Jen: 00:00:06

Hello and welcome to the Women Conquer Business Show.

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I'm Jen McFarland, joined by Shelley Carney.

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We're your go-to small business marketing show covering breaking marketing news

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that affects you cool apps we found, and a deep dive into a marketing topic

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with a side of motivation and inspir.

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We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready?

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Let's get started.

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Are you ready?

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I'm ready.

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I love that new intro.

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I'm Jen McFarland, joined by Shelley Carney.

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Welcome to Women Conquer Business.

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This week we're gonna talk about the power of patients and

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how FOMO kills your marketing.

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Do you have shiny object syndrome?

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Do you change things really quickly?

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We know cuz we talk about it, that marketing changes every single day.

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And it's easy to forget the power of patience in marketing if you're

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always jumping to the newest tactics, the latest, greatest software.

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Learn why you're killing your marketing and probably hurting your business too.

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Hey Shelley.

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What's up?

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Hey,

Shelley: 00:01:16

I was just being patiently waiting my turn to talk.

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, I'm practicing patients, we're gonna be practicing patients all day.

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What's up with me?

Shelley: 00:01:23

I just wanna let you guys know that if you aren't aware, I started back.

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With Shelley Carney live stream coach.

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Every Wednesday at four o'clock I go live.

Shelley: 00:01:32

Mm-hmm.

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give great training, probably tell you way more than you need to know.

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Fire hose it all out at you , but if you're wanting to get started,

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if with live streaming right away.

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Best place to go is Shelley Carney live stream coach on YouTube.

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And I've got tons of information and I'm willing to answer any question

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about live streaming, podcasting, blogging and doing it all at once.

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Be there, be there or be Square.

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Square.

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We'll put the link to the channel and the show notes.

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That's really cool.

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I I also made a video.

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I'm gonna, I'm gonna pop this up.

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I'm gonna add it to the stream , because I can always find the best freeze frame.

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So here I am.

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Mid word.

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I did I followed up.

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I've had this idea percolating.

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So every week we do a tweak of the.

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Where we give like a high level about software, just like a quick

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thing, like here, give this a shot.

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And I thought, it would be cool to then follow up and have a

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more in depth look at software.

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So I did it on Monday, I recorded on Monday, released it on Tuesday,

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and it's about co-schedule.

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Headline analyzer, Studio eight minutes long, so much quicker than the podcast.

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So if you wanna learn more about headlines, why it's important to

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write them, how to use Headliner Studio this is your spot.

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I was excited about it.

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I haven't done a lot of videos like that.

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I was telling Shelley before the show that what I have been doing though

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is watching a lot of YouTube lately.

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I, my husband is the one who wa, who typically.

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Is really big on YouTube.

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He watches fishing videos.

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He watches guitar videos.

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Those are like his hobbies.

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So he spends a lot of time researching his hobbies on YouTube, and I've

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never really been as into it, but I thought if I'm gonna make YouTube

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videos, I should watch a few.

Shelley: 00:03:23

That's true and it's good if you can watch things

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that in that are in your genres.

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You go, What are they doing that I could be doing better?

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Especially if they're just a little bigger than you.

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They're at the, say, the 10,000 mark.

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Then they're perfect to, take you to the next level.

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What are they doing that's next level.

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Or maybe it's just that they've been around so long because they have patience.

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, Jen: they have patience.

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And that's a big part of it.

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So we'll see.

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I've enjoy, I enjoyed making that video.

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It's great.

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I'm not saying the video is great.

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I I think it's pretty cool, but it's great to just get out there

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and do something different.

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So I'm excited to Well,

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I like it because you're always telling really good tips for

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tweaks and then I forget what they were.

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But these videos remind me and they're like, Oh yeah, I wanna try that out.

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So I think it's an awesome idea.

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So my goal is to make those like 10 minutes or less.

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Like I just want people to get like a good hit on what's going on out there.

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So that's all that I have.

Shelley: 00:04:18

Good, good.

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Yeah.

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Toby and I went to Santa Rosa on Monday, Santa Rosa, New Mexico, and

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we made a video about it and we, There's a lot to see in Santa Rosa.

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You'd be surprised cuz it's not that big of a town.

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It's right on Route 66.

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So they have a lot of historical stuff going on there.

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And we went to the blue hole, which is an 81 foot deep swimming hole,

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but it's a really nice facility.

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They've encased it with, so it's a really nice swimming pool like

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you'd see in a, a high dollar home.

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Wow.

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That.

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Also for divers, because divers go there and it's set up for them.

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They've got the different stages for them so they can dive down to 81 feet and then

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come up slowly they get trained correctly for diving in a place that's very safe.

Shelley: 00:05:03

Yeah.

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Spring fed, so it's 61 degrees.

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The water is, and I wouldn't get in, but there were people

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jumping in and having a good time.

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Oh, that's awesome.

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Yeah.

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Yeah.

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Ugh, I'm gonna have to watch that.

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You bet.

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So you bet that.

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Breaking news, What do we got?

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Breaking news.

Shelley: 00:05:22

All right.

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Okay.

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So all the key updates for marketers from Google's 2022 search on event more ways to

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search more personalized results and more potential influence from forums are some

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of the key considerations for future SEO

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performance.

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Yeah.

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So what I like about this Shelley and I were talking about it before Shelley

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found this article, I think is fantastic.

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We've talked a little bit about how search is changing.

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So part of it here is that you can tell from this article that they're

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putting more of an emphasis on images.

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I think this is about Instagram.

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This is about TikTok.

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This is about how people like to search, is very visual.

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It's super helpful for people who are doing eCommerce.

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. it's really cool.

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The next thing is that they're implementing and integrating

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Google's merchant center a lot more.

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So if you have products that you are selling, they're making it even easier

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for you to optimize those queries so that you're getting the exact right people.

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I think that that is also very exciting.

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It's great for local, but the thing that I think is the most.

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Noteworthy here.

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If you remember, I think we've talked about it over two or three

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weeks about how search is changing.

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People are using Reddit.

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To search instead of Google . It's an interesting thing.

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So now what Google is doing is they're saying, Okay, we know that you're going

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out on Reddit, so we're gonna give you Reddit, Quora, a handful of other places,

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and break it out in the Google search.

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They're trying to bring users back to Google because there's been a decline

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among certain age groups that, younger generations are tending to do searches

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on TikTok, they're doing searches on.

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So Google's tried to say, Hey, come back home.

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We'll see whether or not it works, , and they're adding discussions and forum.

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To their search results.

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Do you use any of these discussions and forms Very much.

Shelley: 00:07:17

I don't because I'm looking more for things that have been tested and tried

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and true information news that is factual and I try to tend to stay away from

Shelley: 00:07:29

forums, Facebook, other people's opinions.

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Ali, I'll look at blogs if it's something I want to know you.

Shelley: 00:07:36

Somebody's personal experience on something, but I look at it with

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that grain of salt of, this is somebody's personal experience.

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It's not, a statistic that's formulated by testing something over

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time with a lot of different people.

Shelley: 00:07:49

So I, I actually don't tend to go

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that route.

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Yeah, I, I do when I'm trying to figure something out, when I'm doing

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like problem solving I think last week I talked about how I was having all

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kinds of problems getting my, Yeah.

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Broadcast or pro to do all of the sound the way I wanted it to.

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Yeah.

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I found myself going into Reddit and getting all the information that I could.

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Mm-hmm.

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, But yeah, I mean I'm, unless I'm in problem solving mode, I don't

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tend to go there for like news.

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That was really interesting for me.

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My brother's a nurse and he had a patient say they got all their news from

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TikTok , and he was kind of surprised and I was like, Yeah, it happens.

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Yeah.

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You know?

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Yeah.

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So I know people are doing it.

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I think this is interesting.

