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Dealernomics@25 with Steve Halley, Cheshire Turf Machinery
Episode 4623rd September 2021 • Inside AgriTurf • Chris Biddle
00:00:00 00:39:10

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From a previous ownership by Electrolux, maker of Flymo mowers, Cheshire Turf Machinery has emerged as one of the UK's leading professional turf machinery dealers with an impressive client list that includes Manchester United, Manchester City and Liverpool.

Managing Director Steve Halley describes the evolution of the business as it celebrates its 25th Anniversary in 2021.

He talks about developing a strong ethos amongst his staff, of coping with the COVID crisis, and the prospect of manufacturer owned dealerships.

He also tells of an early encounter with a bank manager that shaped the company's reliance on having a strong financial base - and also the importance of a man called Bob

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