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Rebranding and Transitioning to a New Podcast Format - LM0232
Episode 2328th March 2022 • Leaders Moment • Scott McClelland
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The Leadership Moment podcast is changing its format to better serve you as the listener.

Some changes are coming soon, and they're going to be good! We want you to know what's happening so that you can continue listening with us as we make this transition.

Listen to discover what we're changing and why it's changing. And then keep your eyes (and ears) open for the new format of the show.

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KEY TAKEAWAYS:

  • Why we’re making changes
  • The new length and cadence
  • Rebranding the show
  • Creating an environment for deeper connection

LINKS & RESOURCES:

ABOUT BRYAN ENTZMINGER

Bryan Entzminger is a podcast editor and manager. He got his start with the Engaging Missions Show back in 2014, is now a cohost of the Podcast Editors Mastermind, and the founder of the unofficial Hindenburg (audio editing software) group HindyUsers (Unofficial). He also owns Top Tier Audio, a podcast editing and management company serving purpose-driven business and non-profit leaders.

ABOUT THE LEADERSHIP MOMENT

The world needs more great leaders, but leadership in God's Kingdom is upside down.

If you're looking for answers and insights from leaders who have served faithfully for years and decades, you've come to the right place. The FXMissions Leaders Moment podcast is for the everyday leader who's not chasing titles or accolades or personal gain. It's for the leader who wants to do the very best with what God's called them to, no matter how big or small it seems.

Start listening today and see what God does with it!

Follow to get the show for free

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Transcripts

Scott McClelland:

Welcome to leaders moment by ethics missions, podcasting.

Scott McClelland:

We encourage you to take a moment to sharpen the saw of your leadership perspective and performance.

Scott McClelland:

We're bringing you interviews and stories of leaders, much like yourself who are taking action,

Scott McClelland:

learning, realizing potential and getting results.

Scott McClelland:

Hi, Scott McClelland here for FX missions podcasting and yes, I have a special guest today

Scott McClelland:

and none other than the famed podcast producer.

Scott McClelland:

Yes, ladies and gentlemen.

Scott McClelland:

It's Brian Ensminger.

Scott McClelland:

Brian.

Scott McClelland:

Welcome.

Bryan Entzminger:

Thank you.

Scott McClelland:

Thanks Scott, man.

Scott McClelland:

I appreciate you getting on here with me.

Scott McClelland:

We've got kind of a special episode here and it's going to be brief.

Scott McClelland:

I know you were wanting more just when we're giving you less.

Scott McClelland:

I apologize for that folks, but we did have kind of a little housekeeping episode.

Scott McClelland:

We wanted to share with you about some changes coming to the leadership moment.

Scott McClelland:

We just want to get on here together and give you a kind of a heads up.

Scott McClelland:

Are you still there?

Scott McClelland:

I'm still

Bryan Entzminger:

here.

Scott McClelland:

I'm being silly, but Hey, we're having fun, which is kind of the main thing we've

Scott McClelland:

been talking about this Brian for a while and yeah.

Scott McClelland:

What are the changes?

Scott McClelland:

What kind of scope of changes are we talking about?

Scott McClelland:

For one, we're talking about some rebranding, we're going to cover that.

Scott McClelland:

And for number two, we're talking about, instead of chopping up all the episodes, Consolidating

Scott McClelland:

all of these chop ups into a single podcast.

Scott McClelland:

I think that's what we're talking about.

Scott McClelland:

This, those, the rebranding piece, and then the length of the forum.

Scott McClelland:

Yeah.

Scott McClelland:

Yeah.

Scott McClelland:

Sounds right.

Scott McClelland:

That

Bryan Entzminger:

sounds right to me.

Bryan Entzminger:

And do you want to talk maybe a little bit about why we originally tried the chopping it up method, the reasoning

Bryan Entzminger:

behind the way it was, and then maybe we'll share some of the thought process around what we're going to.

Bryan Entzminger:

You and I both spent some good, critical thinking time going, what do we want to do from this show?

Bryan Entzminger:

You as the show runner and me is sort of the right hand, man, kind of guy that going, Hey, let's think about this.

