Can you trust AI?

Or perhaps the better question is: can people trust how you are using it?

In this episode of Land & Deliver, Darren and Louise explore simple transparency rules for business owners, marketers and communicators using AI in everyday work.

AI can help with emails, meeting notes, marketing data, content ideas, reports and getting started when the blank page is staring back at you. But if people feel you are hiding it, misusing it, or failing to check it properly, trust can disappear quickly.

This episode introduces the TRUST framework:

Tell people

Review the output

Use data responsibly

Set governance

Train yourself and your team

Darren and Louise discuss why AI transparency matters, how to avoid sounding defensive about using it, when disclosure is useful, and why human judgement still has to sit at the centre of the process.

Useful for business owners, marketers, communicators, creatives and anyone using AI who wants to stay trusted, credible and in control.

Full show notes, key takeaways and the TRUST framework are available at landanddeliver.co.uk

Produced by WIDEO.co.uk and soundbitemedia.co.uk