Today’s solo episode is the first in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it just passed the $300K revenue mark. Those results are far more than I could have ever imagined! Join me for today’s session where I’ll cover the first five of my ten lessons learned.
Lessons learned as a course creator:
Decide between a skyscraper or a strip mall model for your online business.
This concept comes from Nathan Barry, the CEO of ConvertKit. Find out more from his appearance on the Creative Elements podcast hosted by Jay Clouse.
A strip mall model offers multiple products that diversity your income, while a skyscraper model features a single, scalable flagship product.
I started STC with a strip mall model, but I’ve decided to move to a skyscraper model and use my mastermind as my single product.
Focus on one marketing channel instead of jumping around to several.
Find the sweet spot where you enjoy hanging out and where your ideal audience can be found.