Today, we're sharing a pretty unpopular opinion as we discuss whether or not you should only sell ONE thing to your audience as a small business owner. Although we'll admit this was a tough one to work through (Kat is a self-proclaimed people pleaser who knows this will rock some boats!), we hope it's life-giving to hear that you don't have to sell just one thing in your business - and when it might be good idea after all. We really get candid about our opinions on this one... you might be surprised by what you hear!
We're talking about:
What we mean by only "selling one thing"
How this message conflicts with the idea of diversifying your income (and why it's mind-boggling to us that this is the message presented to business owners!)
How selling only one thing can cost you money
How to strategically diversify your offerings so you don't burn out or waste your time
How selling a high demand product could allow you to only focus on one product
How to make smart buying decisions on the education you consume
How to create a value ladder in your business
Listen now to hear our truly candid conversation about the idea of selling only one offering in your small business!
Connect with Kat & Megan: https://talkingsmallbusinesspodcast.com/