If you’ve hit a revenue plateau and can’t figure out why nothing is working, this episode is going to give you clarity fast. In this episode of The Real Truth About Business podcast, I’m breaking down exactly why service-based entrepreneurs get stuck at certain revenue levels and why the same business strategy won’t work at every stage of growth. This is for entrepreneurs sitting anywhere between $40K and $150K+ who feel like they’re doing all the right things but still not seeing consistent revenue growth. After 9 years of experience, I can tell you this is not random and it’s not a motivation issue. It’s structural. Inside this episode, I walk you through where your pricing strategy, pipeline, or sales process is likely breaking down and how to fix it so you can move past your current ceiling.

What You'll Learn:

• Why revenue plateaus are structural, not random
• How to identify whether your pipeline, pricing, or sales is the problem
• Why using the wrong strategy keeps you stuck in a revenue plateau
• How to create predictable lead generation for consistent business growth
• When to adjust your pricing strategy vs. your capacity
• How to evolve your business model to scale beyond your current level

Episode Highlights:

[00:00] Introduction: Why revenue plateaus happen

[03:00] The mistake of using tactics instead of strategy

[06:00] Pipeline breakdown in the $40K–$80K range

[12:00] Pricing and capacity issues in the $80K–$150K range

[18:00] Outgrowing your business model at $150K+

[23:00] Why profit matters more than revenue growth

[27:00] How to diagnose the real problem in your business

Key Takeaways:

Revenue Plateaus Are a Structural Problem

Here’s what I see constantly. Business owners hit a revenue plateau and immediately assume something is broken.

After 9 years of working with service-based entrepreneurs, I can tell you that’s not the case. Revenue plateaus don’t happen randomly. They happen because your business has hit a structural limit.

And when you try to fix a structural issue with tactics, it never works.

More content, more networking, more offers. None of that fixes the root problem. It just creates more noise.

Different Revenue Levels Have Different Problems

This is where most people get it wrong. They try to apply the same strategy at every level.

If you’re in the $40K–$80K range, this is usually a pipeline problem. You don’t have consistent lead generation, your leads are getting lost, or people don’t know how to move through your sales process.

If you’re in the $80K–$150K range, this is typically a pricing or capacity issue. You’re maxed out on time, undercharging, or filling your schedule with low ROI work.

If you’re beyond $150K, this is usually a business model problem. You’ve outgrown how your business is structured, and it’s no longer scalable for your revenue growth goals.

Your Pipeline Controls Your Revenue

If your revenue feels inconsistent, your pipeline is inconsistent.

Inside the Focused Visionary Framework, the Pipeline pillar is where predictable business growth starts. If you don’t have a system to generate leads, track them, and move them through your sales process, your revenue will always feel like a rollercoaster.

This is where most service-based entrepreneurs rely too heavily on referrals. And when those slow down, everything slows down.

You Can’t Outgrow a Capacity Problem Without Change

If you’re fully booked and still not hitting your revenue goals, you have a capacity problem.

There are only so many hours in a day. At some point, you either raise your pricing strategy, restructure your offers, or change how you deliver your services.

This is where a lot of people get stuck. They try to do more instead of doing things differently.

Scaling Requires a New Business Model

At higher levels of revenue growth, the issue isn’t getting clients. It’s how your business is structured.

If everything relies on you, your time, and one-to-one work, you will hit a ceiling.

That’s when you need to evolve your business model. Not burn it down. Not start over. But build on what’s already working in a way that supports scalability and profitability.

Profit Is the Real Goal

This is the part most people overlook.

More revenue does not automatically mean more money in your pocket.

If your expenses increase at the same rate as your revenue, you’re not actually growing. You’re just maintaining.

Real business growth is about increasing profitability. That’s what actually moves you forward.

Resources Mentioned

• Subscribe to Back Pocket Insights for FREE
• Book a CEO Strategy Call
• Learn more about The Missing Piece Intensive
• Learn more about The Focused Visionary Accelerator
• Download the FREE Lead and Conversion Tracker
• Subscribe to the Sunday Morning Brew Newsletter

About the Host:

Michelle DeNio is a business strategist based in Sarasota, Florida, specializing in helping service-based entrepreneurs break through revenue plateaus using her Focused Visionary Framework. With over 300 podcast episodes and 9 years running her consulting business, she helps coaches, consultants, and service providers scale sustainably through strategic planning, pricing optimization, and sales process development.

Connect with Michelle

1. Website
2. Threads
3. Instagram
4. LinkedIn
5. Facebook

All right, if you are stuck at a revenue plateau and you can't figure out why, I'm going to break it down for you in this episode.

Okay?

