How FOMO Kills Your Marketing: Why Patience is a Virtue
Episode 15530th September 2022 • Women Conquer Business • Jen McFarland
00:00:00 00:52:30

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Jen:

Hello and welcome to the Women Conquer Business Show.

Jen:

I'm Jen McFarland, joined by Shelley Carney.

Jen:

We're your go-to small business marketing show covering breaking marketing news

Jen:

that affects you cool apps we found, and a deep dive into a marketing topic

Jen:

with a side of motivation and inspir.

Jen:

We'll also talk a little about our own entrepreneurial journeys as well.

Jen:

Are you ready?

Jen:

Let's get started.

Jen:

Are you ready?

Jen:

I'm ready.

Jen:

I love that new intro.

Jen:

I'm Jen McFarland, joined by Shelley Carney.

Jen:

Welcome to Women Conquer Business.

Jen:

This week we're gonna talk about the power of patients and

Jen:

how FOMO kills your marketing.

Jen:

Do you have shiny object syndrome?

Jen:

Do you change things really quickly?

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We know cuz we talk about it, that marketing changes every single day.

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And it's easy to forget the power of patience in marketing if you're

Jen:

always jumping to the newest tactics, the latest, greatest software.

Jen:

Learn why you're killing your marketing and probably hurting your business too.

Jen:

Hey Shelley.

Jen:

What's up?

Jen:

Hey,

Shelley:

I was just being patiently waiting my turn to talk.

Shelley:

, I'm practicing patients, we're gonna be practicing patients all day.

Shelley:

What's up with me?

Shelley:

I just wanna let you guys know that if you aren't aware, I started back.

Shelley:

With Shelley Carney live stream coach.

Shelley:

Every Wednesday at four o'clock I go live.

Shelley:

Mm-hmm.

Shelley:

give great training, probably tell you way more than you need to know.

Shelley:

Fire hose it all out at you , but if you're wanting to get started,

Shelley:

if with live streaming right away.

Shelley:

Best place to go is Shelley Carney live stream coach on YouTube.

Shelley:

And I've got tons of information and I'm willing to answer any question

Shelley:

about live streaming, podcasting, blogging and doing it all at once.

Jen:

Be there, be there or be Square.

Jen:

Square.

Jen:

We'll put the link to the channel and the show notes.

Jen:

That's really cool.

Jen:

I I also made a video.

Jen:

I'm gonna, I'm gonna pop this up.

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I'm gonna add it to the stream , because I can always find the best freeze frame.

Jen:

So here I am.

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Mid word.

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I did I followed up.

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I've had this idea percolating.

Jen:

So every week we do a tweak of the.

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Where we give like a high level about software, just like a quick

Jen:

thing, like here, give this a shot.

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And I thought, it would be cool to then follow up and have a

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more in depth look at software.

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So I did it on Monday, I recorded on Monday, released it on Tuesday,

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and it's about co-schedule.

Jen:

Headline analyzer, Studio eight minutes long, so much quicker than the podcast.

Jen:

So if you wanna learn more about headlines, why it's important to

Jen:

write them, how to use Headliner Studio this is your spot.

Jen:

I was excited about it.

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I haven't done a lot of videos like that.

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I was telling Shelley before the show that what I have been doing though

Jen:

is watching a lot of YouTube lately.

Jen:

I, my husband is the one who wa, who typically.

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Is really big on YouTube.

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He watches fishing videos.

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He watches guitar videos.

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Those are like his hobbies.

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So he spends a lot of time researching his hobbies on YouTube, and I've

Jen:

never really been as into it, but I thought if I'm gonna make YouTube

Jen:

videos, I should watch a few.

Shelley:

That's true and it's good if you can watch things

Shelley:

that in that are in your genres.

Shelley:

You go, What are they doing that I could be doing better?

Shelley:

Especially if they're just a little bigger than you.

Shelley:

They're at the, say, the 10,000 mark.

Shelley:

Then they're perfect to, take you to the next level.

Shelley:

What are they doing that's next level.

Shelley:

Or maybe it's just that they've been around so long because they have patience.

Shelley:

, Jen: they have patience.

Shelley:

And that's a big part of it.

Shelley:

So we'll see.

Shelley:

I've enjoy, I enjoyed making that video.

Shelley:

It's great.

Shelley:

I'm not saying the video is great.

Shelley:

I I think it's pretty cool, but it's great to just get out there

Shelley:

and do something different.

Shelley:

So I'm excited to Well,

Shelley:

I like it because you're always telling really good tips for

Shelley:

tweaks and then I forget what they were.

Shelley:

But these videos remind me and they're like, Oh yeah, I wanna try that out.

Shelley:

So I think it's an awesome idea.

Jen:

So my goal is to make those like 10 minutes or less.

Jen:

Like I just want people to get like a good hit on what's going on out there.

Jen:

So that's all that I have.

Shelley:

Good, good.

Shelley:

Yeah.

Shelley:

Toby and I went to Santa Rosa on Monday, Santa Rosa, New Mexico, and

Shelley:

we made a video about it and we, There's a lot to see in Santa Rosa.

Shelley:

You'd be surprised cuz it's not that big of a town.

Shelley:

It's right on Route 66.

Shelley:

So they have a lot of historical stuff going on there.

Shelley:

And we went to the blue hole, which is an 81 foot deep swimming hole,

Shelley:

but it's a really nice facility.

Shelley:

They've encased it with, so it's a really nice swimming pool like

Shelley:

you'd see in a, a high dollar home.

Shelley:

Wow.

Shelley:

That.

Shelley:

Also for divers, because divers go there and it's set up for them.

Shelley:

They've got the different stages for them so they can dive down to 81 feet and then

Shelley:

come up slowly they get trained correctly for diving in a place that's very safe.

Shelley:

Yeah.

Shelley:

Spring fed, so it's 61 degrees.

Shelley:

The water is, and I wouldn't get in, but there were people

Shelley:

jumping in and having a good time.

Jen:

Oh, that's awesome.

Jen:

Yeah.

Jen:

Yeah.

Jen:

Ugh, I'm gonna have to watch that.

Jen:

You bet.

Jen:

So you bet that.

Jen:

Breaking news, What do we got?

Jen:

Breaking news.

Shelley:

All right.

Shelley:

Okay.

Shelley:

So all the key updates for marketers from Google's 2022 search on event more ways to

Shelley:

search more personalized results and more potential influence from forums are some

Shelley:

of the key considerations for future SEO

Jen:

performance.

Jen:

Yeah.

Jen:

So what I like about this Shelley and I were talking about it before Shelley

Jen:

found this article, I think is fantastic.

Jen:

We've talked a little bit about how search is changing.