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We'll just have to keep watching.

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I think if you are a local business you definitely have to get into.

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Things that are, they're more Pinterest they're doing a lot more visual things.

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So just keep at it.

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There's another page here that Shelley found and it's

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search on dot with google.com.

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And it goes into all of the different ways that you can search

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how search is changing and the opportunities that you have to explore.

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So I, if you're a small business owner, especially if you have a location,

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especially if you have inventory Yeah, definitely go out retail and retail.

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Definitely go out.

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Yeah.

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And take a look at this.

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I also, before we get too far into the show, I wanted to say if you are.

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Watching and listening and you have questions, please

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reach out and let us know.

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During the tweak of the week we are going to cover Canva, Visual Work suite.

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We would typically do this during our breaking news but we're bumping

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it to tweak of the week so we can talk about it a little bit more.

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And this suggestion came from Sally Moon Lee.

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She runs Sally Moon meditation.

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I highly recommend visiting her if you.

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Need some help with your grounding and meditation, and she watches

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the show or listens on occasion and said, I would really like you to

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talk about Kava visual work suite.

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So we are going to do that.

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I'm gonna put a pin in that and just let you know we will be talking about it.

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And thanks Sally for that.

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And then also let you know if you have any questions or any suggestions, please

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send them to us and we'll cover it.

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Sally emailed me a few days ago and I was like, Good idea, . So

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that's how these things happen.

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We don't know what to cover unless you help us and tell us.

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So please.

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That's right.

Jen: 00:10:18

Please tell us.

Jen: 00:10:19

That's

Shelley: 00:10:19

We wanna give you the information you need.

Shelley: 00:10:21

And we don't know what that is until you tell us.

Shelley: 00:10:24

Yeah, exactly

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Right.

Jen: 00:10:25

So where can

Shelley: 00:10:26

they write to

Jen: 00:10:26

Jen?

Jen: 00:10:27

Oh, . Why don't you write to hello women conquer biz.com and you can email me.

Jen: 00:10:34

and I will reply it's hello@womencookerbiz.com and we can

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get you in there and we can talk about the software that you want.

Jen: 00:10:43

Or if you have a question or a marketing question please, please send that to us.

Jen: 00:10:48

Very

Shelley: 00:10:48

good.

Shelley: 00:10:50

And if you forget, just go to the website and you'll see the little form you

Jen: 00:10:53

can fill.

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That's right.

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And we'll answer it there too.

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That's right.

Jen: 00:10:57

Okay.

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Okay.

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So powering up power training, just

Shelley: 00:11:05

how and why you're killing your marketing with fomo.

Shelley: 00:11:09

Fear of

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missing out.

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Fear of missing out.

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And so this is in part shiny object syndrome fear of missing out.

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When we talk about shiny object syndrome, what do you think of?

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Shelley, I think

Shelley: 00:11:26

of this guilty thing that I have inside of me that, that I will

Shelley: 00:11:31

share with you because I think we all have something like this going on in our

Shelley: 00:11:36

lives, that we've invested in something.

Shelley: 00:11:39

I invested in this coaching program that I.

Shelley: 00:11:43

Spent a good deal of money on, because one of the things that drew me in

Shelley: 00:11:47

was it was a lifetime subscription.

Shelley: 00:11:50

I still belonged to this coaching program that I joined in 2019, November of 2019.

Shelley: 00:11:56

How many years ago?

Shelley: 00:11:57

Three years ago.

Shelley: 00:11:58

How many times have I shown up?

Shelley: 00:11:59

I showed up a lot in the first six months and I did the work and I tried

Shelley: 00:12:04

and I was still figuring out my business and, and going through different

Shelley: 00:12:07

iterations of what I wanted to do.

Shelley: 00:12:09

And then of course the pandemic and all of my issues going on in my

Shelley: 00:12:13

life and dealing with the YouTube channel changes and all of that.

Shelley: 00:12:19

I could at any time go back into this.

Shelley: 00:12:22

This, it's a course, it's an online course that I can go through that

Shelley: 00:12:25

they're always keeping updated.

Shelley: 00:12:27

They're adding stuff.

Shelley: 00:12:29

They're emailing me every week, so I'm still, aware that it's there.

Shelley: 00:12:32

And then they have coaching, group coaching every Tuesday and Thursday that

Shelley: 00:12:36

I could show up for, but I don't, And.

Shelley: 00:12:40

One of the reasons is I keep seeing all these, other emails that pop

Shelley: 00:12:44

up, Oh, go check out this webinar.

Shelley: 00:12:46

Go check out this summit.

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Go look at this free course.

Shelley: 00:12:50

Go look at this other shiny object.

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And instead of focusing on the thing that I actually spent money on and

Shelley: 00:12:57

I was, and I know was still there, I go out and I play around and I don't

Shelley: 00:13:03

get down to business . And that's my guilty little confession for today.

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I mean, who hasn't been there?

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You know what I mean?

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I wanna say Thank you for sharing that and join the club . We're

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all in this club together.

Jen: 00:13:20

Shiny object syndrome I was reflecting on this topic and thinking how

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much are we contributing to it?

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Because we cover marketing, breaking news, we cover software, we cover stuff.

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So I have taken a little bit of, thought about that, are we

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contributing to that among all of you who are watching or listening?

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And I suppose that if you went out and you just chased every single

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thing that we talk about, we could be adding to shiny object syndrome.

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But what we're trying to do is inform.

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In the hope that you have some sort of marketing plan out there

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and that you're like, Oh, okay, maybe this tool could work at some

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point that isn't interesting to me.

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Things like that.

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Like we're ho.

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I'm hoping that when we talk about things, we're giving you the chance to make.

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Informed decisions.

Jen: 00:14:13

Yeah.

Jen: 00:14:13

About

Shelley: 00:14:13

what's going on.

Shelley: 00:14:13

It's like the app Sumo, Every time they send me something, I look

Shelley: 00:14:17

at it and I go, Is this something that I could really use or not?

Shelley: 00:14:21

And most of the stuff lately has been not, No, unfortunately.

Shelley: 00:14:24

Every once in a while I'm like, That's something that I have been

Shelley: 00:14:27

thinking about that I've wanted.

Shelley: 00:14:29

Now, if it's just, some out of the blue doesn't fit with

Shelley: 00:14:32

my business, I just delete it.

Shelley: 00:14:34

But if it's something of interest that I think would really help with my business

Shelley: 00:14:38

and I've been thinking about, I wish I had something, blah, blah, blah, and

Shelley: 00:14:42

then I see it, I'll go check it out.

Shelley: 00:14:44

I'll investigate it and 60 day refund.

Shelley: 00:14:48

If it doesn't do, It seems like it should have done.

Shelley: 00:14:52

Yeah.

Shelley: 00:14:52

But again, it's pulling you away, right?

Shelley: 00:14:53

It's pulling, You gotta go learn something new.

Shelley: 00:14:55

You gotta try it out.

Shelley: 00:14:57

You gotta spend time and effort learning something and then if it's not going

Shelley: 00:15:01

to work for you, it was well, is that a waste of time or did I learn.

Shelley: 00:15:06

You know what's, it's like Thomas Edison.

Shelley: 00:15:08

He knows 10,000 ways not to make a light bulb . He could then narrow it

Shelley: 00:15:12

down to the one way that does work.

Jen: 00:15:14

I think there's a couple of things going on there when you're like, and

Jen: 00:15:16

I, I opened that Ab Sumo email and and unfortunately there's nothing there.

Jen: 00:15:21

So like you're ho opening it, hoping that there's something there.

Jen: 00:15:24

I'll be honest, I am not opening them.

Jen: 00:15:26

I'm like, I don't, I've decided I don't need anything.

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I don't need the distraction cuz I can go down that rabbit hole.