Today we are talking about the different revenue plateaus at different levels because likely the thing that is holding you back around the 50, 40 to 50k mark in revenue is not the same thing that's holding you back once you hit that, like 80 to 100k mark.

And if you are applying the wrong fix right to the wrong problem, you're going to continue to stay in this plateau.

And that's what I want to really kind of chat about today is kind of the three areas where I see things start to break down and where I start to see these plateaus happen at the different levels and stages.

Of course, this is not 100%.

Every single person has this problem.

I'm not saying that these don't kind of cross each other at different levels.

It's not to say that, but it's the most.

And that's what we're dealing with and talking about today.

So if you are ready, let's dive in.

Okay, real quick, if you're new here, you're listening to the Real Truth About Business.

I am Michelle denayo, and this podcast is for service based entrepreneurs who are done with generic advice.

We don't do surface level around here and we don't do bullshit strategies, all right?

We talk facts, not feelings.

And we look at everything through the lens of the data.

So if that sounds like something you're interested in, stick around.

All right, so revenue plateaus, let's talk about them.

Because I think a lot of times people look at a revenue plateau and they immediately think something is broken, something is not working, something is, you know, like, wrong in their business.

And that's really not the case.

And it's not random.

They don't just happen, right?

Like, revenue plateaus are a direct result of growth and something going astray in your business, okay?

They happen because you've hit this, this, like, structural constraint in your.

In your business, right?

And until you kind of fix the structure of it, you can't grow and get past it.

And so that's why so many people get stuck at this plateau.

Now, let me preface this to say there is so much mindset work that goes into that.

But, you know, mindset's not my jam.

Mindset is things that I have worked on personally in my own business and things that I do and things that I could spend, speak to from my own experience.

But it is not what I Teach it is not my zone of expertise.

And so I'm not saying that all revenue plateaus, some revenue plateaus are stuck in your body, right?

They are truly deep rooted stuck in your body.

And you're not going to get past them until you deal with like the internal.

But that's not what we're here to talk about today.

We talk strategy around here, okay?

And so one of that's what we're talking, that's what I'm diving into.

And I just want to preface that because I know that there's people out there that are like, I've tried every single strategy and it just doesn't work.

That is likely that there's.

Well, a, maybe you're trying to fix the wrong problem, which is what we're talking about today, or B, maybe there's something more going on internally, like in your mind body that needs to be dealt with.

So that's just a little bit of a preface there, okay?

But here's what happens.

This is what I see happen over and over and over with my clients, especially when they come to me.

Most of the time they come to me when they are revenue plateaued, right?

Like that's when people start to reach out and like ask like, I think I need a strategist.

I think something is wrong, right?

And the reality is is that they're plateaued.

And so when they don't know what to do and they don't know why it's happening, they just start throwing all these new tactics at it, right?

It's like, it's not strategy, it's literally tactics.

It's like, try this, try this.

Somebody said this, somebody said that.

Let's try this, let's try more content, let's do more networking.

Maybe I need to create a new offer.

Maybe I need to spend a little bit more time online.

Maybe I need to engage more, right?

And then none of it works.

And the reality is it doesn't work because tactics don't fix structural problems, right?

Like if you're not dealing with the ro.

Cause this is like typical medical advice, right?

Like you can throw a mo, you can take an Advil and it'll get rid of your aches and pains, but it's not going to change the thing that's actually causing the joint problem or whatever, right?

And so that's really what happens when people at these revenue plateaus.

It's like, let me pop this, this tactic in here, Let me try this.

And then wonder why it doesn't really fix it.

Okay?

So let Me talk about what I mean by, like this structural constraint.

So, you know, everything that I do, I work in those three main pillars.

And that's where I always look first.

Is it in your pricing, is in your pipeline, or is it in your sal sales?

This is my focus visionary framework, 100%.

And so I feel like at different levels and what I see at different levels, those different pillars become the constraint.

And so that's where we're going today.

If you're kind of stuck in that 40-80k range, I would likely bet that is sitting somewhere in your pipeline.

If you're in that 80 to 150 range, it's likely sitting in your pricing or your capacity.

And if you're at like 150 plus, you've likely outgrown your business model.

You've outgrown your strategy.

Right.

And that's.

We've talked about that.

We talked about that in the episode around the middle.

There is nothing wrong with outgrowing your strategy.

It is a great sign that things are moving.

Right?

You want to be outgrowing your strategy unless you're comfortable where you're at.

But if you are actively growing and trying to increase revenue and increase profit, then you are going to outgrow your strategy, and that's okay.

All right.

But here's the thing is, like, if you're now revenue plateaued in that 80 to $100,000 range and you're trying to fix it with things that you did when you were stuck at thousand dollars, it's likely not going to work because the problem isn't the same.

All right?