Bryan Entzminger:

Or how can we make this happen?

Bryan Entzminger:

So why originally were you targeting a 15 to 20 minutes?

Scott McClelland:

Well, we're trying to make it brief the moment aspect of it.

Scott McClelland:

Now, if you can remember way back, Brian, how far back can we remember at the Genesis

Scott McClelland:

story of the leadership moment you were there?

Scott McClelland:

Observed I was hovering over the podcast.

Scott McClelland:

I'm being silly.

Scott McClelland:

I'm pretty sure

Bryan Entzminger:

that analogy is going to go sideways pretty quick.

Scott McClelland:

I'm having fun today, Brian.

Scott McClelland:

I never get you on the podcast, but way back in the day originally, the leadership moment was called the leadership.

Scott McClelland:

Dear

Bryan Entzminger:

member.

Bryan Entzminger:

I do.

Bryan Entzminger:

And I remember specifically why that was because when this first started out, you didn't really

Bryan Entzminger:

have an intention to start your own show.

Bryan Entzminger:

You were just producing a segment for my show and because it was going in at what I would call kind of a station

Bryan Entzminger:

break spot, even though it wasn't a station break, we wanted to keep it to that one to two minute timeframe.

Bryan Entzminger:

So that we could keep the interview flowing.

Bryan Entzminger:

Right?

Bryan Entzminger:

And then as you got further into it, you said, well, Hey, wait a minute, I've got more than a minute to share, buddy.

Bryan Entzminger:

Let's spin this off into its own thing.

Bryan Entzminger:

And so that's what we did.

Bryan Entzminger:

And it was really trying to target that bite-size thing, I think, right?

Scott McClelland:

Yeah.

Scott McClelland:

Something just punchy that's useful, but not necessarily lengthy.

Scott McClelland:

And that was the original original format.

Scott McClelland:

And then we said, ah, we can do this.

Scott McClelland:

And you know, we might need 10 minutes.

Scott McClelland:

We're going to spin it out into its own podcast when you're going from one.

Scott McClelland:

To 10 minutes.

Scott McClelland:

It seems like you've got eternity, but as things have gone on, we.

Scott McClelland:

It has not had an attorney answer all that we've had originally.

Scott McClelland:

It was more of a monologue to no interview component.

Scott McClelland:

That

Bryan Entzminger:

was one of the things I wanted to bring up is also, it's generally easier to keep

Bryan Entzminger:

a monologue short, but a co-hosted show or a show.

Bryan Entzminger:

That's an interview.

Bryan Entzminger:

You really have to either be very intentional about exactly how you conduct the interview or the show.

Bryan Entzminger:

Or you have to spend a lot of time deciding what to keep and what to cut.

Bryan Entzminger:

And I know your heart is always to keep as much as you possibly can because you want to preserve the guests.

Scott McClelland:

Yes, very true.

Scott McClelland:

So this is how the evolution has happened from the leadership minute to the leadership moment.

Scott McClelland:

Now we have something that's more moments and the feedback that I've gathered from people who routinely

Scott McClelland:

listened to us and routinely listened to podcasts.

Scott McClelland:

It's pretty simple for them.

Scott McClelland:

To pause the show where they are, if they're arriving at their destination and listening in the car, or if

Scott McClelland:

they run out of opportunity to listen, they can just come back to the show and rejoined the thought sometimes

Scott McClelland:

when you're cutting up the podcast, you're sacrificing continuity and maybe only a certain number of people

Scott McClelland:

get back to the second show and even fewer to the third.

Scott McClelland:

Is that what you've

Bryan Entzminger:

noticed?

Bryan Entzminger:

I've noticed that.

Bryan Entzminger:

And I think one of the other things that's a little bit different is when I commute to work, which hasn't happened in

Bryan Entzminger:

a couple of years, it's easy for me to pause and come back and I can genuinely remember where I was, but when we forced that

Bryan Entzminger:

pause to be two weeks, it makes it that much harder because.

Bryan Entzminger:

14 days that have passed.

