Mindset and Money Moves for Success

Episode 156 • 19th May 2021 • Spapreneur Podcast • Spapreneur Podcast

Presenter: This is the Spapreneur Podcast, Episode 156.

Lynn: Today's episode is brought to you by Demented Ramona. [giggles]

[music]

Ramona: To be fair, she has very tiny humans and they're around a lot. You can't listen to our show.

Lynn: Ah, hello. So, I've not been listening to things because even if I listened, I probably won't remember. [laughs]

Ramona: There is nothing relaxing about running a day spa. Serious spa owners know, that being in the spa business isn't for the weak.

Lynn: The lesson in this was, I didn't follow my own advice.

Ramona: This is the Spapreneur Podcast with Ramona Rice and Lynn Graves. She is the main owner of the company, I am the COO.

Lynn: I get to be emotional.

Ramona: Right. I don't.

Spapreneurs, I knew that our guest today would be a kindred spirit. When her first question to you really is cursing a lot, I just laughed, [laughs] because not only are we talking about money, but of course cursing a lot because, Spapreneurs, what's rule number one? That's right. Don't fuck with the money. Today, we're really talking about really understanding your money type, your wealth story, and really getting to that because it is very uncomfortable talking about money with y'all, because y'all seem to think it's okay to go on free Facebook groups-- Yes, I'm talking to you. You know who it is. You're going to free Facebook groups, [mimicking] “What should I charge? What should I do?” And it makes me want to scream and shout, and it stresses me out, and then I have to go see my massage therapist, and that cost me money! Emily King is here today to figure this shit out because I'm tired, and she is from The Rich Woman. I love it. I love the whole aesthetic. Her website is the most beautiful website I've ever seen. I'm about to send it to my website person and go, “Can we do this? Because this looks super pretty.”

Emily: [laughs]

Ramona: But that's not what we're talking about. Anyway. Emily, hello. Welcome to the show!

Emily: Well, hello. Well, that's a fun little opening. [laughs]

Ramona: Yeah, I never read the intros ever. I read them before y'all come on, but I hate podcasts that like, “Emily King is [gibberish]” no.

Emily: Oh, yeah.

Ramona: No, this is supposed to be a fun conversation. Money is fun. Money is my favorite, because-

Emily: Yes.

Ramona: -money will get you all the cool things, Emily.

Emily: Yes. It's like Les Brown. I don't know if you know him. He once said, “They say money can't buy happiness, but I'd sure like to find out for myself.” [laughs]

Ramona: Yes. Like Zig Ziglar said, “Do you know the difference between having money and not? It’s when you have a headache you can buy aspirin.”

Emily: [laughs]

Ramona: That’s why money is good. Okay, that's what money is good. Money is good. Money is good.

Emily: Yes. We love money.

Ramona: [crosstalk] -money is okay. I love money, Emily. I think that's like the first step in all this. When we see manifestation, when we see money relationships, and money source because it's funny, I'm actually working on my own money paradigm right now, really releasing some that my parents put upon me. I'm really trying to release that, and it's hard, because that money story that you grow up with, we were talking off air because you mentioned-- my daughter, Addison, was on, we were talking about Girl Scouts and fundraising and all. I think it starts right from childhood and the people who are drawn to this industry of day spa, they are great at, again, doing great massages, and healing people and wellness, all this stuff. When it comes to the money aspect, one of two things happens. They're so scared to charge what they're actually worth that basically they're losing money every service. Or, if they're willing to charge that much, they get judged upon by others. “How dare you charge that much?” And then, they feel guilty.

Emily: Yeah. Or, at least they feel like they're going to be judged. Some people might be like, “Oh my God, that's friggin’ amazing!” Some people like, “Oh my God, everyone's going to think who am I to charge $90 for an hour’s service?” Or whatever it might be.

Ramona: It's a real problem in industry. We are a multibillion-dollar industry, and there are certain aspects, like skincare has no problem charging what they want to charge. Skincare has no problem.

Emily: Right.

Ramona: You talk to an esthetician and she is like, “Nope, I'm charging, whatever--" because they're trained from the get-go, but my massage therapists are like, “I'm here to heal people.” I'm like, “Oh, my God, please charge what you're worth!” Ugh. Anyway, let's talk about this. Why is this a common thing in this industry and women particularly?

Emily: Well, okay, in the spa industry, I think it's because there's this guilt of like, “I'm here to help people, and if I'm here to help people, then I can't charge money.” No, you're not some angel come down from heaven. You're awesome, but you're not here to save people. [laughs] Right?

