Unleashing the tenacious spirit within, host Mike Kaeding pushes the boundaries in the real estate industry, aiming to achieve unicorn status while tackling the housing affordability crisis head-on.

I've always had this burning ambition to make a meaningful, positive impact in the world, and it was amplified when I lost my father. It was a brutal reminder of how fleeting life can be, how precious our time here on earth and how it mustn’t be wasted. The housing affordability crisis in America was a problem that had been gnawing at me for a while. I knew I had to do something about it. The dream was to produce apartments at a lower cost and in sufficient numbers to bring down rents and make housing affordable for everyone. It's not a small task, it's akin to building a unicorn company. But I believe that with tenacity and the right team, we can make it happen. Some may criticize our approach, saying our goal is too lofty, too grand. But I believe in aiming high and making a substantial, lasting difference. I remember the moment it dawned on me, the gravity of the housing affordability crisis in America.

The realization was profound, and it solidified my resolve to be part of the solution. I decided to take up the ambitious task of bringing down the cost of housing, not just for a handful of people, but on a national scale. It meant transforming our company into a unicorn, an aspiration that some found challenging to comprehend. However, I was undeterred. The desire to make a real societal change was stronger than any skepticism. It was a journey filled with challenges and trials, but armed with a growth mindset and a dedicated team, I knew we could make our dream a reality.

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