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061: Breaking into the Underwear Business w/ Francie Wasser of Franciepants
Episode 8112th February 2018 • Own Your Career Own Your Life • Andy Storch
00:00:00 00:35:15

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A conversation with my former colleague and good friend, Francie Wasser about the new underwear line she's launching for women who want quality, cotton underwear. This is a really unique story and idea that you'll want to check out.

  • Business was born out of a personal need and aha moment that it resonates with other people
  • How home manufacturing works and why Francie is using it with FranciePants
  • What Francie learned from her career in film production before moving to consulting
  • Why Francie is using home manufacturing and how it will help the people making the underwear
  • Why cotton underwear is important and healthy for women and hard to find in good style
  • How Francie will overcome the higher cost of her business
  • How Francie will raise money for the business in 2018
  • Mistakes Francie made and lessons learned in sourcing fabric and other things
  • Trusting instincts and being skeptical and verifying things independently
  • How Francie has funded the business so far and why she’ll be raising money in 2018
  • Francie’s advice for new entrepreneurs: Find a positive support group to help you on your journey and share ideas

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If you are interested in coaching or have feedback or questions on the podcast, feel free to send me an email: andy@andystorch.com

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