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And because I love software, it's easy for me to go down that rabbit hole.

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Cause there is always something new.

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Always.

Jen: 00:15:38

Mm-hmm.

Jen: 00:15:38

like There's.

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Thousands and thousands of marketing.

Jen: 00:15:41

Then they make it sound so good, , and it's made by marketers

Jen: 00:15:44

so they make it all sound good.

Jen: 00:15:46

Yeah.

Jen: 00:15:46

So I and so what I tell people when I teach digital marketing to business owners

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is when it's two o'clock in the morning and you're having that dark night of the

Jen: 00:15:57

soul and you're on Facebook or LinkedIn, and that ad comes up and you're thinking,

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Oh, That's gonna solve all of my problems.

Jen: 00:16:10

Go watch a cat video instead,

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because you are way better off watching cat videos than thinking that one

Jen: 00:16:21

thing is gonna solve everything.

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And it's really hard to face that.

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We all, we talked a couple weeks ago about business burnout.

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It's your, Everybody wants a shortcut.

Jen: 00:16:34

Mm-hmm.

Jen: 00:16:35

. I want a shortcut.

Jen: 00:16:36

You want a shortcut?

Jen: 00:16:38

Everybody wants a shortcut.

Jen: 00:16:41

There is not one thing out there that is going to make you a million dollars

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and fix everything in your business.

Jen: 00:16:51

Here we go.

Jen: 00:16:51

Jim McFarland, Dasher of Dreams once again.

Shelley: 00:16:55

Was something that Joe Ploi says on Content Inc.

Shelley: 00:16:58

He says he and his son have this conversation and his, they, they both

Shelley: 00:17:03

talk about what's the one way that the one sure way to make a million

Shelley: 00:17:08

dollars, and he said, It's to have enough time to make a million dollars.

Shelley: 00:17:14

It's enough time to save and put away and save up that million dollars.

Shelley: 00:17:19

So if you're 20 and you start putting away for your retirement, then you can

Shelley: 00:17:24

get there because you have the time.

Shelley: 00:17:26

But yeah everybody who's in this and who has been successful at content marketing

Shelley: 00:17:31

and in growing a business will tell you, you gotta stick with it in the hard times.

Shelley: 00:17:36

You gotta.

Shelley: 00:17:38

Through those hard times by staying with it, staying strong and not

Jen: 00:17:42

giving up.

Jen: 00:17:43

Yeah.

Jen: 00:17:43

And I was sharing with you before the show, how, I'm not

Jen: 00:17:46

a huge Gary Vader chuck person.

Jen: 00:17:48

I used to pay attention to him a lot more, but I don't, I'm not

Jen: 00:17:52

really into that hustle culture.

Jen: 00:17:54

I, I don't need to buy in anymore.

Jen: 00:17:56

I already work too much.

Jen: 00:17:57

I don't need to buy in to I have to work even more.

Jen: 00:18:00

And he, But he said something that really stuck with me, and this is the

Jen: 00:18:07

ultimate in don't do the shiny objects, which is we all need to have enough

Jen: 00:18:13

self-awareness to know that people like us and we need to just do us.

Jen: 00:18:19

And that what he sees a lot is that people are afraid and they don't have

Jen: 00:18:24

the confidence to go out there and do.

Jen: 00:18:28

Themselves.

Jen: 00:18:29

Like, be, do you, be you and do that over and over and over again.

Jen: 00:18:34

Yes.

Jen: 00:18:35

And don't be afraid to say the same thing over and over and over again.

Jen: 00:18:40

And that's the key to it, is, And so one of the other things I was talking

Jen: 00:18:44

about before the show is how, I was at a speaking event at a conference, and.

Jen: 00:18:52

I had somebody sitting next to me who was the expert in a particular social

Jen: 00:18:57

media platform clubhouse, and was speaking to that, and now they it's

Jen: 00:19:03

not even been a year, I don't think.

Jen: 00:19:05

And they're now talking about crypto , and I'm like, What?

Jen: 00:19:10

Like you were an expert.

Jen: 00:19:12

Yeah.

Jen: 00:19:13

You were an expert on, on.

Jen: 00:19:16

Social media it, that hasn't gone away.

Jen: 00:19:18

Maybe clubhouse isn't as popular, but now it's everywhere.

Jen: 00:19:21

Like Twitter spaces, LinkedIn.

Jen: 00:19:23

Mm-hmm.

Jen: 00:19:23

, now YouTube is rolling out YouTube for podcasts and Twitter for podcasts.

Jen: 00:19:28

Like you still have that opportunity to still be that person.

Jen: 00:19:32

But it takes guts to say, it takes guts.

Jen: 00:19:36

It's taken me five years to finally say, you know, I love software.

Jen: 00:19:40

I'm gonna make videos about software . I've had this idea for five years.

Jen: 00:19:44

Oh wow.

Jen: 00:19:44

I haven't done it, because I'm you know, I'm not a, not a dude.

Jen: 00:19:48

I'm not this, I'm not that.

Jen: 00:19:50

And then I'm like, Ugh, I'm gonna make videos about software

Jen: 00:19:53

Like I love software.

Jen: 00:19:54

So I was gonna talk about it, and I think that when.

Jen: 00:20:01

Buy into programs and then we go do all the other stuff or,

Jen: 00:20:04

and I've done that myself.

Jen: 00:20:05

Or when we chase the shortcuts, we actually are cutting ourselves short.

Jen: 00:20:15

So it in the one way, the shiny object syndrome and the fomo, it

Jen: 00:20:20

shows up in a couple different ways.

Jen: 00:20:22

I think with small business owners, on the one hand, it's the constant.

Jen: 00:20:28

Software.

Jen: 00:20:28

I'm gonna buy more software.

Jen: 00:20:29

I'm gonna, I'm gonna try this tactic, I'm gonna chase this tactic.

Jen: 00:20:32

The other part is when you decide you're gonna do something and you

Jen: 00:20:38

don't get the response that you think that you're going to get, you

Jen: 00:20:43

know that you launch your course and you get one person, or you launch.

Jen: 00:20:48

If that , if that, or you launch your program or you offer a

Jen: 00:20:52

new service and you don't get.

Jen: 00:20:54

The response that you believe that you deserve.

Jen: 00:20:57

Now, you probably deserved a better response.

Jen: 00:21:00

I'm not gonna say that you don't, but in terms of your marketing , you have to

Jen: 00:21:07

realize the number of touches is so high.

Jen: 00:21:10

Like you have to reach out to people, you have to touch

Jen: 00:21:13

them 10, 15 times, maybe more.

Jen: 00:21:16

I think that for, she means you have to have

Shelley: 00:21:18

touch points where you're coming into contact with people.

Shelley: 00:21:22

You don't have to actually touch them.

Shelley: 00:21:24

. Jen: Yeah, that's what I mean.

Shelley: 00:21:25

Touch points.

Shelley: 00:21:25

So what I'm saying is that people give up.

Shelley: 00:21:28

They give up on that program, they give up on their marketing, they

Shelley: 00:21:32

give up on how they talk about things, what they talk about.

Shelley: 00:21:36

And they often give up right before people are gonna start to respond.

Shelley: 00:21:41

Like I've had that happen to myself Oh, I thought you were doing

Shelley: 00:21:45

this, and I was like nobody cared.

Shelley: 00:21:47

So they're like Well, I care, and so you have to.

Shelley: 00:21:51

Stick with it, and, and so you have to be willing to, and luckily for me,

Shelley: 00:21:55

like I've always talked about marketing . I've always talked about software.

Shelley: 00:22:00

Like it's just, I talk about it in different ways.

Shelley: 00:22:04

So I have this thread that runs through everything.

