When starting a new marketing leadership role, it’s not always clear what you should focus on in those first 90 days.

However, according to Holly Chen, VP of Marketing at Mosaic, it’s important to align expectations with your leadership team, address any fires that need to be put out, and focus on the quick wins.

Holly joins Mark Huber, Head of Brand & Product Marketing at Metadata, in this special guest episode of Demand Gen U.

Find out:

• What Holly was looking for when she joined Mosaic
• How she learned about new companies’ markets
• Her 3 ways to build relationships with new teams

For more advice on how to approach the first 3 months of a new job, tune in to the full episode.

0:00 – 1:18 Intro

1:18 – 7:19 Why playful ads perform better than corporate ones

7:19 – 12:15 Holly explains what she was looking for in her next career move

12:15 – 15:14 How to vet your boss

15:14 – 17:08 Why you need to ask the hard questions in interviews

17:08 – 18:31 What the first 90 days in a new job are really about

18:31 – 20:33 How to learn the market for a new role

20:33 – 23:09 How Holly is getting to know her new team

23:09 – 25:53 Holly’s leadership principle

25:53 – 28:01 The best ways to assess the current state of your team and the wider business

28:01 – 29:36 Building relationships with your team

29:36 – 31:49 How Holly’s first 30 days in her new role have been

31:49 – 33:09 Finding quick wins in your first 30 days

33:09 – 36:02 Where Holly learned her strategies for approaching new job roles

36:02 – 38:13 Holly shares what she’s most excited about in the future of her role

38:13 – 39:27 Outro