Positioning for power and profit encompasses our discussion today, as we delve into the intricacies of the Market Positioning Analyzer.

This invaluable tool serves as a beacon for businesses seeking to carve out a distinctive niche in a crowded marketplace, enabling them to communicate their unique value propositions with clarity and conviction.

Have you ever pondered why your exceptional offerings might be overshadowed by competitors? Fear not, for we shall explore how a well-crafted position statement not only fosters internal alignment but also cultivates customer loyalty and enhances brand equity.

Throughout our engaging dialogue, we will illuminate the essential components of effective positioning—from contrasting market landscapes to the emotional resonance of brand identity—ensuring that your company stands out as a paragon of distinction and desirability in the eyes of your target audience.

Join us as we embark on this enlightening journey, armed with insights and laughter, to transform your market presence from merely good to truly extraordinary!

Takeaways:

• Understanding the significance of a clear market positioning statement is essential for a company's growth and identity.
• Effective market positioning allows businesses to differentiate themselves from competitors, ensuring they are seen as distinct and desirable.
• A well-defined positioning strategy not only builds customer loyalty but also enhances the overall perceived value of a brand.
• Leveraging the Market Positioning Analyzer can streamline decision-making processes and clarify company goals, ultimately fostering a unified vision across all departments.

Chapters:

00:07 Introduction to Market Positioning

02:05 Understanding Market Positioning

10:43 Transitioning to Brand Identity and Promise

20:29 Understanding Brand Identity

25:14 Understanding Brand Differentiation

27:45 Understanding Customer Experience Differentiators

37:28 Developing Your Position Statement

41:40 Defining Your Company's Promise

Burning Questions Answered:

1. What exactly is market positioning—and why does it matter so much for profit and growth?
2. How do you stand out in a crowded market without shouting louder than everyone else?
3. How do you create a clear Position Statement your whole team can rally behind?
4. What practical steps can founders take to claim their space with confidence?
5. Why do so many purpose-driven companies blend in—and how can you fix that?

Closing Thoughts:

When you position your company clearly, you unlock every other part of the growth flywheel. Sales move faster. Marketing resonates more. Team alignment becomes natural. And you—yes you—become undeniable in your market.

Let’s make your difference your biggest asset.

Download the Market Positioning Analyzer™ and access the free masterclass replay before it disappears on June 8 →

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

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Welcome everyone and it's my honor to be with you.

Today we're talking about positioning for power and profit using the Market Positioning Analyzer.

It is super fun and exciting to be with you.

I welcome you in as we explore one of the important core growth elements, the idea of having a clear position statement that you can use to grow your company.

Do you feel like your company is doing great work but being overlooked or misunderstood by customers?

Are you blending in with competitors when you know your offer is actually stronger, smarter or even more meaningful?

Is your team unclear or inconsistent when they describe your company and what you do and why you do it?

Would you love to finally, as a brand and as a company, claim the powerful, distinctive position in your market that builds loyalty, attracts ideal customers and increases your company value?

This is why we're here today.

Market positioning is the image or identity of a brand in the target consumer's mind relative to competitors.

Positioning is here to differentiate your company, your offerings from competitors in a way that builds preference for your brand among coveted target brands, prospects and customers.

The ultimate goal of market positioning is to occupy a distinct and valued place in a target customer's mind.

The whole idea is for your company to be seen as distinct, desirable and different.

Today we are building on the idea of having a flywheel for your company, a growth flywheel.

So every concept we talk about in each masterclass is on one of the core growth elements today is the positioning statement, one of the legs of the flywheel.

And we're going to use the Market Positioning Analyzer, which you can Download from a forceforgood.biz weekly-tools why define market positioning?

It creates clarity for everyone in your company.

When you have a market position, it creates deep clarity about where you stand, what you're building.

Second thing is it sharpens your competitive edge.

Positioning helps you differentiate, not just describe your offering.

In a crowded market, being good isn't enough.

You need to be different in a way that occurs to your ideal.

Customer positioning defines what makes you uniquely valuable and hard to replace.

The third reason you need market positioning is it strengthens customer preference and loyalty towards your brand.

When customers see themselves reflected in your brand and understand why your solution is built with for them, they're far more likely to buy, stay and rehearse.

A marketing positioning statement aligns your team around growth.

When positioning is clear, every department, whether it's product, sales, marketing or operations, or even finance, can make faster, smarter decisions that supports the same strategic intent.

