Artwork for podcast Virtual Summit Success
Deliver an Impactful Presentation in 20 Minutes or Less with Jessica Rasdall
Episode 268th February 2022 • Virtual Summit Success • Jenn
00:00:00 00:13:08

Share Episode

Shownotes

Cutting down your summit presentation to a 'mere' 20 minutes can feel daunting! Jessica Rasdall breaks it down so that it feels (and is) reasonable and doable - AND doesn't dilute your message. This is an episode you don't want to miss!

Take the quiz at http://howtostartspeaking.com/

Want to learn more about booking more summit speaking engagements and making more money from them? Get access to Jessica's full presentation - and more! - with all the steps to a powerful presentation at https://sellwithasummit.com/speakeredition/

Learn more about Jess at https://thepublicspeakingstrategist.com/

Mentioned in this episode:

Summit Speaker Strategy Audio Training

If you want to learn more about summit speaking strategies and how you can use it to grow your business, jump over to virtualsummitspeaking.com. I put together a free audio training that you can take on the go in your regular podcast player!

Speaker Audio Training

Transcripts

Jenn:

Welcome to Virtual Summit Success.

Jenn:

I'm Jenn, founder of Virtual Summit Search, and you're in the right place

Jenn:

if you want to make the most of your virtual summit experience, whether

Jenn:

you're a host or virtual summit speaker.

Jenn:

Let's get going with your next step to virtual summit success.

Jenn:

You're listening to a snippet of a presentation from Sell

With a Summit:

Speaker Edition.

With a Summit:

The fantastic Jessica Rasdall is giving you the scoop on how to create a short

With a Summit:

but powerful summit presentation - even if you're used to giving 60-minute sessions.

With a Summit:

This is a topic I get asked about all the time at Virtual Summit

With a Summit:

Search, so I knew I had to bring in a pro of this and Jess delivers.

With a Summit:

I'll let her take it from here!

Jessica Rasdall:

Hi, friends, and welcome to today's presentation.

Jessica Rasdall:

I am so excited that you are here because if you are in this session, I

Jessica Rasdall:

know that you value quality content, and you want to uplevel the presentations

Jessica Rasdall:

that you are delivering on summits.

Jessica Rasdall:

And don't worry, you are in the right place.

Jessica Rasdall:

Today I'm going to show you exactly what needs to be going into your

Jessica Rasdall:

presentations in order to make them impactful without making them lengthy.

Jessica Rasdall:

So whether you are developing your presentation for the first

Jessica Rasdall:

time, or you're taking an existing presentation and cutting it down,

Jessica Rasdall:

today's presentation is for you.

Jessica Rasdall:

Before we get into all of that.

Jessica Rasdall:

I have to tell you about my newest obsession and it might sound a little

Jessica Rasdall:

silly, but with all the streaming services out there, I recently - like,

Jessica Rasdall:

within two nights ago - just added Discovery+ to my suite of shows.

Jessica Rasdall:

And this isn't...

Jessica Rasdall:

I'm not sponsored by them, but Discovery+, if you're watching,

Jessica Rasdall:

I'm open to all opportunities.

Jessica Rasdall:

But I just need to tell you about this experience, because I

Jessica Rasdall:

think there's a lesson here for us to learn as business owners.

Jessica Rasdall:

So I got Discovery+ because I'm a nerd and I watch Naked and Afraid and Building

Jessica Rasdall:

Off the Grid and all those survival shows from my couch in my air conditioning,

Jessica Rasdall:

judging people out in the wilderness like I could do it better than them.

Jessica Rasdall:

It's absolutely ridiculous, but I'm obsessed and I want to watch these shows.

Jessica Rasdall:

And when I was going to purchase my subscription to this service, there

Jessica Rasdall:

was an option to get rid of all the commercials and it was like a dollar more.

Jessica Rasdall:

No brainer.

Jessica Rasdall:

I don't like commercials; count me in, right?

Jessica Rasdall:

And I'm willing to bet you would have done the same thing.

Jessica Rasdall:

But what I found is that watching these TV shows that I know and love

Jessica Rasdall:

that were designed and formatted to have commercial breaks seem a little

Jessica Rasdall:

weird when they remove the commercials.

Jessica Rasdall:

I'm going to show you again.

Jessica Rasdall:

Don't judge my TV preferences here, friends.

But you let me know:

do you think that this clip feels weird or repetitive or

But you let me know:

anything like this when we take a great show and we pull the commercials out?

But you let me know:

That felt like we're watching the same thing again, right?