Ramona: Yes. Even Mother Teresa did wonderful things. Guess what she did? She acquired a lot of wealth, not for herself, but for what she was doing. To rescue all the orphans in India, she had to raise a shit ton of money.

Emily: Yeah, and that woman flew on a private jet before. She wasn't sitting back at the bus when she was flying around the world. I think that's so huge. It's like, “Oh, I'm here to help people.” Especially I'm sure that you see clients who are in pain, like literal pain, so they're in pain, then there's also that guilt of like, “Well, we can't charge very much because they won't be able to afford it and then they're going to be in pain,” and then blah, blah. It’s just this whole narrative of why they can't afford it. Drives me nuts.

Ramona: It's something that I equate to the wonderful Rebecca Joann Brumfield from Badass Bodyworkers, shoutout to my favorite redhead Cajun. She talks about don't spend your clients’ wallets for them. You don’t have permission to do that.

Emily: Yes. Somebody said something along the same lines of like, “Don't get your mind in their wallet.” That stuck with me because real quick story. I remember one time I was on a call with a client who was thinking about signing up with me. She did in the end, but I was like this close to not giving her my biggest package, which I knew would be best for her, because I was like, “It sounds like she's in really hard times right now. I don't know if she'll be able to afford--” I was like, “What the fuck? Emily, offer her what you know will help her.” Then, sure enough, she got resourceful, she made it work and off we went. It was amazing.

Ramona: That's the first takeaway right there, Spapreneurs, you know I love a good takeaway, all the people who are listening. I'm sure, Emily, you love a good takeaway. But that's the first one, is that don't let your own shit get in the way from the client getting the care they need.

Emily: Yes.

Ramona: So powerful, but how do we do that? What is the first step? Let's say again, I am a massage therapist and I'm listening, or I’m an esthetician, or whoever I am, I'm here, I'm listening to this, I’m like, “This Emily King sounds like she knows what she's doing, and manifestation--" this is what this industry is, you don't really have to explain the beauty of it, because we get it, because of energy work and all this stuff. It's like one of the few times where you're like, “I don’t have to explain why this works.”

Emily: Oh, yeah.

Ramona: “I don’t have to explain why this works. We know law of attraction works here.” Then, all of my Spapreneurs are like, “That doesn't work.” I'm like, “It does, you just don't realize it.” Anyway, we don't explain all that here, but how do we get to, “I want to help my clients, but I also want to release the guilt of actually charging, not just what I'm worth, but what I should be making, bringing home,” because I always talk about that whole pricing thing, Emily, I now have a canned response that I copy/paste every time I see that question on a Facebook group. I'm like, “You have to ask these four questions is, what are my business expenses? What do I need to bring home to my family? And not just to survive on beans and rice, I'm talking about to thrive and live the level you want to because everybody's very different. Your tax obligations because whatever government you're in, they're going to get theirs. Then finally, fourth is What is the market bear in your local area?” Because what's expensive in Buffalo, New York, is very cheap in New York City.

If we understand that formula, but we still get hung up on the idea, but, okay, yeah, I understand that, intellectually I know, but how do I get from-- because even I deal with this, and I'm an expert here. I deal with this, Emily where I'm like, “Okay, I know I should be charging more. I know I should be making more, and yet I can't seem to do it. I keep hitting wall after wall after wall, and it never seems to work.” What's up with that?

Emily: Love this question. Okay. First of all, amazing job on your four questions, because that's what I was going to start with, is getting real with your numbers. That's what I say to my clients, get real with the numbers, look at it. If you look at it, and you're like, “Shit. If I keep charging $60 an hour for the rest of my life, because I'm too scared to raise my rates, I'm always going to make $30,000 a year and never be able to afford the vacations,” and blah, blah, blah. That's a really harsh reality that's going to get you into action because if you want to accept that, you can accept that and not do anything about it. But most likely, you're going to look at it be like, “Oh, shit, I’ve got to do something about this.” That gives you some skin in the game of doing something about it versus just ignoring and be like, “Whoa, I'm doing fine.” That's a wonderful first step. There's a couple of strategies here that I want to present. I’ve got to tell you something. I actually hate the saying “charge your worth.”