It removes the friction and replaces it with shared conviction.

It boosts the effectiveness of your marketing and sales.

Without strong positioning, every great campaign falls flat.

You can do all kinds of emails, socials, events, but if your positioning is off, it's not going to be high.

Converting the sixth reason for market positioning is it increases your company's perceived value.

Strong positioning builds brand equity.

It's one of the key reasons customers will pay more, investors will lean in, and talent will want to join you.

It transforms your offering from a commodity into a category of 1.

Finally, the seventh reason why market positioning is important is it makes future decisions faster and easier.

Should we change this feature?

Should we target this segment?

Positioning provides a filter for decision making.

It keeps your company focused on what matters and protects you from shiny object syndrome.

Let's move on to the next topic which is where does this fit on the four page growth plan?

The four page growth plan is a business plan.

It's a plan that covers everything over the next 10 years, which is kind of extraordinary.

And don't worry, you didn't feel like 10 years is too much.

Your focus is really on helping you decide every day what to do.

That's for you, the founder or you, the marketing leader, but for everybody on your team too.

The first page of the four page growth plan, the top section is on know your purpose.

The bottom section of page one and the second page are dedicated to knowing who you serve and the position statement.

You can see it right there on page two, three quarters of the way down.

That is what we are focusing on today by covering your market position in four ways.

Positioning through contrast, brand identity, making a promise to your customer and building a statement.

We're focused on becoming distinct, desirable and different.

Position through contrast can relate to a lot of factors.

Position through contrast, what level of quality, what price?

Think about your market.

Where do you fit?

What are the brands known for being super high quality and what are the ones that are known for being less quality?

More of the value option, which are priced high and which are priced low.

Your company might be focused on selling directly to customers or only business to business.

So there's also that contrast.

So that's a contrast.

Also, will you sell to in terms of the size of the companies you serve?

Might be solo entrepreneurs, micro businesses, mid sized companies or enterprise sized companies.

Right?

It might be residential versus small commercial.

Consider how your brand contrasts with other options in your market by finding where the contrast lives.

You own the place that is meant to be for your business.

So we're going to create a positioning matrix for your company and you're going to plot competitors along with you.

And one of the ways to plot is where you have price along the x hex, the lower axis and quality along the upper axis, the Y axis.

And we are able to compare in quadrant one, lower quality, low price to those in quadrant three, higher quality, higher price.

And so the positioning matrix, we're going to walk through the analyzer today and you're going to build this.

It's a visual snapshot of how your company sticks stacks up against others.

There isn't necessarily a better position to be in.

It's just knowing which position to own.

The only place I would say you don't want to be is in quadrant four, low quality, high price.

It's a very difficult place to be.

Right.

So you don't want to live there.

You want to live in quadrants 1, 2 and 3.

And we're going to go through and describe what each one of those quadrants represent.

Think about companies in your market and think about which ones are on the lower price.

And if you're looking for lower quality, right, so you might find something down there.

So captures price sensitive customers looking for most affordable, isn't as particular about quality, enables high volume sales due to low price points and reduces production costs focusing on basic functionality.

The second quadrant is low quality, high price.

This captures price sensitive customers looking for affordable options.

Enables high volume sales and reduces production costs and focusing on basic functionality.

Quadrant 3 is high point quality, high price.

It enhances brand prestige and exclusivity.

It attracts affluent customers who want to pay more and achieves higher profit margins per sale.

Think about where you fit.

Okay, look at the position matrix.

You can choose do I want to be the high end leader?

That's top right hand corner.

That's the high quality, high priced.

So, so some examples are Apple, Rolex, Tesla.

Right.

Do you want to be the best value?

And that's where you get the Ikeas, the Hondas, the Uniqlos, or if you want to be a niche specialist.

This is where you have high quality, low price.

This is companies like Trader Joe's, Warby, Parker and Everlane.

Then you have budget options, lower quality, risk service, lower price, Dollar Tree, Spirit Airlines, ZTE phones.

These are all ways to think about the position in the market.

So start to plot out in your mind or on a paper where your company sits and the other players serving the same customer.

Okay, so now we're going to move on from positioning to through contrast, talking about positioning through brand identity.

These are some of the context concepts that you would think of if you were talking to your marketing or PR professional, it's the visual and emotional impression your brand makes on consumers.

By intentionally choosing a brand identity that resonates, you build connection, trust and understanding with your target market.

