This episode of The Art of Entrepreneurship is for founders and executives who know visibility matters, but still hesitate to show up online and share their perspective.
My guest is Jess Jensen, founder of Co-pilot Communications and an executive brand strategist who helps leaders build a digital presence that is clear, confident, and unmistakably human.
Jess and I talk about why leaders can’t afford to stay invisible online and how the expectations around executive visibility have changed. We unpack the difference between self-promotion and thoughtful executive branding, and why telling your own story is an important part of modern leadership.
Jess shares how her experience inside companies shaped the framework she now uses to help executives develop a clear and authentic presence online. We also discuss how leaders can start showing up digitally without feeling like they need to become full-time content creators. Jess explains why consistency matters more than perfection and how executives can communicate ideas in a way that feels human rather than corporate.
→ You can join the waitlist for Jess’s upcoming Altitude cohort here: https://www.copilotcommunications.com/altitude
Tune in if you’re ready to stop hiding behind the brand and start showing up with clarity and confidence as a leader.
About Jess Jensen
Jess Jensen is the founder of Co-pilot Communications and an executive brand strategist who helps leaders build a digital presence that is clear, confident, and unmistakably human. After 20 years inside Fortune 100 companies, including Microsoft and Qualcomm, she now works with executives who want to take control of their narrative online. Jess believes executive branding helps leaders take the mic—and tell their own story before someone else does.
Website: https://www.copilotcommunications.com/
LinkedIn: https://www.linkedin.com/in/jessicakjensen/
Instagram: https://www.instagram.com/copilotcommunications/
If you like this episode, here are some others you'll enjoy.
- Episode 100. Unlock major business growth w/ LinkedIn coach Lea Turner — How to be authentic on a “professional” platform: https://www.jackiehermes.com/podcast/linkedin-with-lea-turner
- Episode 125. Growing your personal brand: A nitty-gritty how-to — Practical steps to build your brand: https://www.jackiehermes.com/podcast/growing-your-personal-brand
- Episode 51. Do I need a personal brand? — Why founders should build visibility: https://www.jackiehermes.com/podcast/do-i-need-a-personal-brand?
✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.
If you're ready to level up your B2B marketing, check us out.
→ accelitymarketing.com
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