Jen:

So part of it here is that you can tell from this article that they're

Jen:

putting more of an emphasis on images.

Jen:

I think this is about Instagram.

Jen:

This is about TikTok.

Jen:

This is about how people like to search, is very visual.

Jen:

It's super helpful for people who are doing eCommerce.

Jen:

. it's really cool.

Jen:

The next thing is that they're implementing and integrating

Jen:

Google's merchant center a lot more.

Jen:

So if you have products that you are selling, they're making it even easier

Jen:

for you to optimize those queries so that you're getting the exact right people.

Jen:

I think that that is also very exciting.

Jen:

It's great for local, but the thing that I think is the most.

Jen:

Noteworthy here.

Jen:

If you remember, I think we've talked about it over two or three

Jen:

weeks about how search is changing.

Jen:

People are using Reddit.

Jen:

To search instead of Google . It's an interesting thing.

Jen:

So now what Google is doing is they're saying, Okay, we know that you're going

Jen:

out on Reddit, so we're gonna give you Reddit, Quora, a handful of other places,

Jen:

and break it out in the Google search.

Jen:

They're trying to bring users back to Google because there's been a decline

Jen:

among certain age groups that, younger generations are tending to do searches

Jen:

on TikTok, they're doing searches on.

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So Google's tried to say, Hey, come back home.

Jen:

We'll see whether or not it works, , and they're adding discussions and forum.

Jen:

To their search results.

Jen:

Do you use any of these discussions and forms Very much.

Shelley:

I don't because I'm looking more for things that have been tested and tried

Shelley:

and true information news that is factual and I try to tend to stay away from

Shelley:

forums, Facebook, other people's opinions.

Shelley:

Ali, I'll look at blogs if it's something I want to know you.

Shelley:

Somebody's personal experience on something, but I look at it with

Shelley:

that grain of salt of, this is somebody's personal experience.

Shelley:

It's not, a statistic that's formulated by testing something over

Shelley:

time with a lot of different people.

Shelley:

So I, I actually don't tend to go

Jen:

that route.

Jen:

Yeah, I, I do when I'm trying to figure something out, when I'm doing

Jen:

like problem solving I think last week I talked about how I was having all

Jen:

kinds of problems getting my, Yeah.

Jen:

Broadcast or pro to do all of the sound the way I wanted it to.

Jen:

Yeah.

Jen:

I found myself going into Reddit and getting all the information that I could.

Jen:

Mm-hmm.

Jen:

, But yeah, I mean I'm, unless I'm in problem solving mode, I don't

Jen:

tend to go there for like news.

Jen:

That was really interesting for me.

Jen:

My brother's a nurse and he had a patient say they got all their news from

Jen:

TikTok , and he was kind of surprised and I was like, Yeah, it happens.

Jen:

Yeah.

Jen:

You know?

Jen:

Yeah.

Jen:

So I know people are doing it.

Jen:

I think this is interesting.

Jen:

We'll just have to keep watching.

Jen:

I think if you are a local business you definitely have to get into.

Jen:

Things that are, they're more Pinterest they're doing a lot more visual things.

Jen:

So just keep at it.

Jen:

There's another page here that Shelley found and it's

Jen:

search on dot with google.com.

Jen:

And it goes into all of the different ways that you can search

Jen:

how search is changing and the opportunities that you have to explore.

Jen:

So I, if you're a small business owner, especially if you have a location,

Jen:

especially if you have inventory Yeah, definitely go out retail and retail.

Jen:

Definitely go out.

Jen:

Yeah.

Jen:

And take a look at this.

Jen:

I also, before we get too far into the show, I wanted to say if you are.

Jen:

Watching and listening and you have questions, please

Jen:

reach out and let us know.

Jen:

During the tweak of the week we are going to cover Canva, Visual Work suite.

Jen:

We would typically do this during our breaking news but we're bumping

Jen:

it to tweak of the week so we can talk about it a little bit more.

Jen:

And this suggestion came from Sally Moon Lee.

Jen:

She runs Sally Moon meditation.

Jen:

I highly recommend visiting her if you.

Jen:

Need some help with your grounding and meditation, and she watches

Jen:

the show or listens on occasion and said, I would really like you to

Jen:

talk about Kava visual work suite.

Jen:

So we are going to do that.

Jen:

I'm gonna put a pin in that and just let you know we will be talking about it.

Jen:

And thanks Sally for that.

Jen:

And then also let you know if you have any questions or any suggestions, please

Jen:

send them to us and we'll cover it.

Jen:

Sally emailed me a few days ago and I was like, Good idea, . So

Jen:

that's how these things happen.

Jen:

We don't know what to cover unless you help us and tell us.

Jen:

So please.

Jen:

That's right.

Jen:

Please tell us.

Jen:

That's

Shelley:

We wanna give you the information you need.

Shelley:

And we don't know what that is until you tell us.

Shelley:

Yeah, exactly

Jen:

Right.

Jen:

So where can

Shelley:

they write to

Jen:

Jen?

Jen:

Oh, . Why don't you write to hello women conquer biz.com and you can email me.

Jen:

and I will reply it's hello@womencookerbiz.com and we can

Jen:

get you in there and we can talk about the software that you want.

Jen:

Or if you have a question or a marketing question please, please send that to us.

Jen:

Very

Shelley:

good.

Shelley:

And if you forget, just go to the website and you'll see the little form you

Jen:

can fill.

Jen:

That's right.

Jen:

And we'll answer it there too.

Jen:

That's right.

Jen:

Okay.

Jen:

Okay.

Jen:

So powering up power training, just

Shelley:

how and why you're killing your marketing with fomo.

Shelley:

Fear of

Jen:

missing out.

Jen:

Fear of missing out.

Jen:

And so this is in part shiny object syndrome fear of missing out.

Jen:

When we talk about shiny object syndrome, what do you think of?

Jen:

Shelley, I think

Shelley:

of this guilty thing that I have inside of me that, that I will

Shelley:

share with you because I think we all have something like this going on in our

Shelley:

lives, that we've invested in something.

Shelley:

I invested in this coaching program that I.

Shelley:

Spent a good deal of money on, because one of the things that drew me in

Shelley:

was it was a lifetime subscription.

Shelley:

I still belonged to this coaching program that I joined in 2019, November of 2019.

Shelley:

How many years ago?

Shelley:

Three years ago.

Shelley:

How many times have I shown up?

Shelley:

I showed up a lot in the first six months and I did the work and I tried

Shelley:

and I was still figuring out my business and, and going through different

Shelley:

iterations of what I wanted to do.

Shelley:

And then of course the pandemic and all of my issues going on in my

Shelley:

life and dealing with the YouTube channel changes and all of that.