Shelley: 00:22:06

It's a lot different if you're like going from, clubhouse to crypto or LinkedIn

Shelley: 00:22:12

to NFTs, to crypto, to, whatever.

Shelley: 00:22:15

there are people who do that.

Shelley: 00:22:17

They just go from niche to niche to niche, and they're not giving themselves time

Shelley: 00:22:21

to a, become an expert in that niche.

Shelley: 00:22:23

Or B, people are getting whiplash and they don't know what it is that you do.

Shelley: 00:22:28

Mm-hmm.

Shelley: 00:22:29

. So even if you're not jumping niches, You could be, I'm gonna offer

Shelley: 00:22:33

this class, I'm gonna offer this class, I'm gonna offer this class.

Shelley: 00:22:36

People don't get it.

Shelley: 00:22:37

Everybody is busy, . They don't have time to understand.

Shelley: 00:22:42

Give your offers, time to develop, give your.

Shelley: 00:22:49

Projects and your processes and how you talk about things and what you do time.

Shelley: 00:22:54

bear in mind that if you change something on your website,

Shelley: 00:22:56

Google isn't fully an adopting it possibly for three to six months.

Shelley: 00:23:02

So you could change something and then you change it like 600 times and

Shelley: 00:23:05

then you're like, That doesn't work.

Shelley: 00:23:07

And Google hasn't even caught up with it yet.

Shelley: 00:23:10

And that happens a lot.

Shelley: 00:23:12

Mm-hmm.

Shelley: 00:23:12

. But also when you offer.

Shelley: 00:23:15

A lot of different things and then you're just like, none of that worked.

Shelley: 00:23:20

It could be that you're confusing people.

Shelley: 00:23:23

I really wanna encourage people to, You have to stick with the process.

Shelley: 00:23:28

You can't change your marketing.

Shelley: 00:23:31

Give it a couple weeks.

Shelley: 00:23:33

say it doesn't work, and then go onto the next thing.

Shelley: 00:23:36

And I, and I see it a lot, I see it a lot that people.

Shelley: 00:23:42

Because we live in this society of instant gratification.

Shelley: 00:23:46

We can go out on Amazon or Apple or anything and we can buy something

Shelley: 00:23:53

and have it show up immediately.

Shelley: 00:23:55

We can search for answers on the internet.

Shelley: 00:23:57

there are times when I think about.

Shelley: 00:24:01

Before the internet.

Shelley: 00:24:03

Before we had, not really before the internet, we had the internet,

Shelley: 00:24:05

but it was not what it is now.

Shelley: 00:24:07

And trying to remember something, you'd sit around with your friends and you'd be.

Shelley: 00:24:11

Who was it?

Shelley: 00:24:12

What are the words to that song?

Shelley: 00:24:13

How does that thing work?

Shelley: 00:24:14

So you were more creative cuz you had to make stuff up.

Shelley: 00:24:17

You're like, I don't know, lyrics.

Shelley: 00:24:18

So let's just make some lyrics up.

Shelley: 00:24:20

And it's more fun right now we can reach for our phone and get the

Shelley: 00:24:24

answer immediately for anything.

Shelley: 00:24:27

So then as business owners , we expect people to just respond immediate.

Shelley: 00:24:35

And it doesn't help when, especially in my industry of marketing, everybody's

Shelley: 00:24:40

telling you that there's a magic pill.

Shelley: 00:24:43

There's one simple tip, , to grow your business to 10 K every month.

Shelley: 00:24:49

There are so many people who are offering these, the magic beans to grow

Shelley: 00:24:54

the beans stock, and it's not true.

Shelley: 00:25:00

It's not true.

Shelley: 00:25:01

It's been researched over and over and over again 10,000 hours

Shelley: 00:25:05

before you become an expert.

Shelley: 00:25:08

We're talking about what?

Shelley: 00:25:10

That's Malcolm Gladwell, right?

Shelley: 00:25:11

That said like 10,000 hours.

Shelley: 00:25:13

Yeah.

Shelley: 00:25:13

Or, uh, Bruce Lee said, I don't fear the man who's practiced 10,000 kicks.

Shelley: 00:25:19

I fear the man who's practiced one kick 10,000

Jen: 00:25:22

times.

Jen: 00:25:23

Right.

Jen: 00:25:24

And we just don't live in a place that rewards.

Jen: 00:25:29

That openly.

Jen: 00:25:32

We do though, See, we think that everybody does it really quick

Jen: 00:25:36

because what we see is the success.

Jen: 00:25:38

Yeah.

Jen: 00:25:39

But we're not seeing what happened to lead up to that success.

Jen: 00:25:43

And I think that.

Jen: 00:25:44

When you're in it and you're just working it, and then you go to talk about it

Jen: 00:25:47

like you don't remember all of that

Jen: 00:25:50

, Shelley: you can't just say

Jen: 00:25:53

everybody goes through that.

Jen: 00:25:54

They don't need to hear it from me.

Jen: 00:25:56

You just jump from success to success.

Jen: 00:25:59

And you don't talk about the low times in between.

Jen: 00:26:02

Yeah, exactly.

Jen: 00:26:04

So my point is that.

Jen: 00:26:08

One, you can't trust the magic beans cuz there's no magic beans.

Jen: 00:26:11

There's,

Shelley: 00:26:11

there's three magic beans and there are these words, Don't give

Jen: 00:26:16

up.

Jen: 00:26:16

Those are the magic beans.

Jen: 00:26:17

Those are the magic beans.

Jen: 00:26:18

Absolutely.

Jen: 00:26:19

Don't give up.

Jen: 00:26:20

Yeah, Have patience.

Jen: 00:26:22

Give your launches and your programs time to develop.

Jen: 00:26:28

Do it several times before you give it up.

Jen: 00:26:31

What you want to make and what you are offering to people is good.

Jen: 00:26:36

It's important, but maybe you're not saying it the right way, or maybe

Jen: 00:26:41

people didn't hear you, or maybe you are only giving yourself two weeks to

Jen: 00:26:45

get the word out and it takes longer.

Jen: 00:26:48

Yeah.

Jen: 00:26:49

And,

Shelley: 00:26:49

and the more you do it, the more refined your message becomes.

Shelley: 00:26:55

You get to the base of it.

Shelley: 00:26:57

You know, you get to the essence of what it is that you're trying to get across.

Shelley: 00:27:02

A year ago, I couldn't have told you that my main message to people.

Shelley: 00:27:07

Be consistent and here's how I have a way for you to be consistent

Shelley: 00:27:12

and consistency, always pay off.

Shelley: 00:27:14

Those are the things that I had to get to by continuing to spout a message every

Shelley: 00:27:21

week, every week, every week, until I was like, Oh, here's what I'm saying.

Shelley: 00:27:25

This is what makes sense to me and I've instilled my message.

Jen: 00:27:30

And it's what makes sense to other people.

Jen: 00:27:32

Because see how over time you start to see, oh, people are responding to that.

Jen: 00:27:35

They understand when I say this, this is what it means.

Jen: 00:27:39

And I think that we forget that we have to repeat that message.

Jen: 00:27:42

We have to talk about it.

Jen: 00:27:43

We have to go in and do it.

Jen: 00:27:45

And a lot of times what we do is we're like, Well, that's not working.

Jen: 00:27:48

Now I'm gonna get six new pieces of software and I'm

Jen: 00:27:50

gonna do this latest tactic.

Jen: 00:27:51

I'm gonna get a new coach.

Jen: 00:27:52

I'm gonna do.

Jen: 00:27:54

All of the new things.

Jen: 00:27:55

. Yeah.

Jen: 00:27:55

And it's exhausting.

Jen: 00:27:57

Yeah.

Jen: 00:27:57

And when you're a small business, you don't have time to pivot like that.

Jen: 00:28:00

You don't have the resources, you don't have the capacity.

