Kevin Dieny: 00:00:00

Hello and welcome to the Close the Loop Podcast.

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I'm your host, Kevin Dieny, and today we're gonna be talking about

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The Latest Trends that seem to be Shaping The Entire Marketing Industry.

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And we're gonna apply this to the smaller businesses, medium sized businesses.

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The businesses that are out there, you know, to some degree,

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maybe using some marketing, maybe using quite a bit of marketing.

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So what innovations are there happening across the board?

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Obviously, marketing innovations generally, you know, relate to how

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a business is growing, acquiring new business, expanding its outreach.

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Uh, you know, launching and releasing new services, offers, products.

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Being able to reach and connect better with its consumers, its

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patients, its customers, its leads.

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You know, the faster a business can turn consumers, you know, just use that as

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a blanket term, into paying customers or clients or something like that.

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That's kind of like the better they're doing in marketing.

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Now, that could also be sales.

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Anything that's going on there with the business and growing its sales numbers,

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its revenue, increasing its profit, right?

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That's sort of the overall business objective.

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Marketing aim in that is to do that in kind of specialized ways.

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So what is happening in the marketing industry?

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What innovations are there, right?

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What's going on out there that is going to be shaping the way

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businesses do business in the future?

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So a few things is that no prediction is gonna, is gonna do, is gonna be perfect.

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There's no crystal ball for this stuff, right?

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So the things I'm talking about, do they even matter?

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Will they come to fruition?

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Are they true?

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The thing is, a lot of marketing trends have been going on for a while.

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They just haven't peak.

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Others peaked and now they're on the downhill, right.

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Others maybe just starting.

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Are they gonna reach, you know, a healthy point to help businesses or are

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they just gonna, you know, putter out?

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That's a lot of what's going on and obviously we can't predict the future.

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There's no crystal ball here.

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Making predictions is tough.

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They're most usually predictions are especially over, you know, making

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a prediction in the far future.

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Generally you're always wrong.

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Otherwise we'd be having flying cars and really cool hover

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skateboards and stuff like that.

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Like we've seen in the movies.

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So let's, let's go into a little bit of what's, what we wanna get out of the way.

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First with marketing trends.

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The first is obviously no one can know the future, that

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predictions are usually flawed.

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So we're gonna be focusing on trends, things that have

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some leg to stand on, right?

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We're not talking like, Oh, do I think that we're gonna be able

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to have microchips in people's brains and know everything that's

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going on and their thoughts?

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That's a little too far future.

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Okay, we're talking just in the next, you know, five years or so, what marketing

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trends that have already started do we think are going to cause innovation or

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the innovations that have already started?

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What do we think is gonna cause businesses to want to jump on board?

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Jump on the train, right?

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That's what we're gonna focus on.

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The other thing that we wanna get outta the way is the idea that marketing

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doesn't really change over time.

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And...

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there's a yes and no, right?

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Like on one side it's like, well, marketing doesn't change that much.

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Businesses don't change that much.

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The idea is just make money.

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That's been a, that's been a belief that's been a value for

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businesses for centuries, millennia.

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So why would you know, why?

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How could there be new marketing innovation?

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We're not talking about just the basic formula of how business works.

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We're talking about how businesses are efficient with their time

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and their resources, right.

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How you're going to put money into whatever you're doing, a marketing

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channel, uh, an idea, strategy, a tactic, anything like that.

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How's it gonna make its return and what is the right way to do that?

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And should you be doing multiple things at the same time?

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Those things have have changed dramatically.

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The environment has changed dramatically.

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Over millennia, it's changed a lot in just the last couple years, right?

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There's the pandemic that's gone on.

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There's economic crisis, there's political crisis, there's regulations coming in

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and out of states and, and counties and cities and technology innovations

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and devices and phones, and now watches and all kinds of fun stuff, right?

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So, there's a lot going on in marketing.

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Yes, the more things change, the more things stay the same.

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Right?

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Kind of idea is still there.

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The basics of marketing are probably still going to be there.

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You still want to have a positive ROI.

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So the last thing is, are we gonna be talking about trends that don't

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apply to your industry, right?

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So, you know, your business, your industry best, you know, maybe you

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have an idea of what trends are coming.

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So you'll probably hear some, you know, talked about today.

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The other thing is I think a lot of businesses, think that the marketing

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shifts, the trends, the innovations are better off to be acted upon once

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they've really proven themselves, right?

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So there's the idea in marketing, the, you know, there's a curve and at the

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beginning of anything, any trend, any new innovation, anything like that,

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the people who jump on board first are usually labeled the early adopters, right?

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So what are you?

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Are you someone who, ooh, this sounds interesting, let's try it out.

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Or are you someone who's like, You know what, let's just wait

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until everyone else has tried it.

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Hah.

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Let's make sure that nothing catastrophic or terrible or, or crazy happens.

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You know, cuz that's how some businesses can flop.

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That's how businesses can find themselves in, uh, deep problematic waters,

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is they've jumped on board into an innovation, into an idea or a strategy.

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They saw a conference, they read in a book and it just didn't...

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It didn't come together for them.

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Uh, it didn't work out for them.

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The trend flopped, right.

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So what kind of a business leader are you?

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There's still trends that have not reached their peak that may, that you

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may be wanting to pay attention to now.

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Right, and I also believe wholeheartedly that the better a business can be right at

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identifying the trends that are going to work for their business, for their teams,

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for how they do business, how they grow, how they want to grow their business,

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the better the businesses can grow.

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Your business could literally grow surfing the wave, the trends of

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marketing and innovation and technology and all the other things that are

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happening in the market, right?

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You could just do business.

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How you of businesses, of your type have been done for the last 30 years.

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Maybe in the last 50 years, a hundred years, uh, businesses like yours

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could have, you know, been going.

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But does that mean that they're going to keep going the same that they always have?

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That success will always be just simply hard work and determination.

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Right, is that gonna be the key to success we've seen?

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Tons of businesses rise to amazing statuses that didn't just use those

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basic principles, but used other things like innovation or, or strategy

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or cunning, or being able to find a disruptive innovation technology, right?

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The thing that you want to capitalize on is how can you take advantage

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of this trend that's going?

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So we're gonna be talking about that a little bit.

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We've had other episodes, especially, uh, our topic, uh, with Stu Heineke.

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He was really the whole episode's based on How To Make the Use of Disruption.

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So if you want to, you know, jump back into that previous podcast episode, he,

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he was great having him talk about, you know, making use of disruptive times.

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Trends can be positive, right?

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Surf the wave, or disruptive like a giant sinkhole just appeared.

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So what are we gonna do about, right.

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So your business has a playbook, has a way it wants to grow, way it wants to expand.

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But you want to either add more trucks, add more business, expand your

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territory, your consumers, you want to take more market share out of your area.

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You wanna be able to increase your price, you wanna make more, have

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greater margin, lower your costs.

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All these things are levers.

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Okay?

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So that's your playbook on how you're gonna succeed, right?

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So think about these trends and how they may apply to your.

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Second, just because a trend sounds awesome, right?

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I want to grow my customers.

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Here's a trend on how to grow.

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Your customers can't just end there, . You have to go, Okay,

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could I use the strategy?