So you've got to really look at and diagnose what is actually causing this constraint here.

Okay, so let's break this down.

What do I mean by a pipeline problem?

So in the 40 to like 80k range, right.

You're obviously making money, you've got a proven concept, but revenue can likely be a little bit inconsistent.

Right.

A lot of people in that like 40 to 80k range are like, I have a really great month and then the next month it drops down.

Then I have another really great month, and then maybe I have two months.

Good.

And then there's some they like.

Then some months it goes quiet.

Right?

So it's like this up and down, up and down, and you really can't predict what's coming.

And so this is why I say this is a pipeline problem.

Because if you had a full pipeline and your pipeline was moving with ease and you were moving people through it on a regular basis, right.

You should always have new leads in your pipeline so that your revenue maintains a level of consistency.

Okay?

So again, it could be that you don't have a predictable way to generate leads.

A lot of times, what I see people in that 40 to 80k range is they have really done a lot of business relying on referrals, word of mouth, right?

And so when those things start to dry up or there's not as many referrals or word of mouth coming in, then it's like, oh, crap, where am I going to find those new leads?

Right?

And so then it's.

That's what I mean by it's like a pipeline problem.

Because you're not doing the things to feed the pipeline, right?

Or you're doing that.

But here's what's where the breakdown is, is that the leads are getting lost, right?

So you're getting inquiries, but you're not tracking them.

Someone DMs, you, you respond and then you kind of let it go because next thing you know, your DMS are full.

And if you're like me, you have some conversations in your DMs that are sales conversations, some that are friendly conversations, right?

And so sometimes your sales or lead conversations can get.

Fall to the bottom of the list because you've added all these other conversations.

People replied to a story, whatever it looks like, and so they're just getting lost, right?

Because you don't have a way to track them and you're not tracking them.

And so you can't follow up with them because you don't even realize that they're being lost, okay?

So that's one of the things.

The next thing is that they are getting stuck, right?

They're expressing interest, but they don't know how to move through your pipeline.

We have talked about this so many times on this podcast around it being your responsibility to move people through your pipeline.

If you don't have a clear next step, they are going to sit there, right?

They're going to sit there, or they are going to work with the person that gives them a clear next step.

So this is what I mean by not having.

Like, this is a pipeline problem, right?

Because your leads are either getting lost because you're not tracking them, they're getting stuck because they don't know what their next step is, right?

And if that's the case, like your revenue is going to feel like a roller coaster or you're doing a bunch of things, things to create awareness, right?

Or maybe you're not creating awareness.

Maybe you're.

Maybe your Pipeline problem is that you've got all these things set up for like, conversion and decision, but you're not doing anything to draw new people into you, right?

Maybe you're posting on social media inconsistently, maybe you're networking once in a while, right?

Like, what are you actually doing?

This is marketing, right?

This is the marketing aspect of your business.

Are, what are you doing to market your business?

What are you doing to stay top of mind?

What are you doing to draw new people into you?

Again, if you're used to relying on referrals and word of mouth, it's likely that you're not doing a whole lot to draw new people into you.

And so you can't.

It's not even that your leads are getting lost or that they're getting stuck, it's that you don't have any way to drive new leads into your business on your own in general, right?

So build a lead tracking system.

Right?

I've got one for you.

I already did it.

I built it for you.

You don't even have to create it.

Just click the link in the show notes.

The leading and conversion tracker is there, it's free, and it will show you exactly where your leads are dropping off because it's broken down by pipeline stage.

So you're going to know or people sitting in awareness and they're not moving to interest.

Are they moving?

Are they getting interested?

But then, like, you can't get them over the hump to actually consider saying yes, right?

Do you not know how to get them to that consideration stage?

Again, if you have word of mouth referrals, you likely have never had to set up all of these stages in your business because people come in, they're warm, they move through, they make a decision, right?

Because they're coming into you warm and already like ready to make a decision.

So if you've never actually had to set your pipeline up where you're moving people and you're responsible for moving people through the entire thing, that will cause a revenue plateau.

And I see it a lot.

So first and foremost, find a lead tracker system.

If you want my free one, click the link in the show notes, right?

And then create a clear pipeline.

We've talked about this.

I actually just did a episode on this inside of Back Pocket Insights as well, on the four stages of your pipeline.

So if you want to dive deeper into that, you can jump into the Back Pocket Insights podcast, which is now free.

So you've got no excuse not to do that, right?

And then you should have a clear next Step right.

So that there is no, like, let me think about it.

Right.

And also I want you to set up like a follow up process.

What is your follow up process?

I just did a discovery call with a client and I literally said to her before we got off the call, when do you want me to follow up with you?

Here's what I'm thinking.