Ramona: Ooh, why? Ooh, I love this. Yay! Go. I love it.

o. is selling a paperclip for: 2000

There's different strategies. If somebody really is stuck on, like, “I want to charge less or make it affordable,” perfect. Well, maybe you just decide, okay, if they're really stuck on a certain price, like 60 bucks, or whatever it might be, okay, well, instead of doing it for an hour, let's make it 50 minutes now, or 45 minutes or whatever. Let's just reduce the time so we can at least increase your capacity. So, just playing with the numbers, if you're really stuck on a number, okay, let's play with the amount of people you can bring in. You can also look at things like upsells. I've seen, and this is perhaps something you've seen in your world as well, I know some massage therapists have monthly packages where you can do-- so that can be something. If you look at the backend, and you're like, “Hmm, clients are only coming to me once every three months or something like that.” I know myself, I'm like that casual person that comes in whenever I feel, once every eight weeks or something. But if you want to have more recurring revenue, then it's like, “All right, well, let's look at a different model so we can get people in here more.” It comes down to your strategy and how you want to show up and how you want to be seen.

But here's the thing that I do want to say. If it boils down to, you're just bottom of the barrel, not charging enough, I think the thing that keeps people stuck that they just have to get over is waiting for it to feel comfortable to change their prices. If you're going to wait for it to feel comfortable, you will be waiting forever and you will never do it. The good news is that I've worked with estheticians, I've worked with massage therapists, I've worked with them all. Every time they raise their rates, here's what comes up, “Oh my God, all my clients are going to leave me. They're going to hate me. They're going to ask me, why did you raise your rates?” They all have these big fears. I would say maybe 2% of the time that actually happens, [laughs] so you're dealing with 98% of the time, none of those things happen. They raise their rates. The good news is, as soon as you get that first person that says yes, or just does it or just doesn't even notice, you're like, [gasps] “Oh, my God, what took me so long to do this?” That's the good news with it.

Ramona: The worst is when the client says, “Oh, yeah, I'm surprised you haven’t done it before.”

Emily: Yes.

Ramona: Because that happens [laughs] so often in this space, because they're like, “Oh, you should have been charging more.” I will say that 2% the people that really get, “Ugh, you're charging more.” They're not your ideal client, free them to the universe, and let-- it's fine to be a value-based shopper. Okay, and there's some aspects in my life where I am a value-based shopper. And then, there are some more, where I don't-- Like you said, I love this, I literally wrote it word for word, that charge with alignment of how you want to be seen in the world. I literally want to put that on-- I don't cross-stitch, but if I did, I would cross-stitch it on a pillow, Emily.

Emily: [laughs]

Ramona: Because it immediately switches that paradigm because it allows you to then say-- I use this analogy a lot when I'm coaching my clients because I really talked about targeting that ideal client, because it really matters for a lot of different reasons. I love this even more because Walmart has a very clear client in mind. You can buy everything you possibly need to survive in the world at Walmart. Yet, not everybody shops at Walmart, and there a lot of different reasons. They've aligned with what they want to be seen as in the world that you can get anything there cheap. Whereas compared to say Costco, it's still fairly inexpensive prices, but they do a different business-- and they're seeing differently and the two type of customers go there. It's just very interesting. I think for now, honestly, I'm going to make sure that I am journaling this all the time. Screw the rest of the Spapreneurs, this is all about me right now. Seriously, I'm going to be meditating that and doing my EFT on that statement, like, “Is what I'm charging currently aligned with what I want to be seen in the world?” That was so powerful. I got goosebumps, I was not expecting that at all, because that just shift-- You're right, it's so funny. We just had-- Oh, I forgot her name, this wonderful product-based entrepreneur, and she talked about how she used to have her worth in her products, and really she had to take her personal worth out of her services, out of her products, and that way she could charge more and she became more successful. It was an amazing kind of story. You're telling the same thing.

You're basically saying that our personal value isn't the actual service. That has nothing to do with our self-worth or self-esteem. That should be completely out of it. But instead, how we will see-- because Tiffany's can get away with selling that paperclip, because I know that paperclip, they can because they're Tiffany. Those little blue boxes do something. It's like, “Oh, there's something very happy and sparkly in there typically. Hurray!” They did an entire movie about it with Audrey Hepburn. But that's the brand they're selling. I think that's a such a great thing.

