Discover how King's in-house agency developed a customized GenAI tool to enhance creative marketing for Candy Crush, improving collaboration and efficiency. This session provides insights into the innovative use of generative AI in marketing, showcasing how King leverages AI to drive creativity and streamline processes. Learn about the benefits and challenges of implementing AI tools in marketing and the impact on campaign success.

Speakers:

• Amy McCulloch, Group MD, eight&four
• Sian Finnis, Director of Marketing, Studio King

Take Aways:

1. Benefits of GenAI in creative marketing.
2. Enhancing collaboration and efficiency with AI tools.
3. Insights from King's innovative marketing strategies.

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