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023 Mike True Is Using Probabilistic Attributional Models to Blitzscale DTC Brands
Episode 2330th March 2023 • Pipeline Superheroes • Grant Cohen
00:00:00 00:30:11

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In this episode of Pipeline Superheroes, Grant and Keegan are joined by Michael True of Prescient AI. 

Founded by Mike True and Cody Greco, Prescient AI is developing a marketing simulation and prediction platform with artificial intelligence-powered tools that help eCommerce and direct-to-consumer companies more accurately forecast demand and optimize marketing efforts to target their most valuable customers

In This Episode, You’ll Learn:

  • Limitations Of Pixel-Based Ad Platforms: Moving Beyond Clicks
  • Data-Driven Decision Making: Triple Whale As A Potential Solution
  • Valuations In Venture Capital: Strategies And Lessons Learned


I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.

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