Right now—literally as you’re listening to this—someone could be on your website.

They’re scrolling. They’re deciding. They’re comparing you to 7–9 other therapists… and you’re not there to guide the conversation.

That’s the role your website plays today.

In this episode, Anna walks you through what your website is actually communicating when you’re not in the room—and why that matters more than ever in today’s saturated, comparison-driven market.

If your website has been “fine” for a while… this episode will help you see why “fine” might not be enough anymore.

Here’s what you’ll learn in this episode:

1️⃣ The three things your website is always communicating—and how they impact whether a client reaches out

2️⃣ Why first impressions are almost entirely visual (and how design can quietly build—or break—trust)

3️⃣ How specificity in your messaging helps right-fit clients self-select (and makes consults easier)

4️⃣ The role personality plays in helping clients feel connected to you before you ever speak

Resources & Links Mentioned:

• Birthday Sale: https://walkerstrategyco.com/bs26
• Confident Copy: https://walkerstrategyco.com/cc
• Squarespace Templates: https://walkerstrategyco.com/templates
• DIY Brand Kit (DBK): https://walkerstrategyco.com/dbk
• 59. How to Write an About Page That Builds Instant Trust: https://walkerstrategyco.com/show-notes/59
• 63. 7 Years, 5,000+ Therapists: What I’ve Learned: https://walkerstrategyco.com/show-notes/63

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey, hey.

2

Welcome back to Marketing Therapy.

3

We are thick in birthday season

here at Walker Strategy Co.

4

Figuratively and

literally birthday season.

5

April is really, really exciting

because each year we celebrate the

6

birthday of Walker Strategy Co.

7

It was seven years ago this month

that I began serving therapists,

8

starting originally with their copy,

stepping into website design, and

9

now being able to support over 5,000

therapists in our paid programs and

10

services in the last seven years.

11

Absolutely wild to reflect.

12

You may have caught my seven learnings

and seven years episode a few weeks

13

back where I shared what I have noticed,

learned, experienced in these seven years.

14

And I encourage you to check

that out if you'd like.

15

There's some really interesting tie-ins

to therapists in private practice that

16

I've heard from you was really helpful.

17

But we're also in birthday season,

literally because I am potentially,

18

as you're listening to this, going

to be having my third child and.

19

It's possible that I'm already

out on maternity leave, or I may

20

be toiling away trying to put

the finishing touches on things.

21

But like I said, birthday season has

multiple meanings this year for us.

22

Now, one of the final learnings

I shared in that seven takeaways

23

in seven years episode was

that your ideal client evolves.

24

It can evolve, it should evolve.

25

Just as your niche does, you become

a different clinician over time.

26

You learn more and more about who

you serve best and that is allowed

27

to happen and that it is your job

to pay attention and to ensure

28

that your marketing reflects that.

29

Now I want you to take a moment if you

have an existing website, and realize

30

that this very moment, this very moment,

you are sitting here listening to

31

this podcast, whether you're washing

dishes or you're between sessions

32

or you're on your commute, someone

might be on your website right now.

33

Right now, there might be a potential.

34

Client, someone who could be a

fantastic fit for you sitting on

35

your website this very, very minute.

36

It might be 11:00 PM they still

might be on your website and

37

they found you somehow, right?

38

It might have been a directory,

it might have been Google.

39

It might have been chat GPT.

40

It might have been a referral from

someone, but right now they are reading

41

and they are deciding whether or

not they're gonna reach out to you.

42

You have no idea.

43

You can't do anything right now.

44

You can't influence them.

45

What they get is what they get

while you're in the middle of

46

this podcast episode or doing

whatever it is that you're doing.

47

That is the thing about your website.

48

It never clocks out.

49

I hope that you are out on a walk

right now or in the pickup line to

50

get your kids or whatever it might be.

51

Your website isn't.

52

It doesn't take sick days.

53

It doesn't get nervous before

networking conversations.

54

It doesn't ask for PTO.

55

Your website is always out there

saying something about you.

56

The question is, do you

like what it has to say?

57

Isn't that interesting to think about

that someone who could be a perfect fit

58

for you might be on your website right

this minute, and if you don't have a

59

website, someone might be on someone

else's website or looking for a therapist

60

like you write this minute, doesn't

that just kind of hit home for you?

61

When I sit with that idea, it really

does bring close the fact that

62

what we put out there online has a

really big job to do 'cause we're

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not there for that interaction.

64

If they were able to get on a consult call

with you or sit across the room from you

65

in an intake, yeah, they probably would.

66

Realize that you're fantastic at what you

do and are great at building a rapport

67

and are someone that they could trust

their deepest, darkest secrets with.

68

But right now we don't

have that luxury, right?

69

So that's what I want you to be reflecting

on today is what is your website saying

70

when you're not in the proverbial room?

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Ultimately, it comes down to

three things that your website

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communicates before anyone.

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Does anything and we're gonna

look at why getting all three of

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these, right, all three, not just

some of them, all of them, right?

75

Is what is separating a site that fills

your caseload from one that just exists.

76

The number of conversations I have had

with clinicians in the last, I would

77

say two to three months, who have

said, I've had the same website for

78

years and it worked, and I'm realizing

now I have to take it up a notch.

79

That has been a more common story that I

have heard in the last handful of months

80

than I did in probably all of 2025.

81

It's been very, very interesting.

82

But is your website out there

existing just floating around, maybe

83

saying something good about you?

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Maybe not.

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Or is it actually doing something?

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Is it filling that caseload?

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Like that state of the industry

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You are over two times more likely

to have a full caseload if clients

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reach out to you through your website.

90

All right, so that's what we're

looking at today is three things that

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your website has to be communicating.

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What is your website saying

when you're not in the room?

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The first thing.

94

Credibility.

95

That is the first thing that

your website is saying about you,

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whether or not you are credible.

97

Now, we know that people

judge your website before

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they actually read anything.

99

Studies are so fascinating on this,

how quickly our subconscious makes

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judgments and first impressions are

these days almost entirely visual.

101

So yes, your words matter, and

we're gonna get into that of course.

102

But that first gut reaction is

almost entirely dictated by visuals.

103

And

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I think something that a lot of

therapists overlook is the fact that a

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Polish website communicates one thing

in particular, and that is that you

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take your work seriously and that's

critical to your clients, right?

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A dated or generic site has

the room to introduce doubt.

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Doubt about how current this clinician is.

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Doubt about how professional

this clinician is.

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Doubt about how seriously this

clinician takes their practice.

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Which is so painful, right?

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Because even if you are an incredible

clinician, if your website is

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introducing doubt in that split second

moment, then your website has to do

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a whole ton of work to overcome that.

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And we all know that first

impressions are very, very,

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very difficult to change, right?

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It is what I see happen a lot in

what I call the multi tab reality.

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You've probably heard me talk about this

recently, but we know that your therapy

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clients are looking at between seven

and nine plus other therapy websites

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before they decide who to reach out to.

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If you're anything like me, you've

got an entire browser window,

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maybe multiple guilty of tab

after tab, after tab, after tab.

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So imagine having a browser window up

with seven to nine tabs of therapist

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websites and a client, a potential client

going one to the other, one to the other.

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The fact is, and this

is okay, this is normal.

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This is human.

127

Clients are comparing you to others.

128

They're weighing you against the other

clinicians that they're looking at.

129

You could have equal credentials,

same niche, but if your site

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loses on feel, they close the tab.

131

If that initial gut reaction is not

positive, even if you have the same

132

exact training or more the same exact

niche or better, if you lose out on

133

that feel on that vibe, then you've

lost them and that tab goes away.

134

Now part of this can feel

vain because, well, you know,

135

why didn't you keep reading?

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Don't you know, I'm a great

clinician, but this is human.

137

It's something we all do.

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We equate presentation

quality with work quality.

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When we put on a workshop, which we do a

handful of times per year, a live workshop

140

where we're gonna have hundreds of people

in a room together, we put so much thought

141

into how that presentation looks and

feels, because if I showed up with some

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PowerPoint with times New Roman, you

know, black font on a white background,

143

you probably wouldn't trust me as much.

144

That's just the truth.

145

It's what we do.

146

We equate presentation

quality with work quality.

147

When clients decide to reach

out to therapy, they're often

148

already anxious, already hesitant,

and a credible site gives them

149

confidence to take the next step.

150

If you caught my recent

episode on the About page,

151

I'll link it in the show notes.

152

I talked about how in order to reach out

to someone in order for any of us to make

153

a decision about our money, but especially

in order for someone to reach out to

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a therapist, they have to cross over a

barrier and we can't remove that barrier.

155

And so I want you to imagine your

ideal client sitting on one side

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of a wall and sitting on your couch

as a paying client on the other.

157

In order for them to get from

point A to point B, they have to

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get over an obstacle or a barrier

when your website is outdated.

159

When your website is harming your

credibility, you are heightening

160

the wall that you are asking

your clients to jump over.

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Like I said, we can't remove it.

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There is going to be an obstacle there,

but when you are hurting your own

163

credibility with an outdated design or

something that causes them to immediately

164

question you before they even read

anything, that wall's just getting higher.

165

It.

166

Making that wall shorter can be as simple

as having a very, very clean, easy to

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navigate, polished, professional presence.

168

All of a sudden, it drops a foot.

169

That wall drops a foot,

maybe another foot.

170

It's getting easier for them to step

over it and to reach out to you.

171

So what does credibility

actually look like?

172

Well, that's kind of hard, right?

173

Design is subjective, but clean,

as I mentioned, easy to navigate

174

enough white space where things

aren't just crammed together.

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Thoughtful use of color.

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That doesn't mean it

needs to be all muted.

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You can absolutely have a punchy,

colorful website if you want you,

178

if you've seen our Zoey template,

you know what I'm talking about.

179

But thoughtful use of color,

consistent use of fonts, imagery

180

that matches your practice's energy.

181

And a very cohesive

visual identity, right?

182

Everything working together.

183

You know, when you've landed on a website

that does that, and you know, when you

184

land on a website that isn't right,

like I said, the fact is that design.

185

The design of your site, the look and

feel of your site, it introduces and

186

builds credibility before your copy

gets the chance to close the deal.

187

All right?

188

It does something before the

words even start to work.

189

It's the reason design matters more

than it ever has because of that

190

multi-tap reality I was talking about.

191

It's why we're so passionate, more

passionate than we have ever been

192

about really good, solid branding

and design in your practice.

193

It's also why we've absolutely prioritized

templates as part of our birthday sale.

194

You're gonna get 20% off all of

our templates starting next week

195

as part of our birthday sale, and.

196

We are bringing back our

buy now choose later option.

197

So if you know that you want one of our

templates, but you're not ready to make

198

a choice yet, we are bringing that back.

199

We introduced it during Black Friday

last year, and y'all loved it.

200

So there will be that option as well.

201

But it's one of the reasons, like

I said, we feel so strongly about

202

making sure that you are presenting

yourself well visually, so that then

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the words, then the niche, then the

expertise, then the deep understanding

204

of your clients gets to do its job.

205

But if we miss this, then we miss out

on all of that additional opportunity.

206

Okay, so that's part one.

207

That's the first thing that your

website is communicating about

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you when you're not in the room.

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The next, say it with me now.

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Specificity.

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Specificity is the name

of the game right now.

212

I think I've mentioned it in just

about every single marketing therapy

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podcast episode, and just about

every single coaching call with

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my Confident Copy Live students.

215

It's everywhere because specificity

right now is your greatest asset.

216

And when you have generic website copy,

when you attempt to be all things to

217

all people, you miss out on the number

one opportunity available to you

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right now, if you are in a saturated

area, and I bet right now you're

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sitting in a saturated area, okay?

220

If you say things like, I help

individuals, couples, and families

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with trauma and grief and anxiety and

depression, that could be anyone anywhere.

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Okay.

223

Nobody feels deeply spoken to when you

say things like that on your website.

224

If instead you are specific, then

you help that right fit person.

225

You help that client who you absolutely

love to work with and you wish you

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could clone and have a full caseload

of you help that person think.

227

Oh my goodness, she's talking about me.

228

That's the power of a really

clear niche and a niche that is

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clearly communicated right now.

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Is that your right fit client?

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Self-selects.

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What do I mean by that?

233

I mean that if right now you're

sitting here listening to this podcast

234

episode and your ideal client is

scanning your website, she knows

235

she's in the right place on her own.

236

That's the power of specificity.

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That's what it can do for you right now.

238

And I think the paradox that so many

clinicians still wrestle with, even

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though they know they quote unquote,

need a niche, is that the more

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specific you are, chances are the

more clients you're going to attract.

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Not fewer.

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Especially in the age of ai,

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we are seeing the power of

specificity just compound and

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the opportunity available.

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For clinicians to be Uber, uber

specific in their marketing, be just

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more rich than it has ever been.

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Let me say that again, that the more

specific you are, the more clients you

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are actually likely to attract, not fewer.

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Now, we have to be mindful of this.

250

In our Confident Copy program, we show

you how to choose specialties and focus

251

areas that are going to be attractive

to enough people to fill your caseload.

