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309: 10 Lessons I've Learned as a Course Creator
12th May 2022 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:24:44

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Today’s solo episode is the first in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it just passed the $300K revenue mark. Those results are far more than I could have ever imagined! Join me for today’s session where I’ll cover the first five of my ten lessons learned. 

  • Lessons learned as a course creator:
  • Decide between a skyscraper or a strip mall model for your online business.
  • This concept comes from Nathan Barry, the CEO of ConvertKit. Find out more from his appearance on the Creative Elements podcast hosted by Jay Clouse. 
  • A strip mall model offers multiple products that diversity your income, while a skyscraper model features a single, scalable flagship product.
  • I started STC with a strip mall model, but I’ve decided to move to a skyscraper model and use my mastermind as my single product.
  • Focus on one marketing channel instead of jumping around to several. 
  • Find the sweet spot where you enjoy hanging out and where your ideal audience can be found. 
  • Check out Infinite Dial for free analytics on social media trends. 
  • Think about going from a “rented audience” to an “owned audience” as you seek to build your email list.
  • Less is more when it comes to course content. 
  • Teach content that gives a concrete roadmap to help your students get from point A to point B.
  • Be a niche of one. 
  • I definitely didn’t do this very well in trying to reach too wide of a variety of healthcare providers with my first course. I know better now!
  • Don’t stress over your gear initially.
  • Start simple. I recommend Loom for recording and the Rode VideoMic NTG, which is an affordable mic with quality sound. 
  • You can save for future equipment upgrades by setting aside a small percentage of your income over time. 

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