Christmas With a Purpose - WDJS

The WDJS Project is truly a bright beacon of hope in a world filled with spiritual confusion. What started as a simple project to present the words of Jesus has now turned into a dynamic global effort. We’re witnessing a shift from intellectual curiosity to a full-fledged initiative aimed at making the teachings of Christ directly accessible to everyone, regardless of their background. This episode dives deep into how the project has evolved, tackling significant logistical and linguistic challenges along the way.

Takeaways:

1. In this episode, we explored the significant shift in the 'What Did Jesus Say?' project, which has evolved from a simple book launch into a global movement aiming to spread the direct teachings of Jesus, accessed by people worldwide.
2. We discussed how the project strategically removes historical narratives and interpretations, presenting only the red-letter words of Jesus, providing an unfiltered voice that can resonate across diverse cultures and traditions.
3. The introduction of the Hindi translation of the project is not just a language addition; it’s a monumental leap into connecting with hundreds of millions of native speakers, enhancing cultural resonance and comprehension.
4. This movement is not just about spreading words but combines clarity with actionable social impact, as proceeds help fund humanitarian efforts through Project HELP, demonstrating a unique fusion of faith and charity.

There is a Christmas SALE at the time of this review (but their regular prices are AWESOME, too!), and they also offer regular, ongoing sales.

For more information: WDJS BOOK PROJECT WEBSITE

Welcome back to the Deep Dive.

This is where we take the sources, you send us the articles, the internal memos, all the research, and we try to give you the essential insights.

That's right.

And if you're a regular listener, you'll know we've talked about the what Did Jesus say?

Book project before.

We have, but what we're tracking now, it's.

It's really no longer just a publishing phenomenon.

It feels more like an institutional movement.

It's definitely crossed a threshold.

The growth, the.

The operational scaling, and just the global momentum, it's all accelerated so much that honestly, the way we first looked at it is now completely insufficient.

That's a great way to put it.

I mean, that's the critical distinction for today.

This isn't a static book that's just, you know, selling well.

It's a dynamic, unfolding global initiative.

Okay, so our mission for this Deep Dive needs to be a little different.

Exactly.

We have to move past the concept and really extract the.

Just the immense significance of its premise, that unique red letter approach, and then.

Analyze the public face of it.

The red letter crusade.

Yes, and scrutinize the, well, the really surprising strategic tech of its recent international expansion.

We're looking at an organization that is scaling its impact exponentially.

Okay, so let's unpack that core premise, because it really is the engine that drives every single logistical and operational decision they make.

It is.

We talk about the WDJS book project existing to, you know, let Jesus speak for himself.

For anyone new to this, or just as a refresher, what is the radical move they're making on the page to get that clarity?

It is a radical editorial choice, but it's based on this profound simplicity.

They've stripped the text down to its absolute core.

How so?

The book presents only the red letter words of Jesus, you know, the words the Bible records as spoken directly by.

Him, and nothing else.

Nothing.

Everything else is gone.

No historical narrative, no interpretive framework, no commentary, no denominational lens.

And this is crucial.

None of the surrounding text written by the apostles or the chroniclers.

So it's not just a collection of quotes.

It's a deliberate act.

Of what?

Decentralizing the content.

That's a perfect way to describe it.

The focus shifts entirely away from interpretation and towards the direct address.

And this is vital for the, you know, the 30,000 foot view, this unfiltered voice, these pure red letter words are then meticulously organized into seven distinct thematic messages.

And these scenes are drawn from his.

Teachings, directly from his central teachings.

Yeah.

It makes the content readable, actionable, and topically organized.

The project's stated core goal is nothing less than restoring clarity by recentering the entire faith conversation around the actual direct words Christ spoke.

That structural move, just taking the words and organizing them by theme, it seems designed to bypass centuries of doctrinal friction.

It is.

But I have to ask, wouldn't some critics argue that by stripping away the narrative context, you're actually creating a new kind of interpretation?

That is a fair and a really important challenge.

It gets to the heart of the project's strategic intent.

But what's the argument?