252

But like I said, in this market,

in the age of ai, your ability to

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be specific to laser focus in on a

particular type of client, a particular

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presenting issue, a particular approach.

255

That is offering you more potential than

it ever has in your marketing because

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we know that there are more therapists

in the market there have ever been,

257

and there's that comparison shopping.

258

There's the multi tab reality happening

every single day by your ideal clients.

259

The fact is, when your clients have

all those tabs open, they are looking,

260

they are asking, they are desperately

seeking a reason to choose you.

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So please, by all means, give them one.

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Give them a reason to choose you.

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And the way you do that

is through your words.

264

It is through your niche and a clear

communication of what it is that you bring

265

to the table, a deep understanding of what

it is that your clients are looking for.

266

Okay?

267

Your specificity lives everywhere

in your website from that very first

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headline that they see after they

make their snap judgment, right,

269

that we talked about earlier.

270

The specificity starts with

that very, very first headline,

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and then it is infused into the

entire journey of the website.

272

The words you say as you introduce

yourself on the homepage, and then

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you invite them into the about page,

the different specialty page topics

274

that you decide on, the method, pages

you perhaps bring in, it happens

275

everywhere, and then it flows out.

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This is one of the coolest things I hear

from our confident copy students, that

277

not only is their website better, but

their networking is better, their console

278

calls are better, their content creation

is better, because all of a sudden

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they know what it is that they do, what

they do well, and how to talk about it.

280

Your words in your marketing are the only

thing that travel, they're the only thing

281

that gets carried from website copy to

consult, call to networking conversation

282

to psych today, script to social media.

283

It goes everywhere with you,

but we've gotta get clear

284

on what it is to begin with.

285

Right?

286

When your copy is doing its job,

you're getting those phone calls from

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people saying, I looked at a bunch

of different therapist websites, but

288

you're the one I wanna work with, right?

289

It's that self-selecting I was talking

about, and the beauty of that is it

290

makes your consults convert way easier.

291

'cause people come in

ready to work with you.

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They have a deep understanding

of what it is that you do.

293

You're not getting on a phone call and

people asking, do you do couples therapy?

294

And you're like, no.

295

Is there anything worse than that?

296

Right.

297

They're actually getting on consults

with a deep understanding of what

298

it is that you bring to the table

and with a desire to do that.

299

Specific work with you.

300

It's the coolest thing and we

see the wrong fit Inquiries

301

drop off in Confident Copy.

302

We call that blessing and releasing where

they say I am not in the right place.

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Like I said, this specificity thing,

when you are not in the room, when your

304

ideal client is on your website, while

you're making dinner for your family,

305

they are looking for a reason to choose

you, and they're going to choose you

306

because you were specific to them and

because they can see themselves in

307

what it is that you have written there.

308

That is the absolute power that

specificity lends you right now.

309

Confident Copy is of course going to be

included in our birthday sale next week.

310

You're gonna get 20% off Confident copy

enrollment, so that is our self-study

311

version where you get lifetime

access to the entire curriculum,

312

including any updates that we make.

313

The number of updates we've made to

Confident copy just in the last year to

314

reflect the changes have been immense

and I do see us making additional changes

315

as AI continues to change the game.

316

You get access to all of that.

317

You buy once forever access.

318

And like I said, that will definitely

be included in the birthday sale.

319

Now, last but not least,

this is the fun thing.

320

You know what your website communicates

when you're not in the room?

321

Personality, right?

322

Therapy is so different from almost

every other service you could

323

possibly engage in because clients are

choosing above all a person, right?

324

This is not you choosing someone

to paint your living room.

325

This is not someone you're

choosing to give you massage.

326

This is a person, this is someone you

are choosing to be in relationship with.

327

There's literally nothing

else out there like it.

328

And the incredible thing is

that your ideal clients are out

329

there seeking that relationship.

330

The relationship that they're

seeking can begin to be formed

331

before they even talk to you.

332

That's the power of good marketing.

333

Your personality can come

through in ways people don't even

334

necessarily consciously register.

335

The tone of your writing, right?

336

If you're warm versus a little

bit more polished or professional.

337

The image choices that you decide on the

color palette of your website, like I

338

was talking about, our Zoe template is

like bright and punchy and fun and bold,

339

and then our west template is like moody

and earthy and, and a little bit darker.

340

And then we have our kit

template that's like lighter.

341

You know what I mean?

342

You can communicate a lot through

these things, even just like

343

your sentence structure and

the way that you format things.

