Shownotes
#68: Today, I am interviewing AJ Wilcox about his expertise as a foremost authority utilizing different ad formats in LinkedIn and how to get started with the LinkedIn customer journey. Podcast show notes available here: https://kellybaader.com/068
Key Lessons From This Episode:
- Why Linkedin ads have a better return on investment than Facebook or Google ads
- Three types of retargeting that LinkedIn ads can do - including one that is unique to LinkedIn
- An overview of the LinkedIn customer journey and how to start serving your audience
- Five types of ads that LinkedIn supports and how the fifth type is unique
- Why your conversion rate depends on the friction of your offer
About AJ:
Founded in 2014, AJ Wilcox's website B2Linked.com is a LinkedIn ad-specific agency and an official partner of LinkedIn. He's the go-to guy to learn how to best utilize LinkedIn ads to serve your potential customers and get a higher return on investment. His team has managed over 300+ LinkedIn accounts, including 4 from the top 10 list, spending over $110M+ on LinkedIn ads. Impressive, right? In his free time, his 4 children keep him on his toes while he also trains for triathlons and goes go-karting.
Important Links & Mentions in this episode:
