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Making a Case for Remote Working in Government and Public Sector
Episode 5424th March 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:43:34

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The new world of work is something that everyone is discussing on work calls. But what are the advantages and disadvantages for communications and marketing professionals in public sector?

In a recent Gartner poll, 82% of company leaders said they plan to allow employees to work from home part of the time. But concerns over maintaining company culture put the priority at three days a week in the office each week while employees want three days at home.

Employers have to balance what will work best not just from their perspective. The pandemic introduced a sense of personalization for employees who want a say in what a hybrid work model looks like for them.

Remote work has been the go-to phrase of 2020 and most of 2021, but now that plenty of companies were forced into a fully remote model, there’s room for creativity in defining what their return to “normal” is. For some, fully remote presented more challenges than benefits.

Coming in today’s show

  • > Can communications and marketing pros go remote full-time?
  • > Types of Hybrid Working Models
  • > I speak to Joanne Mangan, Employer Lead of Grow Remote and a remote working advocate. We discuss the remote working landscape in Ireland but also international trends that we can learn from.  

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.