Episode 114: Jeppson's Malört

Episode 114 • 17th February 2023 • Liquor and Liqueur Connoisseur • Matt Birchard

00:00:00 00:19:53

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Episode 114 features Jeppson's Malört. Bottled in 750ml at 35% ABV, or 70 proof and it retails for about $22.

Enjoy this episode with a shot of Jeppson's Malört straight.

Jeppson's Malört official website: https://www.jeppsonsmalort.com/

Brief Historical Timeline:

1880s - Carl Jeppson immigrates to Chicago, Illinois, USA from Sweden
1920s - Carl Jeppson begins making and selling door to door his own bask brännvin, later to be named Malört
1933 - Carl Jeppson sells Malört to Bielzoff Products
1945 - George Brode buys Bielzoff Products, eventually renaming the company Red Horse Liquors
1953 - George Brode sells Red Horse Liquors, except for Malört
1986 - Mar-Salle Distillery in Chicago, who had been making Malört since 1953, closes so production moves to Kentucky
1999 - George Brode dies, leaving Jeppson's Malört to his friend and long-time secretary Patricia Gabelick
2007 - The hastag #malortface catches on in Chicago with photos shared online
2011 - Chicago comedian Sam Mechling begins promoting Malört on Twitter and Facebook, eventually raising the ire of Patricia Gabelick
2012 - Sam Mechling officially joins the Carl Jeppson Company
2018 - CH Distillery in Chicago buys the Carl Jeppson Company and Jeppson's Malört bringing production back to Chicago
2020 - The brand was selling about 20,000 9-liter equivalent cases annually

Key Cocktails:

Don't mess around, you just take shots of Jeppson's Malört.

References:

Chicago Tribune Article on the History of Jeppson's

Contact Information: