Certification programs. Licensed methodology. Other practitioners delivering your IP to their own customers. From where most expert businesses stand, infinite impact looks like a different category of business entirely, one built for people with a bigger platform, not for where you are right now.

In the final episode of this series, Tara closes out the Infinite Scale Method™ with Steps seven through nine, the Infinite Impact System: the developmental sequence that turns a proven methodology into books, certification programs, licensing, AI-extended delivery, and speaking, reach that grows well beyond anything you could deliver personally.

Using Donald Miller's StoryBrand and Mike Michalowicz's Profit First as real examples, Tara breaks down why the distance between where you are and where they are isn't categorical. It's developmental. You're not a different kind of business owner who needs to become someone else. You're in an earlier stage of the exact same sequence.

Tara Bryan is the creator of the Infinite Scale Method™ and host of The Scalable Expert podcast. She helps expert business owners, coaches, and consultants turn their expertise into a scalable business built on a signature framework and systems that deliver results without requiring more of their time.

Learn more at www.thescalable.expert and www.taralbryan.com

Ready to build a business your expertise deserves?

The Scalable Expert Audit reveals exactly where you are in the Infinite Scale Method and what to do next. Five minutes. Instant results. Take the Free Scalable Expert Audit →

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Hey, everybody.

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Welcome to season three of The

Scalable Expert® Podcast, the show

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for established expert business owners

who are maxed out on time and ready to

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find the scalable impact of their work.

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I'm your host, Tara Bryan, founder

of The Scalable Expert® and creator

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of the INFINITE SCALE™ Method.

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If you've built a business around

your expertise but feel stuck

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in the time for money trap, this

podcast is your path forward.

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Each week I'll share stories and

strategies and shifts to help you

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step into a new scalable business

model by declaring your authority,

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packaging your expert framework, and

streamlining your offers and systems

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to ultimately become a scalable expert.

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Because it's not about working

harder, it's about building smarter.

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All you need is one signature

expert framework, and you can

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deliver an infinite amount of ways

to be able to scale your business.

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All right.

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Let's get started

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Hey there.

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Welcome back to the

Scalable Expert Podcast.

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This is our last episode of this

series and the one that I have

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been building towards all month.

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When people hear infinitely scalable

assets, such as certification

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programs, licensed methodology, or

other practitioners delivering your

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intellectual property, one of two

things usually comes up either, "That

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sounds remarkable, but I'm not like

those big experts like Donald Miller

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or Mike Michalowicz," as two examples.

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" I do not have their

audience or their platform."

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Or, "Well, I'm just not ready for that.

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I need to get to the next level first."

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I want to name what is underneath both

of those responses, because both of them

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are looking at the same thing, and both

of them are misreading the distance.

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Here's what both of those

responses are actually saying.

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I'm comparing my starting point to their

destination, and the distance between

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those two things looks like the distance

between who I am and who I need to

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become, and that distance feels enormous.

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Here's what I want you to sit with for

a moment before I give you the answer.

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That feeling of looking at that

level and sensing the distance is

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not the signal that you are behind.

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It's not a signal that

this is not for you.

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It is just a signal that you are looking

at the destination without seeing the

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developmental path that runs from where

you are right now to where you want to be.

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And when you see the path,

the distance changes.

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It doesn't disappear, but it becomes

something that you can navigate.

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Before I get to the Infinite

Impact System, one note on step

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six that we talked about last week.

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Step six is the build step.

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It's all about engineering the

delivery infrastructure for the

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scalable pathway you designed in

step four and validated in step five.

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Every single filter for every

decision in that step is, does this

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develop business capability, or

does it extend my personal delivery?

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Once that is the setup, you are prepared

for the third system of the INFINITE

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SCALE Method, the Infinite Impact

System, which is step seven through nine.

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So let's go over a couple of examples

as we talk about these steps.

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You may have heard of Donald Miller.

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He did not start with a

certification program.

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He started with one named

methodology called StoryBrand.

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He made it tangible.

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He wrote the book to make

it physical and visible.