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Could I apply that?

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You know, is my marketer on my team?

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Do I even have a marketer on my team who's doing the marketing?

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Who's gonna be doing this?

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Could I even pull it off?

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, that's much, that's sort of the, where the rubber hits the road for a lot of this.

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So be thinking about.

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And finally, should you jump all in?

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I think everyone, most business leaders who'd hear this go, Yeah, right.

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I would never jump all in on like an untested, unproven,

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marketing trend or business trend.

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What is that?

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But there, there is just like the pandemic forced tons of businesses to

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rethink their brick and mortar status.

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To go a little more virtual, to go more, you know, online.

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And if they didn't, they sunk.

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There is.

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Possibility that a trend is going to be so impactful that if you don't find

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a way to eventually adopt it, you know you're do, you're toast, you're done.

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And those don't, and I think, well, my industry has been solid

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for, I don't know, forever.

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It still may impact you.

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There are still disruptions that become so drastic that they hit

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every industry pretty heavy.

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Let's talk about some of the predictions, some of the trends.

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We'll go into some of those now.

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So the first ones.

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This, this is coming from, Okay.

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I did some research, so lemme tell you where I got this from, right?

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I research recent conferences as as recent as last week for us.

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So that would be October, September, August, July of 2022.

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Okay.

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So we can maybe fast forward a year from now and see how these

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predictions, trends hold up.

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But , that's where this information is coming from.

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It's very, at least for me right now, very recent.

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So here's a trend that's been going, I wanna say.

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It's probably been going at least five or six years.

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It could be, could be closer to 10.

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Um, and that's the event of I o T, right?

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So technology, internet of things, the technology that hardware,

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right, Like mechanical hardware that is talking to the internet.

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Now.

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Now you might, what comes to what should come to mind is like smart devices.

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Internet connected, Bluetooth connected, uh, devices for measurement, for

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monitoring, for servicing that i o t world, like the connected, taking

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the, like the typically analog world and connecting it to a digital area is

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huge and has been rapidly increasing in consumer areas now for businesses.

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You know, this has been going on for a long time.

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Probably trying to get a lot of analog into the digital, but in a lot.

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Areas in consumer, in consumer space that is making headway because it's

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gotta be done in a different way, right?

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It's gotta be, uh, helpful and make sense to consumers and

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it has to be able to connect.

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So since most consumers have smartphones or devices or internet, um, that

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is now starting to really rise up.

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And so what do I, what do we mean by that?

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What are some examples, right?

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So he mentioned smart devices, light bulbs, outlet.

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Which is TV's entire watering irrigation systems.

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Right.

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Uh, could be, could be like issue things like in plumbing.

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It could be like mechanical servicing, like on a air conditioner.

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It could be expanding into, you know, it's, it's obviously

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gone outside security systems.

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There's a lot of things that are now connected to the internet,

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connected to people's phones than there ever was before.

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So, Kind of making it so that people want these things because they see the, the

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benefits of them being able to monitor and see when they maybe need servicing.

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Being alerted when there's something that's wrong before it gets catastrophic.

Kevin Dieny: 00:11:54

Right.

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So that's impacting businesses cuz now they're the ones who are

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gonna be installing these things.

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Uh, It could be that the average person doesn't wanna install, you know, upgrade

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their thermostat to a smart one, right.

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A, a nest or whatever they are.

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There's a lot of things like that where people are like, I'd

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rather have someone else do it.

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Uh, do it right.

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So an entire.

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Area of consumer hardware is suddenly being innovated, right?

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Suddenly changing, and people are swapping it out.

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So that is huge to capitalize on.

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That's a disruption, right?

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Being able to offer that service is an area where you could capitalize

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on that if that's in your wheelhouse.

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Another one that's interesting too, which is us been probably longer

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now, 20 years going on, gosh, is.

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Calendar based, internet connected scheduling.

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So a lot of people have sort of, sort of a calendar plan or, or a

Kevin Dieny: 00:12:51

planner or something like that.

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And so when businesses are scheduling with consumers either for that, it's

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in a meeting, an appointment, uh, could even be with teachers, could

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be with, uh, psychologists, doctors.

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A lot of things are now going online, virtual, right?

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There's these virtual conferences like Zoom.

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And teams and all these things like that that are happening where people

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have the ability to, Now, it's not maybe more than a phone call and it's

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cuz there might be video involved.

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And they're planning and scheduling and everyone's being alerted.

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People are showing up, like there's, instead of just your appointment is

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that this time, here's a business card.

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With it on it, it's now like you'll be texted, you'll have it in your calendar.

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You'll be reminded with an email, right?

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It's pretty hard.

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To make up the excuse that you missed the appointment cuz you didn't know , when

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you get assaulted by emails and texts and, uh, notifications and all these things.

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And those are so helpful as a business to know that you're getting

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your appointments to show, right?

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You're getting your appointments to reach like, uh, the next stage.

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And that is a big deal.

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So online scheduling is now out there, and if you haven't checked

Kevin Dieny: 00:14:00

it out yet, I would definitely check that out better than a form.

Kevin Dieny: 00:14:03

Sometimes, um, sometimes it, it's, you know, some people prefer forms.

Kevin Dieny: 00:14:07

That's the best thing about.

Kevin Dieny: 00:14:09

Innovative things when they're at another option.

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Cuz there's some people who actually prefer chatting, Some people who

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wanna text, some people who wanna call, some people who would like

Kevin Dieny: 00:14:19

to just go right into a scheduler,

Kevin Dieny: 00:14:21

Right.

Kevin Dieny: 00:14:21

And book the time so that way that it's done and they can forget about it.

Kevin Dieny: 00:14:25

Um, there's a lot of reasons that people may have not enough time

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or may have a preference for one of those or any other, but I think

Kevin Dieny: 00:14:31

it's a big deal that businesses can sort of adopt these without.

Kevin Dieny: 00:14:36

Having to do it without having to pay a high cost to do it.

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A lot of these tools and innovations have cut through the complicated integration

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setup and have just have an all in one package that's really easy to make use of.

Kevin Dieny: 00:14:51

So, I, I can't drop any specific cuz they're all over.

Kevin Dieny: 00:14:55

And there's some, I would specifically look for ones that are designed for your

Kevin Dieny: 00:14:58

industry cuz they probably have thought of, you know, other considerations

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that you'd want to, um, make note.

Kevin Dieny: 00:15:04

Again, CallSource does not do the scheduling stuff at this

Kevin Dieny: 00:15:07

point, so, uh, are not even touting any service that we have.

Kevin Dieny: 00:15:11

All right, here's another trend.

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Again, these are, I'm, I'm trying to start with the ones that are kind of obvious,

Kevin Dieny: 00:15:16

but are also been going for a while.

Kevin Dieny: 00:15:18

These are ones that are a lot healthier.

Kevin Dieny: 00:15:20

If you haven't jumped on board yet, you definitely should.

Kevin Dieny: 00:15:22

Right.

Kevin Dieny: 00:15:23

Another one is remote assistance.

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So there's two angles to this.

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One is quick.

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And I didn't even know that this was something that was

Kevin Dieny: 00:15:33

available for, you know, a lot more industries until recently.

