant part of your budget." – Marnie Rabinovitch Consky
• "You have to get down to the basics of direct response marketing, which means eliciting a response in the form of a click." – Marnie Rabinovitch Consky
• "Stay true to yourself. Define what you want out of your business, whether it's time freedom, location freedom, or financial freedom." – Marnie Rabinovitch Consky

Resources:

Website: https://www.thighsociety.com/collections/all

Instagram: https://www.instagram.com/marnieconsky/

                    https://www.instagram.com/thighsociety/

LinkedIn: https://www.linkedin.com/in/marnieconsky/