I always talk about it too, Emily, I always talk about it, especially with my Spapreneurs that I'm working with privately or in my group coaching programs. The first thing I like to ask is, what are your goals for your money? What do you actually want to use your money? Because I'm a big believer in every dollar that comes into your being needs to have a job or some type of purpose. You can't just let it sit, it gets stagnant and gross. That's been a lesson I've learned. So, every dollar it comes in, whether I'm putting it towards something fun or electric bill, it has a job. That's usually the first question I ask is, what do you want to use your revenue for? What do you want to use your profit for? And oftentimes, they don't know. That's when I start like, “Let's start dreaming.”

That's where I feel the manifestation comes into play is that vision because sometimes, especially-- let's be honest, last year, kind of put everybody in a woozy. We're all recovering, and it's scary to dream big. It's scary to reopen fully, because we're like, “Are we going to get shut down again? Are we going to stop the momentum again?” I'm wondering how you feel that works because I'm always in a belief of your business financial goals should be aligned with your personal wants and desires. Are you of the same mind or you look at it differently?

Emily: It's funny, as you're saying that I'm like, “Yes, she used a manifesting tool,” because couple years ago, I remember I was wanting to hit a 25k goal. When I actually sat down, it was like, “Okay, well, what do you want to use this for?” I was like, “Oh, I don't know.” It was like there was no momentum behind the money. There was no why. It was like, well, if there's no why, then why the hell am I going to go and do it? Just for the sake of saying I did it. I love how you're doing that.

But here's what I would say is that, yes, I get it understandably, going full out be like, “All right, these are going to be my big, audacious goals.” And then, having-- almost like that PTSD, “What, it's all going to get taken away from me tomorrow?” But if we're living out of fear, then that's not a real great spot to be. You can either live out of fear and keep your goals small, and then keep achieving small, or you can decide, I'd rather go for it and keep going with the big goals and take my chances with--

Well, let's just put it this way. Let's say worst-case scenario, you get shut down next month. I would rather you go for a 10k goal this month, before you get shut down versus going, “Well, I don't know what's going to happen.” Then, you’re only hitting 5k this month because you're afraid. So, go for the big friggin’ scary things. Go for it. I love it.

Ramona: What's that first step though? It's very strange time in business, and I know you're seeing this all across with your clients and everything with what happened last year, because some industries, thrived. If you're in the toilet paper game, or latex gloves or sanitation, whatever, you were set. Amazon, how much money did they make? Or, bread companies, all the flour.

Emily: Yeah. Even network marketing did really well as well.

Ramona: Yeah, all those things did really well. Then, personal service businesses like us, because we couldn't. Well, that's not true. Some people did adapt and thrive. I salute those Spapreneurs. They got their money. There's always those women that go out and get their money. Sometimes, they're perceived as, “Ugh, she's just that person.” I'm like, “No, I think we should celebrate those women and go yes. What can I learn from them?” I'm working on this, Emily.

fear-- because it's not just: 2020

Emily: [sighs] That's a good question. [laughs] I'm trying to place myself in your shoes. Well, okay. This is what I would do. Okay, here's what I got to say, is that just in general, I feel with being successful, people think that you need to have all your shit together. Okay, I’ve got to look the part, I’ve got to sound the part, I’ve got to all the things. It's not true. The fact of the matter is that you just have to be 51% or more on board with what you want. It's like a seesaw. If someone is 101 pounds and someone is 100 pounds, the person who's hitting the ground first running is 101. It just has to be 1% more, and you're good to go. I know that's a big eye opener. It's really this huge permission slip for my clients. When I'm like, “Cool, you have fears that your clients will leave you.” Not cool, but, “All right. We’ll acknowledge that you're afraid that you're going to get into a slump again, or whatever it is, you're afraid. Awesome. Does 51% or more of you believe that you can do it?”

I love to use this statement. Fill in the blank, even though I'm really scared to open up my business again, or even though I'm really scared that COVID is going to hit and knock me down again, I still believe that I can be successful, or I still believe fill in the blank. There's two fill in the blanks. Even though I ___, I still believe ___. I'm really scared COVID is going to shut me down, I still believe and know that the universe does have my back. I survived it one time, I can do it again. I'm just going to keep moving forward and know that my clients are going to tip me extra and be extra kind, and then I'm resourceful as fuck, and I'm going to get back on my feet again.