Shelley:

I could at any time go back into this.

Shelley:

This, it's a course, it's an online course that I can go through that

Shelley:

they're always keeping updated.

Shelley:

They're adding stuff.

Shelley:

They're emailing me every week, so I'm still, aware that it's there.

Shelley:

And then they have coaching, group coaching every Tuesday and Thursday that

Shelley:

I could show up for, but I don't, And.

Shelley:

One of the reasons is I keep seeing all these, other emails that pop

Shelley:

up, Oh, go check out this webinar.

Shelley:

Go check out this summit.

Shelley:

Go look at this free course.

Shelley:

Go look at this other shiny object.

Shelley:

And instead of focusing on the thing that I actually spent money on and

Shelley:

I was, and I know was still there, I go out and I play around and I don't

Shelley:

get down to business . And that's my guilty little confession for today.

Jen:

I mean, who hasn't been there?

Jen:

You know what I mean?

Jen:

I wanna say Thank you for sharing that and join the club . We're

Jen:

all in this club together.

Jen:

Shiny object syndrome I was reflecting on this topic and thinking how

Jen:

much are we contributing to it?

Jen:

Because we cover marketing, breaking news, we cover software, we cover stuff.

Jen:

So I have taken a little bit of, thought about that, are we

Jen:

contributing to that among all of you who are watching or listening?

Jen:

And I suppose that if you went out and you just chased every single

Jen:

thing that we talk about, we could be adding to shiny object syndrome.

Jen:

But what we're trying to do is inform.

Jen:

In the hope that you have some sort of marketing plan out there

Jen:

and that you're like, Oh, okay, maybe this tool could work at some

Jen:

point that isn't interesting to me.

Jen:

Things like that.

Jen:

Like we're ho.

Jen:

I'm hoping that when we talk about things, we're giving you the chance to make.

Jen:

Informed decisions.

Jen:

Yeah.

Jen:

About

Shelley:

what's going on.

Shelley:

It's like the app Sumo, Every time they send me something, I look

Shelley:

at it and I go, Is this something that I could really use or not?

Shelley:

And most of the stuff lately has been not, No, unfortunately.

Shelley:

Every once in a while I'm like, That's something that I have been

Shelley:

thinking about that I've wanted.

Shelley:

Now, if it's just, some out of the blue doesn't fit with

Shelley:

my business, I just delete it.

Shelley:

But if it's something of interest that I think would really help with my business

Shelley:

and I've been thinking about, I wish I had something, blah, blah, blah, and

Shelley:

then I see it, I'll go check it out.

Shelley:

I'll investigate it and 60 day refund.

Shelley:

If it doesn't do, It seems like it should have done.

Shelley:

Yeah.

Shelley:

But again, it's pulling you away, right?

Shelley:

It's pulling, You gotta go learn something new.

Shelley:

You gotta try it out.

Shelley:

You gotta spend time and effort learning something and then if it's not going

Shelley:

to work for you, it was well, is that a waste of time or did I learn.

Shelley:

You know what's, it's like Thomas Edison.

Shelley:

He knows 10,000 ways not to make a light bulb . He could then narrow it

Shelley:

down to the one way that does work.

Jen:

I think there's a couple of things going on there when you're like, and

Jen:

I, I opened that Ab Sumo email and and unfortunately there's nothing there.

Jen:

So like you're ho opening it, hoping that there's something there.

Jen:

I'll be honest, I am not opening them.

Jen:

I'm like, I don't, I've decided I don't need anything.

Jen:

I don't need the distraction cuz I can go down that rabbit hole.

Jen:

And because I love software, it's easy for me to go down that rabbit hole.

Jen:

Cause there is always something new.

Jen:

Always.

Jen:

Mm-hmm.

Jen:

like There's.

Jen:

Thousands and thousands of marketing.

Jen:

Then they make it sound so good, , and it's made by marketers

Jen:

so they make it all sound good.

Jen:

Yeah.

Jen:

So I and so what I tell people when I teach digital marketing to business owners

Jen:

is when it's two o'clock in the morning and you're having that dark night of the

Jen:

soul and you're on Facebook or LinkedIn, and that ad comes up and you're thinking,

Jen:

Oh, That's gonna solve all of my problems.

Jen:

Go watch a cat video instead,

Jen:

because you are way better off watching cat videos than thinking that one

Jen:

thing is gonna solve everything.

Jen:

And it's really hard to face that.

Jen:

We all, we talked a couple weeks ago about business burnout.

Jen:

It's your, Everybody wants a shortcut.

Jen:

Mm-hmm.

Jen:

. I want a shortcut.

Jen:

You want a shortcut?

Jen:

Everybody wants a shortcut.

Jen:

There is not one thing out there that is going to make you a million dollars

Jen:

and fix everything in your business.

Jen:

Here we go.

Jen:

Jim McFarland, Dasher of Dreams once again.

Shelley:

Was something that Joe Ploi says on Content Inc.

Shelley:

He says he and his son have this conversation and his, they, they both

Shelley:

talk about what's the one way that the one sure way to make a million

Shelley:

dollars, and he said, It's to have enough time to make a million dollars.

Shelley:

It's enough time to save and put away and save up that million dollars.

Shelley:

So if you're 20 and you start putting away for your retirement, then you can

Shelley:

get there because you have the time.

Shelley:

But yeah everybody who's in this and who has been successful at content marketing

Shelley:

and in growing a business will tell you, you gotta stick with it in the hard times.

Shelley:

You gotta.

Shelley:

Through those hard times by staying with it, staying strong and not

Jen:

giving up.

Jen:

Yeah.

Jen:

And I was sharing with you before the show, how, I'm not

Jen:

a huge Gary Vader chuck person.

Jen:

I used to pay attention to him a lot more, but I don't, I'm not

Jen:

really into that hustle culture.

Jen:

I, I don't need to buy in anymore.

Jen:

I already work too much.

Jen:

I don't need to buy in to I have to work even more.

Jen:

And he, But he said something that really stuck with me, and this is the

Jen:

ultimate in don't do the shiny objects, which is we all need to have enough

Jen:

self-awareness to know that people like us and we need to just do us.

Jen:

And that what he sees a lot is that people are afraid and they don't have

Jen:

the confidence to go out there and do.

Jen:

Themselves.

Jen:

Like, be, do you, be you and do that over and over and over again.

Jen:

Yes.

Jen:

And don't be afraid to say the same thing over and over and over again.

Jen:

And that's the key to it, is, And so one of the other things I was talking

Jen:

about before the show is how, I was at a speaking event at a conference, and.

