Jennifer Woodland is CEO of Nu-chah-nulth Seafood, a Canadian Indigenous-owned company that provides business development support for aquaculture businesses in the Indigenous communities of Vancouver Island. She also serves as chair of the Canadian Aquaculture Industry Alliance. Throughout her career, advocacy for the industry has been just as important as her day-to-day work. In this episode, she shares her experiences as a leader for the sector and what she has learned about bringing the industry’s message to the public.