Ramona: Yeah, and the one thing I will say too, living in fear, I will say-- when my husband passed away, I'll give this example, that's when I learned about budgeting myself and finances because we were in such financial straits. I had to move back in with my parents, all this other stuff. That happens a lot, unfortunately, especially to widows. But what it did was taught me, “Okay, you’ve got to have a plan. You’ve got to know your shit.” Guess what, when I was shut down, personally, my financials were fine. It was my business I was worried about, but personally, my household was good. If nothing else, Spapreneurs, from my personal take is, you can live with the fear or you can thank the fear and say thank you for teaching me this lesson. Sometimes, we need to tell the universe, “Thank you for teaching us this lesson. I don't need it anymore.”

[laughter]

Emily: Got it. Yeah.

Ramona: “I have this one. Thank you, dear universe. I will not wear the pleated pants anymore,” that kind of thing. [chuckles] I love that 1% more. That is such a small number, but what a powerful thing because that analogy of the seesaw, I can literally envision it going, “Okay, she's absolutely right. That 1% makes all the difference.” We're not talking about toxic positivity. Real bad shit happens to people all the time. There's some people who have more advantages than others. There's privilege and that kind of thing. Like Emily is lucky she's in Canada, because she doesn’t have to worry about healthcare. That's an advantage that we don't have in America, that is true. At the same time, there are other things. I don't want any of my Spapreneurs thinking I'm discounting that, but I will say this as someone who has survived a personal tragedy, and now global tragedy we all have been dealing with, is that I love what Emily is saying, I really want you to listen to that. You can live out of fear, or you can learn from the fear. That's another takeaway I'm taking from you, right now. I'm taking that and owning that, because that is so powerful, Emily. What an incredible thing. All it takes is just a 1% difference. That’s not a huge step.

Emily: Last year, I had my biggest launch to date with a program that I had launched, and my dad was in hospital having life-altering surgery. There I was mid launch going through it, some days, I felt like shit and was crying. It was just like, “Even though I feel like shit today and I'm crying, I still get to show up for my clients and make a shit ton of money.” Like you said, talking about finding the good basically out of the fear of like, “I'm so fucking grateful that I have a job where I get to take off certain days in the week to be with my family, to be going through this.” Finding the little glimpses of silver linings in the shitstorm.

Ramona: I love that. I even wrote down “grateful through the fear.” I think that's just a powerful, really something every entrepreneur needs to learn to do, because that's one thing that got us through last year was, when we were doing our 5 o’clock cocktail Zoom parties of our staff on Fridays, I was grateful they still wanted to see me.

Emily: Oh, my God, yeah.

act path to success. I have a: 7500

Anyway, she does it out of her home, and she's wildly successful, because it's her success and I love this. So, explain that statement to me that everybody's meant to earn money or make money or how is it differently? [crosstalk]

t every day, [unintelligible [: 00:26:16

nst my whole [unintelligible [: 00:26:36

[laughter]

Ramona: No. Here's the thing, it's accidental, though. My mom started this company with one massage room. We just kept growing it and growing it and growing it. We actually expanded it last year during COVID because we took advantage of the opportunity to get more space cheap. I don't know what that makes me, but the whole idea, I love personality types and I didn't realize there were money personality types. This fascinates me and I want to know lots more. But yeah, that's curious. So, the ruler type wants to build an empire basically.

Emily: Yeah, they're just like more and more and more and more and more, and I'm a ruler as well. The downfall is we can be that classic not stopping to smell the roses because we get the goal and we're like, “[gasps] Next thing.” We're like, “Okay, cool. The goal is hit, but let's go for more.” Right? [laughs]

Ramona: Yeah, totally.

Emily: So, I'd be curious to know yours versus this other-- What did you say, her name is Joanne?

Ramona: Joanna. Yeah. It is interesting, because she has really clear goals. I hope she doesn't mind I'm saying this, but she and her husband want to pay off their house so they can have all their money go to other things. I just think it's incredible, and they're probably going to do it this year. I'm amazed by the woman. Yeah, I'd be curious to see. [crosstalk] [laughs]

ing big risks, like getting a: 7500

Ramona: Nice.

is like, “Should I go get a: 5000

Ramona: I love this idea. I love this so much because it's so true because any industry, no matter what you're in, but I think the spa industry is so big and wide. There are room for, again, big places like mine, smaller boutique places, corporate places. We call them Pizza Hut of massage for a reason.

Emily: [laughs] Oh, my God, that's amazing. [laughs]

Ramona: But it's true. There's a space for it. Sometimes, you need takeout pizza. Again, there's the boutique thing, but that's why I’m in love with this. How many money personalities are there?

Emily: There's eight.