344

Because you have a specific way of

speaking and presenting yourself, and

345

when your website is an extension of

that, so too is the relationship that

346

people are wanting to build with you.

347

It's again, another one of those

reasons you get on the consults where

348

people say, I read your website and

you are the therapist I've looking for.

349

Your website felt different to me.

350

Those are exact things that our confident

copy students often hear from people.

351

Visitors end up getting, when your

website has this personality piece, a

352

felt sense and they can't always name it.

353

It's one of those things about

senses, but they know when something

354

just feels right feels different.

355

In those multiple tabs,

something felt different.

356

Here year.

357

This is where design and

copy start to work together.

358

In a really unique way because design

is setting sort of that emotional tone

359

before anyone reads a word, right?

360

They're getting a sense of color and

layout and format and things like

361

that, but copy is either confirming

or disrupting that feeling, so they

362

have to be in synergy When they're

aligned, then right fit clients

363

are at home immediately because the

design and the copy are marrying to.

364

Create the type of experience that

they're wanting when they're misaligned,

365

and that's the dangerous part.

366

Something feels off, and again, they can't

explain why, but something's off here.

367

The copy's really, really good, but

man, it's presented in a weird way.

368

Or on the flip side, the design

is so pretty, but I have no

369

idea what they actually do.

370

I experienced that with

a confident copy student.

371

She came into the program interested

in joining, and I had the pleasure of

372

getting to look at her site before she

jumped in, and her website was beautiful.

373

She had gone through an

extensive branding process.

374

It was really fun and interesting.

375

It had a unique point of view, but as I

read her like one to two page website,

376

I had no idea what she did and her

marketing results were confirming that

377

she was not getting inquiries and they

definitely were not the right fit.

378

Well, then she goes through Confident

copy and she incorporates that with her

379

beautiful branding, and all of a sudden

I hear from her, when people reach

380

out to me, they are the perfect fit.

381

That's what happened when she started to

create alignment between that copy and the

382

beautiful design that she'd invested in.

383

That's what I love to see happen

when these two things really come

384

together and have that synergy.

385

I mean, imagine like a really warm,

relational, embodied somatic therapist

386

and they have this like cold clinical

copy and this really outdated design.

387

Like,

388

i'm just not getting your personality

here, and that's something

389

that your clients are seeking.

390

When it all clicks though, that's when

those RightFit clients sort of lean in.

391

Something feels different here.

392

And again, the wrong clients, they're

self-selecting out and that is a blessing.

393

We bless and release them.

394

It is a gift when your

marketing does that for you.

395

'cause that means that when

you're hearing from people, they

396

are almost always the right fit.

397

Now this personality piece, I think

is one of the hardest things to

398

DIY, but it is the highest impact

thing that you can get right.

399

I know when I've landed on the website

of someone who has done a lot of

400

studying of maybe our processes or other

therapist websites that they admire,

401

they've tried to piece together the

design thing and it's still falling flat.

402

It's still giving DIY vibes and it's

why we structured our templates and

403

confident copy the way that we did.

404

It's also why we introduced

our DIY brand kit.

405

Last year we actually released DIY brand

kit during last year's birthday sale.

406

Everyone that purchased

during the sale got.

407

Free access to the program and since

then we've gotten just absolutely

408

incredible feedback from folks.

409

But when these things work together,

when our professionally designed

410

template works alongside the DIY

brand kit, with the compelling client

411

friendly copy of Confident Copy, we

have the trifecta of that personality.

412

It's why we're offering a bundle of these

three things for the very first time.

413

We have never before bundled confident

copy a template and the DIY brand kit,

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and we're doing it for the first time

as part of next week's birthday sale.

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So that's gonna be 30% off

the normal price, which is.

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Totally wild.

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Definitely the biggest discount

we've offered on, on this grouping

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ever, but we're super excited because

it's for the therapist who's ready

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to inject that personality at a

very, very, very high level, right?

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Who wants to be credible, who wants to

be specific, and who knows that they need

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to be bringing those things together in

a really compelling way on their website.

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So those are the three things.

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If right now you're sitting here and

an ideal client is on your website,

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they are looking for credibility,

they're looking for specificity, and

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they are looking for personality.

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Is your website saying what you

hope it is about those three things?

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Because you are credible, you do

great work, you have a personality.

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Is your website communicating

that on your behalf?

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'cause you're not there right now.

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Your website is.

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So here are three questions to

consider as you sit with this.

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One.

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When did you, have you ever last visited

your site as a potential client sink down

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into the shoes of your favorite client?