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Then he built the

infrastructure to deliver it.

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And only then did he extend

it to certified guides.

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Or Mike Michalowicz did not start

with Profit First professionals.

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He started with Profit First, one named

methodology for one specific problem.

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He made it tangible, made it physical

in a real book, and delivered to real

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customers, then extended to practitioners.

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Both paths are the same sequence.

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It's the Expert Authority System

first, Scalable Delivery second,

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Infinite Impact System third.

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It's not a different kind of business.

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It's just the next stage of the

business you are already building.

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The distance between where

you are and where they are is

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developmental, not categorical.

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You are not a different type

of person who needs to become

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a different type of person.

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You are in an earlier

stage of the same sequence.

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This reframe does something important.

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It makes where you are right

now necessary, not behind.

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The Infinite Impact System

requires something to license,

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to certify, or extend.

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A methodology that is complete, proven,

and tangible enough that another

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practitioner can use it with their

customers and produce the same results.

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You can't certify an

unvalidated methodology.

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You can't license a methodology

that has not been made tangible.

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And you cannot extend a delivery

system that has not been proven.

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The development that makes this

possible is exactly the development

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we've been walking through all month.

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Being in step two or step four right now

is not evidence that this is far away.

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It's evidence that you

are in the sequence.

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Every business that has reached

the Infinite Impact System has

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gone through this development.

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The ones who tried to skip it had to come

back and complete the systems before.

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You're not waiting to become the

kind of business that gets there.

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You're building it right

now and this month.

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So let me name what this system develops.

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Books is often the first asset.

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It establishes the methodology

in a public record, creates a

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credibility that makes certification,

licensing, and speaking possible.

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The book makes the methodology

visible at a reach that you

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couldn't personally produce.

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Then certification programs.

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Other practitioners deliver your

methodology to their own customers.

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They invest in development,

and each certified practitioner

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multiplies the methodology's reach.

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That impact compounds.

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Licensing organizations license to

use your methodology to reach hundreds

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of people in a single organization.

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AI extended delivery.

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The methodology's decision logic

and guidance become available

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through AI, extending access without

requiring your personal presence.

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Speaking at events.

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Keynotes anchored in a named methodology

produce different outcomes than

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general expertise presentations.

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Attendees leave with a

methodology, not just a talk.

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Strategic partnerships.

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Other businesses and distribution networks

built around your intellectual property.

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The common thread in every

format, the methodology creates

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transformation for your customers

you will never personally meet.

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The impact grows beyond any single

format, channel, or delivery model.

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That is the infinite impact system, not

a bigger version of personal delivery,

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a different category of impact entirely.

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Let me share an example

from one of my clients.

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She had, uh, an amazing methodology

that she was teaching to her one-on-one

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customers that she had in her business.

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She completely transformed the way

that she shows up in her business by

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packaging her methodology first and

foremost, and then turning it into

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a certification program that allows

her to have other certified trainers

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deliver her methodology within their

business to their own customers.

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And, um, and she's just recently

going to be releasing a book,

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so that's super exciting.

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So she took the system, went through

the steps, and now is able to really

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start building out that infinite,

um, impact system that will allow

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her to make a bigger and broader

reach with her methodology than she

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ever could in her personal delivery.

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So it starts by really being

able to package your expertise

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and make it tangible, make it

something that people can actually

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see where they are on the path.

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Then you move into scalable delivery.

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How do you create an experience and a

journey that helps that customer actually

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get results without you personally

being there every step of the way?

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And once that all happens and is

tested and validated, then it's time

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to move into infinite impact, which

starts to grow your reach even beyond

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where you could deliver it personally.

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So there you go.

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That is the full INFINITE SCALE Method.

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I am so happy that you have been

able to, you know, join us for

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this series and learn about every

step in the INFINITE SCALE Method.

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All right.

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Hopefully, you enjoyed this episode.

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If you did, give us a rating and share

it with your friends and colleagues.

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If you are watching on YouTube,

don't forget to hit that subscribe

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button so you don't miss an episode.

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All right, until next time.