Artwork for podcast Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
Using Content to Systematically Move Prospects Toward a Purchase
25th February 2019 • Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing • Copyblogger Media LLC
00:00:00 00:18:23

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Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there.

Today, I touch on some specific ways that content marketing can pave the way for excellent conversion.

In this 18-minute episode, I talk about:

  • How strategic content can move people at various stages of awareness toward a purchase.
  • Specific recommendations for different stages of buyer awareness.
  • How to structure content for people who are just learning about a topic.
  • How to handle the “last mile” of your customer’s purchase.
  • Why content marketers should consider owning more of the copy for the customer journey.

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