Jen: 00:28:04

And so it means you need to do a little bit more groundwork.

Jen: 00:28:08

You need to uncover what it is about how you talk about what you do.

Jen: 00:28:13

That really makes sense.

Jen: 00:28:15

It really resonates with people, and I think that it also means you have

Jen: 00:28:18

to be willing to make adjustments.

Jen: 00:28:22

There's a difference.

Jen: 00:28:23

There's a difference between making adjustments and just like throwing the

Jen: 00:28:28

baby out with the bath water . Yeah.

Jen: 00:28:29

Clean,

Shelley: 00:28:30

clean slate.

Shelley: 00:28:30

Jumping from lily pad to lily pad in one pond, or just leaving the pond

Shelley: 00:28:34

together, leaving the swimming pool

Jen: 00:28:37

And so that's really the key is, and I found that I was doing that myself.

Jen: 00:28:41

Like I would make some big shifts because I like.

Jen: 00:28:45

It's, there's no joke.

Jen: 00:28:46

Like that's, I like to buy it.

Jen: 00:28:47

I like to test it.

Jen: 00:28:49

It's what I used to do for a living.

Jen: 00:28:50

So I found that I was doing that.

Jen: 00:28:52

So now I'm like I'm gonna lean into that and I'm just gonna

Jen: 00:28:54

talk about it cuz like, why not?

Jen: 00:28:55

But at the same time, when it comes to what I integrate into my own business

Jen: 00:29:00

now I'm I'm full up . I have my system.

Jen: 00:29:06

I know how I wanna do it, what I'm doing.

Jen: 00:29:09

Now it's just a matter of executing, and that's really what it's about

Jen: 00:29:14

is you know, before you go on to the next thing, have you fully executed?

Jen: 00:29:20

Have you given it time?

Jen: 00:29:21

Did you plan it out and know exactly what it is that you needed to do?

Jen: 00:29:25

And then did you do everything?

Jen: 00:29:27

It's like that course you bought.

Jen: 00:29:30

Did you validate that person is a good.

Jen: 00:29:33

Do they know what they're talking about?

Jen: 00:29:34

Then did you follow all of the instructions?

Jen: 00:29:37

You kind have to go through all of that process before you can decide that

Jen: 00:29:40

it's done , that it's not gonna work, or I'm gonna go to the next thing.

Jen: 00:29:45

And that's really, really hard to do because we live in a world

Jen: 00:29:49

that really rewards instant gratification, instant success.

Jen: 00:29:55

It rewards shiny object syndrome, and there are too many marketers

Jen: 00:29:59

out there that are telling you that you need to do the new thing.

Shelley: 00:30:03

Yes, . And you need to know what's right for you and your business.

Shelley: 00:30:07

If everybody's saying, Go on TikTok, you gotta be on TikTok, but nobody, you know,

Shelley: 00:30:12

none of your clients ever looks at TikTok, then that's not the right place for you,

Shelley: 00:30:17

. Jen: Yeah, well, I mean, part of it

Shelley: 00:30:20

sometimes the shortcut is right, but you have to be willing to do the

Shelley: 00:30:22

groundwork and be curious and be curious about why that person is saying it to

Shelley: 00:30:28

you, , and be curious about whether or not it's a good solution for you.

Shelley: 00:30:33

And that's, that's really what it's about, is that curiosity.

Shelley: 00:30:36

And I think that so many business owners don't, they don't have the confidence

Shelley: 00:30:43

to think that they understand marketing.

Shelley: 00:30:46

To make these informed decisions, and I'm here to tell you that you do.

Shelley: 00:30:50

You absolutely do.

Shelley: 00:30:52

All of the information is in front of you.

Shelley: 00:30:56

You have customers, you can talk to them.

Shelley: 00:30:58

You have a feeling about what it is that you like to do, and you

Shelley: 00:31:01

don't like to do . You know how much money you have and whether or not

Shelley: 00:31:06

you're gonna hire somebody to do the things that you don't like to do.

Shelley: 00:31:09

You have all of the information out there.

Shelley: 00:31:11

It's a matter of going out there, being brave.

Shelley: 00:31:14

and then talking about things again and again and again until you're tired of it.

Shelley: 00:31:18

Like if you think about the Beatles, right?

Shelley: 00:31:22

They went and they played in the, I think it was called The Cavern, and

Shelley: 00:31:25

it was like this underground bar.

Shelley: 00:31:28

And they played and they played and they played until their fingers bled.

Shelley: 00:31:32

And Brian Epstein found him and said, I think that there's another way.

Shelley: 00:31:36

But by then they had played all of those songs hundreds and

Shelley: 00:31:40

thousands of times cuz they were.

Shelley: 00:31:42

All day long.

Shelley: 00:31:43

Sometimes they were practiced so it, they were able to go out and

Shelley: 00:31:49

transition into something else.

Shelley: 00:31:51

And so when we talk about what we do over and over and over again,

Shelley: 00:31:56

that's really what we are doing.

Shelley: 00:31:57

We are practicing what we're talking about.

Shelley: 00:32:00

We're refining the message, We're engaging people, and we have to do that

Shelley: 00:32:06

in order for our marketing to take.

Shelley: 00:32:09

For us to really know what it's gonna take to make things move forward.

Shelley: 00:32:13

I guess that leading up to this episode, I was noticing like, There

Shelley: 00:32:17

are some commercials that I have seen hundreds of times, if I see

Shelley: 00:32:22

one more Liberty Mutual Commercial.

Shelley: 00:32:24

Liberty, Liberty,

Shelley: 00:32:24

Liberty, Liberty,

Shelley: 00:32:26

, Jen: But it's like this tremendous

Shelley: 00:32:28

Like I know exactly who they are.

Shelley: 00:32:30

I know exactly what they do.

Shelley: 00:32:31

I want the emo to go away.

Shelley: 00:32:33

I have all of the things set, right?

Shelley: 00:32:34

, But how many times have I seen.

Shelley: 00:32:38

, like it's always yellow and black.

Shelley: 00:32:39

It's, like even when they have different people in different situations,

Shelley: 00:32:43

I know exactly what I'm seeing.

Shelley: 00:32:45

Mm-hmm.

Shelley: 00:32:46

, they have not given up on what it is that they are talking about.

Shelley: 00:32:50

They have not given up on what it is that they do.

Shelley: 00:32:53

I know exactly what it looks like.

Shelley: 00:32:55

I know exactly who it is.

Shelley: 00:32:56

I know exactly what to expect.

Shelley: 00:32:58

That's good marketing and they've been doing it now for, I don't even

Shelley: 00:33:02

know, I can't remember when I saw my first Liberty Mutual commercial.

Shelley: 00:33:05

It's like the Shane Company here, like it's a jewelry store.

Shelley: 00:33:08

I think everybody in town can recite the exact location of the

Shelley: 00:33:12

Shane company if you've turned on a radio in the last 20 years.

Shelley: 00:33:15

Hmm.

Shelley: 00:33:15

So it's you know when we, a small business owners feel like . Nobody's watching.

Shelley: 00:33:21

Nobody's listening.

Shelley: 00:33:23

They are, But we have to do it again and again and again.

Shelley: 00:33:27

And we forget that when you're small, You have to do it even more, especially

Shelley: 00:33:32

if you're relying primarily on organic.

Shelley: 00:33:34

what is it like?

Shelley: 00:33:35

Only 2% of people are seeing your Instagram posts.

Shelley: 00:33:38

Something even less if you're on Facebook.

Shelley: 00:33:40

So if you're really relying on organic traffic to get people to your offers,

Shelley: 00:33:44

to get people to what it is that you do, you're gonna have to work harder.

Shelley: 00:33:48

You're gonna have to spend more time, You're, you can't

Shelley: 00:33:50

just jump to the next thing.

