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The double-sided aha effect
Episode 2539th November 2023 • Irresistible Communication • Dr. Michael Gerharz
00:00:00 00:02:42

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What makes aha effects profound and why that matters?

Read more thoughts on the art of communicating week-daily at https://michaelgerharz.com/blog

Transcripts

Speaker:

Welcome to the “Irresistible

Communication” podcast.

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Two minutes, twice a week.

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No nonsense advice for

leadership communication.

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Have you ever had that lightning bolt

moment when everything just clicks?

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I'm speaking of the aha effect.

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And today we're diving a bit deeper

into what it means for clearer, more

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compelling leadership communication.

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So let's start by looking at clarity.

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Clarity can show up in two ways: as a

light bulb going off in your head or as a

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gut feeling that just ,well, feels right.

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The aha effect happens when these two,

reason and feeling, fall together.

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It's like peanut butter meeting jelly.

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Each is great on its own, but together,

that's where the magic happens.

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So, imagine you're working on a project.

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You've been crunching data, brainstorming,

trying to get that breakthrough.

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And suddenly you feel it in your

bones, you've hit the jackpot.

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But it's not just a feeling.

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You can see the pieces fitting

together in your mind's eye.

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It just makes sense.

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Your gut and your brain are

high-fiving, each other.

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That's the sweet spot.

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Here's the thing, though.

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If you're all brain and no

heart or all heart and no brain,

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you're selling yourself short.

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You might end up with a decision

that looks good on paper

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but just doesn't sit right.

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Or the opposite, you're all fired

up but with nowhere to go, because

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the logic just isn't there.

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So, how do you harness this dynamic duo?

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Start by paying attention.

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When you're facing a decision or

crafting a message, check in with

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both your head and your heart.

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Are they telling you the same thing?

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If not, dig deeper, challenge

your logic, examine your feelings.

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It's about getting both on the same page.

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In leadership, there's

alignment becomes irresistible.

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It means your decisions and communications

aren't just smart, they are felt.

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They resonate.

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You can stop persuading because

people follow leaders who have both

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the map and the compass, the brains,

and the heart working in harmony.

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So remember: the next time you're

making a decision or sending a message.

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Don't just think it through,

feel it through, too.

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That's the kind of clarity

that lights the path.

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It draws others to follow your lead.

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Keep lighting the path,

and share it with a friend!