But you let me know:

We're watching this diveball, like, okay, spoiler alert: he was crossing the

But you let me know:

river and they just edited these crocs, so that was not actually happening.

But you let me know:

But didn't it feel weird when they took this episode that

But you let me know:

was designed for one format and they pulled out the commercials?

But you let me know:

Like, that commercial break felt weird now.

But you let me know:

And that's what happens to our presentations when we slice and dice our

presentations:

we run the risk of ruining the flow that was designed for that talk.

presentations:

So you and I might not be out on Naked and Afraid or putting together these

presentations:

big TV shows that we have to worry about being cut when somebody opts to have

presentations:

the commercials removed, but when we are designing a presentation to fit a

presentations:

60 minute slot, and we now have to cut it down to 15 or 20, how can we do that

presentations:

effectively without ruining the flow?

presentations:

Well, if we haven't met yet friends, I'm not just a big fan of Naked and

presentations:

Afraid, but my name is Jessica Rasdall and I'm the Public Speaking Strategist.

presentations:

I've spent the last 15 years traveling the country, sharing my story and have the

presentations:

absolute honor of spending my days today helping small business owners do the same.

presentations:

I'm obsessed with helping entrepreneurs scale their impact, their income, their

presentations:

message, and their company by speaking on podcasts, stages, webinars, and more

presentations:

through hosting my own events, speaking at other people events, and truly

presentations:

working with some of the most incredible business owners I have ever met.

presentations:

I have learned the ins and outs of what makes a presentation convert and not,

presentations:

and truly, less is more when it comes to our presentations, especially after

presentations:

the last year and a half we've all had, we don't need more information.

presentations:

You do not need to shove another teaching point into your talk.

presentations:

Our audience is craving connection and intimacy and action.

presentations:

A big part of our presentation is a performance and the flow that

presentations:

we're taking our customer through.

presentations:

See, a presentation is a journey and the way that I've designed the talks

presentations:

that I write for my clients, or I teach them to write inside of the

presentations:

Speaking Strategy Academy, we want to take our audience through this flow.

presentations:

We want those bursts of excitement, we want them on the edge of their

presentations:

seat, we want them wondering where in the world are they going with this?

presentations:

And at the end, have a clear path of what they're going to do next.

presentations:

But that's what happens when we start to take our presentation and we just cut

presentations:

out pieces to make it fit a new timeline.

presentations:

We risk disrupting that entire flow.

presentations:

And if we're going to make a presentation that takes our audience on a journey

presentations:

- especially in a short timeframe - I want you to leave here today and fully

presentations:

understanding what's going to go into your talk and what's not going to go into it.

presentations:

I want you to leave here today and know exactly how to deliver value at your next

presentations:

talk - and every talk - because when we can be better presenters, we're elevating

presentations:

education as a whole in our industries, we're leaving people better than we

presentations:

found them and creating a ripple effect that we didn't even know as possible.

presentations:

So what's the first step?

presentations:

If you truly want to create an impactful presentation, I need you

presentations:

to define what that journey is.

presentations:

Not what information am I going to shove into my talk, but

presentations:

where am I taking my audience?

presentations:

The easiest way to do this is to ask yourself: when they walk into the room

presentations:

or they log into the presentation, what is their current state?

presentations:

What are they struggling with?

presentations:

What are they working towards?

presentations:

What are their hopes, their dreams or aspirations, the things

presentations:

that keep them up at night?

presentations:

What is their current reality?

presentations:

And when you leave the room, when you log off, when the presentation

presentations:

is done, how will you have left them better than when you found them?

presentations:

What is the transformation that you're providing?

presentations:

We're not taking them from A to Z.

presentations:

Maybe we're taking them from A to C, and how are we going to get them there?

presentations:

We have to define where it is we're going to go so we know how to take them there.

presentations:

When it comes to developing high-value, high-converting presentations, there

presentations:

are only four things that you truly need to include in your presentation.

presentations:

Now, granted, our templates inside of the Speaking Strategy Academy break this

presentations:

down to a lot more of a nitty-gritty cycle, but it's four key phases that you

presentations:

really need to focus on, and if you can hit on these, you're going to be a-okay.

presentations:

Grab your pen, let's go.

presentations:

The first phase that we need to get our audience to is to even get them to watch.

presentations:

We're going to take them through this journey of hooking them in so they

presentations:

want to listen, build the case so they see a reason to take action, serve

presentations:

from the stage - deliver tangible value that they can use - and leave

presentations:

them with a lasting impact they can go out into the world and implement.

presentations:

Let's break this down a little bit more nitty-gritty so you can see how it

presentations:

applies to you and your audience, but that, my friend, is the flow - that's it.

presentations:

We don't have to overcomplicate that.

presentations:

So in order to hook our audience and what I mean by that is starting your

presentations:

presentation from a place that gets them to the edge of their seat, not starting

presentations:

your presentation with an introduction, because most hosts are going to be

presentations:

so incredible and they're going to take the time to introduce you first.

presentations:

So it, it sounds a little repetitive - like that guy falling in the water - if

presentations:

we introduce ourselves after the host introduced ourself, but also

presentations:

we haven't established any kind of relationship with our audience yet.

presentations:

So when we started talking about our achievements and our

presentations:

accolades and our experience, it can almost come off as boastful.

presentations:

So we want to start our presentation, not focused on ourselves,

presentations:

but focused on our audience.

presentations:

What do they need to hear from us to want to keep listening?

presentations:

How can we create a common ground and establish a connection that's going to

presentations:

move them to the next step in the journey?

presentations:

Once you have your flow in place, then - and only then - can

presentations:

you go open up your old talk.

presentations:

Here's when you want to open up your presentation, that great one, the longer

presentations:

one, and we're going to pull from it.

presentations:

We're going to pull from the old talk and import it into your new talk.

presentations:

Just a simple little copy-and-paste.

presentations:

But what I have found is that when we go back to our larger presentation and

presentations:

we start cutting it out, it becomes disjointed like that Naked and Afraid

presentations:

episode without the commercials.

presentations:

Instead, when we can pull from the old and create the new, we're able to design

presentations:

a flow that takes our audience on a journey, not leaves them wondering why

presentations:

they're watching that same clip again.

presentations:

Most people will stop here and I don't want you to be like most people.

presentations:

So you're going to take this to step five and give your new

presentations:

presentation a full walkthrough.

presentations:

Put yourself in your audience's shoes and ask, "am I really

presentations:

taking my audience on a journey?

presentations:

If I walked into the room where they are right now and I go through this flow, am I

presentations:

equipped with the tools and the resources and the inspiration to take my next step?"

presentations:

If so, you've done a great job and I'm so proud of you because delivering a

presentations:

high-value presentation isn't everyone's priority and I'm sure you've experienced

presentations:

that, but I know that we are in the business of doing better than we've

presentations:

done before, than others before us have.

presentations:

And if we want to deliver these presentations that truly can change lives

presentations:

and change businesses and create a ripple effect in our industry and in our world,

presentations:

we've got to be committed to delivering true value from the stage and not just

presentations:

shoving information at our audience.

presentations:

I'm not sure what brought you to today's session, but I'm so grateful that you

presentations:

are here, and I hope that these four little phases are going to help you

presentations:

create your next presentation without overwhelm for yourself and definitely

presentations:

not overwhelm for your audience.

presentations:

If you're thinking that speaking is something you want to spend more time

presentations:

learning about or more time investing in your business, I want to help you.

presentations:

This is something that I'm completely obsessed with, and if you enjoyed

presentations:

today's lesson, then you will love my teaching style because

presentations:

my frameworks have a framework.

presentations:

We will just get along fine.

presentations:

What I would love for you to do is take a quick 10-question quiz to help

presentations:

you figure out what your first steps need to be with speaking, because

presentations:

speaking is not created equal and all of us are gonna have a different path.

presentations:

So if you head over to howtostartspeaking.com, just answer

presentations:

the 10 questions, and I'm going to tell you what your next step for

presentations:

speaking should be and give you your own little roadmap to get started.

presentations:

I can't say thank you enough again for joining me today.

presentations:

It has been such a pleasure to really lead this conversation with you, and I cannot

presentations:

wait to see your next presentation and how impactful it will be for your audience.

Jenn:

Okay, don't you just love Jess?

Jenn:

We didn't have time to get into all of her steps for creating a powerful

Jenn:

20-minute presentation, so make sure to get access to her full session at

Jenn:

sellwithasummit.com/speakeredition.

Jenn:

And how are you going to hook in your summit audience for your

Jenn:

next short and sweet presentation?

Jenn:

Leave a review and let me and Jess know!

Jenn:

Thanks for listening to Virtual Summit Success.

Jenn:

Don't forget to leave a review and let others know your biggest

Jenn:

takeaways from this episode.

Jenn:

Every review helps others find us, and the more successful virtual

Jenn:

summits there are, the more tips we'll have to share with you.

Jenn:

For show notes, links, and other resources, go to virtualsummitsuccess.live