Shelley: 00:33:52

And the next thing and the next thing, , because that's not gonna work.

Shelley: 00:33:57

And all of the marketers out there that tell you that this is easy, that you

Shelley: 00:34:01

need to just do this one new thing.

Shelley: 00:34:03

They are lying to you, . They are trying to take your money.

Shelley: 00:34:07

That's what they want.

Shelley: 00:34:09

There's a reason why Gallup did a poll in 2019 and found.

Shelley: 00:34:14

Used car sales and marketers are tied for trust level . And it's because of this.

Shelley: 00:34:19

I remember when I started my business, I was like I don't, I don't

Shelley: 00:34:22

wanna be like a used car salesman.

Shelley: 00:34:24

Well, guess what?

Shelley: 00:34:24

I guess I am.

Shelley: 00:34:25

And it's funny because I think that my aha moment came after years and years

Shelley: 00:34:31

and years of being this person who's just been, I've been over in the corner

Shelley: 00:34:34

like, Don't do this , stick with what you're doing, and then, They brought

Shelley: 00:34:40

me on this documentary and they were like, You're the voice of reason.

Shelley: 00:34:43

And I was like, That's what I am like, And it was like somebody

Shelley: 00:34:47

finally saw me for what I am.

Shelley: 00:34:49

And I was like, Okay that's my role, that's my job.

Shelley: 00:34:51

I'm like the not bro marketer.

Shelley: 00:34:53

I'm the voice of reason.

Shelley: 00:34:55

I'm the person that can, that has worked in big organizations that has

Shelley: 00:35:00

the stomach to stick it out, and that's what we have to be as business owners.

Shelley: 00:35:03

We have to be willing.

Shelley: 00:35:04

To stand our ground and say, This is what I stand for, this is what I'm gonna do.

Shelley: 00:35:10

Follow me chicken.

Shelley: 00:35:11

I have the.

Shelley: 00:35:15

Oh,

Shelley: 00:35:17

. Shelley: It's like a what?

Jen: 00:35:19

Ones the one That one's follow me.

Jen: 00:35:21

Chicken.

Jen: 00:35:21

Let me write that quote down.

Jen: 00:35:24

. Shelley: Write that quote down.

Jen: 00:35:26

I'm gonna put it in the comments right now.

Jen: 00:35:29

Follow me chicken.

Jen: 00:35:31

But that's what we're all doing.

Jen: 00:35:31

We're trying to get our customers to go with us, but it takes

Jen: 00:35:35

time and it's easy to give up.

Jen: 00:35:38

So don't give up.

Shelley: 00:35:46

The magic beans are, don't give up.

Shelley: 00:35:48

And Jen has the corn if you're looking for it.

Shelley: 00:35:50

I'm,

Jen: 00:35:51

I have the corn.

Jen: 00:35:51

Okay.

Jen: 00:35:54

What else do you have for training?

Jen: 00:35:55

Hey,

Shelley: 00:35:55

And like I said, I like to preach consistency content

Shelley: 00:36:00

creation consistent content creation, and then you can add onto that.

Shelley: 00:36:06

But that's your foundation, right?

Shelley: 00:36:08

Your foundation is to be consistent, to put out content every week.

Shelley: 00:36:14

Get to the essence of your message and share that with the world.

Shelley: 00:36:18

And if you need a little help getting started with that, you can grow.

Shelley: 00:36:22

Grab my content consistency framework and schedule infographics.

Shelley: 00:36:27

Print 'em out, put 'em up on the wall, study 'em and do them every week.

Shelley: 00:36:31

They just walk you through the steps and that will help you to stay consistent.

Shelley: 00:36:36

I can't tell you what your message.

Shelley: 00:36:38

I can't tell you what's the best platform for you to use, but I can tell you what

Shelley: 00:36:43

I do and how to be consistent with it.

Shelley: 00:36:46

That's right.

Jen: 00:36:47

Yeah, that's right.

Jen: 00:36:49

And if you wanna up on your marketing, You can get the free marketing assessment.

Jen: 00:36:54

It's a great way to check and see if you're doing, if you're touching

Jen: 00:36:56

all the bases that are really gonna help you before you jump

Jen: 00:36:59

ship and go onto the next thing.

Jen: 00:37:01

Speaking of jumping ship and going onto the next thing, are we ready to do that?

Jen: 00:37:05

Are you ready to talk about Canva?

Shelley: 00:37:09

Wait, wait, wait, wait, wait.

Shelley: 00:37:11

Where is it?

Shelley: 00:37:11

Oh,

Jen: 00:37:13

yes.

Jen: 00:37:15

All right, So today's tweak of the week.

Jen: 00:37:18

Of Sally Moon Lee is Canva.

Jen: 00:37:22

So Canva unveiled a, as they say here, a visual work suite.

Jen: 00:37:29

It offers so many different tools.

Jen: 00:37:31

It's pretty crazy.

Jen: 00:37:32

We're talking about docs, we're talking about whiteboards, presentations,

Jen: 00:37:36

social media, video, print and websites.

Jen: 00:37:39

Now, a lot of these tools have been available.

Jen: 00:37:43

For a while.

Jen: 00:37:43

We, if you've watched any of the Women Conquer business shows, you'll know that

Jen: 00:37:47

a lot of the presentations are links to Canvas we're presenting out of there.

Jen: 00:37:52

We're embedding them on the website.

Jen: 00:37:54

It's available for people to look at, but then you can't edit.

Jen: 00:37:57

Right.

Jen: 00:37:58

So some of these things have been around for a while.

Jen: 00:38:00

I like the presentations because, Oh no, it's.

Jen: 00:38:03

So what I see what I see here that Canva is doing is I think they're

Jen: 00:38:08

making a play on a few different things.

Jen: 00:38:11

So they're trying to make collaborative documents here, and this is a

Jen: 00:38:16

really, this is a really great tool.

Jen: 00:38:17

They are making a play for tools like Figma that are like collaborative.

Jen: 00:38:23

So they have the whiteboard functionality.

Jen: 00:38:25

They are working in docs.

Jen: 00:38:28

They've always, One of the reasons I use it for presentations is it's

Jen: 00:38:31

a great alternative to say Microsoft Office, and it does way more than

Jen: 00:38:38

even, Google Docs and Google Sheets, so you can make things a lot better now.

Jen: 00:38:41

They're trying to be collaborative.

Jen: 00:38:43

My frustration with Canva is it hasn't traditionally been very collaborative.

Jen: 00:38:47

Like if you have a team, it's been really hard.

Jen: 00:38:50

You're still making it impossible for you to merge accounts.

Jen: 00:38:52

I got really excited when I saw Canva for teams.

Jen: 00:38:54

. But if you have like multiple accounts, you can't bring those accounts together.

Jen: 00:38:59

Shelley and I share docs and it's challenge , like I'll share it with

Jen: 00:39:02

her and then she edits it, but then I can't see that she's edited it.

Jen: 00:39:06

Some of that stuff just hasn't gone away, but they are doing

Jen: 00:39:10

some really, really cool things.

Jen: 00:39:12

So this enjoy cinematic presentations with Canva.

Jen: 00:39:15

This.

Jen: 00:39:17

I think that this is like a, I think they're going after Prezi with this.

Jen: 00:39:21

If you know Prezi, those the more interactive, engaging, like presentations.

Jen: 00:39:26

That's what Canvas trying to do here.

Jen: 00:39:27

They're integrating things like video into their presentations.

Jen: 00:39:31

They've made it much easier for people to go in change things like

Jen: 00:39:35

here, change the color scheme.

Jen: 00:39:37

These are things that like , if you make decks and you like

Jen: 00:39:41

okay, nobody likes power.

