315 - 5 Essential Emails Every Membership Sales Series Needs
Are you ready to build your email list? Do you already have one but you’re not sure how to get the most value out of it?
Whether you’re starting from scratch or are revamping your email series, this episode is for you. We cover five great email types to send your new subscribers to entice them into signing up to your membership site.
These are simple yet effective ways to give people a taste of what your membership is like, how it can help them, and the value they could be getting from you.
Essential Learning Points:
Why creating an email series is so important for new subscribers
What to include in a welcome email
The best ways to create an email sales pitch for new subscribers
How a case study can effectively sell your membership
Why you should send value-driven emails as well as sales pitches
“Choose a single success story from your member base to write a mini case study around. This should be a story that shows people what's possible by being a member of your site.”
“Memberships are pretty abstract products. They're typically made up of many different elements, so it can be challenging to concisely describe them. So being able to show as well as tell can be a real advantage.”
“A way to over-deliver is to give them an extra surprise freebie, an eBook, a cheat sheet, a free workshop, something along those lines that they weren't expecting.”