Episode 23 with Frederick Dudek (Freddy D)

How Small Businesses Can Use Social Media for Brand Awareness and Growth with Kelly Bigelow

In this podcast episode of the Business Superfan Podcast, Kelly Bigalow from Diamond Arrow Media shares her digital marketing expertise, focusing on strategies for small to medium-sized businesses. She recounts her transition from the fitness industry to digital marketing, her experiences at GoDaddy and Yelp, and the evolution of her own company. Kelly highlights the importance of being listed on Google Maps and Yelp for local businesses and suggests starting with Facebook and Instagram for social media presence. She advises on content creation, starting with simple posts and building up to live videos, and the importance of authenticity in connecting with customers. Kelly also discusses leveraging personal networks to grow a new business page and the power of video testimonials in gaining consumer trust. She concludes with an offer of a free website audit for listeners, emphasizing the creation of superfans through effective marketing.

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Mentioned in this episode:

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Freddy D: 00:00:00

Hello, Kelly from Diamond Arrow Media.

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Welcome to the Business Superfan Podcast.

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How are you, Kelly?

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Kelly Bigelow: I'm great.

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Thank you so much.

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Freddy D: So, let's talk about

how you got started in digital

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marketing., what's your story?

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How did, that all come about?

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Kelly Bigelow: Yeah, well,

first off, Freddie, thanks so

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much for having me on here.

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I know you've been definitely twisting

my arm and twisting and twisting and

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trying to get me over here, but yeah,

so I'm just, super thankful to be

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here and being interviewed by you.

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I.

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I actually almost fell

into digital marketing.

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I went to school originally

for business management.

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I always knew I wanted to run a business

and wanted to manage a business.

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And through the years, I actually took

a passion for fitness and I really

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got into the fitness industry and I

loved really being able to help people

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change their lives through fitness.

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Right, and excuse me.

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I don't know.

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I did that for about 15 years.

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I went from managing the gym, so I was

running the gyms doing sales, front desk,

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keeping the gym running, and I decided,

you know what, I want something different.

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So I decided to go take some

classes, get certified, and then I

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started actually personal training.

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So I actually became a trainer, helped

people even more accomplish those, real

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time goals on a just a whole deeper level.

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I did that for probably 10, 15

years and just really got to

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this point where I don't know I

just wanted something different.

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I was always really drawn to marketing

I loved the marketing aspect of putting

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my name out there doing the sales

aspect of it, too So when I was running

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the gyms that's probably one of the

things that I loved the most was the

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sales and I think really just getting

to be able to connect with people.

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So I think you know one of my clients

that I would personal train, I would go to

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their home and train them in their home.

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And they were into web design

and like app development.

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So they would build whole

infrastructures for hospitals.

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And I think they were working on the

university of Kansas medical center.

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They built a whole infrastructure

for all their employees.

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And I just thought that was really cool.

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Now they spent years in school learning

how to do all that and I thought,

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Oh, well, I'm probably not going

to go back and try to get another

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degree and take on more education.

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So, I decided to step back from

fitness and I got a job over at

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GoDaddy and I said, you know what?

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I'm going to learn how to build websites.

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So I went to GoDaddy.

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Started learning how to build

websites, at least thought I was

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going to learn how to build websites.

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I did not learn anything at all

about building a website, but I

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did learn a lot about the hosting

and the back end and things.

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And while I was working there, I was doing

sales as well, so just helping support.

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I talked to a lot of business owners and

small business owners, real estate agents,

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you name it, calling in to, hey, this is

the first place that I'm going to start.

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and they started with their website

and so many people that I would hear

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just over and over would say, Colin,

they're like, I need to renew my website.

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I don't know why I'm renewing it because

I don't really get any business from it.

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Nobody calls me.

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I don't even think anybody

goes to my website.

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I don't even know why I'm paying for it.

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So that kind of got my wheels turning

and I'm like, Oh man, I really wish

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that I knew how to build websites.

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I got back into fitness.

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I left GoDaddy because I just I

learned that I didn't really like how

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they had structured kind of what they

were doing and I was looking for a

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job and I actually got a job at Yelp.

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So I got a job as a sales rep at Yelp.

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And I'm going to tell

you, I learned a lot.

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When I went to Yelp.

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I more at that point in time

wanted to just open my own gym.

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Cause again, I know I wanted

to be a business owner.

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I wanted to run a business of some kind.

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I was always passionate about fitness.

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So I went to Yelp and I'm like, I'm

going to learn how to do and get my

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business marketed and figure out how I

can open my own gym or at least start

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doing personal training on the side.

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If I figure out how to market

myself using Yelp, I'll be great.

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Well again, I got in there.

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I actually, wish I was at home right now

because I have, this poster and painting.

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When I worked at Yelp, they gave

me a, I don't know, you want to say

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like a crash course in marketing.

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So I learned all this stuff in

marketing from all these people who.