Kevin Dieny: 00:15:37

Um, I had an electrician who, who said, Hey, just take a picture of it.

Kevin Dieny: 00:15:44

Okay.

Kevin Dieny: 00:15:44

Took a picture of it and then I said, Okay.

Kevin Dieny: 00:15:46

Do you have FaceTime?

Kevin Dieny: 00:15:47

Yes.

Kevin Dieny: 00:15:48

Okay, I'll FaceTime Union and then I can show you, and then

Kevin Dieny: 00:15:51

you can walk through the steps so that you know, everything's fine.

Kevin Dieny: 00:15:54

You can make, you can show me what's going on with the switch that wasn't working.

Kevin Dieny: 00:15:58

So I showed him and I had the FaceTime and I, I pressed the

Kevin Dieny: 00:16:02

reset button on the GFC outlet.

Kevin Dieny: 00:16:04

It popped didn't work.

Kevin Dieny: 00:16:05

Your tails didn't work.

Kevin Dieny: 00:16:06

And it's like, okay, yeah, that's not working.

Kevin Dieny: 00:16:07

So there's a few other steps you could take, but you know, this is confirmed.

Kevin Dieny: 00:16:11

I know, like I can see I have a better idea of what's happening.

Kevin Dieny: 00:16:14

I should be able to fix this.

Kevin Dieny: 00:16:16

And so that's sort of how that went.

Kevin Dieny: 00:16:18

And I thought, wow, that's interesting.

Kevin Dieny: 00:16:20

Quick help is an interesting way to provide remote access, but there's other

Kevin Dieny: 00:16:24

areas where this is happening, right?

Kevin Dieny: 00:16:25

There's doctor visits.

Kevin Dieny: 00:16:27

Um, my wife was able to get a doctor or a nurse or someone on to just confirm,

Kevin Dieny: 00:16:33

you know, whether one of our kids needed to go to the urgent care or not.

Kevin Dieny: 00:16:36

That was provided remotely,

Kevin Dieny: 00:16:38

And they weren't even there in the room, right.

Kevin Dieny: 00:16:40

It was being able to assess the current symptoms, see the, you

Kevin Dieny: 00:16:43

know, see our, our one of our kids and see how they were doing and be

Kevin Dieny: 00:16:46

able to assess that right there.

Kevin Dieny: 00:16:47

It saved us, you know, how it is going to urgent cares, and, and

Kevin Dieny: 00:16:50

sometimes it's a long wait and it's a lot of a commitment to go do that.

Kevin Dieny: 00:16:55

So those are big.

Kevin Dieny: 00:16:56

That was a big deal.

Kevin Dieny: 00:16:58

and the other area that's really interesting and remote assistance.

Kevin Dieny: 00:17:02

Again, this is just a trend, so think about ways to capitalize

Kevin Dieny: 00:17:04

on it is the virtual ride along.

Kevin Dieny: 00:17:07

This is something that CallSource has been doing lately and this is

Kevin Dieny: 00:17:11

something that I think is very cool.

Kevin Dieny: 00:17:13

So for businesses that have customer, consumer, right interactions in person,

Kevin Dieny: 00:17:20

someone on your company is meeting with, you know, your direct consumer.

Kevin Dieny: 00:17:24

And this is a lot of times where they go to their homes, where they go

Kevin Dieny: 00:17:27

out or they're in a store or they're moving around in an environment, right?

Kevin Dieny: 00:17:32

Anything like that where you want to know, well, what's, what's being said?

Kevin Dieny: 00:17:35

What's going on?

Kevin Dieny: 00:17:36

Like, you know, I've trained my team on this.

Kevin Dieny: 00:17:39

You know, there's a lot of things going on, a lot of things that our

Kevin Dieny: 00:17:41

team needs to know, be aware of.

Kevin Dieny: 00:17:43

But is there additional training and support I could provide them?

Kevin Dieny: 00:17:48

So what we do, we have our application.

Kevin Dieny: 00:17:51

It's in the app store, Google store, play store, and you hit record, you

Kevin Dieny: 00:17:56

know, you get permission with the consumer, you hit record, boom, and

Kevin Dieny: 00:18:01

then you can be walking with them, talking to them, and it's recording

Kevin Dieny: 00:18:05

the conversation that's happening.

Kevin Dieny: 00:18:06

It's like a, a ride along, right?

Kevin Dieny: 00:18:08

That's what we call it, the virtual ride.

Kevin Dieny: 00:18:11

Experience.

Kevin Dieny: 00:18:12

And so the business leaders, owners can hear, Okay, this is what's happening.

Kevin Dieny: 00:18:17

But not only that, who wants to listen to a couple hundred or whatever it is?

Kevin Dieny: 00:18:21

Interactions every month.

Kevin Dieny: 00:18:23

That's just a lot.

Kevin Dieny: 00:18:24

How do you know which ones are gonna be valuable?

Kevin Dieny: 00:18:26

Which ones maybe contain, um, specific areas where.

Kevin Dieny: 00:18:31

What was said might be problematic or an objection wasn't handled as

Kevin Dieny: 00:18:34

well as it could have been, or an area you could train them on, right?

Kevin Dieny: 00:18:38

You see this happening across multiple of your reps or teams.

Kevin Dieny: 00:18:42

You could go, You know what, Let's have , Let's have a powwow about, you

Kevin Dieny: 00:18:46

know, price, objection, or, you know, winter related, seasonal related stuff.

Kevin Dieny: 00:18:52

Or how to handle this situation better.

Kevin Dieny: 00:18:54

And those are really awesome opportunities to take from that.

Kevin Dieny: 00:18:57

And we take the recording, we listen to it, right?

Kevin Dieny: 00:19:01

We flag areas, we have people doing this.

Kevin Dieny: 00:19:04

So you get really great, I think, pinpoints along, you know,

Kevin Dieny: 00:19:08

a what could be a 30 minute?

Kevin Dieny: 00:19:10

Interaction period.

Kevin Dieny: 00:19:12

And it's down to just, okay, here's a 32nd bit across your 10 interactions

Kevin Dieny: 00:19:17

that happen today that'll be really interesting for you to listen to,

Kevin Dieny: 00:19:19

or really interesting to train on.

Kevin Dieny: 00:19:21

Or here's the areas that your team is failing on or, or

Kevin Dieny: 00:19:24

needs more improvement on.

Kevin Dieny: 00:19:25

And tho that is huge.

Kevin Dieny: 00:19:27

So again, remote assistance, remote based.

Kevin Dieny: 00:19:30

Being able to assist or be there either for your team or

Kevin Dieny: 00:19:32

for the consumer is a big deal.

Kevin Dieny: 00:19:34

If you haven't, you know, if you haven't thought about how to make use of some of

Kevin Dieny: 00:19:38

this stuff, I think you should consider, hmm, how could that applies to my

Kevin Dieny: 00:19:41

business or how can I make use of that?

Kevin Dieny: 00:19:43

The next one is third party services to replace, you know,

Kevin Dieny: 00:19:49

a role or a managed service that you would, you would do yourself.