Jen: 00:39:43

Nobody really likes Google Sheets , but they're trying to make it a little easier

Jen: 00:39:47

for you to work with, and I think they've done a fairly good job, Canva video.

Jen: 00:39:54

I think this one is still very difficult to use.

Jen: 00:39:58

I think if we have used it on this show and they do something funky with

Jen: 00:40:05

the audio and it compresses it so hard that it doesn't sound very good.

Jen: 00:40:10

And it doesn't look to me like they have added any functionality

Jen: 00:40:14

to the video except for it.

Jen: 00:40:16

This is cool.

Jen: 00:40:17

They'll take out the background, which that's awesome if you wanna do that.

Jen: 00:40:21

But when it comes to syncing up things like audio with your presentations and

Jen: 00:40:25

stuff, it's still just really hard to do.

Jen: 00:40:29

So my hope for this one is that they're going to make this a little bit better.

Jen: 00:40:34

But it is cool.

Jen: 00:40:35

You can add music, you can add voiceover to some of your presentations.

Jen: 00:40:39

And then because you can embed them or you can post them as a website now, like

Jen: 00:40:43

you can make these interactive tools for your presentations and it's pretty neat.

Jen: 00:40:48

But working with audio and video.

Jen: 00:40:51

I think it's still a little bit clunky.

Jen: 00:40:53

So that's a little bit little bit crazy.

Jen: 00:40:55

This one is intriguing to me.

Jen: 00:40:57

This is I think they're going, like I said, of after Figma, after some

Jen: 00:41:00

of the other like brainstorming boards that you've seen out there.

Jen: 00:41:04

Not really Trello, I've seen these kind of all over the place.

Jen: 00:41:07

Because they want you to like, have collaborative teams in can.

Jen: 00:41:10

Now they're doing these whiteboards where you can go and share ideas.

Jen: 00:41:14

You know, I, I guess it's okay.

Jen: 00:41:16

I, I don't really see this as.

Jen: 00:41:18

If your whole team is on Canva and you need to do something

Jen: 00:41:22

like it, it might work.

Jen: 00:41:23

They have a whiteboard functionality in Zoom where you can like, get people

Jen: 00:41:26

to vote and do all kinds of things.

Jen: 00:41:28

In some ways, that's more useful than this.

Jen: 00:41:31

But again, they're just unveiling like all the bells and whistles.

Jen: 00:41:35

So it, it, it is kind of cool.

Jen: 00:41:37

Not, I don't really see a big use for it necessarily for business owners.

Jen: 00:41:42

The visual docs . I love this and hate this because they it's great if

Jen: 00:41:53

you and your organization are fully and completely immersed in Canva,

Jen: 00:41:59

and this is what you're going to do.

Jen: 00:42:00

But Canva and we're gonna get to this when we get to the website.

Jen: 00:42:04

Because they have a Canva website.

Jen: 00:42:06

They just don't have integrations like you, Canva is like, unless

Jen: 00:42:11

it's that you want to post a photo somewhere else, it doesn't really

Jen: 00:42:15

work with any other programs.

Jen: 00:42:17

So I love what they're doing with, like bringing in documents

Jen: 00:42:22

your teams can comment on it.

Jen: 00:42:24

You can make some really intriguing documents.

Jen: 00:42:27

These are great presentations.

Jen: 00:42:28

You can then take that presentation and either, make it a presentation

Jen: 00:42:31

or you can make it into a video, or you can, you can do all these

Jen: 00:42:36

different things with it, right?

Jen: 00:42:37

But unlike Google Docs, which is way more widely used, unlike Microsoft Office,

Jen: 00:42:43

which is more widely used, it's like you can, you're getting part but not all.

Jen: 00:42:48

Like you're getting like really pretty it doesn't handle layers as well as

Jen: 00:42:52

things like InDesign or Adobe products.

Jen: 00:42:55

You're getting some of the collaborative nature that you get

Jen: 00:42:58

in some of these other programs.

Jen: 00:43:00

But then you're I can integrate a Google Doc with a chicken if I wanted to.

Jen: 00:43:03

If we're gonna keep going with the chicken metaphor, , I mean

Jen: 00:43:06

you, it works with everything.

Jen: 00:43:08

Like I could make a video and then, add it to a Google Sheet or a Google Doc,

Jen: 00:43:12

the title and the description and then it can be part of an automated workflow.

Jen: 00:43:16

I cannot do this with Canva.

Jen: 00:43:19

I can make something really pretty.

Jen: 00:43:21

But, What am I gonna do with it?

Jen: 00:43:24

? That's the question that I have with this.

Jen: 00:43:26

But , I'm getting into great quote, giving track of the quotes.

Jen: 00:43:29

No I'm just saying you can you're siloed off here in, in and that's too bad.

Jen: 00:43:34

So I'm hoping that, that with all of this functionality, you can do more.

Jen: 00:43:38

Wouldn't it be nice if you could bring in videos from somewhere else,

Jen: 00:43:43

or if you can publish out, like that's a one way integration out.

Jen: 00:43:47

You can publish pictures to MailChimp.

Jen: 00:43:50

You can publish pictures to Constant Contact.

Jen: 00:43:53

But if you say make a website in Canva, you can't integrate it with that.

Jen: 00:44:01

Meaning you can't make.

Jen: 00:44:03

And there's some beautiful website templates in here, but you cannot

Jen: 00:44:06

then make a website template with an email marketing form and have people

Jen: 00:44:13

put in their name and email address and have that go into your MailChimp.

Jen: 00:44:18

Not possible.

Jen: 00:44:19

So in terms of a website template, some of these are really great.

Jen: 00:44:23

You could do it, like something like this, you could make like more click.

Jen: 00:44:28

This could replace something like if you're paying for Link

Jen: 00:44:31

Tree or something like that.

Jen: 00:44:32

I guess you could use this, you'd wanna make sure that it was mobile friendly

Jen: 00:44:37

, you're not gonna get really, I don't think, a lot of SEO value out of it.

Jen: 00:44:41

But if you wanted to add a place for links, this is relatively easy.

Jen: 00:44:44

If you like, can and you understand it it can work for you in some ways.

Jen: 00:44:49

Just understand that it's really limited.

Jen: 00:44:52

You can add a custom domain to some of these Canva websites that you're

Jen: 00:44:57

making, but it's not as advanced.

Jen: 00:45:00

It's like you can build a website using MailChimp, , but it's not as advanced.

Jen: 00:45:05

You're not gonna get as much traction or traffic out of it as if you were using

Jen: 00:45:11

WordPress or Square Space or Ghost.

Jen: 00:45:15

There's, there are just a lot of other website builders out there

Jen: 00:45:18

where you could get more out.

Jen: 00:45:19

Let's see, what else.

Jen: 00:45:23

Yeah, so this is looking at the integrations and so I would say that right

Jen: 00:45:28

now when we're talking about the work suite and like what's easiest, quick wins.

Jen: 00:45:35

I would say definitely presentations are great.

Jen: 00:45:37

Social media has been, it's been pretty rock solid.

Jen: 00:45:40

Although I do get frustrated with Canvas sometimes when I go to make A banner.

Jen: 00:45:44

Like I, I replaced my YouTube banner this week and the sizing's not

Jen: 00:45:49

right and it doesn't give me guides.

Jen: 00:45:51

So then I had to do it like a hundred times so that I could get the right size.

Jen: 00:45:55

So when it comes to things like social media, graphics, things like that,

Jen: 00:45:59

sometimes you have to play with it to make sure it's the right size.

Jen: 00:46:02

But you can post a social media from can, which is nice, and I don't know

Jen: 00:46:05

a lot of people who take advantage of.

Jen: 00:46:08

, if you're already using Canva, , and it's like just, and you're paying for it.