Ramona: There's eight. So, it's almost like an enneagram.

Emily: Yeah. And truth be told, I've actually never taken the enneagram. It's on my top to-do list, I need to take it. I need to know who I am.

Ramona: I would be curious to see if the money personality types match up with the enneagram at all.

Emily: Oh, yeah.

Ramona: That would be very interesting. Is this a framework that you came up with, or is this something you learned or--?

Emily: No, there's this woman, Kendall SummerHawk, who has this signature trademark thing certification. I think it's been around for at least a decade or so now.

Ramona: This is, honestly, the first time I've heard of any of these. I've heard of all kinds of different personality types. I use Gretchen Rubin’s Four Tendencies a lot because it really helps me. I love-- Gretchen Rubin is fantastic. I got to meet her once in person and her sister, and she's a delightful person, let me just tell you, but yeah, I'm really curious. There's eight different types and they range from what to what?

because I'm [unintelligible [: 00:31:40

Ramona: Nice.

Emily: I should back up and say with these money personalities, as I'm describing them, people might be like, “Oh, I'm that. I'm that too.” We all have aspects of all of them, it's just to which degree? Typically, when we do this, we look at your top three to see this is your sweet spot of how you are with money. So, romantic celebrity. There's the alchemist, that's the creator, the person who has a million ideas a day, but feels really flaky because they never follow through on them. There's the accumulator, who's the inner banker. The ruler, that's the inner empire builder that we talked about. What else, off the top my head, I'm on the spot. Connector and nurturer. Connector and nurturer have similar things where they love people, they love to be that person to go to. Money is the last on their priority list, because they're just about like, “How can I help?” I'm missing one, I’ve got to think of it now. It'll come to me. On the spot, I'm like, “What is it?” Maverick.

Ramona: [crosstalk] Maverick. Yeah, this is just fascinating to me, because I understand the more you know yourself, the old Shakespeare quote, “To thine own self be true,” it's so true in business. People who are truly successful-- if you look at, okay, the most successful businesswoman that I know of is Oprah Winfrey, by far. By far, she's the GOAT. She's greatest of all time, and there's a reason why. She knows herself. She knows what she wants and she goes after it. She lets nothing stop her. She's had some major obstacles throughout the years. I remember the entire cattle industry in the United States sued her. That was crazy. I was like, “Wow, all she did was say I don't want to eat a hamburger.” All of a sudden, she like-- but she had that much influence, beef sales did go down. Regardless, I look at her and I know she knows her personality type. I know she knows, and she works into the strengths. I like this because it gives you permission, especially with money to work with your strengths and not try to be something else. I am not a nurturer. That is not me. I'm sorry. No. I love my kids. We were talking about-- again, I love my children, and I'll nurture, I’ll nurture careers and-

[laughter]

Ramona: -make more money, but I'm not going to be thinking, “Oh, how can I make everybody's day better?” No. But guess what I do though, Emily? I hire people who are.

Emily: Right? Yes. Funny, I used to work with my dad back before I started this, and he is such a nurturer. We worked in the construction industry, and it used to kill me because nurture was my bottom. This can also really help with relationships because it used to drive me nuts. I was like, “What are you doing?” So, contractors would owe him money for six months. We're not talking like ten, we're talking like hundreds of thousands of dollars and he would just be like, “Oh, Emily, it's a long road. You’ve got to get along with people and they're going to pay us. It's fine.” I'm like, “Are you-- they owe you $100,000 after six months outstanding. What is happening?”

Ramona: They're breaking rule number one, they're fucking with his money.

Emily: Yes.

Ramona: I'd really like to know what rule number one goes with all the personalities because it is my rule number one. It's so funny when I'm meeting Spapreneurs in real life, and they're like, “Oh, yeah, rule number one.” If I say rule number one, again, pause. They're all screaming it right now. They're literally all screaming at me right now and they're giggling and they're laughing. But it's true because I have-- and it's not about, again, I'm going to remind those, my new listeners, it's not about being greedy. It's about paying your bills on time, paying your debts off, paying your people on time and fairly, paying yourself fairly, that kind of thing. That's why we don't fuck around with it, okay, because money is a tool that we can use to build great big things if we want to. This is fascinating. Okay, how do we find out our money personalities because now I want to know. [laughs] I know you have courses and things. Give me all your stuff, Emily. You are fascinating. This is so interesting to me. I could geek out for this for hours.