The WDJS proponents, they would argue that the context they're removing is the human interpretive context.

You know, the one that's often muddled by theological tradition and denominational bias.

I see.

They believe the words themselves are internally consistent and authoritative enough to just stand on their own.

They provide a sufficient found for alignment and action.

So by organizing them thematically, by organizing.

Them thematically, they're restoring the.

The urgency and the authority of those specific commands and teachings, rather than letting them get submerged in dense history or complex arguments.

That makes sense.

They're choosing universal applicability over, say, historical narrative depth.

It leverages the inherent authority of the speaker.

Exactly.

Speaking of who's behind this, we should probably acknowledge the key figures, the ones driving the composition in this.

This accelerating momentum.

Right.

So the book's originator is Reverend Terry Allen Christian.

And he uses a very specific metaphor for his work, which.

Which really clarifies the mission.

What guy?

He insists that Jesus is the author and he is merely the composer.

The composer?

Yeah.

It's not a boast of originality.

It's an act of deep reverence.

He's taking existing foundational texts, the red letters, and structuring them, arranging them like musical movements into those seven messages for maximum Clari and immediate impact.

That's a powerful way to frame it.

The composition is about arrangement and accessibility, not authorship.

That's it.

And once that text existed, they clearly realized that, you know, a traditional bookstore launch just wasn't going to cut it for their global ambition.

No, not even close.

And this is where the outward facing engine of the initiative, the Red Letter Crusade, comes in.

Exactly.

To handle the kind of scale needed for this mission, Pastor Bob Thibodeau formed the Public Outreach army, the Red Letter Crusade.

And their mission, it's laser focused.

Get the word out, just get the word out about these composed red letter messages.

And this isn't just a simple marketing team.

The crusade is a highly visible, focused Institutional platform built entirely around this one.

Book to ensure that unique format reaches the biggest audience possible, globally and at scale.

So you have Reverend Christian providing the.

The impeccably arranged content, and Pastor Thibodeau providing the sophisticated scalable delivery system, the.

Public face, and the logistical eng.

Yes, but we also need to bring in the broader mission here because the sources are clear.

This goes beyond just distributing words on a page.

There's a powerful social impact mandate that is absolutely essential.

Context.

It dramatically elevates the whole purpose.

Yeah.

The entire effort is intertwined with the goal of not just spiritual unity, but tangible social good.

How does that work?

While the income generated from the book project is dedicated to funding Project help, which stands for helping everyone live peacefully and productively.

So the momentum of the Red Letter crusade directly feeds humanitarian efforts?

Directly.

It connects the ethical commands you find in those seven messages to real world financial application.

The act of sharing the message literally funds initiatives aimed at healing, division and helping the poor.

That duality, clarity of message paired with immediate, actionable charity that makes the movement incredibly compelling.

It creates a flywheel.

Okay, let's.

Let's move into our first segment and really explore why this combination is creating that powerful effect.

The power of clarity and common ground.

Right.

If we connect this to the broader environment, I mean, we are currently wading through a thicket of doctrinal division and denominational fragmentation.

It's everywhere.

Christianity is not a monolith.

It's this vast, diverse collection of traditions, often arguing endlessly over, you know, eschatology, church governance, the nature of sacraments, or.

Even the most subtle nuances of salvation theology.

Right.

It's the theological noise, and it's often louder than the original signal.

You hear these passionate defenses of specific interpretations drowning out the foundational message.

And that's the void the WDJS project is trying to fill.

That is precisely the void.

It cuts through that historical noise by offering immediate, undeniable common ground.

Because no matter what your tradition is.

Catholic, Protestant, Evangelical, it doesn't matter.

Everyone agrees on the words Jesus spoke.

So it's an immediate invitation to people across the theological spectrum to just pause, pause their arguments over what they think he meant and start listening again to what he actually said about how to live, about how they should live, how to treat the marginalized, how to interact.

With the world to make this more concrete for you.

Listening.

Because the content is the key driver here.

Yeah, we're.

What are these seven messages?

What kind of themes did they organize to create that common ground?