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Originally Yelp really they

recruit marketing students that

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are just graduating out of college.

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And they have a lot of had a

lot of the managers who did the

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training, who had marketing degrees.

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So they taught us all this

stuff about marketing.

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And so again, I got this,

real quick crash course in it.

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I learned how search works.

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So I learned how consumers were

searching, what were consumers doing?

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Where were they going?

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How are they using the internet?

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And my plan all along was just

to stay at Yelp temporarily.

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I ended up staying for 18 months, which

was way longer than I wanted to stay.

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But I just became really good at it.

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I got really good at the sales

and what I learned is that.

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Every business owner that I talked to

again had the same commonality that they

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had when I talked to them at GoDaddy.

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But the difference in this one

was I spent tons of money on SEO

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and marketing and nothing works.

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So I'm going to go to what's comfortable

and I'm not going to spend money anymore.

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I'm not going to invest because the money

that I invested, unfortunately, there's so

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many things being thrown at small business

owners from every scam in the book, right?

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I don't know how many.

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Business owners listening to this

is probably tired of Google calling

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and saying, don't hang up like

that's the first thing they say

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now don't hang up because they

know people are going to hang up.

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But anyways, so I learned marketing there.

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I was going to leave Yelp

and decided to leave.

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And when I did, I actually thought

I was going to be a real estate

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agent temporarily for a while and

get into that market myself there.

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And I started building websites

and learning how to do websites

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and all this stuff on my own.

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And while I was doing that, I was

learning marketing at the same time.

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And just got really good at it to a point

that I was like, okay, now I'm going to

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ask people to pay me to do this for them.

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And yeah, exactly.

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And so I did, I started small and I said,

Hey, actually, I built a website for

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someone that I charged like 300 for, which

was absolutely nothing at the time, right?

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And it was just, I just

wanted to gain their trust.

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I said, so 300 bucks, that's my time.

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You pay for all this stuff.

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Let me build it for you.

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And in the back end, I was starting

to do some of the marketing stuff.

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So I actually used them as my test dummy.

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And then they started, I started

talking to them and they started

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actually seeing some business.

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And that's when I started realizing, okay.

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I know what I'm doing here.

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And then over time, I just, got

more and more confident to now

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we've got, I've got 11, 11 employees

working for me helping just.

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Every and any small business or

even medium sized business, take

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their business to another level.

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So there you go.

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Very cool.

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An hour later.

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Freddy D: No, it's a good story.

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It's a great story.

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So, it's, sometimes we end up where

we didn't think we were going, but

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we end up where we needed to be

and the calling presents itself.

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So let's talk about, some social media

strategies that a solopreneur or a

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small medium sized business that really

doesn't understand how to leverage the

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platforms to create brand awareness.

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Kelly Bigelow: That in turn

attracts business and then cultivate

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them into superfans that are in

turn promoting that business.

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So what are some good platforms that,

are not time consuming, but be a good

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place for a person to start leveraging?

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Yeah, well, I mean, some of the

biggest ones, and some people may

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or may not consider these social

media sites, but, there's all sorts

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of different social media sites.

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So I think one thing that I always

try to educate business owners is

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the difference in these sites, right?

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Creating a superfan, right?

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You've got to get them, right?

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You've got to get them in.

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How do you draw them in?

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I usually say some of the best

places to start, again, is just

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getting on Google, Google Map.

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When people are like, get on

Google, what does that mean?

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Getting your business

listed on Google Maps.

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If you're a local business and

you're looking for people to

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market in your backyard, right?

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People that are around you locally

in the same city that you're in.

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You want to get on Google Maps.

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You want to get on Yelp.

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Those are a little different.

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They're directories, but you can still

build superfans on those directories.

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People that are going to keep

coming back and refer you out to

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others by gaining reviews, right?

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Posting content.

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You can post content on those

profiles just like you can

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post Content on social media.

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A lot of times I've found business

owners will go just straight to

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Facebook Instagram Twitter and

those things and those are great.

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You need those, right?

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But again, you have to think about

the intent of that consumer when they

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are Trying to find you right so you

find them you get them over to you

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And then once you do you got to share

your social media sites You've got

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to share your LinkedIn your Facebook

your Instagram wherever you're the

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most active as a business You need to

get your customers On those profiles

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because when they're on there again,

that's how you create what you said.

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You're superfans is you start posting

information about the business and when

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I say information about the business,

not your specials, not your services.

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They don't people don't really

want to care about that, they just

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want to know that you're human.

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So I think one of the biggest

things is you know getting on your

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social media facebook Instagram,

TikTok, those are, the three places

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where most people wanna start.

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Facebook is probably good.

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Freddy D: Would you say, that maybe,

start on one platform and build a

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following on one platform and then once

they got a following on that platform,

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then introduce the second platform

and maybe get some of those people

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to move over to the second platform

as well, and then build off of that.

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Would that be a good approach?

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Kelly Bigelow: Yeah, absolutely.

