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328 - Should I Include All My Products and Content Inside My Membership?
Episode 32819th October 2021 • The Membership Guys Podcast with Mike Morrison • The Membership Guys
00:00:00 00:16:01

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Do you want to offer a brand-new course or live event…separate from your membership?

Is this something you’re allowed to do, or will all hell break loose in your membership?

First off, yes, you can do this. But you also need to understand how your members will react. If they’re expecting all new content to come included in what they’re paying for, they could be disappointed.

Luckily, there are a few ways around this that we share in this episode.

If you want some tips on how to navigate this delicate topic, tune in today. We’ll share the pros and cons of keeping everything in your membership, why you shouldn’t always cave under pressure and ways to keep your members happy.

Essential Learning Points:

  • The problem with selling a separate product from your membership
  • Why this can upset members
  • Why it’s all about setting expectations and your message
  • How to avoid doing yourself a disservice
  • Three simple ways to keep members happy and offer separate products

Important Links & Mentions:

Key Quotes:

“The clearer it is, what your membership does, who it's for, and what it consists of […] the less chance there will be of confusion or disappointment.”

“You don't want it to seem like your membership is a bait and switch. But at the same time, flipping this around to you as a membership owner, you need to resist the urge to over-deliver.”

“Give your members priority preferential treatment and a price discount on anything else you might sell outside of the membership. That then adds to the value of them becoming a member.”