Emily: Oh, man. Yeah, well, that's why I found out about money archetypes last year. I was like, “I need to be certified in this,” because I geeked out on it so much. Yeah, I created a course just recently, it's called The Money Code. It's only 27 bucks and it gives you everything. You get the assessment, so you find out what you actually are. Then, you get a training video, like, “Okay, if you're this, this is what you need to look out for, these are your gifts.” Then, there's all these bonus exercises of, how to instill better money boundaries? How to break through your money glass ceiling?

There's some really cool meditations and visualizations in there too, one is called I am Money. You actually pretend that your money, and it's really kind of trippy. It can be a really cool exercise for people. There's another one where you need to bring the tissue box. I cried every time. It's called Create a Brighter Future. It's basically taking you step by step, like your whole life span, and basically making you realize what's important to you, what's your purpose, and having better money boundaries, and money goals and that kind of stuff. It's just so cool. It's jampacked. It's one of those, it should be like a $500 type program, but I was like, “Fuck it. Let's just put it on for 27 bucks.” [laughs]

Ramona: Well, because you want it to get to more people.

Emily: Yeah.

Ramona: Here's the thing, knowing your numbers allows you to do that sort of thing where you can say you can have a day where you can bring in your more value-based customers and say, “Okay, Wednesdays are the days I do it for half price,” because you can. I'm not going to judge you on that. It's your money.

This is Episode 156 of the podcast. Our guest is Emily King. Emily, I am blown away. I always get wary whenever I see manifestation on the bracket, because, again, it's one of those things, it's like, “Okay, how woo-woo is this?” And I am a big believer of woo-woo, but it has to be substantial and have substance. Again, I have pages of notes just from talking to you. This is ridiculous. Spapreneurs, you need to check her out. Her website is-- Emily, what's your website?

Emily: emilyking.ca.

Ramona: emilyking.ca. Again, the website is beautiful. It is very soothing to watch, I'm in here going, “Mm-hmm. Mm-hmm.” I love this idea that we're not meant to make money the same way, that we have different archetypes. I think too, I'm totally buying your course today. The minute we hang up, I'm putting it in, because I want my husband to take the assessment.

Emily: Oh, yeah. Me and my husband are complete opposites.

Ramona: Yeah, I can imagine.

Emily: [laughs]

Ramona: I want to, because he's an educator. It's great. They measure success on a whole different level than business. There's no profit or anything involved. They'll use all their budget. They don't want to save any money because then [crosstalk] like an Office episode where Michael has to buy the copier or the chairs, that kind of thing. Yeah, but I would head over to Emily's website. It's going to be in the show notes. Again, this is Episode 156 of the Spapreneur Podcast. Head over there. I will link it in the show notes because I'm buying this course. I don't ever say that live, y'all. People promote their courses and things all the time. Emily, do we have an affiliate relationship?

Emily: We sure can. [laughs]

Ramona: Here's the thing, I don't do that, and I'll tell you why. I like to be able to recommend things without people knowing I'm getting a kickback or not. I'm just like, “You know what? No.” If we do it, I usually pass on the savings to my paid members. But regardless, anyway.

Emily: We don't.

Ramona: We do not. I'm suggesting you do this because I think it's just good for all of you, and I'm nosy as heck. I want all of you to find out what your things are because this is fascinating to me. Also, again, looking at the lessons, instead of charging what you are, charge with the alignment of how you want to be seen in the world. That right there, huge, because again, you can decide. If you want to be value based, be value based and own it. Like Emily said, make those session shorter or learn techniques where you don't get tired as much. Or, guess what? You may have to hire a staff like I do. We can keep our prices low because I have a huge staff. There's a difference, I have huge turnover whereas it was just me and boutique salon, guess what? It's going to be a lot more expensive. Also, too, I have a job where I don't rub anybody anymore. Hurray.

Emily: Woo. [laughs]

ey will only [unintelligible [: 00:40:12

Emily: You're a massage whore. [laughs]

Ramona: Yeah, I am. I am a massage whore and proud of it. Proud of it. So, my esthetician and I, we are monogamous because we don't mess-- Yeah, no, no. Anyway, but yes, this is-- Emily, you are fantastic. Seriously, go there, she's got some freebies, she's been on lots of podcasts. Look her up because this is the kind of stuff y'all need to work on. This is the mindset pillar of spapreneur. We’ve got six pillars of success. This is mindset. This is pillar number one, because if you don't figure out your money story, if you don't get out of your own way, you are never going to get to the achievement level that you want to be at. The first thing is accepting that you need to have an achievement level that matches you, not what your mom is doing, not when someone in Facebook’s group is doing. Even the person who is renting the salon suite next door, that's their money journey. You're on your own. And someone like Emily can help you with that. Emily, real quick, where else can they find you, follow you?

Emily: I hang out most on Instagram and Facebook. It's @emilykingco, C-O as in coach. Facebook is, well, facebook.com/emilykingco, so you can message me. Guys, I'm not scary. DM me, be like, “Hey, heard you on the Spapreneur Podcast.”

Ramona: She's Canadian. She's naturally nice.

Emily: I'll probably apologize to you at some point.

Ramona: Exactly. Will you provide Tim Hortons if they ever meet you?

Emily: [gasps] Oh my God. Yes. Tim Hortons. Delightful. You guys don't have it down there, do you?

Ramona: No, not where I am. I'm in Virginia. Certain places like Upstate New York, they have them. I've been to one once, it was delicious. I was like, “Oh, I get it now.” Yes. Canada is so nice. We do have lots of Canadian Spapreneurs. So, I say hello up there to Great North. Again, your prime minister is ever so dreamy. [laughs]

Emily: Oh, [crosstalk] Justin.

Ramona: Yes. Justin's ever so dreamy. I mean, I'm super happy with our current things in the United States now. I'm not going to hide it. I was like, even when Barack Obama was President, I was like, “Oh my, Justin. He's [crosstalk] look at him, he's just so -- Oh, Justin.” Anyway.

Emily: He’s so suave.

Ramona: He is suave. You're just like, “Yes, that's what a grown-up politician should act and look like.”

[laughter]

Ramona: Emily, I always end my conversations with my guests with this one question. It's the most appropriate question that I've ever asked anybody, especially for you, what is making you feel wealthy today?

Emily: Well, right now, in this very moment, my healthy body because I'm four months pregnant.

Ramona: [gasps] That’s so exciting, yeah!

Emily: Yeah. Now more than ever, I'm like, “Health is my wealth, baby.”

Ramona: It is.

Emily: Yeah, get up in the morning-- I've had a really good pregnancy thus far, so I'm like amen to that. I will take it--

Ramona: Oh, that's so exciting. This past Sunday, one of our assistant front desk managers just had her first baby. So, yes.

Emily: Aww. It’s going to be my first too.

Ramona: Yes, Walker Scott is in the world and he's so pretty. [crosstalk] He was born the day after my birthday. And I knew it, I was like, “He's going to be born this weekend.” We didn't do a baby poll, and I regret everything. [crosstalk]

Emily: [unintelligible [: 00:43:18

Ramona: Yes. We're one and two, and I'm okay with that, but he is a snuggle. Emily, congratulations to you and your husband. A lot of women are choosing not to have children, and that's fine. But for me, I have two biological children and two adopted children, and they are my best thing I've ever done, by far.

Emily: Yeah. I'm really excited. I can't wait.

Ramona: Yes, you should be, and you should be getting massaged regularly, because that's important for you and your baby, so you need to find a prenatal specialist now because--[crosstalk]

Emily: I was actually thinking that this morning. Literally, I was like, “I need to find a prenatal massage therapist.”

Ramona: Yeah. And you need to go at least once a month, and then towards the end, third trimester, I'm going to say twice a week to once a week if you can afford it.

Emily: Really? Oh, yeah.

Ramona: Well, it just relaxes you. When you’re pregnant-- see, all my Spapreneurs are like, “Oh, she’s going to talk about broad ligaments.” Your hips have these broad ligaments and they spread, and to accommodate the baby. It's just a lot on the body to create an entire human life. The least you can do is get massage correctly. See, look up a certified prenatal specialist and you can--

Emily: Well, I discovered yesterday that I have round ligament pain.

Ramona: Oh. Yeah, it's just starting.

Emily: Yeah. I didn't know what it was and my friend was like, “Oh, that's probably round ligament pain.” And I looked it up, and I'm like, “Shit, it is.” Then I was like, “Okay, I really need to get massage therapy to take care of this.”

I'm nosy as [unintelligible [: 00:45:03

Emily: Thank you.

[music]

Presenter: Need more actionable steps to get your spa headed in the right direction? Head to spapreneur.com, where we've got the tools, tricks, and methods to make your spa as successful as it can be. spapreneur.com.

[music]

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