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And every platform has a little

bit different of an audience and

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a different intent in terms of,

what they're trying to do and when

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they're going to make that decision.

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So I always say Facebook, Instagram

are probably your two where you

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can maybe build them up together.

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Cause the nice thing is they are

integrated to one another now.

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So when you're posting content onto

Instagram, you can set it up that content

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is also feeding over to your Facebook.

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So you're hitting two potential

different audiences, right?

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We ran some ads for a cycling tour

company that just started here in

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Phoenix, and we found that the audience

we got on Facebook was more men and

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they're between the age of 45 and 65.

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Their Instagram following and the

Instagram crowd that they got on the

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ads that we ran over there was actually

more of like your 30 to your 45.

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But still had a peak amount of interest

that they were expressing in it.

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So it was interesting that again

same content here the content

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over here Attracted a much

different audience than here.

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So it's nice again.

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Those two are connected So it

does make it a little bit easier

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when you're getting started.

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Freddy D: Because what you just

described there was that they expanded

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their market utilizing both platforms.

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So in turn you got one

demographic on facebook.

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You got another demographic similar

But a little bit different on the

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Instagram, but collectively you hit

now a wider range of audience by

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leveraging two different platforms.

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And yet because of the fact that

they're interconnected makes it easy

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because you do just do it once and poof,

it goes to two different places and

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you're hitting two different audiences.

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Kelly Bigelow: Absolutely.

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And sometimes the

content is different too.

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We did another ad, we did two ads.

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two different videos two separate times.

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And, the one video didn't get as

much traffic on Facebook, but it

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got more traffic on Instagram.

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So it hit a different, again,

even that video particularly

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hit a different audience.

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Freddy D: Now that second video hit both

the audience and it had probably the

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better of the impressions and the amount

of people that it hit was much better.

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So absolutely.

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Okay.

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In working with a lot of these small

business owners , we've seen that people

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like to talk about how wonderful they are,

but you and I've had conversation, really

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nobody cares, what they're interested in

is what they can do for their audience.

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So what would be something that

you could advise a small business

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person to what kind of messaging

should they put together?

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Kelly Bigelow: Yeah, so

this is really great.

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So a lot of times when we get clients who

come to us and they express they're like,

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hey We want you to do our social media.

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We want you to run our social media.

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I actually try to tell them No, I

don't want to run your social media.

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I don't want to do that for you.

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I want you to do that because

I am not going to be as

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authentic as you are, first off.

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And second, I don't know as

much about your business and

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about your industry as you do.

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So that would be like me asking you to

come over and start posting information

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about digital marketing, right?

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I can do the research.

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I can figure it out.

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I can find it.

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But you just grabbing a video and, I

try to I tell a lot of my clients this.

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You don't have to overthink it, right?

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Sometimes the most random videos are the

ones that get the most amount of hits.

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The ones that aren't edited.

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The ones that are raw.

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They're real.

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You're walking and talking.

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You're out of breath, right?

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People can hear you breathing into

the microphone when you're walking.

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Because again, it's real.

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And that's all that people want.

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And that's why reality TV

has become so big, right?

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Freddy D: Yeah, because it's real.

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It's real time.

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People make mistakes.

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There's boo boos, there's

things wrong said.

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Exactly.

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I've coached construction

companies, actually I should

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say home improvement industries.

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Kelly Bigelow: And I would tell them, take

your smartphone and when you're there,

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take photos of the completed project and

get a testimonial right then and there.

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And because people are

excited, they're happy.

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It's real simple to do.

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It's authentic.

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It's not Hollywood and it works.

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Yep.

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Usually what we say is when

you're going to run ads, sometimes

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that's when we want to edit it.

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Because again, we want to be able

to have a certain messaging and

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we want it to hit a certain way.

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Freddy D: So that becomes, that's

where the avatar have creating a

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customer avatar becomes paramount.

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: 00:14:07

Because if you're just creating an ad, it

doesn't matter how Hollywood you make it,

292

: 00:14:13

if it's not targeting the correct audience

that you want to target, it's useless.

293

: 00:14:19

Kelly Bigelow: It's you, absolutely.

294

: 00:14:20

If you don't know who you're

talking to when you talk.

295

: 00:14:23

That's a problem, right?

296

: 00:14:24

Which, but I also understand, hey,

you may not know that at first, but

297

: 00:14:28

that's something you'll start to

learn who that audience is, right?

298

: 00:14:31

It's homeowners, depending on again, if

you're a construction company, you're

299

: 00:14:35

probably going to want to hit homeowners

you're going to want to hit areas that

300

: 00:14:39

are probably a little bit older, right?

301

: 00:14:41

People who are living in an older home.

302

: 00:14:43

So different areas, demographics

that we're looking at, right?

303

: 00:14:48

But.

304

: 00:14:48

Okay.

305

: 00:14:48

Sometimes, when you get started, I try

not to tell them to overthink that.

