生意 sheng yi, are the characters in Chinese that mean business. They literally mean, “create meaning.” And when you think about it, any successful business does exactly that; it creates meaning and provides something of value. 

From your favorite indy coffeeshop, to the yoga studio where you love to stretch into your body, to the company that makes the winter coat you love to wear, there are people who are spending their life energy creating something in which you find value, meaning and joy. 

Why is it that so often we have such a dim view of business, when business is about creating something helps to make other people’s lives better?

Listen in to this conversation with Dave Kaster as we take a look at how running a business is part art, part science, and requires a steady  and committed heart.

Head on over to the show notes page for more information about this episode and for links to the resources discussed in the interview.