Kevin Dieny: 00:19:53

So, This is a big deal because businesses are like, Oh, I can't afford to hire

Kevin Dieny: 00:19:58

more HR people or to hire more ex people.

Kevin Dieny: 00:20:00

Right?

Kevin Dieny: 00:20:01

I can't afford to bring on a buy a marketing, you know, two person,

Kevin Dieny: 00:20:04

one person marketing team here.

Kevin Dieny: 00:20:06

I don't want to have to pay for whatever, right?

Kevin Dieny: 00:20:09

Any role.

Kevin Dieny: 00:20:09

Think about it.

Kevin Dieny: 00:20:10

So there's this idea of like an outsourced.

Kevin Dieny: 00:20:13

Virtual roles, um, outsourced, you know, CFO outsourcing, HR

Kevin Dieny: 00:20:20

outsourcing, accounting, outsourcing, marketing, sales support.

Kevin Dieny: 00:20:24

Like all of these things have an outsourced branch.

Kevin Dieny: 00:20:26

And for a while that maybe that has existed.

Kevin Dieny: 00:20:28

But now it's reaching really interesting points because as a

Kevin Dieny: 00:20:33

managed service, it aligns with your branding, with your service.

Kevin Dieny: 00:20:37

Maybe, you know, you have call handle.

Kevin Dieny: 00:20:40

That are outsourced calling on your behalf . Right?

Kevin Dieny: 00:20:43

It's not sort of like telemarketing, but it's comes across more

Kevin Dieny: 00:20:46

like they work in your office.

Kevin Dieny: 00:20:47

It's very interesting, all the different ways that this sort of outsourced,

Kevin Dieny: 00:20:51

managed third party service has, has gone.

Kevin Dieny: 00:20:54

And for anything that you lack, right?

Kevin Dieny: 00:20:56

Something that you're like, I gotta get this off my shoulders,

Kevin Dieny: 00:20:58

or I have to get someone to help me do this, does that mean, right?

Kevin Dieny: 00:21:02

Here's the question.

Kevin Dieny: 00:21:03

Does it mean you have to hire a full-time part-time person?

Kevin Dieny: 00:21:07

Is that gonna.

Kevin Dieny: 00:21:08

The way it goes.

Kevin Dieny: 00:21:09

Or now that there's these options, maybe it's managed service right?

Kevin Dieny: 00:21:13

For, you know, some amount a month, you have unlimited use of that person or,

Kevin Dieny: 00:21:17

or that role, or you know, at this tier you now have access to five people.

Kevin Dieny: 00:21:22

What hun, You know, during busy times, that's great.

Kevin Dieny: 00:21:25

Instead of hourly based, or you do want, you do prefer an hourly base cuz you know

Kevin Dieny: 00:21:29

it's only gonna be here, here or there.

Kevin Dieny: 00:21:31

It's now branching out where you have the ability to really

Kevin Dieny: 00:21:35

plug gaps in your business.

Kevin Dieny: 00:21:37

Using this third party managed service model, these are

Kevin Dieny: 00:21:42

popping up all over the place.

Kevin Dieny: 00:21:44

So , some of them may be popping up internationally.

Kevin Dieny: 00:21:50

So make sure that there's, uh, the language is congruent and that

Kevin Dieny: 00:21:55

you're very satisfied in the quality of the work that you're receiving.

Kevin Dieny: 00:21:59

Okay, so , I wanna put that just really simply and kind of move on beyond that.

Kevin Dieny: 00:22:04

The last thing I wanna talk about is education and training.

Kevin Dieny: 00:22:07

It used to be you go to school in person.

Kevin Dieny: 00:22:09

Hm.

Kevin Dieny: 00:22:10

It's all, it was.

Kevin Dieny: 00:22:11

Uh, you had to go, you know, and you're gonna go to the best school cuz they

Kevin Dieny: 00:22:14

have a big library or they have the most books, so they have the best teachers

Kevin Dieny: 00:22:17

or, you know, a really nice area.

Kevin Dieny: 00:22:20

Now a lot of education maybe in vocational related basics are now online.

Kevin Dieny: 00:22:25

Maybe even some, you know, renew, renewing a license training courses, educat.

Kevin Dieny: 00:22:30

Learning how to do something in marketing, learning how to do a

Kevin Dieny: 00:22:33

business thing, you know, learning excel better, whatever it is, Those things

Kevin Dieny: 00:22:36

are now really going online in math.

Kevin Dieny: 00:22:39

So, uh, one, you know, to think about it like, would you like to learn

Kevin Dieny: 00:22:44

something that might help your business?

Kevin Dieny: 00:22:47

There's even team packages for a lot of these things, which are really cool.

Kevin Dieny: 00:22:50

The other angle is, are there courses that you could offer?

Kevin Dieny: 00:22:53

Is there any knowledge you have that you feel like you're an expert at?

Kevin Dieny: 00:22:57

But if you just put together some videos, someone else records, someone else came

Kevin Dieny: 00:23:00

in, wrote up, you know, made it, uh, for you, and you just provided like the,

Kevin Dieny: 00:23:04

the really solid wisdom in the content that it could be turned into a course.

Kevin Dieny: 00:23:10

That again, is another thing that is exploding.

Kevin Dieny: 00:23:12

I would say it has been going for at least.

Kevin Dieny: 00:23:17

10 years, um, in the online space.

Kevin Dieny: 00:23:21

And so I don't know if it's peaked or not yet, but it has definitely

Kevin Dieny: 00:23:24

found its way into greater in, you know, wider, wider industries than

Kevin Dieny: 00:23:28

just college based or, you know, I think it started a lot with marketing.

Kevin Dieny: 00:23:32

Mark Kuka is, again, marketing has so many things that are innovating and

Kevin Dieny: 00:23:35

changing and there's great courses to learn, Okay, what's a new trend?

Kevin Dieny: 00:23:38

What's a new way to do marketing?

Kevin Dieny: 00:23:40

? So that's been.

Kevin Dieny: 00:23:42

So let's go back to, let's take a pause on at this point cuz we've gone over

Kevin Dieny: 00:23:46

the trends, the healthiest trends.

Kevin Dieny: 00:23:48

I could think of that.

Kevin Dieny: 00:23:50

And I found, you know, from research, which was looking at conferences,

Kevin Dieny: 00:23:53

events, what experts are talking about.

Kevin Dieny: 00:23:56

LinkedIn groups, Facebook groups, Twitter, case studies, businesses like

Kevin Dieny: 00:24:03

that report on this type of thing.

Kevin Dieny: 00:24:05

Forbes and Business Insider.

Kevin Dieny: 00:24:07

Lots of, lots of interesting sources have pulled, and this is what was the

Kevin Dieny: 00:24:11

most common types of trends that have been happening that are healthy now.

Kevin Dieny: 00:24:16

Okay, so now we're gonna get into less healthy, maybe newer, innovative stuff.

Kevin Dieny: 00:24:20

Okay.

Kevin Dieny: 00:24:21

And for that, I want to kind of mention like a positive trend that could impact

Kevin Dieny: 00:24:26

your business is something that you feel, again, you feel like you could

Kevin Dieny: 00:24:29

apply in your business to take advantage.

Kevin Dieny: 00:24:31

Sideways stuff.