So the way you do this is by what colors you're choosing, what fonts you choose, the typography you choose, which images you use, which symbols.

My own brand, Horse for good.

It's intentional for women, but not to scare away men.

The font is powerful and strong, not feminine.

The primary color is a purple.

Feminine, but also masculine, business oriented and trust based.

We use a lot of blues because too much pink is not going to resonate with our total market.

So then we also speak through core messages, tone and words.

The words and choices you use, the elevated language you intend to be funny or crispy or snarky.

All of that conveys the type of brand that you are and who your target market is.

Your market position is not just what you say, it's what you embody in all of your content, all of your collateral, all of your messages.

So the next piece here is the way we make a promise.

So part of our marketplace positioning is that we make a specific promise to our market.

A company promise is your clearest, most compelling commitment to your customer.

We have a core purpose, which is the fundamental reason why your company exists.

The purpose.

This is different.

This is a promise.

You consistently deliver your problem.

You solve the distinctive advantage you bring into a single promise that your audience believes, trusts and can remember.

It's not a tagline or a mission statement.

It's a strategic declaration that answers the simple question, why should your ideal customer choose you?

What is it that you're promising them that they know they're going to get?

What is it your customers know they're going to get from you?

Now we build it all together in a position statement.

A position statement is a declaration that summarizes a unique brand's value and promise to the market.

Use this mad lib as a starting point.

Name your target audience, your company input the single most important promise, your company promise because evidence that supports the promise.

So your market position is a sacred agreement between your truth and your audience.

Insert that promise and that agreement into your market position statement.

And every time you speak it, every time a member of your team speaks it, it becomes your word, it becomes your truth.

So let's talk about some examples.

So, Laura Health, founded by Martina Janet Kova, is a digital health platform.

Their market position statement is for medical practices seeking to improve patient outcomes and profitability.

Laura Health is the all in one remote patient monitoring and telehealth platform.

It automates care delivery, maximizes reimbursements and enables scalable high quality care without additional staff or visits.

That's one example.

Let's move on to another example.

Let's look at these are all and by the way, These are all SaaS companies and they're all feeding different markets and they sound completely different because their target audience is different, their promise is different and the evidence that they use to support the promise is different.

The second example is a company called ActiveTrack, the workforce analysis company for enterprise leaders and operations managers.

ActiveTrack is the here's the promise essential workforce optimization platform and here's the evidence because it unifies productivity compliance and workforce planning analytics does delivering measurable ROI and enabling data driven decisions that maximize workforce investments.

These are two examples.

We're going to go on to the next slide where we work on your position.

Pull out the Market Positioning Analyzer.

You can get it at a ForceForGood Biz weekly tool.

It's free until June 8th.

Till then you have access.

We're going to walk through the steps.

We're going to build your position matrix, explore your brand identity, fonts, emotions, articulate what makes you different, declare your company promise and crack your position statement.

Let's go straight into part one.

Crafter Position Matrix to get focused on what matters, begin by giving your energy towards writing down your core purpose, your 100 year vision, your 10 year impact goal and your core values.

So bring those to mind.

Having that strategic information top of mind is essential.

There are masterclasses and tools for core growth elements, core purpose, 100 year vision, impact goal and core values.

Or you can write down whatever feels right to you.

Next, identify your market.

This is the who, what statement.

There is a tool for that.

Then identify your three core competitors.

There's also a tool for that.

This is giving you a little bit of the soil in which to plant the seed of your position matrix and your marketing position statement.

Next, choose your matrix dimensions.

So here's where you have your matrix and on the X you have price and on the Y you have perceived quality.

But you might decide that you want to change that.

You might have customer size like solo entrepreneurs, small, medium sized business and enterprise.

Could be, you know the X axis.

It could be innovation versus Reliability, customer experience versus Operational strategy.

Think about what elements are most prized by your customer.

How does your customer think about you and your market and what are the qualities that they use to assess whether they want to work with you?

Some companies are super cutting edge innovative and others are more traditional legacy.

You could put that on the x axis and then reliability could be your your y axis.

So consistent proven results to unpredictable or untrusted.

That could be one way to find your position.

Customer experience versus operational efficiency.

On one level you have a high touch personalized customer experience.

On the one side all the exes and the other is more self service transactional, do it yourself.

Some customers are happy with self service, others want bespoke the another access compared to customer experience is operational efficiency, streamlined, tech enabled versus manual and resource heavy.

So it's good for SaaS companies, healthcare companies, service based companies.