306

: 00:14:52

Yes, having that, I think, is

great, and I think that should

307

: 00:14:55

be something that goes in there.

308

: 00:14:56

But, just getting on and start posting.

309

: 00:14:59

Seeing what people like not worrying

necessarily in the beginning that you're

310

: 00:15:03

going to get a whole bunch of likes.

311

: 00:15:04

Not expecting that, but all you're

doing is putting out content.

312

: 00:15:07

And, not only just content, but

just being an expert in your field.

313

: 00:15:11

Being confident that, hey,

I'm getting on here today.

314

: 00:15:14

Not because I want to tell you about

a special, I want to tell you about a

315

: 00:15:18

particular experience that I just had

with a client who may be feeling the

316

: 00:15:23

same way that you're feeling, or I find.

317

: 00:15:27

Going to Google.

318

: 00:15:27

Google now, if you do a search on

Google, Google is going to tell you the

319

: 00:15:31

questions that consumers are asking.

320

: 00:15:33

So answer those questions for

people, because that's what people

321

: 00:15:36

are turning to social media for.

322

: 00:15:38

Social media, Instagram, even Facebook

now, because they're adding Reels and all

323

: 00:15:43

that stuff over onto Facebook as well.

324

: 00:15:45

The people that are the most

successful are the ones that

325

: 00:15:47

are educating people and stuff.

326

: 00:15:48

Or creating just really silly,

stupid content that people

327

: 00:15:52

just, you know what I mean?

328

: 00:15:54

Freddy D: It works.

329

: 00:15:55

It does.

330

: 00:15:55

It's the simple stuff, I've realized

myself as I've posted some pictures

331

: 00:16:01

that, I've captured, some unique pictures

and I post it and I get more likes on

332

: 00:16:06

those pictures than I do on other stuff.

333

: 00:16:08

Kelly Bigelow: When you're

real, when you're real.

334

: 00:16:09

And that's the thing is people

just want to know that you're real.

335

: 00:16:13

I try to tell dentist office,

you don't have to fancy it up.

336

: 00:16:17

Doctors, you have this facade

that you have to be like, Oh,

337

: 00:16:21

well, you know what I mean?

338

: 00:16:22

Like, Yeah, you can't be on there

violating HIPAA policies and telling

339

: 00:16:26

about customers and clients and giving

away their stuff, but as a doctor,

340

: 00:16:31

you should be educating your patients.

341

: 00:16:33

Hey, this is what you

need to be looking at.

342

: 00:16:36

This is what you need to be doing.

343

: 00:16:38

We worked with fertility clinic, and

I just kept trying to tell him, you

344

: 00:16:42

need to just stop overthinking it.

345

: 00:16:44

You just need to educate.

346

: 00:16:46

What should people be expecting?

347

: 00:16:49

What are some reasons why they

have a hard time doing this?

348

: 00:16:53

When should it be time to start

looking into fertility, right?

349

: 00:16:58

What kind of fertility is even

out there and educating people

350

: 00:17:01

on those types of things?

351

: 00:17:03

What can you expect when you

go through an IVF process?

352

: 00:17:06

So once we started giving those, just

giving them some of those ideas and then

353

: 00:17:10

allowing them to go and create that on

their own for them it was mind blowing

354

: 00:17:14

because they started actually putting out

content and not overthinking it and just

355

: 00:17:18

saying, Hey, I want you to talk to, say,

I'm sitting in your office right now and

356

: 00:17:24

you're talking to me about my IVF journey.

357

: 00:17:27

If I were having one, You need to sit

and talk to your audience the exact

358

: 00:17:32

same way as if you were sitting talking

to a client that's sitting right in

359

: 00:17:36

front of you female probably right

like I think he was telling me that.

360

: 00:17:42

It used to be, 40s and up, 35 and

up, but now he says he's either

361

: 00:17:46

getting women in their 20s that are

being having fertility problems as

362

: 00:17:50

well and being able to get pregnant.

363

: 00:17:52

So I said, Oh, okay.

364

: 00:17:54

Well, right there, I don't know

why I didn't have the camera up.

365

: 00:17:56

Right.

366

: 00:17:57

I don't know why I wasn't recording

you in that moment because

367

: 00:17:59

that right there is the moment.

368

: 00:18:01

That was the moment.

369

: 00:18:03

And it doesn't have to, it

does not have to be thought.

370

: 00:18:05

So just have conversations with

your employees while someone's

371

: 00:18:07

holding the camera in your face.

372

: 00:18:11

Freddy D: Exactly.

373

: 00:18:12

Good.

374

: 00:18:12

Let's talk about how often

should somebody update content.