Bryan Entzminger:

And so from not only from what I've heard anecdotally from the times when I tried cutting my show up,

Bryan Entzminger:

but then also as we looked at the stats and as you reached out for feedback, it became pretty clear.

Bryan Entzminger:

People would like to be in control of how they consume the episode, whether they want to do it in one sitting

Bryan Entzminger:

or in a couple, they don't want us to decide for them.

Bryan Entzminger:

I think that's what I took away.

Scott McClelland:

That's a direct hit on the impression that I got as well.

Scott McClelland:

So with that in mind, we've got a couple of changes that we are planning to implement right away.

Scott McClelland:

The next show after this one is going to feature the enhancements.

Scott McClelland:

And we'd love to hear some feedback from folks how they feel about this and how it strikes them.

Scott McClelland:

Obviously we're making some changes, but we want to continue to change and evolve as things

Scott McClelland:

become necessary or as the condition changes.

Scott McClelland:

So.

Scott McClelland:

Monthly instead of biweekly show is the format we're looking to follow, you know, even long-winded people can get stuff

Scott McClelland:

done in about 45 minutes or at least that's what it seems like.

Scott McClelland:

Brian, what have you noticed?

Scott McClelland:

I

Bryan Entzminger:

mean, I've noticed it can go pretty widely depending on who it is and what they're talking

Scott McClelland:

about.

Scott McClelland:

That's a very kind answer.

Bryan Entzminger:

Yes.

Bryan Entzminger:

But as I look at what you generally provide you and the guests that you're working with, we

Bryan Entzminger:

typically get something in terms of raw audio.

Bryan Entzminger:

That's between 45 and 55 minutes.

Bryan Entzminger:

And by the time we're done, it's usually somewhere between 40 and 50 minutes.

Bryan Entzminger:

And so I would expect that to be the case.

Bryan Entzminger:

And I would say that's even been consistent with your other show that from the forefront pod,

Bryan Entzminger:

Right where you are doing long form interviews.

Bryan Entzminger:

You typically come in, in that range sometimes a little shorter, sometimes a little bit longer, but

Bryan Entzminger:

from like an expectation standpoint, I would say that's what I would be looking for in the next few.

Bryan Entzminger:

Well, probably till September, right?

Bryan Entzminger:

Because we've got stuff recorded to take us for a while.

Bryan Entzminger:

Scott's been busy putting together some really great leadership stuff for you.

Bryan Entzminger:

And as we switched to monthly, it's not going to necessarily slow anything down.

Bryan Entzminger:

It'll just change the cadence.

Scott McClelland:

That I think is the overriding redeeming factor.

Scott McClelland:

Instead of it taking you six weeks to get the full story, you'll get it in one episode.

Scott McClelland:

But instead of getting it every two weeks, you'll get it in one monthly podcasts.

Scott McClelland:

So

Bryan Entzminger:

almost like the Netflix.

Scott McClelland:

The time of efficiencies should be better.

Scott McClelland:

And of course, again, any changes we'd certainly love to hear back if something is even possible to do that, improves it more.

Scott McClelland:

We, we certainly want to have our ear to the pipe on that and we will.

Scott McClelland:

So that is.

Scott McClelland:

The second thing we announced.

Scott McClelland:

And the first thing we talked about is the show cadence and length, and secondarily there's a rebranding

Scott McClelland:

effort underway as well as kind of a B part to that.

Scott McClelland:

A show page that features all of FX missions, podcasts in one place.

Scott McClelland:

So that's something not to forget, but the leadership moment.

Scott McClelland:

How do you say it, Ryan?

Scott McClelland:

Yeah, I think somebody else actually has that MRI.

Scott McClelland:

Yeah,

Bryan Entzminger:

there was another, I don't remember if it was a podcast, but there was another show

Bryan Entzminger:

that's been, I would call it dead for quite some time.

Bryan Entzminger:

But as we thought about that, you know, there's always the possibility somebody would want to

Bryan Entzminger:

pick that back up or would feel like, Hey, we're infringing on a name that they had established.

Bryan Entzminger:

And so we talked back and forth quite a bit about this actually, because.