Jen:

I had somebody sitting next to me who was the expert in a particular social

Jen:

media platform clubhouse, and was speaking to that, and now they it's

Jen:

not even been a year, I don't think.

Jen:

And they're now talking about crypto , and I'm like, What?

Jen:

Like you were an expert.

Jen:

Yeah.

Jen:

You were an expert on, on.

Jen:

Social media it, that hasn't gone away.

Jen:

Maybe clubhouse isn't as popular, but now it's everywhere.

Jen:

Like Twitter spaces, LinkedIn.

Jen:

Mm-hmm.

Jen:

, now YouTube is rolling out YouTube for podcasts and Twitter for podcasts.

Jen:

Like you still have that opportunity to still be that person.

Jen:

But it takes guts to say, it takes guts.

Jen:

It's taken me five years to finally say, you know, I love software.

Jen:

I'm gonna make videos about software . I've had this idea for five years.

Jen:

Oh wow.

Jen:

I haven't done it, because I'm you know, I'm not a, not a dude.

Jen:

I'm not this, I'm not that.

Jen:

And then I'm like, Ugh, I'm gonna make videos about software

Jen:

Like I love software.

Jen:

So I was gonna talk about it, and I think that when.

Jen:

Buy into programs and then we go do all the other stuff or,

Jen:

and I've done that myself.

Jen:

Or when we chase the shortcuts, we actually are cutting ourselves short.

Jen:

So it in the one way, the shiny object syndrome and the fomo, it

Jen:

shows up in a couple different ways.

Jen:

I think with small business owners, on the one hand, it's the constant.

Jen:

Software.

Jen:

I'm gonna buy more software.

Jen:

I'm gonna, I'm gonna try this tactic, I'm gonna chase this tactic.

Jen:

The other part is when you decide you're gonna do something and you

Jen:

don't get the response that you think that you're going to get, you

Jen:

know that you launch your course and you get one person, or you launch.

Jen:

If that , if that, or you launch your program or you offer a

Jen:

new service and you don't get.

Jen:

The response that you believe that you deserve.

Jen:

Now, you probably deserved a better response.

Jen:

I'm not gonna say that you don't, but in terms of your marketing , you have to

Jen:

realize the number of touches is so high.

Jen:

Like you have to reach out to people, you have to touch

Jen:

them 10, 15 times, maybe more.

Jen:

I think that for, she means you have to have

Shelley:

touch points where you're coming into contact with people.

Shelley:

You don't have to actually touch them.

Shelley:

. Jen: Yeah, that's what I mean.

Shelley:

Touch points.

Shelley:

So what I'm saying is that people give up.

Shelley:

They give up on that program, they give up on their marketing, they

Shelley:

give up on how they talk about things, what they talk about.

Shelley:

And they often give up right before people are gonna start to respond.

Shelley:

Like I've had that happen to myself Oh, I thought you were doing

Shelley:

this, and I was like nobody cared.

Shelley:

So they're like Well, I care, and so you have to.

Shelley:

Stick with it, and, and so you have to be willing to, and luckily for me,

Shelley:

like I've always talked about marketing . I've always talked about software.

Shelley:

Like it's just, I talk about it in different ways.

Shelley:

So I have this thread that runs through everything.

Shelley:

It's a lot different if you're like going from, clubhouse to crypto or LinkedIn

Shelley:

to NFTs, to crypto, to, whatever.

Shelley:

there are people who do that.

Shelley:

They just go from niche to niche to niche, and they're not giving themselves time

Shelley:

to a, become an expert in that niche.

Shelley:

Or B, people are getting whiplash and they don't know what it is that you do.

Shelley:

Mm-hmm.

Shelley:

. So even if you're not jumping niches, You could be, I'm gonna offer

Shelley:

this class, I'm gonna offer this class, I'm gonna offer this class.

Shelley:

People don't get it.

Shelley:

Everybody is busy, . They don't have time to understand.

Shelley:

Give your offers, time to develop, give your.

Shelley:

Projects and your processes and how you talk about things and what you do time.

Shelley:

bear in mind that if you change something on your website,

Shelley:

Google isn't fully an adopting it possibly for three to six months.

Shelley:

So you could change something and then you change it like 600 times and

Shelley:

then you're like, That doesn't work.

Shelley:

And Google hasn't even caught up with it yet.

Shelley:

And that happens a lot.

Shelley:

Mm-hmm.

Shelley:

. But also when you offer.

Shelley:

A lot of different things and then you're just like, none of that worked.

Shelley:

It could be that you're confusing people.

Shelley:

I really wanna encourage people to, You have to stick with the process.

Shelley:

You can't change your marketing.

Shelley:

Give it a couple weeks.

Shelley:

say it doesn't work, and then go onto the next thing.

Shelley:

And I, and I see it a lot, I see it a lot that people.

Shelley:

Because we live in this society of instant gratification.

Shelley:

We can go out on Amazon or Apple or anything and we can buy something

Shelley:

and have it show up immediately.

Shelley:

We can search for answers on the internet.

Shelley:

there are times when I think about.

Shelley:

Before the internet.

Shelley:

Before we had, not really before the internet, we had the internet,

Shelley:

but it was not what it is now.

Shelley:

And trying to remember something, you'd sit around with your friends and you'd be.

Shelley:

Who was it?

Shelley:

What are the words to that song?

Shelley:

How does that thing work?

Shelley:

So you were more creative cuz you had to make stuff up.

Shelley:

You're like, I don't know, lyrics.

Shelley:

So let's just make some lyrics up.

Shelley:

And it's more fun right now we can reach for our phone and get the

Shelley:

answer immediately for anything.

Shelley:

So then as business owners , we expect people to just respond immediate.

Shelley:

And it doesn't help when, especially in my industry of marketing, everybody's

Shelley:

telling you that there's a magic pill.

Shelley:

There's one simple tip, , to grow your business to 10 K every month.

Shelley:

There are so many people who are offering these, the magic beans to grow

Shelley:

the beans stock, and it's not true.

Shelley:

It's not true.

Shelley:

It's been researched over and over and over again 10,000 hours

Shelley:

before you become an expert.

Shelley:

We're talking about what?

Shelley:

That's Malcolm Gladwell, right?

Shelley:

That said like 10,000 hours.

Shelley:

Yeah.

Shelley:

Or, uh, Bruce Lee said, I don't fear the man who's practiced 10,000 kicks.

Shelley:

I fear the man who's practiced one kick 10,000

Jen:

times.

Jen:

Right.

Jen:

And we just don't live in a place that rewards.

Jen:

That openly.

Jen:

We do though, See, we think that everybody does it really quick

Jen:

because what we see is the success.

Jen:

Yeah.