375

: 00:18:17

Because, okay, we're talking about posting

up there, and it's whether it's a social

376

: 00:18:23

media platform, whether it's the website,

whether it's a YouTube channel or the

377

: 00:18:27

Google, like you described, et cetera,

how often should a small business owner,

378

: 00:18:33

especially a solopreneur, that's basically

out there, Selling the gig that they

379

: 00:18:38

do, and then they have to fulfill it, so

they're, they go through the feast and

380

: 00:18:43

famine because they, poof, they landed a

deal, oh, now I gotta go and get, deliver,

381

: 00:18:48

and so while I'm delivering, I'm not

making any more sales, and then I have

382

: 00:18:51

to go sales, so with, in the real world,

that's what happens, how should they plan

383

: 00:18:58

their time to post stuff, to engage with

their audience, to create the superfans.

384

: 00:19:04

Kelly Bigelow: When it comes to posting

on social media, that, that's I always

385

: 00:19:07

say it's a slippery slope, right?

386

: 00:19:10

The minimum is once a week., I

would start out at least getting

387

: 00:19:14

some kind of either video content,

images, Even just a word post.

388

: 00:19:18

Something right and then building a habit

from there at least once a week making

389

: 00:19:23

once a week a non negotiable And starting

from there to build now if you can post

390

: 00:19:29

more than once a week There are clients

that post two to three times a day.

391

: 00:19:33

Every day of the week, seven days a

week, because again, the more content

392

: 00:19:37

that you're putting out there, just like

I said, with those ads, some of your

393

: 00:19:41

content is going to hit with different

people or one piece of content might hit

394

: 00:19:45

just a little bit better than another.

395

: 00:19:48

But the more that you're

putting it out there.

396

: 00:19:50

The more that you're going to be

able to connect So if it seems a

397

: 00:19:53

little overwhelming because I again

I feel a lot of small business owners

398

: 00:19:57

because they are wearing so many hats

That if you tell them they've got

399

: 00:20:00

to post two to three times a day.

400

: 00:20:01

Guess what?

401

: 00:20:03

They overthink it and they feel

probably a lot of anxiety on their

402

: 00:20:07

chest and then they can't do it

403

: 00:20:09

Freddy D: They'd say it's

not gonna work for me.

404

: 00:20:10

Kelly Bigelow: And they don't yeah,

and they don't do it So I say at least

405

: 00:20:13

once a week just putting something

out there start with an image Then go

406

: 00:20:18

from an image to maybe a little live

video where you're not in the video.

407

: 00:20:22

Freddy D: Okay.

408

: 00:20:22

What about, if I built a, let's say

I got a Facebook business page and

409

: 00:20:27

I got no followers, should I start

off on my personal page and then

410

: 00:20:32

start directing people to go to my

business Facebook page as an example?

411

: 00:20:36

How, do you balance that as the

solopreneur that's just getting

412

: 00:20:41

started and it got zero followers?

413

: 00:20:43

Kelly Bigelow: Yeah.

414

: 00:20:44

Freddy D: And, but they've got a, they're,

they've got a business, an example is I

415

: 00:20:48

just coached somebody that that they're

going to start their own accountings,

416

: 00:20:52

contract accounting on the side and

he's got zero followers, zero, nothing.

417

: 00:20:58

So for that person,

it's just breaking out.

418

: 00:21:01

What's their best approach?

419

: 00:21:03

Kelly Bigelow: Yeah, what I usually

do when we even set up a new business,

420

: 00:21:06

a new Facebook profile for a client

that we're doing , their marketing and

421

: 00:21:10

stuff for I will ask all thousand of my

friends in my friends list since I'm an

422

: 00:21:15

admin on there, I'll ask all thousand

of my friends to follow that page.

423

: 00:21:19

Because again, I just want to

get some followers on there.

424

: 00:21:22

Now, when it comes to posting, definitely

what I usually say, and again, this

425

: 00:21:26

might be, this might take some time

when you post on your business page.

426

: 00:21:31

And then once you start getting

confident, share your post from your

427

: 00:21:35

business page on your personal page.

428

: 00:21:37

So you want to share your post

with your current audience.

429

: 00:21:41

Again, if you've got a thousand, 2000

people that you know that you that.

430

: 00:21:44

That are friends with you, right?

431

: 00:21:46

Friends, less followers, even though

you're still following, but the more

432

: 00:21:49

friends that you have, the more that

you can get in front of and maybe

433

: 00:21:53

they'll start sharing your posts and

help you, you grow that audience,

434

: 00:21:56

but the main posting go on your page.

435

: 00:22:00

I know a lot of the Facebook groups,

if you're a small business owner and

436

: 00:22:03

you're on Facebook, a lot of these

Facebook groups won't let you post

437

: 00:22:06

as a business into the group, but you

can,, as a consumer, you can share

438

: 00:22:11

your business page into the group,

just saying, Hey, wanted to stop by.

439

: 00:22:16

Saw this business.

440

: 00:22:17

Maybe they don't know that it's yours.

441

: 00:22:18

You can say it's yours.

442

: 00:22:19

Some of them will let you.

443

: 00:22:20

I know a lot of times what we try to do

is we'll share posts from clients into

444

: 00:22:24

Facebook groups and say, hey, we went

and, this client just came over and.