Well, the sources show the organization is highly intentional.

It focuses on the most essential and globally applicable teachings.

Okay, we can look at a few examples.

One message centers on the Kingdom of God, defining what it is, how to enter it, what citizenship requires.

It bypasses all the traditional debates about church structure.

And another, another focuses intensely on the Commandments, providing this powerful direct restatement of the ethical and moral obligations.

He laid out these universal principles.

And crucially, a lot of those red letter teachings deal directly with social responsibility.

They do.

Which provides the internal justification for Project H E L P. Exactly.

A third theme revolves around relationships and forgiveness.

It has the fundamental instructions for conflict resolution, reconciliation and the command to love your neighbor.

A clear foundation for healing division anywhere.

So by organizing these thematically, the project ensures the core of the message, how we live and treat others is prioritized over the minutiae of historical dogma.

It's an intentional act of theological realignment.

So the project isn't trying to minimize scripture.

It's attempting a kind of surgical realignment to make sure faith and practice are centered on the Master's direct instructions.

Right.

And that clarity has massive practical implications for how they get the book into the world.

Which brings us to their very unique distribution method.

This is where we shift from theology to logistics.

It is.

We have to understand this project was designed from day one, not as a traditional publishing venture selling individual copies to consumers.

You know the retail model, right?

It was designed as a global distribution initiative based on a replicable model.

Scale and reach were the primary non negotiable goals from the very beginning.

That is a fundamental difference in organizational DNA.

How does this replication driven model really differ from traditional publishing?

Well, in traditional publishing, the success metric is the P and L statement.

It's profit and loss from units sold at retail.

You're focused on marketing overhead and royalty structures.

Okay.

The WDJS project operates on an entirely different scale.

They measure success by units placed or distributed through partnerships.

They're not optimizing for bookstore shelf space or consumer sales velocity.

They're optimizing for the cost and speed of bulk distribution to ministries, NGOs and churches already on the ground in target regions.

So their financial model is really about sustaining the logistical chain, not generating retail profit.

Precisely.

They are built for throughput.

This model encourages massive immediate bulk distribution.

You might have one partner take 10,000 units to a region instantly.

It's designed to be a rapid fire, scalable outreach mechanism that deliberately bypasses the slow, localized channels of traditional markets.

It lets the message just jump cultural and geographic boundaries almost instantaneously.

That Makes the red letter crusade less of a marketing team and more of a global logistics and partnership facilitator.

That's exactly what it is.

So what are the the four operational pillars supporting this intense scalable outreach strategy?

They're strategically segmented to cover the entire process.

First is mass accessibility across all formats.

So print, digital and audio.

The content has to be instantly available, reflecting how people consume things globally now.

Okay, that makes sense.

Second, translation into multiple languages.

This isn't just an add on, it's a core strategic pillar.

They recognize that true clarity and cultural resonance require native language access.

And the final two pillars are more mechanical, leveraging existing infrastructure to get the content out there quickly.

Absolutely.

Third, strategic ministry partnerships are paramount because they rely on that replication model.

They collaborate with established organizations that already have trust, distribution networks and localized access that drastically reduces their time to market.

And the fourth, Fourth is scalable global distribution.

That means ensuring the machinery from printing presses to customs clearance and warehousing can continuously keep pace with the massive demand generated by those partnerships.

This sounds like a multimillion dollar ongoing institutional build, not just a one time product push the level of operational complexity.

It must require some specialized talent.

That is the crucial insight.

The ongoing development of this project.

Securing sophisticated partnerships, managing simultaneous translations across continents, overseeing a complex global distribution strategy and maintaining the flow of funds to Project H E L P. It's all highly centralized, resource intensive and it requires continuous investment and high level expertise.

Which leads directly to a fascinating insight into their own organizational growth needs.

They are actively scaling their capacity to match their mission.

Yes, they are publicly seeking partners for a funding director's position for this initiative.

Really?

It signals their needs have gone beyond simple donations.

They require strategic mission aligned financial leadership to sustain this rapid replication driven expansion.