Jen:

But we're not seeing what happened to lead up to that success.

Jen:

And I think that.

Jen:

When you're in it and you're just working it, and then you go to talk about it

Jen:

like you don't remember all of that

Jen:

, Shelley: you can't just say

Jen:

everybody goes through that.

Jen:

They don't need to hear it from me.

Jen:

You just jump from success to success.

Jen:

And you don't talk about the low times in between.

Jen:

Yeah, exactly.

Jen:

So my point is that.

Jen:

One, you can't trust the magic beans cuz there's no magic beans.

Jen:

There's,

Shelley:

there's three magic beans and there are these words, Don't give

Jen:

up.

Jen:

Those are the magic beans.

Jen:

Those are the magic beans.

Jen:

Absolutely.

Jen:

Don't give up.

Jen:

Yeah, Have patience.

Jen:

Give your launches and your programs time to develop.

Jen:

Do it several times before you give it up.

Jen:

What you want to make and what you are offering to people is good.

Jen:

It's important, but maybe you're not saying it the right way, or maybe

Jen:

people didn't hear you, or maybe you are only giving yourself two weeks to

Jen:

get the word out and it takes longer.

Jen:

Yeah.

Jen:

And,

Shelley:

and the more you do it, the more refined your message becomes.

Shelley:

You get to the base of it.

Shelley:

You know, you get to the essence of what it is that you're trying to get across.

Shelley:

A year ago, I couldn't have told you that my main message to people.

Shelley:

Be consistent and here's how I have a way for you to be consistent

Shelley:

and consistency, always pay off.

Shelley:

Those are the things that I had to get to by continuing to spout a message every

Shelley:

week, every week, every week, until I was like, Oh, here's what I'm saying.

Shelley:

This is what makes sense to me and I've instilled my message.

Jen:

And it's what makes sense to other people.

Jen:

Because see how over time you start to see, oh, people are responding to that.

Jen:

They understand when I say this, this is what it means.

Jen:

And I think that we forget that we have to repeat that message.

Jen:

We have to talk about it.

Jen:

We have to go in and do it.

Jen:

And a lot of times what we do is we're like, Well, that's not working.

Jen:

Now I'm gonna get six new pieces of software and I'm

Jen:

gonna do this latest tactic.

Jen:

I'm gonna get a new coach.

Jen:

I'm gonna do.

Jen:

All of the new things.

Jen:

. Yeah.

Jen:

And it's exhausting.

Jen:

Yeah.

Jen:

And when you're a small business, you don't have time to pivot like that.

Jen:

You don't have the resources, you don't have the capacity.

Jen:

And so it means you need to do a little bit more groundwork.

Jen:

You need to uncover what it is about how you talk about what you do.

Jen:

That really makes sense.

Jen:

It really resonates with people, and I think that it also means you have

Jen:

to be willing to make adjustments.

Jen:

There's a difference.

Jen:

There's a difference between making adjustments and just like throwing the

Jen:

baby out with the bath water . Yeah.

Jen:

Clean,

Shelley:

clean slate.

Shelley:

Jumping from lily pad to lily pad in one pond, or just leaving the pond

Shelley:

together, leaving the swimming pool

Jen:

And so that's really the key is, and I found that I was doing that myself.

Jen:

Like I would make some big shifts because I like.

Jen:

It's, there's no joke.

Jen:

Like that's, I like to buy it.

Jen:

I like to test it.

Jen:

It's what I used to do for a living.

Jen:

So I found that I was doing that.

Jen:

So now I'm like I'm gonna lean into that and I'm just gonna

Jen:

talk about it cuz like, why not?

Jen:

But at the same time, when it comes to what I integrate into my own business

Jen:

now I'm I'm full up . I have my system.

Jen:

I know how I wanna do it, what I'm doing.

Jen:

Now it's just a matter of executing, and that's really what it's about

Jen:

is you know, before you go on to the next thing, have you fully executed?

Jen:

Have you given it time?

Jen:

Did you plan it out and know exactly what it is that you needed to do?

Jen:

And then did you do everything?

Jen:

It's like that course you bought.

Jen:

Did you validate that person is a good.

Jen:

Do they know what they're talking about?

Jen:

Then did you follow all of the instructions?

Jen:

You kind have to go through all of that process before you can decide that

Jen:

it's done , that it's not gonna work, or I'm gonna go to the next thing.

Jen:

And that's really, really hard to do because we live in a world

Jen:

that really rewards instant gratification, instant success.

Jen:

It rewards shiny object syndrome, and there are too many marketers

Jen:

out there that are telling you that you need to do the new thing.

Shelley:

Yes, . And you need to know what's right for you and your business.

Shelley:

If everybody's saying, Go on TikTok, you gotta be on TikTok, but nobody, you know,

Shelley:

none of your clients ever looks at TikTok, then that's not the right place for you,

Shelley:

. Jen: Yeah, well, I mean, part of it

Shelley:

sometimes the shortcut is right, but you have to be willing to do the

Shelley:

groundwork and be curious and be curious about why that person is saying it to

Shelley:

you, , and be curious about whether or not it's a good solution for you.

Shelley:

And that's, that's really what it's about, is that curiosity.

Shelley:

And I think that so many business owners don't, they don't have the confidence

Shelley:

to think that they understand marketing.

Shelley:

To make these informed decisions, and I'm here to tell you that you do.

Shelley:

You absolutely do.

Shelley:

All of the information is in front of you.

Shelley:

You have customers, you can talk to them.

Shelley:

You have a feeling about what it is that you like to do, and you

Shelley:

don't like to do . You know how much money you have and whether or not

Shelley:

you're gonna hire somebody to do the things that you don't like to do.

Shelley:

You have all of the information out there.

Shelley:

It's a matter of going out there, being brave.

Shelley:

and then talking about things again and again and again until you're tired of it.

Shelley:

Like if you think about the Beatles, right?

Shelley:

They went and they played in the, I think it was called The Cavern, and

Shelley:

it was like this underground bar.

Shelley:

And they played and they played and they played until their fingers bled.

Shelley:

And Brian Epstein found him and said, I think that there's another way.

Shelley:

But by then they had played all of those songs hundreds and

Shelley:

thousands of times cuz they were.

Shelley:

All day long.

Shelley:

Sometimes they were practiced so it, they were able to go out and

Shelley:

transition into something else.

Shelley:

And so when we talk about what we do over and over and over again,

Shelley:

that's really what we are doing.

Shelley:

We are practicing what we're talking about.

Shelley:

We're refining the message, We're engaging people, and we have to do that

Shelley:

in order for our marketing to take.

Shelley:

For us to really know what it's gonna take to make things move forward.

