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Founder Thesis - ThePodium.in EPISODE 57, 8th July 2021
A Saucy Appetite | Viraj Bahl @ Veeba Food Services Pvt. Ltd.
00:00:00 01:22:03

A Saucy Appetite | Viraj Bahl @ Veeba Food Services Pvt. Ltd.

Our next guest on the Founder Thesis podcast is an entrepreneur who took no time to bounce back when his restaurant business failed.

In a candid conversation with Akshay Datt, Viraj Bahl, Founder and Managing Director, Veeba Food Services Pvt. Ltd., takes us through his resilient journey, from being a marine engineer to establishing a venture which, at present has its presence across more than 500 cities in India.

Today, Veeba is a well-known brand in the Indian Food Industry, but it has not been an easy journey. Viraj fondly recalls the early days of Veeba and how he managed to purchase its first manufacturing plant. Started in 2013, Viraj had to wait for months to get his first order from Domino’s. And since then, Veeba’s growth has been unstoppable.

Currently, Veeba caters to the B2B and the retail segments, with a vision to reach every nook and cranny of the country.

Tune in to this episode to hear Viraj speak about how Veeba is disrupting the Indian Food Industry with its low-fat, preservative-free, and finger-licking sauces and spreads.

Key takeaways:

  • Life lessons 101.
  • Wisdom gained from a failed venture.
  • Fundraising journey.
  • The customer is the king.
  • Importance of brand endorsements.