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When have you ever visited your website?

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Not to edit it, but just to experience it.

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If you haven't done that, I

want you to do that today.

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I want you to pull up your website.

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We're not looking for errors,

but go and just experience it.

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Look for credibility signals, look

for specificity, look for personality.

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What are you seeing?

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Another question as you do that,

does your website reflect the

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clinician you are today, or the

one you were to five, 10 years ago?

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Yeah, because I want you bringing in

clients who are the right fit for you.

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Now, like I talked about one of

the learnings I shared in our seven

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takeaways in seven years episode was

the fact that your ideal client can

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and should evolve, but it is your job

and your responsibility to make sure

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that your marketing reflects that.

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So are you reflecting that?

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Are you reflecting who you are

today and who you serve best now?

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And then finally, as you go through

that exercise, would your ideal

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client feel specifically seen here?

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Could they point to a section or

to a statement, a word, a phrase,

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and experience on your website

that felt specific to them?

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Not just generally welcomed

with literally any warm body

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that's seeking out a therapist.

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If you have any hesitation on

these questions, that hesitation

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is information for you.

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It's information that maybe

there's something to be done here.

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There's something to uplevel.

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There's something to dial in.

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There's something to get serious

about, and that's a reason to act.

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That's a reason to do something because

the gap between where your site is today

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as that ideal client is potentially

scrolling right this minute, and

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where it could be, it has a real cost.

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In that multi tab reality,

the cost is losing out.

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The cost is that tab being closed, right?

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The missed consults, the wrong fit.

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Clients asking if you do couples

work or take your insurance

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or whatever, it adds up, and I

encourage you to reflect on that.

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Credibility, specificity, personality.

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Where is your website?

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Lacking.

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Where could it be improved?

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Where could it be upleveled to meet

your ideal client at their point of

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need and to reflect the level that you

are operating at as a clinician today?

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Now, as I've mentioned, every year

around our birthday, every April we

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celebrate with our once a year sale

and doors are opening to our birthday

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sale next week, April 20th through

April 23rd, we're gonna have 20% off

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all of our templates and add-on pages.

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Our Buy now, choose later.

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We're bringing back.

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So if you're not ready to make a choice,

if decision fatigue is keeping you stuck,

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go snag that discount and then make a

decision over the next couple weeks.

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Confident copy will also be 20% off.

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So if you're looking for that specificity

and personality layer, we're gonna

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guide you through niching and website

copy and psych today, using that proven

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framework and lifetime access, of

course, to any future updates as well.

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But then the ultimate DIY bundle

is the one that I'm most excited

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about 'cause it's the first time

we've offered all three of these

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things together and in this market.

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As I look around at what's working and

what's needed, I think that this is for

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the clinician who's ready to stand out.

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So the ultimate DIY bundle, again, is

gonna be 30% off, and that includes

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confident copy, our DIY brand kit,

and the template of your choice.

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It really is the whole system to address

everything we've talked about here today.

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The credibility, check the specificity,

check the personality, all three of

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those things, and it's the best discount

we've ever offered on this grouping.

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Okay.

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We are also offering a free gift

to anyone, a free birthday gift

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to anyone that decides to make a

purchase during our birthday sale.

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I don't get to tell you all the details

until next week, but I can promise you

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that after you launch your website,

it is going to be a powerful tool for

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you to figure out what the heck to

do next, and to make sure that you

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are reaching out to the right people

at the right time that are relevant

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to your niche, to your location.

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I can't wait to tell you more about

it, so know that there is a free

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gift that we are giving away to

celebrate our own birthday next week.

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I cannot wait to share all

those details with you.

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Now, if you wanna do a little bit

of window shopping on the birthday

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sale, you can preview everything,

walkerstrategyco.com/bs26.

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We'll put the link in the show

notes so you can go look around,

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preview things, figure out if there's

something that you're interested in.

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But here's what I wanna

leave you with today.

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Your website is working right

now with or without you.

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The only question now is

whether it's working for you.

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And if you're not positive

that it is, listen to that.

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Use that information and

do something with it.

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You know, I'm cheering you on.

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You know what I want for you?

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I want you getting on those phone calls

with people saying, I read your website

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and I know you're the therapist for me.

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If the birthday sale can

get you there, amazing.

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If all you needed was this little

fire lit under you, awesome.

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Whatever it is, I'm excited for you.

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I'm excited for what you do

next, and I can't wait for you

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to get those right fit clients.

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I'll see you next week.