Shelley:

I guess that leading up to this episode, I was noticing like, There

Shelley:

are some commercials that I have seen hundreds of times, if I see

Shelley:

one more Liberty Mutual Commercial.

Shelley:

Liberty, Liberty,

Shelley:

Liberty, Liberty,

Shelley:

, Jen: But it's like this tremendous

Shelley:

Like I know exactly who they are.

Shelley:

I know exactly what they do.

Shelley:

I want the emo to go away.

Shelley:

I have all of the things set, right?

Shelley:

, But how many times have I seen.

Shelley:

, like it's always yellow and black.

Shelley:

It's, like even when they have different people in different situations,

Shelley:

I know exactly what I'm seeing.

Shelley:

Mm-hmm.

Shelley:

, they have not given up on what it is that they are talking about.

Shelley:

They have not given up on what it is that they do.

Shelley:

I know exactly what it looks like.

Shelley:

I know exactly who it is.

Shelley:

I know exactly what to expect.

Shelley:

That's good marketing and they've been doing it now for, I don't even

Shelley:

know, I can't remember when I saw my first Liberty Mutual commercial.

Shelley:

It's like the Shane Company here, like it's a jewelry store.

Shelley:

I think everybody in town can recite the exact location of the

Shelley:

Shane company if you've turned on a radio in the last 20 years.

Shelley:

Hmm.

Shelley:

So it's you know when we, a small business owners feel like . Nobody's watching.

Shelley:

Nobody's listening.

Shelley:

They are, But we have to do it again and again and again.

Shelley:

And we forget that when you're small, You have to do it even more, especially

Shelley:

if you're relying primarily on organic.

Shelley:

what is it like?

Shelley:

Only 2% of people are seeing your Instagram posts.

Shelley:

Something even less if you're on Facebook.

Shelley:

So if you're really relying on organic traffic to get people to your offers,

Shelley:

to get people to what it is that you do, you're gonna have to work harder.

Shelley:

You're gonna have to spend more time, You're, you can't

Shelley:

just jump to the next thing.

Shelley:

And the next thing and the next thing, , because that's not gonna work.

Shelley:

And all of the marketers out there that tell you that this is easy, that you

Shelley:

need to just do this one new thing.

Shelley:

They are lying to you, . They are trying to take your money.

Shelley:

That's what they want.

Shelley:

There's a reason why Gallup did a poll in 2019 and found.

Shelley:

Used car sales and marketers are tied for trust level . And it's because of this.

Shelley:

I remember when I started my business, I was like I don't, I don't

Shelley:

wanna be like a used car salesman.

Shelley:

Well, guess what?

Shelley:

I guess I am.

Shelley:

And it's funny because I think that my aha moment came after years and years

Shelley:

and years of being this person who's just been, I've been over in the corner

Shelley:

like, Don't do this , stick with what you're doing, and then, They brought

Shelley:

me on this documentary and they were like, You're the voice of reason.

Shelley:

And I was like, That's what I am like, And it was like somebody

Shelley:

finally saw me for what I am.

Shelley:

And I was like, Okay that's my role, that's my job.

Shelley:

I'm like the not bro marketer.

Shelley:

I'm the voice of reason.

Shelley:

I'm the person that can, that has worked in big organizations that has

Shelley:

the stomach to stick it out, and that's what we have to be as business owners.

Shelley:

We have to be willing.

Shelley:

To stand our ground and say, This is what I stand for, this is what I'm gonna do.

Shelley:

Follow me chicken.

Shelley:

I have the.

Shelley:

Oh,

Shelley:

. Shelley: It's like a what?

Jen:

Ones the one That one's follow me.

Jen:

Chicken.

Jen:

Let me write that quote down.

Jen:

. Shelley: Write that quote down.

Jen:

I'm gonna put it in the comments right now.

Jen:

Follow me chicken.

Jen:

But that's what we're all doing.

Jen:

We're trying to get our customers to go with us, but it takes

Jen:

time and it's easy to give up.

Jen:

So don't give up.

Shelley:

The magic beans are, don't give up.

Shelley:

And Jen has the corn if you're looking for it.

Shelley:

I'm,

Jen:

I have the corn.

Jen:

Okay.

Jen:

What else do you have for training?

Jen:

Hey,

Shelley:

And like I said, I like to preach consistency content

Shelley:

creation consistent content creation, and then you can add onto that.

Shelley:

But that's your foundation, right?

Shelley:

Your foundation is to be consistent, to put out content every week.

Shelley:

Get to the essence of your message and share that with the world.

Shelley:

And if you need a little help getting started with that, you can grow.

Shelley:

Grab my content consistency framework and schedule infographics.

Shelley:

Print 'em out, put 'em up on the wall, study 'em and do them every week.

Shelley:

They just walk you through the steps and that will help you to stay consistent.

Shelley:

I can't tell you what your message.

Shelley:

I can't tell you what's the best platform for you to use, but I can tell you what

Shelley:

I do and how to be consistent with it.

Shelley:

That's right.

Jen:

Yeah, that's right.

Jen:

And if you wanna up on your marketing, You can get the free marketing assessment.

Jen:

It's a great way to check and see if you're doing, if you're touching

Jen:

all the bases that are really gonna help you before you jump

Jen:

ship and go onto the next thing.

Jen:

Speaking of jumping ship and going onto the next thing, are we ready to do that?

Jen:

Are you ready to talk about Canva?

Shelley:

Wait, wait, wait, wait, wait.

Shelley:

Where is it?

Shelley:

Oh,

Jen:

yes.

Jen:

All right, So today's tweak of the week.

Jen:

Of Sally Moon Lee is Canva.

Jen:

So Canva unveiled a, as they say here, a visual work suite.

Jen:

It offers so many different tools.

Jen:

It's pretty crazy.

Jen:

We're talking about docs, we're talking about whiteboards, presentations,

Jen:

social media, video, print and websites.

Jen:

Now, a lot of these tools have been available.

Jen:

For a while.

Jen:

We, if you've watched any of the Women Conquer business shows, you'll know that

Jen:

a lot of the presentations are links to Canvas we're presenting out of there.

Jen:

We're embedding them on the website.

Jen:

It's available for people to look at, but then you can't edit.

Jen:

Right.

Jen:

So some of these things have been around for a while.

Jen:

I like the presentations because, Oh no, it's.

Jen:

So what I see what I see here that Canva is doing is I think they're

Jen:

making a play on a few different things.

Jen:

So they're trying to make collaborative documents here, and this is a

Jen:

really, this is a really great tool.

Jen:

They are making a play for tools like Figma that are like collaborative.

Jen:

So they have the whiteboard functionality.

Jen:

They are working in docs.