So these directors are basically tasked with ensuring the logistical and financial systems are robust enough to fund the distribution chain and maintain the charitable output of Project H E L P. That's it.

It's framed as a strategic calling for people who want to fuel the operational side of this global distribution and humanitarian effort.

That level of detail really shows the scale of their operation.

They're moving from an idea to a sophisticated global NGO style infrastructure.

They are.

And for anyone tracking this momentum, they have a centralized nerve Center.

Correct.

Wdjsbookproject.com serves as the central informational hub.

That's where you'll find all the comprehensive documentation on the partnership philosophy, real time translation progress, the distribution logistics and the details of how Project AGLP is being executed.

It is the single source for understanding the Totality of this movement.

Okay, that provides a perfect transition.

We've established the why, the clarity, the common ground, the humanitarian mandate, and the how, that scalable replication model.

Now let's move to segment two and analyze where this global ambition is really manifesting.

Global breakthrough.

And we're going to zero in on the India case study.

What's fascinating here is just how strategically calculated their global targets are.

The WGJS project is no longer optimizing for accessibility in, you know, Western markets.

Not at all.

It is specifically targeting major linguistic and geopolitical nodes that unlock vast populations.

It has transformed into a mission focused on ensuring immediate clarity and direct access in the most linguistically diverse regions on earth.

And the most significant recent development on this global front is a major linguistic milestone.

And it's tied to one of the world's most crucial nations.

Absolutely.

We are tracking the near completion of a Hindi language translation of what did Jesus say?

Seven messages from the Master.

And as you noted, this is not just another language on a checklist.

This is a strategic move that fundamentally alters the project's reach and depth across Asia and into 1/6 of the world's population.

Let's break down the layered strategic importance of India.

Because it's a nation defined by its.

Historically, linguistically, culturally, India is characterized by immense linguistic diversity.

I mean, hundreds of languages, thousands of dialects.

But the historical context is key here.

Right.

Due to the centuries of British colonial rule that ended before independence, English was historically mandated in schools nationwide.

This established English as an absolutely crucial shared bridge language across the entire subcontinent.

And that historical legacy means the English edition already had a tremendous, though maybe limited reach.

That's right.

And it leads to the surprising source verified.

India is now globally recognized as the largest English speaking nation in the world.

That's incredible.

So the English edition of what did Jesus say?

Already provided broad access, but that access was filtered.

It was primarily through the educated, administrative and upper middle class segments who use English as a formal language.

So it gave them academic understanding, but maybe not deep cultural resonance for the masses.

Precisely.

The English version served as a high level administrative or intellectual gateway.

The addition of the Hindi translation then is the act of embedding the message into the deep cultural and vernacular fabric of the nation.

That is the critical analysis.

I mean, Hindi is not only one of official languages of the government, it is the most widely spoken native language in India.

We're talking hundreds of millions of people as a first or primary tongue, mainly across the vast northern and central belts.

So by adding Hindi, by adding Hindi.

The project dramatically expands its reach into the common household.

It boosts comprehension, personal identification, and most importantly, cultural connection far beyond what the English bridge language could ever achieve alone.

We're moving from the language of governance to the language of the hearth.

Reading the words of Christ in your own mother tongue.

That has to facilitate an entirely different level of emotional and spiritual engagement.

Oh, absolutely.

Imagine reading a pivotal teaching that you've only ever encountered through the filter of a second language education, and then suddenly you're seeing it directly in the language you grew up speaking at home.

That's a huge shift.

It turns academic understanding into personal resonance.

Plus, the sheer logistics of mass distribution require materials in the local vernacular to be accepted and used by on the ground ministries in regional areas.

So the synergy of the two languages is the real strategic breakthrough.

It's not an either situation.

Precisely when you combine the reach of the English edition, which covers the educated, mobile and administrative segments across all regions, with the massive reach of the Hindi translation, which accesses the vast native speaking population of the largest linguistic group.

English and Hindi together effectively open the entire nation of India to direct engagement with the red letter words of Jesus.

It covers both the intellectual and the vernacular spheres of influence.