Kevin Dieny: 00:24:32

Disruptions are things you gotta be aware of.

Kevin Dieny: 00:24:35

You gotta be, maybe have a.

Kevin Dieny: 00:24:37

A little bit more of a risk management hat on for how that could impact you.

Kevin Dieny: 00:24:41

Right?

Kevin Dieny: 00:24:42

Are there things, So generally businesses sit in a supply chain, right?

Kevin Dieny: 00:24:46

You get whatever product, whatever service, whatever knowledge,

Kevin Dieny: 00:24:50

whatever it is you get from somewhere else, you know, you use it.

Kevin Dieny: 00:24:54

Sell it, apply it, right?

Kevin Dieny: 00:24:56

And then it moves on.

Kevin Dieny: 00:24:58

So wherever you sit in that chain, it's worth noting and thinking

Kevin Dieny: 00:25:02

about disruption can come from below, can come from above, can come

Kevin Dieny: 00:25:06

from the same level as you, right?

Kevin Dieny: 00:25:08

A competitor of yours might have an innovation, or it

Kevin Dieny: 00:25:11

could come from a supplier, you know, a distributor, someone.

Kevin Dieny: 00:25:15

Wherever you get whatever service or product you're, you're offering

Kevin Dieny: 00:25:18

from, what if they decide to do something that impacts you?

Kevin Dieny: 00:25:21

Right?

Kevin Dieny: 00:25:22

What if a nearby business, um, what's a good example of this?

Kevin Dieny: 00:25:27

For instance, there's McDonald's.

Kevin Dieny: 00:25:28

They make food, you know, they, they do food and stuff and then Starbucks

Kevin Dieny: 00:25:32

propped up and they're just about coffee.

Kevin Dieny: 00:25:34

And then they started to be about food too.

Kevin Dieny: 00:25:35

And then they're about juices and then, you know what I mean?

Kevin Dieny: 00:25:38

Like they're sort of expanding out besides just coffee and McDonald's

Kevin Dieny: 00:25:42

expanded out besides just burger fries.

Kevin Dieny: 00:25:44

And, you know, they, they went out too.

Kevin Dieny: 00:25:46

So sometimes it's like a, a horizontal leap.

Kevin Dieny: 00:25:49

It's not too bad.

Kevin Dieny: 00:25:50

Uh, when it's vertical leap it can be a lot harder . Right?

Kevin Dieny: 00:25:53

So there's a lot of.

Kevin Dieny: 00:25:55

Angles to this.

Kevin Dieny: 00:25:57

It could be that a company that has nothing to do with you at

Kevin Dieny: 00:25:59

all decides, You know what?

Kevin Dieny: 00:26:01

I'm gonna get into the same industry as you.

Kevin Dieny: 00:26:03

And you think, Oh man, , they have nothing to do with this industry.

Kevin Dieny: 00:26:07

You know, that'll be harder for them to penetrate, but maybe they're such

Kevin Dieny: 00:26:11

a size, or if they, they have some other advantage that could help them.

Kevin Dieny: 00:26:14

So disruption is hard to look out for, but it's gonna happen.

Kevin Dieny: 00:26:18

So that's sort of the difference, right?

Kevin Dieny: 00:26:20

We're talking about trends, we're talking about disruptions.

Kevin Dieny: 00:26:22

Those are sort of how they def.

Kevin Dieny: 00:26:25

So here are some midway, maybe early, early adopter type trends

Kevin Dieny: 00:26:33

you should be looking out for.

Kevin Dieny: 00:26:35

One is that I found a lot is this term conversational marketing, and it's a

Kevin Dieny: 00:26:42

marketing trend, not just because it has marketing in the name, but because it is

Kevin Dieny: 00:26:48

the idea that you're gonna be connecting and engaging with your consumers.

Kevin Dieny: 00:26:53

On a little more real time, one to one nature, right?

Kevin Dieny: 00:26:57

This is something kind of that CallSource specializes in because we're all about

Kevin Dieny: 00:27:00

having a real time conversation on the.

Kevin Dieny: 00:27:02

Realtime chat, a realtime text, right?

Kevin Dieny: 00:27:06

Um, having reviews responded to right away really quick, you

Kevin Dieny: 00:27:09

know, to when they're out there.

Kevin Dieny: 00:27:10

So the person feels like, Wow, this business is really paying attention to me.

Kevin Dieny: 00:27:13

That's what we want.

Kevin Dieny: 00:27:14

The cons, That's what, that's what trends seems to be emerging is consumers

Kevin Dieny: 00:27:18

want to feel connected to the brand.

Kevin Dieny: 00:27:20

They want to feel like, okay, there's not just a joint robot behind this brand.

Kevin Dieny: 00:27:23

There's people there, right?

Kevin Dieny: 00:27:25

They may care about the quality of work they perform.

Kevin Dieny: 00:27:27

They're not trying to scam me.

Kevin Dieny: 00:27:29

Just take my wallet, and move on.

Kevin Dieny: 00:27:33

So how businesses sort of simulate that often easiest is conversationally, right?

Kevin Dieny: 00:27:41

You had, you talked to the owner that made you feel better.

Kevin Dieny: 00:27:43

You talked to the person when they came and you know, took down your,

Kevin Dieny: 00:27:46

you felt like, okay, I, I trust this person, I trust this business.

Kevin Dieny: 00:27:50

I see what, who they are, what they represent, their values, right?

Kevin Dieny: 00:27:53

That's still really important.

Kevin Dieny: 00:27:55

And so conversational marketing is how do you take advantage?

Kevin Dieny: 00:27:58

Right of those conversational touchpoints.

Kevin Dieny: 00:28:02

That's a big one.

Kevin Dieny: 00:28:03

And again, I not just because it has something to do with CallSource, that

Kevin Dieny: 00:28:07

just seems to be the number one early stage innovation that's coming and

Kevin Dieny: 00:28:13

that businesses are getting away from.

Kevin Dieny: 00:28:16

Making things so automated in the responsive type.

Kevin Dieny: 00:28:19

And when a consumer really wants to talk to a person, they wanna make

Kevin Dieny: 00:28:22

sure there's a person there, , right?

Kevin Dieny: 00:28:25

So that's coming or that's, that's been coming.

Kevin Dieny: 00:28:27

But you know, it's still kind of early in how businesses are

Kevin Dieny: 00:28:31

actually doing that affordably.

Kevin Dieny: 00:28:33

So there are technologies, there are things, or some industries,

Kevin Dieny: 00:28:35

again, if you are sort of.

Kevin Dieny: 00:28:38

Jump on, uh, seems like a, i, I kind of believe in this trend.

Kevin Dieny: 00:28:41

Then, you know, start looking around at conversational marketing,

Kevin Dieny: 00:28:44

um, tools, solutions for you.

Kevin Dieny: 00:28:46

You can let, you can see if our solutions are a fit.

Kevin Dieny: 00:28:48

Otherwise, you know, find one that makes sense for your business.

Kevin Dieny: 00:28:51

The other one is social media.