Jen:

They've always, One of the reasons I use it for presentations is it's

Jen:

a great alternative to say Microsoft Office, and it does way more than

Jen:

even, Google Docs and Google Sheets, so you can make things a lot better now.

Jen:

They're trying to be collaborative.

Jen:

My frustration with Canva is it hasn't traditionally been very collaborative.

Jen:

Like if you have a team, it's been really hard.

Jen:

You're still making it impossible for you to merge accounts.

Jen:

I got really excited when I saw Canva for teams.

Jen:

. But if you have like multiple accounts, you can't bring those accounts together.

Jen:

Shelley and I share docs and it's challenge , like I'll share it with

Jen:

her and then she edits it, but then I can't see that she's edited it.

Jen:

Some of that stuff just hasn't gone away, but they are doing

Jen:

some really, really cool things.

Jen:

So this enjoy cinematic presentations with Canva.

Jen:

This.

Jen:

I think that this is like a, I think they're going after Prezi with this.

Jen:

If you know Prezi, those the more interactive, engaging, like presentations.

Jen:

That's what Canvas trying to do here.

Jen:

They're integrating things like video into their presentations.

Jen:

They've made it much easier for people to go in change things like

Jen:

here, change the color scheme.

Jen:

These are things that like , if you make decks and you like

Jen:

okay, nobody likes power.

Jen:

Nobody really likes Google Sheets , but they're trying to make it a little easier

Jen:

for you to work with, and I think they've done a fairly good job, Canva video.

Jen:

I think this one is still very difficult to use.

Jen:

I think if we have used it on this show and they do something funky with

Jen:

the audio and it compresses it so hard that it doesn't sound very good.

Jen:

And it doesn't look to me like they have added any functionality

Jen:

to the video except for it.

Jen:

This is cool.

Jen:

They'll take out the background, which that's awesome if you wanna do that.

Jen:

But when it comes to syncing up things like audio with your presentations and

Jen:

stuff, it's still just really hard to do.

Jen:

So my hope for this one is that they're going to make this a little bit better.

Jen:

But it is cool.

Jen:

You can add music, you can add voiceover to some of your presentations.

Jen:

And then because you can embed them or you can post them as a website now, like

Jen:

you can make these interactive tools for your presentations and it's pretty neat.

Jen:

But working with audio and video.

Jen:

I think it's still a little bit clunky.

Jen:

So that's a little bit little bit crazy.

Jen:

This one is intriguing to me.

Jen:

This is I think they're going, like I said, of after Figma, after some

Jen:

of the other like brainstorming boards that you've seen out there.

Jen:

Not really Trello, I've seen these kind of all over the place.

Jen:

Because they want you to like, have collaborative teams in can.

Jen:

Now they're doing these whiteboards where you can go and share ideas.

Jen:

You know, I, I guess it's okay.

Jen:

I, I don't really see this as.

Jen:

If your whole team is on Canva and you need to do something

Jen:

like it, it might work.

Jen:

They have a whiteboard functionality in Zoom where you can like, get people

Jen:

to vote and do all kinds of things.

Jen:

In some ways, that's more useful than this.

Jen:

But again, they're just unveiling like all the bells and whistles.

Jen:

So it, it, it is kind of cool.

Jen:

Not, I don't really see a big use for it necessarily for business owners.

Jen:

The visual docs . I love this and hate this because they it's great if

Jen:

you and your organization are fully and completely immersed in Canva,

Jen:

and this is what you're going to do.

Jen:

But Canva and we're gonna get to this when we get to the website.

Jen:

Because they have a Canva website.

Jen:

They just don't have integrations like you, Canva is like, unless

Jen:

it's that you want to post a photo somewhere else, it doesn't really

Jen:

work with any other programs.

Jen:

So I love what they're doing with, like bringing in documents

Jen:

your teams can comment on it.

Jen:

You can make some really intriguing documents.

Jen:

These are great presentations.

Jen:

You can then take that presentation and either, make it a presentation

Jen:

or you can make it into a video, or you can, you can do all these

Jen:

different things with it, right?

Jen:

But unlike Google Docs, which is way more widely used, unlike Microsoft Office,

Jen:

which is more widely used, it's like you can, you're getting part but not all.

Jen:

Like you're getting like really pretty it doesn't handle layers as well as

Jen:

things like InDesign or Adobe products.

Jen:

You're getting some of the collaborative nature that you get

Jen:

in some of these other programs.

Jen:

But then you're I can integrate a Google Doc with a chicken if I wanted to.

Jen:

If we're gonna keep going with the chicken metaphor, , I mean

Jen:

you, it works with everything.

Jen:

Like I could make a video and then, add it to a Google Sheet or a Google Doc,

Jen:

the title and the description and then it can be part of an automated workflow.

Jen:

I cannot do this with Canva.

Jen:

I can make something really pretty.

Jen:

But, What am I gonna do with it?

Jen:

? That's the question that I have with this.

Jen:

But , I'm getting into great quote, giving track of the quotes.

Jen:

No I'm just saying you can you're siloed off here in, in and that's too bad.

Jen:

So I'm hoping that, that with all of this functionality, you can do more.

Jen:

Wouldn't it be nice if you could bring in videos from somewhere else,

Jen:

or if you can publish out, like that's a one way integration out.

Jen:

You can publish pictures to MailChimp.

Jen:

You can publish pictures to Constant Contact.

Jen:

But if you say make a website in Canva, you can't integrate it with that.

Jen:

Meaning you can't make.

Jen:

And there's some beautiful website templates in here, but you cannot

Jen:

then make a website template with an email marketing form and have people

Jen:

put in their name and email address and have that go into your MailChimp.

Jen:

Not possible.

Jen:

So in terms of a website template, some of these are really great.

Jen:

You could do it, like something like this, you could make like more click.

Jen:

This could replace something like if you're paying for Link

Jen:

Tree or something like that.

Jen:

I guess you could use this, you'd wanna make sure that it was mobile friendly

Jen:

, you're not gonna get really, I don't think, a lot of SEO value out of it.

Jen:

But if you wanted to add a place for links, this is relatively easy.

Jen:

If you like, can and you understand it it can work for you in some ways.

Jen:

Just understand that it's really limited.

Jen:

You can add a custom domain to some of these Canva websites that you're

Jen:

making, but it's not as advanced.

Jen:

It's like you can build a website using MailChimp, , but it's not as advanced.

Jen:

You're not gonna get as much traction or traffic out of it as if you were using

Jen:

WordPress or Square Space or Ghost.

Jen:

There's, there are just a lot of other website builders out there

Jen:

where you could get more out.

Jen:

Let's see, what else.