445

: 00:22:29

They fixed our toilet and they were great.

446

: 00:22:31

They had great customer

service and they're a new

447

: 00:22:33

business and we want to help.

448

: 00:22:34

We want to help them out.

449

: 00:22:35

And a lot of people on

Facebook groups will do that.

450

: 00:22:38

But it comes from sharing the

content on your business page.

451

: 00:22:42

Because, again, we want all that

content to be placed on there because

452

: 00:22:45

what we're trying to do is we're

trying to get followers on there.

453

: 00:22:48

And then you share that content

onto your personal page.

454

: 00:22:51

Freddy D: That's good advice because

I've done sometimes the opposite.

455

: 00:22:54

I posted on myself first and then

I posted onto the Facebook page.

456

: 00:22:59

So that's really good advice is do it

the opposite way, paste it on Facebook

457

: 00:23:03

page and then share periodically

on your personal stuff because

458

: 00:23:07

personal should still be personal,

but you can trinkle in some magic

459

: 00:23:12

dusk of your business aspects of it.

460

: 00:23:15

Kelly Bigelow: And your personal stuff

that you're still, posting that's

461

: 00:23:18

personal, you can still share that

on to your business page as well.

462

: 00:23:23

So you can go on your business,

see that you're following

463

: 00:23:26

yourself, and share your own stuff.

464

: 00:23:28

Saying, hey, this is my family, right?,

I got engaged, you know what I mean?

465

: 00:23:32

And again, it's your personal stuff

going onto your business page.

466

: 00:23:35

But again, it's, that's

what people want to see.

467

: 00:23:37

They want to see you.

468

: 00:23:38

Because you're human.

469

: 00:23:39

You're showing that you're human.

470

: 00:23:40

You're not, it's not all business.

471

: 00:23:42

It's, you actually have a

life and do other things.

472

: 00:23:45

And I'm just like you.

473

: 00:23:47

That's it.

474

: 00:23:48

I'm just like you.

475

: 00:23:49

I'm, a human just like you.

476

: 00:23:50

At the end of the day, I have

a family that I go home to the

477

: 00:23:53

only, maybe the difference is, you

work for a business and I own a

478

: 00:23:56

business and I work for businesses.

479

: 00:23:59

I always tell people, you have one boss.

480

: 00:24:01

I have 40 plus bosses

that I have to answer to.

481

: 00:24:05

I've got 40 different clients, right?

482

: 00:24:07

Freddy D: Sure.

483

: 00:24:08

So, Kelly, how would, if I'm looking

for a digital marketing agency.

484

: 00:24:13

What are the things that I should look

for as a small business that okay now

485

: 00:24:18

I'm at the point where I've done some of

the things you've said, I've done some

486

: 00:24:21

posting, I got some activity, my business

is growing, I don't have time, I'd say

487

: 00:24:27

I'm at the point where now I can't handle

it, I need to get a professional agency

488

: 00:24:30

to take over and take me to the next

level, what should somebody look for in

489

: 00:24:36

an agency when they're searching agencies?

490

: 00:24:40

Kelly Bigelow: Yeah, that's a,

really great question, Freddie.

491

: 00:24:42

I get that asked a lot and I try to,

let people know the biggest thing,

492

: 00:24:47

what I do for a business when I'm

just looking for a business in general

493

: 00:24:51

is I do Google searches, right?

494

: 00:24:53

So even if I find one and I get a

recommendation on a social media

495

: 00:24:57

platform, I'm still doing my homework.

496

: 00:24:59

I'm doing my research just the same.

497

: 00:25:02

A lot of times I just made a video the

other day for a dentist office who they

498

: 00:25:07

were looking at, Interviewing other

marketing companies and I even told him

499

: 00:25:11

in the video, Hey, even if you don't

hire us, Diamond Arrow and my team to

500

: 00:25:15

help you go to that next level, Google

search the business that you're thinking

501

: 00:25:19

about hiring, do a Google search for

their business name and see what shows

502

: 00:25:24

up just in that Google search results.

503

: 00:25:26

Make sure that their Instagram

and their Facebook and their.

504

: 00:25:29

Google Maps and their Yelp and their

website shows up when you Google search

505

: 00:25:33

the name, because if it's not showing

up, that means it's probably someone

506

: 00:25:37

who's bought in some kind of program

that's trying to learn from someone

507

: 00:25:41

who did it, and they may not be that

best person fit for you right now.

508

: 00:25:46

Google search the business location.

509

: 00:25:49

If it's a Chandler and they're

here in Arizona, Google.

510

: 00:25:52

Do Google searches for

marketing agencies in Chandler.

511

: 00:25:56

And if they're not showing up in

that search result, it's probably,

512

: 00:25:59

I wouldn't be hiring them if they're

on page four or five and six,

513

: 00:26:02

and you can't find them anywhere.

514

: 00:26:04

I would be looking for another one.

