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#005: Should You Only Sell One Thing? A Candid Conversation
Episode 52nd August 2021 • Talking Small Business • Kat Schmoyer & Megan Martin
00:00:00 00:42:39

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Today, we're sharing a pretty unpopular opinion as we discuss whether or not you should only sell ONE thing to your audience as a small business owner. Although we'll admit this was a tough one to work through (Kat is a self-proclaimed people pleaser who knows this will rock some boats!), we hope it's life-giving to hear that you don't have to sell just one thing in your business - and when it might be good idea after all. We really get candid about our opinions on this one... you might be surprised by what you hear!

We're talking about:

  • What we mean by only "selling one thing"
  • How this message conflicts with the idea of diversifying your income (and why it's mind-boggling to us that this is the message presented to business owners!)
  • How selling only one thing can cost you money
  • How to strategically diversify your offerings so you don't burn out or waste your time
  • How selling a high demand product could allow you to only focus on one product
  • How to make smart buying decisions on the education you consume
  • How to create a value ladder in your business

Listen now to hear our truly candid conversation about the idea of selling only one offering in your small business!


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