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Lessons from TechSmith Customer Education with Doug Brunner
Episode 515th May 2021 • The Visual Lounge • TechSmith Corporation
00:00:00 00:53:01

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Are you educating your customers effectively?

Video tutorials, blogs, and technical documentation are just some of the different ways you can provide users of your product with the help they need to be successful. But truly empowering your customers goes beyond the material you provide.

Joining Matt Pierce in this episode of The Visual Lounge is TechSmith’s Customer Education Manager, Doug Brunner. Listen in as Doug shares his thoughts on creating customer education content that powerfully impacts your customers – and, therefore, your business.

Learning points from the episode include:

  • The purpose of customer education content
  • How TechSmith designs educational user experiences
  • Why it’s vital to understand your customers’ learning behaviors
  • Doug’s thoughts on gated vs. ungated customer education content
  • The 3 ways TechSmith measures retention trends
  • Why tutorial videos are beneficial to businesses
  • How to make your tutorial videos more accessible online

Important links and mentions:

Learn more about the TechSmith Academy.

To read the blog post on the topic or watch the video, click here.