515

: 00:26:06

Because again If they can't, I always

say, if they can't do it for themselves

516

: 00:26:09

and they're not utilizing those same

tools, it's going to be much harder

517

: 00:26:13

for them to be able to do it for you.

518

: 00:26:15

And unfortunately, in this industry,

there are a lot of people, Freddie,

519

: 00:26:18

who maybe have had a business

and they marketed that business.

520

: 00:26:22

And so they think, therefore, they can

market other businesses, but they find

521

: 00:26:25

out quickly it's not always the same.

522

: 00:26:27

And it's you got to figure out, that, that

way to pivot for each type of business.

523

: 00:26:31

But.

524

: 00:26:32

Google searching in the name even

drilling down to the zip code that

525

: 00:26:35

business might be listed in I go on to

the arizona register of contractors if

526

: 00:26:40

it's a service based company and I make

sure that their license matches, right?

527

: 00:26:44

Even and i'm talking about when we hire

when we are not hiring But when we are

528

: 00:26:48

looking at clients who come to us and

they want us to hire them I want to

529

: 00:26:52

make sure that the company that i'm

going to be marketing is a good company

530

: 00:26:56

So I want to make sure that they're

legit Their you know, dotting all their

531

: 00:27:00

T's and crossing their R's, and these

are all things that I do for them.

532

: 00:27:03

So whatever marketing company you're

going to hire, just Google search them.

533

: 00:27:06

Go on their social media.

534

: 00:27:08

Go on their Instagram.

535

: 00:27:09

See what they're putting out there.

536

: 00:27:11

See what they're doing.

537

: 00:27:12

Look at their followers.

538

: 00:27:13

Don't necessarily look at ours

right now, because we have neglected

539

: 00:27:17

our own social media sometimes.

540

: 00:27:19

And it's, what's that

saying the shoemakers.

541

: 00:27:22

Kids wear the most tattered shoes

because they're always making shoes for

542

: 00:27:25

everybody else that I know that we need to

definitely focus more on ours and continue

543

: 00:27:30

to keep putting our clients on there.

544

: 00:27:31

But once that practice

what you preach, right?

545

: 00:27:34

So, every time I talk about it, it

definitely gets me more motivated and I'm

546

: 00:27:38

like, I need to get that video out there.

547

: 00:27:39

Remember?

548

: 00:27:40

No less than one time a week.

549

: 00:27:42

So I think I'm, I think I'm

at least hitting that one

550

: 00:27:44

time a week for the most part.

551

: 00:27:45

But I know I went around there and I

get so passionate about this, Freddie.

552

: 00:27:49

I'm sorry.

553

: 00:27:49

I just want to fly off on all these,,

different levels and ways and areas.

554

: 00:27:53

But yeah, just Google search.

555

: 00:27:55

Google search a company and I highly

recommend hiring a professional company to

556

: 00:28:00

help you with the SEO to get you in front

of more potential people so you can keep

557

: 00:28:05

building those superfans put them onto

your social media post in front of them.

558

: 00:28:09

Show them you're real.

559

: 00:28:10

Freddy D: I have a saying that basically

reviews is the new word of mouth, how

560

: 00:28:14

important is it for a small business

that's getting started to get reviews,

561

: 00:28:21

and what's the blend between written

reviews and video reviews that you can

562

: 00:28:26

put, post, on social media platforms?

563

: 00:28:30

Kelly Bigelow: Video reviews are going

to be the best, because it's real,

564

: 00:28:33

it's the person actually talking.

565

: 00:28:35

Unfortunately, again, a lot of these

platforms, especially say like Google

566

: 00:28:39

Maps you can go out and create a

fake Gmail and go out and start

567

: 00:28:43

writing reviews, and they may not be

real and they may not be authentic.

568

: 00:28:47

I know Yelp has a filtering system,

so theirs are a bit more authentic

569

: 00:28:51

than, say, Google but video reviews,

video testimonials are going to

570

: 00:28:55

be the best because it's real.

571

: 00:28:56

It's a person on camera.

572

: 00:28:57

You can't fake that, right?

573

: 00:28:59

Like, and if they are in genuine

giving you a review, you're

574

: 00:29:03

probably going to be able to tell

it wasn't a real review, right?

575

: 00:29:07

I think consumers are just so much

smarter and knowing like this is

576

: 00:29:10

real and what's real and what's fake.

577

: 00:29:12

So, yes, video reviews on any

platform is going to be phenomenal

578

: 00:29:18

because people do not want to make

a choice about someone without

579

: 00:29:24

seeing reviews in this day and age.

580

: 00:29:26

I had an interior designer.

581

: 00:29:27

She sat at that number one spot.

582

: 00:29:29

Let's say on yelp She had no reviews,

but she was at number one and she did

583

: 00:29:33

not get a single Ounce of business even

being at number one in multiple cities

584

: 00:29:38

on multiple keywords But nobody would

choose her because she did not have a

585

: 00:29:42

review So there were no there we even

took reviews from other platforms and

586

: 00:29:46

posted pictures of these different

reviews She had some handwritten

587

: 00:29:49

reviews that were given by clients.