Jen:

Yeah, so this is looking at the integrations and so I would say that right

Jen:

now when we're talking about the work suite and like what's easiest, quick wins.

Jen:

I would say definitely presentations are great.

Jen:

Social media has been, it's been pretty rock solid.

Jen:

Although I do get frustrated with Canvas sometimes when I go to make A banner.

Jen:

Like I, I replaced my YouTube banner this week and the sizing's not

Jen:

right and it doesn't give me guides.

Jen:

So then I had to do it like a hundred times so that I could get the right size.

Jen:

So when it comes to things like social media, graphics, things like that,

Jen:

sometimes you have to play with it to make sure it's the right size.

Jen:

But you can post a social media from can, which is nice, and I don't know

Jen:

a lot of people who take advantage of.

Jen:

, if you're already using Canva, , and it's like just, and you're paying for it.

Jen:

If it's easy and you're just gonna do everything in Canva,

Jen:

like maybe that's the way to go.

Jen:

Maybe you could post from there and that would work.

Jen:

It looks to me like the whiteboards needs to be further developed.

Jen:

The videos if you're doing something really basic, can be really great.

Jen:

Just know.

Jen:

It's a little clunky to work with print products.

Jen:

I have ordered business cards from Canva for over a year.

Jen:

They knock it outta the park.

Jen:

This is great, if you have a logo and you wanna stick it on something,

Jen:

Canva, Canva does a great job, cool.

Jen:

Oh my gosh, how fun.

Jen:

Thanks Amanda.

Jen:

That was lovely.

Jen:

I love follow me chicken . I have the corn and don't give up.

Jen:

That is something my grandpa used to say.

Jen:

So it's yeah, follow me chicken.

Jen:

I have the corn . So I think that we've covered this.

Jen:

I will tell you that I wanna thank Sally Moon Lee for the suggestion again.

Jen:

I will do, I do think that this warrant's doing some additional videos that really

Jen:

breaks down some of the finer details on this, but at a high level, I would say,

Jen:

Do it, Try it, see what works for you.

Jen:

Just understand the things like the websites and the whiteboards, they

Jen:

really seem limited at this point.

Jen:

Okay.

Jen:

But you, you're like me, like we're like power Canva users.

Jen:

I love yeah, I,

Shelley:

I love Canva, but yeah, does have some weird things like,

Shelley:

for instance, Toby and I are on the same team and sometimes he'll make

Shelley:

something in his account and he doesn't.

Shelley:

Put it into the folder that we both share.

Shelley:

So I can't see it.

Shelley:

So I end up signing outta my account, signing into his account

Shelley:

because if we share accounts, we, we're business partners.

Shelley:

We share everything.

Shelley:

And so they make it a little bit too many steps.

Shelley:

It should, if you make it while you're, if you're on this team, then everybody

Shelley:

on your team should be able to access it.

Shelley:

But that doesn't happen.

Shelley:

Yeah.

Jen:

It's really clunky.

Jen:

I, I.

Jen:

They finally made it so that if you hit like control Z, it didn't like,

Jen:

cause the whole program to blow up.

Jen:

So now you can like undo things, and so I think they're slowly like realizing

Jen:

that if they want to really conquer the whole world, , that there are certain

Jen:

things they have to do and they have to make it work like other programs.

Jen:

I wonder if, because I've, I'm familiar with program develop.

Jen:

I kind of wonder with Canva, if they're gonna have to burn it to the ground in

Jen:

order to make it completely collaborative.

Jen:

And that's what I think is happening.

Jen:

I think they're trying to make these inroads, but sometimes when

Jen:

you build a tool and can, when you build a tool like Canva, it

Jen:

wasn't built to be collaborative.

Jen:

Yeah.

Jen:

Cause they just didn't have it in there, and so the fact that you can't

Jen:

merge accounts, the fact that like people can't really work together.

Jen:

I think they're working to make it better.

Jen:

But these tools aren't always built to do the things that they evolve into.

Jen:

So what I thought was the most public, possibly the most interesting about

Jen:

the press release announcing this new work suite was that they said

Jen:

that this was their vision all along

Jen:

And I was kinda like, Are you sure?

Jen:

I know this is your vision all along, right?

Jen:

Because if it was, then you would've built some of this stuff in and it would

Jen:

be less clunky to roll some of it out.

Jen:

I think they'll be able to do it.

Jen:

I think it's very well funded.

Jen:

, They've got so many users.

Jen:

Yeah.

Jen:

I think that they will be able to do it, but I do think that with

Jen:

some of this stuff, it might be a little bumpy along the way.

Jen:

Yeah,

Shelley:

true, true, true, true.

Shelley:

Are you ready for some inspiration?

Jen:

I am.

Shelley:

I've got some quotes for you.

Shelley:

This the first two quotes are from Seneca.

Shelley:

Nothing can satisfy gre.

Shelley:

But even a small measure satisfies nature.

Shelley:

And the other one is no person has the power to have everything they want,

Shelley:

but it is in their power not to want what they don't have and to cheerfully

Shelley:

put to good use what they do have.

Shelley:

So love the one you're with.

Shelley:

It's not about.

Shelley:

Having everything you want.

Shelley:

It's about wanting everything you have.

Shelley:

And there's an old Chinese proverb that says, One moment of patients

Shelley:

may ward off great disaster.

Shelley:

One moment of impatience may ruin a whole life.

Shelley:

And so I think those are very supportive of the things that

Shelley:

we've talked about today.

Shelley:

Have patience.

Shelley:

Don't run off and follow all the corn , just look for Jen

Shelley:

and don't feel like you have to have everything all at once.

Shelley:

Yeah.

Shelley:

Enjoy and fully utilize the things that you already have.

Shelley:

I need to take that advice more than anybody, so I wanted

Shelley:

to share that with you today,

Shelley:

. Jen: I think that's so true and it's not.

Shelley:

You have to realize that you have.

Shelley:

That's the thing.

Shelley:

We all have corn.

Shelley:

We are all the chicken, and we all have corn for all of our people.

Shelley:

Like that's, those are our products.

Shelley:

Follow me chicken, I have the corn.

Shelley:

It's like you have the product for the people who follow you.

Shelley:

And what happens is we give up too soon.

Shelley:

We decide to do something different before people even

Shelley:

have a chance to get to the corn.

Shelley:

Make sure they have time.

Shelley:

That's right.

Shelley:

Be patient with the chickens , and don't throw all

Shelley:

your corn away, . That's right.

Jen:

Have a good week everybody.

Shelley:

Thank you for joining the Women Conquer Business Podcast, posted

Shelley:

by Shelley Carney and Jen Mafar.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and friends so they can find the support

Shelley:

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Shelley:

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