That scale is immense.

But scaling up in India must also introduce logistical and political complexity.

We are talking about printing, shipping, customs, navigating regional distribution in a country that's geographically diverse and politically complex.

This requires those strategic partnerships to be hyper local.

Absolutely.

The logistics are a massive undertaking.

The replication model means printing bulk quantities, which requires establishing local or regional supply chains to reduce shipping costs and customs delays.

This is where those funding directors are critical.

They have to manage partnerships that can deal with regional dialects.

Because while Hindi is standardized, regional variations are immense and navigate the specific requirements of state by state distribution.

The message has to move quickly and cheaply from the press to the villages.

And that requires an infrastructure you can only build through trusted local ministry partners.

This missional focus also addresses potential concerns about the message being perceived as a Western import.

By prioritizing the native language, they are actively positioning Jesus words as universally applicable.

Stripping away that colonial filter.

It is a profound strategic and missional breakthrough that speaks to indigenous leadership.

It ensures that Jesus words are positioned to speak directly into local communities and individual lives without those layers of cultural baggage or doctrinal overlays that often come with texts translated only through a bridge language.

It's maximizing the core objective of the.

Project to deliver the message without cultural filters.

Yes, and that is maximized when the message is in the recipient's mother tongue.

That focus on clarity, unity and strategic language expansion makes this movement highly accelerative.

It clearly demonstrates that the WDJS project is thinking globally and targeting linguistic nodes that maximize its distribution potential.

And that detailed strategic approach is why the project continues to warrant this kind of in depth scrutiny.

It shows an organization that is not just reacting to demand, but proactively creating a global replicable infrastructure designed for message delivery and humanity.

Humanitarian funding through Project HELP okay, we've.

Covered the project's structure, its financial model, and the massive linguistic breakthrough in India.

Now let's pivot slightly to the immediate Calendar Segment three the Christmas Special why is this seasonal feature such a crucial moment of alignment for the WDJS mission and the Red Letter Crusade?

It's a great question.

For many people, Christmas is, you know, dominated by sentimental reflection.

The focus is on the Nativity, the manger scene, the innocence of the infant Christ.

Right.

And while that's beautiful, it often creates the spiritual chasm between the celebrated birth and the rigorous demands of his later ministry and teaching.

Okay.

The WDJS Christmas Special specifically tries to bridge that chasm.

It represents a critical moment of alignment where the project forces the connection between the start of the story and the purpose of the story.

Theologically, Christmas marks the arrival of the Word made flesh.

How does the project use that profound foundation to push their specific red letter message?

The content of those seven thematic compositions.

It creates a crucial shift in perspective.

While we celebrate the physical birth, the WDJS project highlights that this incarnation was the commencement of a teaching ministry, a ministry defined by spoken truth, authority, and radical clarity.

So the Special intentionally connects the fact of his coming to the substance of what he said?

Exactly.

The reverence for the infant must be immediately translated into obedience to the instruction.

So the Special is arguing that if you admire the manger, you must heed the instructions given on the mount.

It's pointing the audience forward from the infant to the instructor.

That's it.

You're making the theological narrative functional.

The Christmas Special directs the attention forward from the manger to the message.

It leverages the inherent draw and annual focus of the holiday season to pose the satisfaction, central, challenging question that anchors the entire Red Letter crusade.

And what is that central challenge that the Special poses to the global audience?

The core challenge is simple yet profound.

If we universally celebrate his coming, the entire Nativity narrative, the basis of the Christian calendar, are we dedicating the same energy and focus to actually listening to his words, to following his ethical commands and obeying his foundational instructions?

It encourages a deeper engagement than just emotional or historical acknowledgment.

It demands practical application.

That's a powerful mechanism.

It grounds the project in the Christmas narrative, but ensures the message is active, not passive.

It reminds the audience that the greatest gift the Incarnation gave us was access to his truth.

Right.

It anchors the entire mission within the calendar.

The message is clarified.

Jesus did not come only to be admired, to be an object of seasonal celebration.

He came to be heard, followed and obeyed.