Kevin Dieny: 00:28:53

Now obviously people are gonna say, Ah, social media's been

Kevin Dieny: 00:28:56

around for since 2005, or whatever,

Kevin Dieny: 00:29:00

Um, yeah, but what we're talking about here is social media is sort of

Kevin Dieny: 00:29:07

like rolling upon itself and adapting and evolving itself, and that is

Kevin Dieny: 00:29:11

causing businesses who may have looked at it like a waste of time, . Now

Kevin Dieny: 00:29:15

it could be something worthwhile.

Kevin Dieny: 00:29:17

So there's a lot of opportunities in social media.

Kevin Dieny: 00:29:20

There's communities, there's videos, advertising, there's

Kevin Dieny: 00:29:23

organic side of it, right?

Kevin Dieny: 00:29:25

There's building that area where you can interact with your consumers.

Kevin Dieny: 00:29:28

Again, conversationally.

Kevin Dieny: 00:29:30

There's just a lot going on.

Kevin Dieny: 00:29:31

Um, it's also a place for, for users to share user generated content, which is

Kevin Dieny: 00:29:37

closer to what I think is the true trend.

Kevin Dieny: 00:29:40

So user generated content is people making.

Kevin Dieny: 00:29:43

Videos, posts about your products, your service, your brand, you know,

Kevin Dieny: 00:29:48

the in like the general products or whatever services that you provide.

Kevin Dieny: 00:29:52

And those are connecting with other people, getting them to think about,

Kevin Dieny: 00:29:56

Oh yeah, maybe I need that too.

Kevin Dieny: 00:29:58

Maybe that's interesting.

Kevin Dieny: 00:29:59

Maybe I should try that.

Kevin Dieny: 00:30:00

They're kind of, it's taking influencers, which were normally just celebrities,

Kevin Dieny: 00:30:04

you know, and making everyday people the, uh, sort of advocates of, of

Kevin Dieny: 00:30:10

the brands or products or services.

Kevin Dieny: 00:30:12

So that's, that's been coming.

Kevin Dieny: 00:30:13

And I'm not talking about MLMs, I'm talking about, uh, businesses whose

Kevin Dieny: 00:30:17

sort of advi advocacy area is strong.

Kevin Dieny: 00:30:19

You know, they're like, Hey, this person came over and fixed this.

Kevin Dieny: 00:30:22

I recommend them type of stuff.

Kevin Dieny: 00:30:23

You know, sort of, sort of similar to.

Kevin Dieny: 00:30:26

Okay, now I'm gonna kind of go through the next couple of these a

Kevin Dieny: 00:30:29

little bit quicker because I, I think they're sort of self-explanatory.

Kevin Dieny: 00:30:34

One of them is media formats.

Kevin Dieny: 00:30:37

It is being demanded, and this is again, sort of earlier in the trend

Kevin Dieny: 00:30:42

that businesses offer not just a giant website of text, but they have a

Kevin Dieny: 00:30:48

video that they put themselves in the.

Kevin Dieny: 00:30:51

So they can be seen or their, their idea, their vision, their values

Kevin Dieny: 00:30:55

come across in the video, right?

Kevin Dieny: 00:30:57

Um, their services are shown.

Kevin Dieny: 00:30:59

How they operate is shown in a video format, in an audio format.

Kevin Dieny: 00:31:02

Podcasts like this, who, who would've thought podcasts, you know, that,

Kevin Dieny: 00:31:06

you know, radio, dj jockey type people would be coming up out of

Kevin Dieny: 00:31:09

businesses all over the place.

Kevin Dieny: 00:31:10

But here it is.

Kevin Dieny: 00:31:11

Here I.

Kevin Dieny: 00:31:12

So, um, there's even audio on you only type content.

Kevin Dieny: 00:31:16

People just talk into like a mic and that shows up in social.

Kevin Dieny: 00:31:20

It's gonna be coming.

Kevin Dieny: 00:31:21

Think about that.

Kevin Dieny: 00:31:22

So how can your brand be, have a media presence?

Kevin Dieny: 00:31:26

That's a gonna be a big deal, right?

Kevin Dieny: 00:31:30

Is your brand in the next five years gonna be putting out.

Kevin Dieny: 00:31:34

How is it gonna do that?

Kevin Dieny: 00:31:36

That's something that I think consider The next one is this Metaverse idea, which is,

Kevin Dieny: 00:31:40

uh, I think very similar to 3D glasses.

Kevin Dieny: 00:31:43

Um, basically, but you wear the headset and you're in a virtual environment.

Kevin Dieny: 00:31:47

It's actually pretty cool.

Kevin Dieny: 00:31:48

Um, it, it's not for error.

Kevin Dieny: 00:31:49

People who have, uh, maybe motion sickness, , um, but you know,

Kevin Dieny: 00:31:53

they're getting, it's getting better.

Kevin Dieny: 00:31:54

It's getting to a point where it's gonna be pretty cool.

Kevin Dieny: 00:31:56

But the latest.

Kevin Dieny: 00:31:58

Ideas is like this metaverse thing hasn't taken off.

Kevin Dieny: 00:32:01

So will it?

Kevin Dieny: 00:32:02

I don't know.

Kevin Dieny: 00:32:02

I think it's too early to tell.

Kevin Dieny: 00:32:04

That's just one of those things.

Kevin Dieny: 00:32:06

. Um, the other one is consumer privacy.

Kevin Dieny: 00:32:09

It's, it's a topic that is all over the place.

Kevin Dieny: 00:32:12

I don't know if it applies to your business or industry, you know exactly,

Kevin Dieny: 00:32:16

but if you've visited a website lately and seen that huge banner somewhere at the

Kevin Dieny: 00:32:19

top, the bottom, sideways, wherever it is, that says, Do you accept these cookies,

Kevin Dieny: 00:32:25

I'm sure a lot of you are like, You know what?

Kevin Dieny: 00:32:26

I liked it before where I didn't have that.

Kevin Dieny: 00:32:28

Even though you.

Kevin Dieny: 00:32:30

My cookie information was shared.

Kevin Dieny: 00:32:32

Now it's not shared, but now I have to deal with this popup, right?

Kevin Dieny: 00:32:35

It's sort of a . There's a trade off happening, and so there's a

Kevin Dieny: 00:32:37

big discussion about that, but consumer privacy is probably only

Kevin Dieny: 00:32:42

going to get stricter for a while.

Kevin Dieny: 00:32:43

So there's that.

Kevin Dieny: 00:32:44

There's consumer spending.

Kevin Dieny: 00:32:46

I'm not an economic expert.

Kevin Dieny: 00:32:48

Uh, I had Cal Griffon recently talk about this a little bit.

Kevin Dieny: 00:32:53

Inflation, the economy, your consumers, whether it's impacting

Kevin Dieny: 00:32:56

them, whether it's impacting your business or your supply chain.

Kevin Dieny: 00:32:59

That's something to consider.

Kevin Dieny: 00:33:00

It's sort of newish.

Kevin Dieny: 00:33:01

That's why it's sort of in the early phase, how you deal with it.

Kevin Dieny: 00:33:04

But it's definitely something you should consider, especially if it's

Kevin Dieny: 00:33:06

gonna last another year, two or three.

Kevin Dieny: 00:33:09

Uh, the next one I have.