Bryan Entzminger:

We really liked the leadership moment, but ultimately when we thought about it, we was like, we need to

Bryan Entzminger:

make this different enough that if someone was to come to us and say, Hey, you've been using my name.

Bryan Entzminger:

We could say yes, we realized that we've found another path going forward.

Bryan Entzminger:

And we're calling ourselves the leaders moment.

Bryan Entzminger:

Yes.

Bryan Entzminger:

And I think that's a really good thing, right.

Bryan Entzminger:

Because.

Bryan Entzminger:

There are, I would think about 27 billion leadership podcasts out there, not a true

Bryan Entzminger:

number, but something called the leaders moment.

Bryan Entzminger:

I think that's focusing more on the leader rather than the leadership, right?

Bryan Entzminger:

I think that's really kind of where Scott's heart is.

Scott McClelland:

Yeah, well put, well put Brian, I think this is a podcast for leaders and it's a crowded environment.

Scott McClelland:

As you're saying, you know, you write a book, you have a podcast, you do some kind of content distribution.

Scott McClelland:

Leadership is such a crowded venue.

Scott McClelland:

I mean, it's packed tight and not without good reason.

Scott McClelland:

I think.

Scott McClelland:

This change we think will also match, finally match our URL because currently the website is leader's moment.work, and that's

Scott McClelland:

going to be easy to create continuity between the new branding.

Scott McClelland:

We'll have some new logos and some other things as well.

Scott McClelland:

But leadership moment is becoming leaders moment and the URL will stay the same.

Scott McClelland:

So that should make it not unnecessarily.

Scott McClelland:

On the podcast platforms I would have, should've asked you this before Brian, but what types of

Scott McClelland:

tweaks will we see on someone's favorite podcast app?

Bryan Entzminger:

So some of the tweaks we've already made, we've started enhancing the show notes

Bryan Entzminger:

experience so that you can get more information there.

Bryan Entzminger:

That's already happening.

Bryan Entzminger:

And then once we have the new graphics and stuff, we will change the title of the show.

Bryan Entzminger:

So that it'll show up as the leader's moment in your podcast app.

Bryan Entzminger:

Right now it says foundational missions, leadership moments.

Bryan Entzminger:

So we're just going to change that to leaders.

Bryan Entzminger:

And beyond that in your favorite podcast app, probably nothing's going to change.

Bryan Entzminger:

And the same thing, if you go to the website, we'll have a new name for the website, but it'll be the same place.

Bryan Entzminger:

We'll have some new graphics, pretty much everything else is going to stay the same.

Bryan Entzminger:

That was our desire to create some continuity, but also continue to move things forward.

Scott McClelland:

Yes.

Scott McClelland:

And so if somebody is currently subscribed and they're getting the download, they're getting the shows

Scott McClelland:

in their library of shows, at least is like it is.

Scott McClelland:

And mine, they may see some difference in terms of naming, but they won't have to resubscribe.

Scott McClelland:

Is

Bryan Entzminger:

that right?

Bryan Entzminger:

No, no, no changes there.

Bryan Entzminger:

In fact, we've already done all of the backend.

Bryan Entzminger:

That would have gone into something like that.

Bryan Entzminger:

We did that a couple of months ago.

Bryan Entzminger:

We never even told you because it didn't require anything out of you.

Bryan Entzminger:

And once that's done, there's nothing else for you to do.

Bryan Entzminger:

All of the other stuff is really just little tweaks that we make here and there.

Bryan Entzminger:

So if you're getting this, you don't have to wonder next week.

Bryan Entzminger:

Am I going to get.

Bryan Entzminger:

Next time one's published.

Bryan Entzminger:

Am I going to get the next one?

Bryan Entzminger:

Because it'll be right there for you unless you've hit the unsubscribe button right now,

Scott McClelland:

please don't do that.

Scott McClelland:

We're trying not to make it too weird.

Scott McClelland:

And what Brian is really saying is that he and his team have done the heavy lifting to make it easy.

Scott McClelland:

For those of us who appreciate that and can utilize it.