The Christmas season thus becomes the perfect globally recognized time to reintroduce the necessity of engaging directly with his unfiltered instruction.

Especially the ethical and social teachings contained in those seven key messages, which incidentally.

Provide the mandate for Project H E.

L P. And this moment of heightened focus on Christ's purpose aligns perfectly with the distribution model and the global expansion we just discussed.

It does.

It serves as a moment to accelerate the movement, particularly in partnership funding.

I can see that the Christmas Special isn't an isolated media event.

It syncs perfectly with the ongoing language translation efforts like the massive Hindi breakthrough and the growing need for global engagement capacity.

It is framed as a moment of special giving and renewed focus on funding the logistical infrastructure to move the source material globally.

So it provides a relevant, timely mechanism for people to participate financially in distributing the Red Letter words across linguistic barriers.

Exactly.

If the Red Letter Crusade's ongoing mission is to get the word out, the Christmas Special is strategically designed as their key annual moment for a massive focused.

Operational push, tying the timeless truth of the Incarnation to the immediate practical necessity of engaging with and funding the dissemination of the message.

That holistic view connecting the theological root, the birth to the practical output, the words, and the funding of Project H E L P that is central to why the WDJS project continues to gain momentum and scale its distribution model globally.

It gives people a compelling calendar based reason to invest in genuine clarity and unified action.

Wow.

That was an incredibly thorough deep dive into the expanding universe of the what Did Jesus say?

Book project, the logistical framework of the Red Letter Crusade and their strategic breakthroughs in global accessibility.

It's a lot to cover.

It is.

Let's bring it home and summarize the overwhelming momentum we've seen in the sources.

Okay.

We've identified three fundamental high velocity areas of movement for this initiative.

First, there's the intellectual integrity, that consistent clarity and common ground provided by the strict Red Letter focus.

Right.

The editorial decision that cuts through doctrinal fragmentation by re centering the discussion on the foundational shared words of Christ.

Then second, there's the operational genius, the strategic and sustainable distribution model.

This is not a traditional book sale.

This is a scalable, replication driven global.

Initiative fueled by mission aligned ministry partnerships and supported by a continuous need for strategic organizational growth.

Like we saw with the search for those key funding directors.

Okay.

And third and third, the massive linguistic and cultural breakthrough we analyzed in India.

The strategic addition of the Hindi translation, paired with the existing reach of English, creates a dual access system that effectively opens one of the world's most populous and complex nations to direct vernacular engagement with the seven thematic messages of Jesus.

It's clear this project is rapidly transitioning from a concept to a robust global infrastructure designed purely for message delivery and the fulfillment of its humanitarian mandate through Project aglp.

That's the takeaway for anyone tracking this movement, engaging with the Christmas Special or considering a partnership.

What's the Central Informational Resource?

The central informational resource for all updates, distribution efforts, details on the Christmas Special and the ongoing work of the Red Letter crusade and project help is wdjsbookproject.com.

Wdjsbookproject.Com it's the essential hub for tracking.

This dynamic global mission.

So we've seen that the goal of this project is rooted in providing direct, uninterpreted access to the words of Christ.

It's dynamic, it's scalable, and its geographical ambition is only intensifying.

This leaves us with one final thought for you to consider based on everything we've learned today about this mission for unity and clarity.

If the goal is truly to transcend denominational division and cultural difference, and the vehicle is the delivery of those same seven thematic messages into entirely new massive linguistic content texts like the Hindi speaking world?

We have to ask, given the immense diversity of global challenges, which single specific teaching drawn from those seven composed messages will prove the most universally impactful in achieving the dual goals of spiritual clarity and physical help for the poor, that's a great question.

What common Red Letter instruction will truly resonate globally, bridging both theological lines and cultural divides, confirming the value of the unfiltered message and providing the definitive roadmap for Project Help?

That is the question that defines the unfolding global future of the Red Letter Crusade.

Something for you to mull over as.

You process the significance of this expansion and the power of pure focus.

Thank you for joining us for the deep dive.

We'll catch you next time.