Kevin Dieny: 00:33:11

Email marketing , and I laugh at this because, gosh, how long is this?

Kevin Dieny: 00:33:17

This one's like a 30 year trend, right?

Kevin Dieny: 00:33:18

But why am I talking?

Kevin Dieny: 00:33:19

That's in the early or beginning stages.

Kevin Dieny: 00:33:22

Um, because everyone said email marketing is dead.

Kevin Dieny: 00:33:27

And then it came back and then they said it's dead.

Kevin Dieny: 00:33:29

And then it came back again.

Kevin Dieny: 00:33:32

and I heard it again.

Kevin Dieny: 00:33:34

Just took a year or two ago, he's dead.

Kevin Dieny: 00:33:37

And then.

Kevin Dieny: 00:33:38

Just this year, more innovations in email have come out, right?

Kevin Dieny: 00:33:41

Making it better, making it easier to unsubscribe, making it easier to follow

Kevin Dieny: 00:33:46

a subscription, specific subscription.

Kevin Dieny: 00:33:48

Or you're interested in this type of content and then you're not, and then

Kevin Dieny: 00:33:51

you are, and then you wanna subscribe to these brands for a while and like

Kevin Dieny: 00:33:55

making it a little bit easier to manage.

Kevin Dieny: 00:33:57

That has come about.

Kevin Dieny: 00:33:58

So people are back on email again.

Kevin Dieny: 00:34:01

so.

Kevin Dieny: 00:34:03

I say beginning though of the innovation trend because there are some really

Kevin Dieny: 00:34:07

cool things going on with this space.

Kevin Dieny: 00:34:10

It's not just, you know, write an email, send an email.

Kevin Dieny: 00:34:13

There's a lot of automation built into it.

Kevin Dieny: 00:34:15

You write about 15 emails, you figure out how you want them

Kevin Dieny: 00:34:17

all to deploy when specifically written for specific circumstances,

Kevin Dieny: 00:34:21

and then you set it up and go.

Kevin Dieny: 00:34:23

So if you haven't gotten into email automation, you definitely should.

Kevin Dieny: 00:34:27

I think it's really cool.

Kevin Dieny: 00:34:29

Again, there's a lot going on there and how it may apply to your industry.

Kevin Dieny: 00:34:32

So it could be kind of new venturing into that territory.

Kevin Dieny: 00:34:35

So, and then, okay.

Kevin Dieny: 00:34:37

Here is one of the, the last ones I want to talk about before, uh,

Kevin Dieny: 00:34:42

we kind of conclude, and that is mediums, sometimes ad mediums.

Kevin Dieny: 00:34:47

I have just been hearing businesses for the last, let's see, at every

Kevin Dieny: 00:34:52

marketing advertising conference I've been at, say more and more and more ads.

Kevin Dieny: 00:34:58

Are going digital and that for the first time ever, I think it was two,

Kevin Dieny: 00:35:02

three years ago, digital overtook traditional advertising for the first

Kevin Dieny: 00:35:06

time in history, meaning more money was spent in the online marketing space

Kevin Dieny: 00:35:12

than in the traditional marketing space.

Kevin Dieny: 00:35:13

Traditional marketing spaces like tv, billboards, print, magazine, uh,

Kevin Dieny: 00:35:18

mail, signage, those types of things.

Kevin Dieny: 00:35:22

For the first time, it digital overtook.

Kevin Dieny: 00:35:25

. And so that, supposedly that spelled the end of traditional marketing , which,

Kevin Dieny: 00:35:31

uh, I don't know if you've driven in some areas there's still giant

Kevin Dieny: 00:35:34

billboards, there's still ads in newspapers, there's still magazines.

Kevin Dieny: 00:35:36

People are still, still have ma newspaper subscriptions or magazine subscriptions.

Kevin Dieny: 00:35:40

Maybe they're not as prevalent as they were, but maybe they're more niche now.

Kevin Dieny: 00:35:44

The thing is, is offline marketing debt.

Kevin Dieny: 00:35:49

Probably not . So if it is dying, does that mean it's a good opportunity for you?

Kevin Dieny: 00:35:56

Is it getting cheaper?

Kevin Dieny: 00:35:57

Is it affordable?

Kevin Dieny: 00:35:59

Is it, is it better and easier to track now?

Kevin Dieny: 00:36:02

Can you see an ROI on it better?

Kevin Dieny: 00:36:04

You know, I is the environment there for your business to take advantage of it?

Kevin Dieny: 00:36:08

And that could be a big, maybe.

Kevin Dieny: 00:36:11

I wanna also mention about this one, that there are ways to take advantage of.

Kevin Dieny: 00:36:19

Something going downhill, right?

Kevin Dieny: 00:36:22

Uh, it could be less cost, there could be less cost involved.

Kevin Dieny: 00:36:25

When more people bid on ads, you shouldn't, Maybe you don't know

Kevin Dieny: 00:36:29

this, the cost per ad goes up.

Kevin Dieny: 00:36:32

For instance, if I want to bid on the keyword call source and it's a dollar,

Kevin Dieny: 00:36:37

and then a lot of other people want to bid on it, the bid may actually

Kevin Dieny: 00:36:40

rise to $2, $3, four, and now it's just more expensive for everyone

Kevin Dieny: 00:36:44

because it's the higher demand, right?

Kevin Dieny: 00:36:46

That's just how a lot of times marketing works.

Kevin Dieny: 00:36:48

So if demand is dropping for these offline ads or channels or mediums,

Kevin Dieny: 00:36:54

does that mean it's now really effective and affordable for you to do?

Kevin Dieny: 00:36:58

You know, I would check that look and see how much some of those things are, cuz

Kevin Dieny: 00:37:04

they may have changed in the last couple years since this trend is has happening.

Kevin Dieny: 00:37:08

That's the downhill trend it, if it's just in the last three years that

Kevin Dieny: 00:37:11

it's been happening, or maybe a little while longer, it could be too early.

Kevin Dieny: 00:37:15

I don't know to hop on, but I think it's something worthwhile for you to invest.

Kevin Dieny: 00:37:21

There are video options in online that are now all over the place in Meet the online.

Kevin Dieny: 00:37:27

Now we're shifting to online, right?

Kevin Dieny: 00:37:28

There's shorter video ads.

Kevin Dieny: 00:37:29

There's ads that are, you know, in apps now, there's.

Kevin Dieny: 00:37:33

Video ads that ha that are designed without any sounds.

Kevin Dieny: 00:37:36

You just read the text on the screen.

Kevin Dieny: 00:37:39

, there's AI stuff coming into play where an artificial intelligence is going, I

Kevin Dieny: 00:37:42

bet this person is interested in your service because of all these signals,

Kevin Dieny: 00:37:47

which is kind of changing the game in far as far as who you advertise to, right?

Kevin Dieny: 00:37:52

Uh, cuz the better, it's getting better and better and more accurate than

Kevin Dieny: 00:37:54

your ability to say, Oh, I just want.

Kevin Dieny: 00:37:58

40 year old people who own homes, it might be much more precise at being

Kevin Dieny: 00:38:04

able to get people who are interested in saving money and get you more leads.

Kevin Dieny: 00:38:07

So there's just a lot going on in the marketing sphere.

