Alexandra Galviz on using LinkedIn to build a thought leadership position - MAF231
My guest this week is Alexandra Galviz and we talk about building a thought leadership position using LinkedIn.
Welcome to episode 231 of the Marketing and Finance Podcast.
We chat about:
- What is "real" thought leadership rather than simply a cliched buzzword
- How to project yourself as a thought leader on LinkedIn
- Learning and developing experiences with young and old teams
- Why LinkedIn is more than an online CV
- Using LinkedIn as a Content Hub
- The importance of mental health and wellbeing in a stressful environment
- Putting together a LinkedIn content strategy
Who is Alexandra Galviz?
By day Alex coaches C-suite, consultants, entrepreneurs and businesses on how to get noticed on LinkedIn, grow their own brands and leverage the platform to achieve their goals.
By night she turns into a superhero LinkedIn blogger under the hashtag #AuthenticAlex. Every single thing that you’d be scared of sharing publicly, she's either written, videoed or spoken about.
In between Alex trains apprentices and graduates in corporates, creates digital content on employability skills and keynotes at universities, career fairs and social mobility events.
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
