Shownotes
When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap.
Turns out I’m not alone in that belief, in fact a lot of people running agencies believe that too. Including Sabrina Chevannes, Founder of Complex Creative, the no-bullshit agency. And in this episode Sabrina and I chat through some of the flaws of the agency model, how to sniff out bs, and what you should be doing to make sure a relationship with an agency or a freelancer is a success.
In this episode, we discuss:
- Some of the flaws inherent in the agency model.
- How businesses can avoid falling victim to flashy but ineffective agencies
- Strategies you can use to establish clear, results-driven relationships with an agency or freelancer
- The benefits of full-service vs niche when it comes to agencies
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