Scott McClelland:

I'm utterly surprised as always, you guys do a great job.

Scott McClelland:

Really appreciate your partnership over these years.

Scott McClelland:

I think we talked also or mentioned briefly that there's a place where folks can get one landing page for both podcast.

Scott McClelland:

And that is FX missions podcast

Bryan Entzminger:

set up now.

Bryan Entzminger:

Yeah, that's up now.

Scott McClelland:

Okay.

Scott McClelland:

Okay.

Scott McClelland:

There's a couple of addresses.

Scott McClelland:

One of them resolves to our, what do you call that page?

Scott McClelland:

You have the network page, right?

Scott McClelland:

Yeah.

Scott McClelland:

If someone goes to ethics missions, podcasts.com.

Scott McClelland:

Then they can get to both shows and see the latest episodes of each there and have some browse ability and other stuff.

Scott McClelland:

And it might be an easy way for someone, if you want to refer them to our podcasts in general,

Scott McClelland:

it'd be a good way to get folks over there is that.

Scott McClelland:

Yeah,

Bryan Entzminger:

absolutely.

Bryan Entzminger:

You can go there.

Bryan Entzminger:

You can listen, you can subscribe.

Bryan Entzminger:

You can go visit the other websites.

Bryan Entzminger:

It's just that single place where you go, Hey, I want to find out what Scott's got going on in the podcasting space.

Bryan Entzminger:

Go there.

Bryan Entzminger:

It'll have it.

Scott McClelland:

Awesome.

Scott McClelland:

And that's a great enhancement.

Scott McClelland:

Was your recommendation.

Scott McClelland:

Brian, thank you for that.

Scott McClelland:

Of course, we're working hard this year to make this podcast everything it can be.

Scott McClelland:

And we're asking the Lord to help us in ways that only he can to make it meaningful, useful, and encouraging.

Scott McClelland:

If there's an umbrella over what FX missions is doing.

Scott McClelland:

Hopefully it says encouraging.

Scott McClelland:

That's our hope.

Scott McClelland:

That's okay.

Scott McClelland:

I think we've got some great content coming up on both sides for that matter.

Scott McClelland:

And let us know how we're doing on that.

Scott McClelland:

Brian

Bryan Entzminger:

actually kind of wanted to key in on that last little bit.

Bryan Entzminger:

You said as far as letting us know, because one of the things that you and I Scott have been talking about is how do we start

Bryan Entzminger:

to convert this from what feels like a broadcast, a one-way conversation to more of a community building thing where we're

Bryan Entzminger:

developing relationships, because we realize that you as the listener, you've got us in your ear buds, or you're listening

Bryan Entzminger:

to us in the car, Sometimes it might feel a little bit one-sided and we really want for you to be able to reach out to Scott.

Bryan Entzminger:

So we're also looking for some ways to build some of that community.

Bryan Entzminger:

So that there's a real connection between not only Scott and you, but also the other people that are listening so that

Bryan Entzminger:

you can develop some relationships with like-minded people.

Bryan Entzminger:

And I would encourage you if you have some thoughts around this, or maybe how about this?

Bryan Entzminger:

Just one question.

Bryan Entzminger:

If you were to connect with.

Bryan Entzminger:

Where would you want to do that?

Bryan Entzminger:

justScott@fxmissions.com.

Bryan Entzminger:

Send that email to him and say, if I was to connect with you around the leaders moment, this is how I would like to do that

Bryan Entzminger:

so that we can start to build something that will serve you well.

Bryan Entzminger:

And also will allow Scott to focus on the myriad of other things that he's doing.

Bryan Entzminger:

That's the other part about why we're tweaking things?

Bryan Entzminger:

So we didn't really talk about was to free up some time for you so that you could really focus on that rather

Bryan Entzminger:

than what I would call the content hamster wheel.

Bryan Entzminger:

Right.

Bryan Entzminger:

Even if you're batching three half episodes at a time, it's still a piece of your mind.

Bryan Entzminger:

Right?

Bryan Entzminger:

And so the idea is really to free Scott up so that we can know that we're making an impact, not just putting out content

Scott McClelland:

well said, Brian well said, look for us to make some announcements.

