We’ve got a bit of a different Manufacturing Happy Hour episode this time – it’s one of our first long-form episode at a trade show. Joined by co-host Jake Hall, The Manufacturing Millennial, we recorded this at the 2022 The Vision Show AMR & Logistics Conference in Boston.
Our guest is Malachi Greb, Owner of Elite Automation – a frequent trade show attendee with the goal of leading the “biggest automation company in the world.” An ambitious target, no doubt, but Malachi knows exactly how he’s going to achieve it.
We talk about how Malachi first got into the automation space, his guerrilla marketing tactics, why he’s on a hiring kick, and what it was like venturing into his first international project. We cover a lot of ground with some great actionable tips, especially around trade shows, so don’t miss it!
In this episode, find out:
How Malachi first got started in automation
How Elite Automation is creating growth
Why Elite Automation is on a hiring kick
Why guerrilla marketing strategies are the way to go
Why companies should always aim to add value in marketing
Elite Automation’s winning business strategy
What the manufacturing industry is like in the Midwest
What it was like leading Elite Automation’s first international project in India
How Malachi plans to run the biggest automation company in the world