588

: 00:29:51

We even took pictures and tried to post

those and it still did not convert but she

589

: 00:29:55

would get a review and as soon as she'd

get a review on her Yelp page, she would

590

: 00:29:59

start getting business and people would

actually start calling her because she

591

: 00:30:01

was sitting in those top, top, top spots.

592

: 00:30:04

Freddy D: Yeah, no, I can relate

because I've gone, we've gone out to

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: 00:30:07

Kylie and I have gone out to dinner

and I'm driving, she's looking stuff up

594

: 00:30:11

because we go, what do we want to go?

595

: 00:30:13

I don't know.

596

: 00:30:13

Let's go see what's going

on in this direction.

597

: 00:30:16

So first thing she does

is whip out the map.

598

: 00:30:18

See, take a look at what's around there.

599

: 00:30:19

Kelly Bigelow: And then the next

thing we do is we look at the

600

: 00:30:21

reviews and if there's no reviews

or, few reviews or bad reviews, next.

601

: 00:30:29

Yeah.

602

: 00:30:29

We don't go to that place.

603

: 00:30:30

Yeah.

604

: 00:30:31

And then what's great is, a lot

of times people, they're going

605

: 00:30:33

to read the negative reviews too.

606

: 00:30:36

They're going to look at those.

607

: 00:30:37

And a lot of times what I found is

people will still choose a place,

608

: 00:30:41

even with some negative reviews,

but it just depends on a, how you

609

: 00:30:45

respond to those negative reviews.

610

: 00:30:47

Oh, I forget that my computer does that.

611

: 00:30:49

Now, whenever I do a thumbs

up, it just automatically puts

612

: 00:30:53

that little thumbs up there.

613

: 00:30:54

Freddy D: Reviews , it's important

because,, I've bought stuff to where I've

614

: 00:30:58

read some negative reviews, but I read all

the positives outweighed the negatives.

615

: 00:31:03

I went for it and I was satisfied

and the product was fine.

616

: 00:31:06

So as we're approaching towards the

end here, what how can people find you?

617

: 00:31:10

Kelly Bigelow: Well, you can Google

search digital marketing agencies

618

: 00:31:13

and Gilbert and you're going

to be able to find me that way.

619

: 00:31:16

Or you can just go to

digital marketing, gilbertaz.

620

: 00:31:19

com and that's our website.

621

: 00:31:21

You can find us online, you can find

us on social media, Twitter, Yelp, any

622

: 00:31:27

of those platforms, you can find us.

623

: 00:31:29

Freddy D: Do you have a, an offer

that you can provide our listeners?

624

: 00:31:32

Kelly Bigelow: Absolutely.

625

: 00:31:34

Yes, absolutely.

626

: 00:31:35

So what I was going to say is anyone who

watches us on this show I, what we'll

627

: 00:31:39

do is I do usually do an audit where

I'll go through and audit the profile.

628

: 00:31:44

Programs.

629

: 00:31:45

Usually it's just automated, but

I will usually typically charge

630

: 00:31:50

where I'll do a video for you.

631

: 00:31:51

And I can actually just give you

some starting points of things

632

: 00:31:54

that you can do on your own.

633

: 00:31:56

In this short, I'd say it's usually, 15.

634

: 00:31:58

Depending on what I see online,

if there's nothing online, it's

635

: 00:32:01

probably going to be a shorter video,

maybe five, five, 10 minutes less.

636

: 00:32:05

But let's say you got a little bit

and you've done some work on your

637

: 00:32:08

own, and there's some stuff out there.

638

: 00:32:10

But I will give you guys a free

video , with some points on how you can

639

: 00:32:15

start marketing your business today.

640

: 00:32:16

Things that you can do that are free,

that are going to start helping you bring

641

: 00:32:19

in and gain and create these super fans.

642

: 00:32:23

When you.

643

: 00:32:24

reach out, just mentioned Freddie,

you can just put that in there.

644

: 00:32:27

Hey, I saw you on Freddie's podcast.

645

: 00:32:29

And I want you to help me

get some more superfans.

646

: 00:32:32

And like I said, I'll send you a

video on how we can help you as well.

647

: 00:32:36

So, obviously I'll show you

what we can do to help you.

648

: 00:32:39

And then ways that you can start

helping yourself today, gain those fans.

649

: 00:32:43

Freddy D: Great.

650

: 00:32:44

Thank you much.

651

: 00:32:45

Thank you much, Kelly.

652

: 00:32:46

And thank you for being on the

Business Superfans Podcast show.

653

: 00:32:49

Kelly Bigelow: Hey, thank you for having

me and thanks everybody for listening.

654

: 00:32:53

Thank you.

655

: 00:32:53

I appreciate it.