Kevin Dieny: 00:38:10

I think the biggest ones I mentioned at the beginning, right, like some of

Kevin Dieny: 00:38:14

the digital remote areas of innovation that I think businesses should, they're

Kevin Dieny: 00:38:19

at a healthy point, they should be jumping on before it's too late.

Kevin Dieny: 00:38:22

These latter ones.

Kevin Dieny: 00:38:24

I would consider if something jumps out to you, right?

Kevin Dieny: 00:38:27

You haven't thought of something, and all of a sudden you're like, Yeah,

Kevin Dieny: 00:38:29

that sounds really interesting to me.

Kevin Dieny: 00:38:31

That could really work.

Kevin Dieny: 00:38:32

Let me go check it out.

Kevin Dieny: 00:38:34

The, so the last thing I wanna mention is how to capitalize on a

Kevin Dieny: 00:38:39

trend without syncing your ship.

Kevin Dieny: 00:38:42

. So, you know, everything has a requirement.

Kevin Dieny: 00:38:46

Let's take, uh, billboard ads, for example.

Kevin Dieny: 00:38:48

An offline thing.

Kevin Dieny: 00:38:50

You first have to figure out.

Kevin Dieny: 00:38:52

Okay.

Kevin Dieny: 00:38:52

Who, who do I, who do I find out who's advertising on billboards then?

Kevin Dieny: 00:38:59

Okay.

Kevin Dieny: 00:38:59

Where would I, you know, what Billboard would hit the audience I want then

Kevin Dieny: 00:39:04

is the billboard gonna be effective?

Kevin Dieny: 00:39:05

Right?

Kevin Dieny: 00:39:05

What's it gonna look like?

Kevin Dieny: 00:39:06

How are I gonna, how are people driving?

Kevin Dieny: 00:39:08

Gonna feel able to.

Kevin Dieny: 00:39:10

You know, see my brand or see the phone number or the website or whatever it

Kevin Dieny: 00:39:14

is you're trying to accomplish, and perform that action, contact you.

Kevin Dieny: 00:39:18

You know what I mean?

Kevin Dieny: 00:39:20

There's a lot to consider there.

Kevin Dieny: 00:39:21

And you take all those requirements into account what it, what cost, what you need.

Kevin Dieny: 00:39:24

Okay?

Kevin Dieny: 00:39:24

You need images.

Kevin Dieny: 00:39:26

Does that mean you need a designer?

Kevin Dieny: 00:39:27

Does that mean you need graphic help?

Kevin Dieny: 00:39:29

Will they, Will the billboard company provide all this?

Kevin Dieny: 00:39:31

How, you know, how effective does it need to?

Kevin Dieny: 00:39:34

Or minimum costs always come into play.

Kevin Dieny: 00:39:38

, right?

Kevin Dieny: 00:39:38

It's like, Oh, to advertise here, it'll be a 5,000 minimum.

Kevin Dieny: 00:39:42

It's like, okay, is that too much, you know, in a month per month for

Kevin Dieny: 00:39:47

a business, for your business?

Kevin Dieny: 00:39:48

Or is it whatever?

Kevin Dieny: 00:39:49

You know, you figure out if you have, you write all your options

Kevin Dieny: 00:39:54

down and you figure out, Okay, here's what's required for each one.

Kevin Dieny: 00:39:57

Here's my confidence in them.

Kevin Dieny: 00:39:59

Here's what I think will happen.

Kevin Dieny: 00:40:00

That's just, that's just sort of how it has to go.

Kevin Dieny: 00:40:02

But if you try to jump in all the way you might sink, so the best

Kevin Dieny: 00:40:09

thing you could probably do is put a grounded foot in there without having

Kevin Dieny: 00:40:15

to go all the way in and be super involved in whatever trend it is.

Kevin Dieny: 00:40:19

For instance, is there a billboard you could advertise on for cheap for

Kevin Dieny: 00:40:24

a little while and just see if it.

Kevin Dieny: 00:40:26

You know what I mean?

Kevin Dieny: 00:40:27

See if, see for what you get, you get something out.

Kevin Dieny: 00:40:29

Now, obviously they may recommend, look, one billboard or five billboards

Kevin Dieny: 00:40:32

or whatever the minimum is, is just not going to do as well as if you

Kevin Dieny: 00:40:36

spent, you know, a million dollars.

Kevin Dieny: 00:40:37

But that's just focus on, okay, I just want to test the waters right.

Kevin Dieny: 00:40:42

How much can I lose?

Kevin Dieny: 00:40:44

Right?

Kevin Dieny: 00:40:44

So, Risk capital, how much of the risk capital can I put here, learn from,

Kevin Dieny: 00:40:50

and then decide if I wanna do that.

Kevin Dieny: 00:40:52

And maybe you try three things or two things in a year and go, Okay,

Kevin Dieny: 00:40:55

this one worked, this one didn't.

Kevin Dieny: 00:40:57

or both, these didn't work or both of these worked, but which one works better?

Kevin Dieny: 00:41:00

Right?

Kevin Dieny: 00:41:01

. And that's just how you're gonna kind of go.

Kevin Dieny: 00:41:04

Maybe you hear at an industry event like, Oh yeah, everyone's jumping on chat these

Kevin Dieny: 00:41:07

days, or This virtual ride along thing is super cool and man, our, our reps

Kevin Dieny: 00:41:12

are doing so much better in the field.

Kevin Dieny: 00:41:14

And you think, you know what?

Kevin Dieny: 00:41:15

Like, I just keep hearing this.

Kevin Dieny: 00:41:17

Like I might as well try it, see what the entry is, see

Kevin Dieny: 00:41:20

what's required, what it costs.

Kevin Dieny: 00:41:22

That's the best measured way to go about.

Kevin Dieny: 00:41:25

That's how I'd recommend you investigate and research this topic and take it from.

Kevin Dieny: 00:41:32

So, and do it without it costing a lot, without it requiring a lot.

Kevin Dieny: 00:41:36

Uh, if you can, uh, if you need suggestions or ideas, that's

Kevin Dieny: 00:41:40

why a lot of these communities exist, these associations, uh,

Kevin Dieny: 00:41:44

feel free to ask questions too.

Kevin Dieny: 00:41:46

You know, if you have a question about anything I've talked about in

Kevin Dieny: 00:41:48

this episode, feel free to reach out.

Kevin Dieny: 00:41:49

Uh, you can find me on LinkedIn and my call source.

Kevin Dieny: 00:41:52

My name is Kevin Dieny, so yeah, that's, that's it.

Kevin Dieny: 00:41:55

Uh, thank you so much for listening to this episode.

Kevin Dieny: 00:41:58

I hope you heard some trend or something you thought, Yeah, that's interesting

Kevin Dieny: 00:42:01

or, Yeah, I've heard all this, you know, but, but is there something to revisit?

Kevin Dieny: 00:42:05

Cause in some ways these things have changed.

Kevin Dieny: 00:42:07

Some of these have changed drastically in the last year or two.

Kevin Dieny: 00:42:10

So I hope it helps you grow your business.

Kevin Dieny: 00:42:12

And that's it for the Close of Loop podcast today.