You might look at specialization versus rif.

Some companies are niche focused.

You might have competitors or you might be someone who only works with a particular market or only works with a particular small part of a bigger need for solutions.

You could be not in the CRM space but in the email marketing space space.

Right?

Identify the specialization versus industry focus and where you fit characterize your market.

Create a plot of two extremes, the X and Y and write down your top three, four or five customers and yourself.

Where do you fit in that picture?

Start to see what that picture looks like.

As you plot out competition, you plot out yourself.

You've plotted your competitors and now explore your brand identity.

What is your brand personality?

Bold and edgy.

Think Nike.

Warm and empowering.

Think dumb.

Sophisticated and high end.

Think Chanel.

Playful and curious.

Think mailchimp.

So pick three adjectives that describe your brand's personality.

Number two, how do you want customers to feel?

This is about emotional resonance.

What's the emotional outcome of working with us?

What's the emotional outcome your customers will feel?

Do you want your customers to feel confident, inspired, relieved, supported, seen, understood and empowered?

Think about what you would like them to feel and then what makes your brand different from competitors?

Focus on approach, philosophy, depth of service, tone, culture, outcomes.

So think about where you fit.

Brand identity is the soul of your positioning.

Get this clear and everything else will align your messaging, visuals, pricing and sales.

Great.

Now we ask about elements of your visual brand.

How do you communicate your brand visually?

What are your brand colors?

Write down what that is and then I encourage you to go and see the psychographic of those colors.

What does that communicate?

What are the fonts you're using and look to see?

Is it a serif font?

Is it a sans serif font?

Is it a calligraphy?

Human writing?

All of these communicate different things to the market.

So a serif font often signals heritage and sophistication A serif font has little hooks on the end of the letters, whereas the sans serif just has very modern letters.

A sans serif font leans modern and Middle East.

A script font might signal creativity or approachability.

Also, what are the images that you use?

People, landscapes, symbols, Is it mechanical?

Do you use things that are hand drawn within the force for good brand, the choice of using a flywheel and making the logo part of the flywheel, it's very intentional.

We like all our images on socials are emotional, meant to be emotional.

So I always talk to my social media team about not just what is the words on the page that we're saying, well what's the emotion behind it?

So don't create an image that looks like the mechanics, create an image that looks like the feeling and the end.

So for another company they would want it to look very mechanical because that would be their brand positioning.

So think about what your images are, what symbols are for you and how you would describe your brand.

So describe your brand in three words.

What would be your brand?

Three words.

These are traits how your brand shows up.

Example might be empowering, clear, visionary.

Think of distinctive adjectives.

Also think of three words that describe the tone of your brand.

This is the voice or flavor of your communication.

So this would be like when you're talking to your marketing person and saying this is the tone.

This is the energy that I want to communicate.

This is the voice we want to convey.

When you're writing, for example, it could be warm, wise, energizing, bold, professional, technical, analytical, friendly, honest, encouraging, funny, smart.

What is your energy?

What is that tone?

Three core messages, recurring truths that you want your audience to believe.

And so for you know, in here at a force for good we we certainly talk about women led business deserve to scale with profit, profit and purpose.

Your difference is your greatest advantage and you don't have to do this alone.

What are those messages for your company?

Think about all aspects of your brand so that you can delve into your position.

Now we're going to think about your differentiation.

So this first question is what unique features do your products and services offer?

What are those distinct features?

The differentiators.

This is the tangible differences in what you deliver.

Think functionality, structure, accessibility, customization, pricing, model integrations, speed or results.

Examples might be Our onboarding process gets clients fully launched in 48 hours.

Others take weeks.

We use a tiered subscription that scales automatically with client usage.

Most competitors have static plans.

Our platform includes AI driven insights tailored to women led teams, something no one else is offering.

So so hear how that sounds.

Go beyond we care more or work harder.

Be specific.

These are your unique features of your products and services.

Next, think about differentiation.

How does your customer experience stand out?

Customer experience is a huge differentiator, especially in service, tech and healthcare.

Consider each touch point along the customer journey.

Onboarding, support, follow up, user education, delivery speed, packaging, relationship building.

Think about all those moments with your customer, how those interactions occur.

Is it with technology?

Is it with a person?

Does the person come to you?

Is the person in the office?

What does that look like?

So some examples about how your customer experience might stand out is we assign every client a dedicated strategist, not rotating, not a rotating account manager.