Jen: 00:46:12

If it's easy and you're just gonna do everything in Canva,

Jen: 00:46:15

like maybe that's the way to go.

Jen: 00:46:17

Maybe you could post from there and that would work.

Jen: 00:46:20

It looks to me like the whiteboards needs to be further developed.

Jen: 00:46:24

The videos if you're doing something really basic, can be really great.

Jen: 00:46:28

Just know.

Jen: 00:46:30

It's a little clunky to work with print products.

Jen: 00:46:33

I have ordered business cards from Canva for over a year.

Jen: 00:46:37

They knock it outta the park.

Jen: 00:46:38

This is great, if you have a logo and you wanna stick it on something,

Jen: 00:46:42

Canva, Canva does a great job, cool.

Jen: 00:46:47

Oh my gosh, how fun.

Jen: 00:46:48

Thanks Amanda.

Jen: 00:46:49

That was lovely.

Jen: 00:46:50

I love follow me chicken . I have the corn and don't give up.

Jen: 00:46:57

That is something my grandpa used to say.

Jen: 00:46:58

So it's yeah, follow me chicken.

Jen: 00:47:01

I have the corn . So I think that we've covered this.

Jen: 00:47:05

I will tell you that I wanna thank Sally Moon Lee for the suggestion again.

Jen: 00:47:10

I will do, I do think that this warrant's doing some additional videos that really

Jen: 00:47:15

breaks down some of the finer details on this, but at a high level, I would say,

Jen: 00:47:20

Do it, Try it, see what works for you.

Jen: 00:47:23

Just understand the things like the websites and the whiteboards, they

Jen: 00:47:26

really seem limited at this point.

Jen: 00:47:31

Okay.

Jen: 00:47:31

But you, you're like me, like we're like power Canva users.

Jen: 00:47:34

I love yeah, I,

Shelley: 00:47:35

I love Canva, but yeah, does have some weird things like,

Shelley: 00:47:38

for instance, Toby and I are on the same team and sometimes he'll make

Shelley: 00:47:43

something in his account and he doesn't.

Shelley: 00:47:46

Put it into the folder that we both share.

Shelley: 00:47:49

So I can't see it.

Shelley: 00:47:50

So I end up signing outta my account, signing into his account

Shelley: 00:47:53

because if we share accounts, we, we're business partners.

Shelley: 00:47:57

We share everything.

Shelley: 00:47:58

And so they make it a little bit too many steps.

Shelley: 00:48:01

It should, if you make it while you're, if you're on this team, then everybody

Shelley: 00:48:06

on your team should be able to access it.

Shelley: 00:48:09

But that doesn't happen.

Shelley: 00:48:10

Yeah.

Jen: 00:48:10

It's really clunky.

Jen: 00:48:11

I, I.

Jen: 00:48:13

They finally made it so that if you hit like control Z, it didn't like,

Jen: 00:48:18

cause the whole program to blow up.

Jen: 00:48:19

So now you can like undo things, and so I think they're slowly like realizing

Jen: 00:48:24

that if they want to really conquer the whole world, , that there are certain

Jen: 00:48:29

things they have to do and they have to make it work like other programs.

Jen: 00:48:33

I wonder if, because I've, I'm familiar with program develop.

Jen: 00:48:39

I kind of wonder with Canva, if they're gonna have to burn it to the ground in

Jen: 00:48:42

order to make it completely collaborative.

Jen: 00:48:44

And that's what I think is happening.

Jen: 00:48:46

I think they're trying to make these inroads, but sometimes when

Jen: 00:48:49

you build a tool and can, when you build a tool like Canva, it

Jen: 00:48:53

wasn't built to be collaborative.

Jen: 00:48:56

Yeah.

Jen: 00:48:56

Cause they just didn't have it in there, and so the fact that you can't

Jen: 00:48:58

merge accounts, the fact that like people can't really work together.

Jen: 00:49:01

I think they're working to make it better.

Jen: 00:49:04

But these tools aren't always built to do the things that they evolve into.

Jen: 00:49:08

So what I thought was the most public, possibly the most interesting about

Jen: 00:49:12

the press release announcing this new work suite was that they said

Jen: 00:49:16

that this was their vision all along

Jen: 00:49:18

And I was kinda like, Are you sure?

Jen: 00:49:21

I know this is your vision all along, right?

Jen: 00:49:22

Because if it was, then you would've built some of this stuff in and it would

Jen: 00:49:26

be less clunky to roll some of it out.

Jen: 00:49:29

I think they'll be able to do it.

Jen: 00:49:31

I think it's very well funded.

Jen: 00:49:32

, They've got so many users.

Jen: 00:49:34

Yeah.

Jen: 00:49:34

I think that they will be able to do it, but I do think that with

Jen: 00:49:37

some of this stuff, it might be a little bumpy along the way.

Jen: 00:49:40

Yeah,

Shelley: 00:49:41

true, true, true, true.

Shelley: 00:49:44

Are you ready for some inspiration?

Jen: 00:49:45

I am.

Shelley: 00:49:49

I've got some quotes for you.

Shelley: 00:49:51

This the first two quotes are from Seneca.

Shelley: 00:49:54

Nothing can satisfy gre.

Shelley: 00:49:56

But even a small measure satisfies nature.

Shelley: 00:50:00

And the other one is no person has the power to have everything they want,

Shelley: 00:50:05

but it is in their power not to want what they don't have and to cheerfully

Shelley: 00:50:10

put to good use what they do have.

Shelley: 00:50:12

So love the one you're with.

Shelley: 00:50:14

It's not about.

Shelley: 00:50:17

Having everything you want.

Shelley: 00:50:18

It's about wanting everything you have.

Shelley: 00:50:20

And there's an old Chinese proverb that says, One moment of patients

Shelley: 00:50:24

may ward off great disaster.

Shelley: 00:50:27

One moment of impatience may ruin a whole life.

Shelley: 00:50:32

And so I think those are very supportive of the things that

Shelley: 00:50:35

we've talked about today.

Shelley: 00:50:37

Have patience.

Shelley: 00:50:38

Don't run off and follow all the corn , just look for Jen

Shelley: 00:50:47

and don't feel like you have to have everything all at once.

Shelley: 00:50:50

Yeah.

Shelley: 00:50:50

Enjoy and fully utilize the things that you already have.

Shelley: 00:50:55

I need to take that advice more than anybody, so I wanted

Shelley: 00:50:58

to share that with you today,

Shelley: 00:51:02

. Jen: I think that's so true and it's not.

Shelley: 00:51:04

You have to realize that you have.

Shelley: 00:51:07

That's the thing.

Shelley: 00:51:07

We all have corn.

Shelley: 00:51:08

We are all the chicken, and we all have corn for all of our people.

Shelley: 00:51:14

Like that's, those are our products.

Shelley: 00:51:15

Follow me chicken, I have the corn.

Shelley: 00:51:16

It's like you have the product for the people who follow you.

Shelley: 00:51:19

And what happens is we give up too soon.

Shelley: 00:51:23

We decide to do something different before people even

Shelley: 00:51:27

have a chance to get to the corn.

Shelley: 00:51:30

Make sure they have time.

Shelley: 00:51:33

That's right.

Shelley: 00:51:35

Be patient with the chickens , and don't throw all

Shelley: 00:51:40

your corn away, . That's right.

Jen: 00:51:44

Have a good week everybody.

Shelley: 00:51:58

Thank you for joining the Women Conquer Business Podcast, posted

Shelley: 00:52:01

by Shelley Carney and Jen Mafar.

Shelley: 00:52:04

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:52:07

content creation or business problem.

Shelley: 00:52:10

Then share this podcast with family and friends so they can find the support

Shelley: 00:52:15

they need to expand their brand and share their message with the world.

Shelley: 00:52:19

Check the show notes for links to valuable resources and come back again next