There's something sneaky happening in the online space right now — and it's costing entrepreneurs real money. We're talking five-figure fines. No warning. No appeal. Just a bill.

In this episode, Vickie Dickson breaks down why alt text on your website isn't optional, what it actually is (hint: it's NOT a keyword dump), and how you can use AI to audit and fix your entire site in under an hour.

In this episode:

• What alt text actually is — and what it's NOT
• Why skipping it can land you a $20,000 fine (yes, really)
• How Vickie went from a 76 to a 100 SEO score in one morning
• The difference between Google search and AI search — and why it matters for your business
• What "answer intent" is and how to get cited by AI
• Why your content ecosystem might already have the answers — it just isn't talking to itself
• Tools mentioned: AnswerThePublic, Google Analytics, Squarespace AI, Shopify AI, Claude

The bottom line: If you're creating content but ignoring the infrastructure behind it, you're building on sand. This episode is your wake-up call.

Ready to dial in your SEO, personal brand, and business strategy this summer? Designed to Profit is a steal at just $797 for a full year of support, human design strategy, hot seats, and three powerhouse summer trainings covering personal branding, Pinterest, and SEO for AI citation.

Check it out here - https://www.vickiedickson.com/designed-to-profit

Here's what's on deck for the next 3 months.

June: Personal Branding — niche vs. no niche, and what actually works right now

July: Pinterest — building pathways to your content so it works for you

August: SEO for AI Citation — get found, get cited, get clients

Join us inside Designed to Profit - https://www.vickiedickson.com/designed-to-profit