Our clients never have to chase us.

We guarantee a 24 hour response time.

We host monthly CEO roundtables for clients to connect and grow with each other.

So these are some ways you can separate yourself from your competition.

The next question is what market needs are you addressing that others are not?

This is where you name the gaps your competitors ignore and why these places matter.

Think about what frustrations, unmet needs or underserved audiences do you serve best?

In my home health business we had a unique part of our operations.

We did not just a patient care plan, but we, we also did a care plan that talked about the personal needs of the home, the family and the patient.

And so we would go before we ever start to nurse out, we would send somebody out specifically to look at what the curated care plan would be.

And so this included all kinds of preferences about the home and what needed to happen.

And this is because having people come and go out of your house can be very uncomfortable if it's happening all the time.

Other agencies were not doing this at all.

So this was this curated care plan that we constantly were updating and making sure that we were really meeting the desires of the whole were being met.

So here are some other examples.

We support post exit founders launching their second venture.

Most platforms focus on first time founders.

We make sustainability practice for small business, not just large enterprises with big budgets.

We provide fractional service for growth stage companies that can't afford full time hires.

These are ways to differentiate yourself.

How does your company's expertise and knowledge position you differently?

Focus on the depth of your insight.

Here we go.

Sorry about this, I'm off.

Went a few pages forward here.

Okay, here we are.

Right place now.

All right, so how does your company's expertise and knowledge position you differently?

You're looking at your story, your earned wisdom, your lived experience and this can be if you the Founder can be a viewer of your team, be it people in the business that have created your technology, the scientists or engineers who are part of it, what made this special or unique?

Or is it particular about how you gathered all of the content?

Was it built and acquired through multiple people?

Think about what perspective do you bring?

Does your company bring that others cannot replicate?

What do you know that shifts the outcome for your customers?

So in examples our team includes healthcare operators, not just consultants, which means we've lived the problems our clients are solving.

We've scaled three eight figure companies ourselves.

So we teach from direct experience, not theory.

As a founder of color, I understand the cultural context and safety systemic challenges.

These are ways you can place your knowledge and experience as part of what separates you from the competition.

So write down a few bullets on this question.

Question number four to help you understand how your knowledge helps you stand out, capture which differentiators make your dream client say finally someone who gets it it.

So look and see where is it most important for you to be unique and different?

Where are you solving their big problem?

Showing up in a particular way, it will make all the difference.

And this is your key district differentiator.

All right, so going on to the next piece here, part four of the Market Positioning Analyzer.

A company promise.

All right, so company promise is your clearest, most compelling commitment to your customer.

Think about that.

It's the value you consistently deliver, the urgent problem you solve, and the distinctive advantage you bring distilled into a promise to your audience.

Start with the primary urgent problem your company solves.

We talked a little bit about that on the who what Analyzer.

That's another worksheet, another tool we use.

If you didn't do that exercise, no worries.

Just write down what's this primary urgent and important problem that is so important, most important to your customers.

And then what do your customers value the most?

Think about their values.

So this isn't just what you give, it's what they care most about and how you deliver it.

So this was a big part of the illume package was, you know, everybody was deserved was providing nursing care.

But how we did it in this remarkable care way where we had a curated care plan and we found out how people wanted everything done in their homes, how they wanted to be spoken to when.

So the examples could be they want speed without sacrificing quality.

They care about being seen, understood and empowered, not just served.

They value personalized guidance over one size fits all advice.

They want ease, trust and expert support without handholding.

So what makes Them choose you over the other companies.

Next the question becomes what is the unique strength of your company?

This is what you do better than anyone else.

It could be your approach, your team, your depth of of knowledge, your tech, your lived experience.

Could be we combine deep industry expertise with emotional intelligence rare in our space.

Our proprietary framework turns abstract vision into practical execution.

Our founder has built and exited three companies.

Our advice is in theoretical.

What is that unique strength of your company?

How does your company impact customers lives?

Look for both tangible and emotional results.

Think confidence, clarity and wisdom.

So what are those impacts?

We give founders their time back and their energy.

Our clients lead with a career strategy and self belief tax credit.

We help teams communicate better, grow faster, reduce turnover.

What is it that your brand is delivering to me?

How does your company impact customers lives?

And then we can begin to answer the question.

Question number five, which you're going to find on the next page.

What is the single most important promise?

This is where you ask yourself what is the single most important promise your company is completely committed to delivering consistently, confidently and without compromise.