Scott McClelland:

Also, we're obviously seeking information about how we can best serve you and the community.

Scott McClelland:

That's listening to the leaders.

Scott McClelland:

As well as from the forefront, we're going to be putting some tools out.

Scott McClelland:

It would be really helpful if you don't mind, just to send a note to.

Scott McClelland:

At FX missions.com by email, and we'd be happy to receive that information.

Scott McClelland:

Incorporate your preferred method of relating.

Scott McClelland:

Maybe you've got a question we're considering doing some live ish type content.

Scott McClelland:

That includes video still on the drawing board.

Scott McClelland:

Haven't finished those deliberations yet, but we want to have an environment where you can

Scott McClelland:

engage with us and we can engage with you.

Scott McClelland:

And kind of a real-time environment.

Scott McClelland:

Maybe you wanted to get a question answered or maybe you wanted to give some feedback or

Scott McClelland:

ask for more information that wasn't included.

Scott McClelland:

We try to be present with all the pertinent information to contacts where you can find more, but

Scott McClelland:

sometimes you have a question that goes on answer.

Scott McClelland:

That's the kind of thing we're trying to it out.

Scott McClelland:

So we appreciate your, your participation and your listenership and involvement.

Scott McClelland:

And we're going to try to make that easier.

Scott McClelland:

Brian, what else are we leaving out?

Scott McClelland:

That I haven't mentioned?

Bryan Entzminger:

I think we've left anything out.

Bryan Entzminger:

I think we've hit everything that I wanted to make sure we talked about.

Bryan Entzminger:

I guess maybe the one thing that I'd want to highlight is we're making these changes to serve you as the listener as best we can.

Bryan Entzminger:

And so, Like Scott said, if we changed something and you used to like the way it was, let us know.

Bryan Entzminger:

And if we change something or if you see something that could be better, let us know because, and this is something

Bryan Entzminger:

I told every person I interviewed for my original show.

Bryan Entzminger:

When we got done, I would always say, I always want to improve, what can I do better?

Bryan Entzminger:

And if somebody had some feedback, I would take that, consider it and see what I could do to implement it.

Bryan Entzminger:

And if they didn't, I would just ask them to think about it because I can tell you that as a podcast, If anybody

Bryan Entzminger:

ever had a good experience on my show it's because somebody before them said this could have been better.

Bryan Entzminger:

And so that we continued refining that.

Bryan Entzminger:

And that's what we're trying to do here for you.

Scott McClelland:

Yes.

Scott McClelland:

Yes.

Scott McClelland:

Very well said, Brian, as always, you guys are the heavy lifting force behind the mic in the production, and I

Scott McClelland:

certainly appreciate you and your team and everything that you've contributed and how you've been a part as

Scott McClelland:

I look at this screen here, Brian, I see you there.

Scott McClelland:

And I'm just saying.

Scott McClelland:

Cohost.

Scott McClelland:

You've got too much to do, to be a co-host with me all the time.

Scott McClelland:

So thank you for jumping in here and helping me be complete and thorough in our communication about the changes.

Scott McClelland:

Really, really appreciate it, man.

Scott McClelland:

Thank you so much.

Bryan Entzminger:

You're welcome.

Bryan Entzminger:

Thank you

Bryan Entzminger:

for

Scott McClelland:

the opportunity.

Scott McClelland:

Yes, sir.

Scott McClelland:

I am Scott McClellan and this is the leaders ship moment.

Scott McClelland:

Last version.

Scott McClelland:

Leaders mom had come in straight ahead.

Scott McClelland:

Thank you for being a part of this effort and do let us know how you feel about these changes.

Scott McClelland:

We've announced today, as well as anything else we can do to serve you better.

Scott McClelland:

I am Scott McClellan for FX missions podcasting.

Scott McClelland:

See you next time.

Scott McClelland:

Thanks so much for being here.

Scott McClelland:

Let us know if you had a light bulb moment today.

Scott McClelland:

Send a message to us@infoatfxmissions.com.

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