This is the commitment you stake your reputation on.

Your promise should be specific, have a five value outcome, be believable and achievable, Bold but not inflated, emotionally resonant and strategically smart.

We promise to help when founders scale their companies with clarity, profitability and freedom.

Think about your big promise to your customer.

What are you willing to guarantee with your brand every time that promise becomes your company promise?

Next.

Why should your customer believe in this promise?

This is where trust is built.

If your promise is the what, this is the how and why.

Evidence can come from your experience, results, credentials, methodology, values.

Why should customers believe in your promise?

You have experience with 500 customers across 12 industries.

Your clients reduce churn by 40% in six months.

It could be whatever our team has scaled and exited certain number of companies themselves.

We use a proven proprietary framework.

We don't just say we build trust for transparency, follow through in care.

We've been given five stars through the Medicare CMS guidance system.

Whatever, whatever it is that will help to say that yes, the promise you're making is the promise that you can deliver.

What promise are you going to deliver and how do you demonstrate that you are delivering it?

And so now the last piece here is where we go on to develop your position statement.

So your position statement is the declaration of everything we just discussed.

It's a declaration that summarizes your unique value.

Draft it now.

Right.

Your target audience, a specific market user.

Right comma, your company name promises to Then we're single most important, right?

Promise for your target audience or company promises just because.

And then the evidence that shows you can support this promise.

This is your position statement grounded in all that context you got about your visual brand, brand positioning, where you fit against your competitors, right?

What your promise is, what your customer needs.

So this is all grounded.

Your core purpose, core values, long term goals, 100 year vision.

All of this is now here with this statement.

Congratulations.

Add it to your four page growth plan.

Notice that this is going to help you be distinct, desirable and different.

And now just acknowledge your sense you've created clarity, knowing and power.

What did you realize about your company's unique space in the market?

What did you reveal about the market that you didn't know?

What insight felt like a turning point?

Maybe there was a sentence, a moment truth that shifted your perspective.

Hello.

Are you ready to stand more boldly?

What language or clarity emerged that you're excited to share with your team, customers, investors and what promise or truth now feels non negotiable?

What's that promise?

Promise that your company must own, protect and lead with.

When you speak from your center, the message finds its mark.

All right.

Put this position statement onto your four page growth plan.

Every week we come back to it.

Fine tune it, put it into action.

Create a high leverage habit to help you every week, every month, do something that will put your market positioning top of mind.

Something like every Monday.

Review your position statement with your leadership team.

Build a weekly LinkedIn post around this company promise.

Host a 15 minute Friday recap with your team to identify where your messaging aligned or drifted.

Create a shared promise wins channel in Slack to celebrate moments when your brand stood tall and lived its promise.

Pick one habit to implement.

Add to the existing daily, weekly, monthly rituals you already have.

What about a high potency action?

What about one action you can take that will really move things forward?

Ignites progress, removes friction signals change to your company.

So what's a bold action you could take in the next seven days or even the next day day?

Update your website homepage.

Rewrite your sales pitch.

Add your company promise to five pieces of collateral.

Host a feedback session with three customers to validate your unique position.

Train your team on how to describe your company in one clear sense.

Your position state.

Host a training this Friday.

I'm bringing pizza or sushi.

Deliver your position statement.

Today you defined your position marks market statement.

Looked at parts of your positioning, including your competition matrix.

You looked at your brand in terms of the visual elements, the feelings of your brand, the messages and decided on a company promise.

You did all of this with the Market Positioning Analyzers.

You can use this tool again and again.

You integrated this into your four page growth plan.

By adding that marketing positioning statement.

You you might now see other elements that you want to shift.

You identified a single high leverage habit and one action to do in the next seven days.

So you did something powerful today.

You clarified the promise only your company can fulfill.

Next, take up a copy of a Force for Good section on marketing positioning is in chapter six.

When you buy the book, you get the full toolkit.

You can get it at a forceforgood Biz book every week you can get access to a free tool.

Just go to ForceForGood Biz weekly tool every week.

You can implement one tool at a time.

And every week your flywheel is just growing and spinning.

You can also sign up for the Growth Accelerator to install the full system with you in 12 modules.

And it has tiered pricing that starts at just $599 depending on how much service and support you want.

You can get it at a HorseForGood biz accelerator.

Thank you for joining me today.

Thank you for discovering where you and your company is meant to lead.

Remember, the world is made better by women led business.

Let's all go make the world better place.