If I don't hear from you by Friday, I'm going to reach out.

And I put that in my calendar.

Like, I don't leave it up to chance.

I don't leave it up to fate.

I don't leave it up to my memory to try to remember that I told her this because I'm going to have multiple, multiple conversations between now and Friday and I've got to remember that.

Right?

She's not the only lead in my pipeline.

And so of course I need things to, I need to create a way to make this so I remember and so I put a note into my calendar.

Follow up, right?

Find a way to create a follow up system.

Right?

Because most deals are probably being lost simply because you're not following up.

Right?

It's not that they weren't interested.

They were interested.

They were probably even getting ready to consider you and make a decision.

But then like life happens.

You both forgot they didn't know how to follow.

Reach back out to you.

I can't tell you how many times people say to me like, oh my God, I'm so happy you reached back out because I couldn't find your information somewhere.

We think that we are easy to like, get a hold of and we think people can find us.

But again, like, that's putting a lot on your prospect to remember.

Like, how do I find them?

How do I get a hold of them?

Again, is that standard business?

Like, yes, I do believe that.

Like, I do believe, like, if you're interested in something, you figure out a way to like, make sure you stay in touch with them.

But again, business, life, noise, all the things.

Okay, so that is first and foremost where I see that we talk about this all the time inside the Focus Visionary Accelerator pipeline is one of the things that we deal with on a regular basis that comes up in our group conversations and calls.

So I want you to realize, like, regardless of where you are, like, this is not something that, like, this is not just a revenue problem that like you solve once and it goes away.

Like again, as you evolve, your pipeline needs to evolve as your business grows.

Like, the way people move through your pipeline is going to grow.

So that is why this is such a core component to the Focus Visionary accelerator?

Because this is, this is the money.

This is where your money is, right?

Like, you know, everything I do comes back to revenue and profit.

That is where I stand firm in the ground.

Okay.

And I want to make sure that you are not like simply losing leads and cutting into your profit because you're like lacking a simple system like this.

So if you are feeling like you've got this revenue plateau in that 40 to 80k range, start there.

Okay, now let's talk about like 80 to 150.

Because once you get to that like 80 to 150 range, it's likely that like leads are coming in, right?

Like leads are coming in, your pipeline is working, but you're maxed out.

This is the problem I see all the time is like they get, you get maxed out on capacity, like your hours are full.

There's no more dollars in hours, right?

You can'.

Not that even, not that everybody trades dollars for hours, but even if you're working on a value base, like you're still going to get to capacity at some point because there's still oh, many, so many hours in a day.

Okay?

So if you've hit that ceiling where it's like there's literally no more time, I can't make any more money.

Like, you've got to look at your capacity or your pricing.

And what I mean by capacity is that like you're, you don't have any more time left, right?

Like you, every single moment that you have available to work is being spoken for.

That is capacity problem.

And one of the things we need to look at is where is that time going?

And I know when you're listening to this, you might think like, well, capacity being at capacity is, is great, right?

And, but what I find is that there are so many people at capacity doing things that are non revenue generating, right?

They are spending their time doing things that have absolutely no direct roi, whether it's short term or long term.

And so that is always the first place I look is like, like where are you actually spending your time?

Because if you have hours that you can free up, that is going to open up your capacity, then you're going to get past that revenue cap.

But if you're continuing to do things and stay committed to things that are keeping you stuck in like at full capacity.

I get it.

Like, we all have friends, we all want to be at all the events, we have all the things we want to say yes to everything, right?

But at some point You've got to look at, like, okay, I'm literally capped time for dollars.

Like, I cannot make any more money, right?

So then we've got to look at your capacity.

There's a little bit of business model that comes into here, but that usually hits at, like, a little bit beyond 150.

I'm going to talk about that next.

But first, I always look at, like, where are you spending your time?

That has no direct roi, right?

Like, just because you love to attend something or you love to show up at something, if you're hitting up against a revenue plateau and you're still, like, going to an event that you know is, like, literally never going to drive business to you, but it's like, but I love it.

They're my friends.

I like.

I'm sorry, but, like, from a business perspective, you've got to start cutting.

You have to start cutting.

You can't say yes to everything, especially if you're at this point in your revenue.

Like, keep it growing, right?

The other thing is your pricing, right?

Your pricing.

If you're at capacity, that means that you've got to raise your pricing.

And I know that not every.

The person that's like, raise your pricing.

Because that is not the answer to everything, but it is sometimes the answer when your revenue plateaued, right?

If your revenue plateaued, you're at capacity, there's literally nothing else you can cut out.

Then we do have to look at your pricing, okay?

We have to look at how many hours you have available, how much you're charging, how much has your expertise change?

What value are you bringing to the table now that maybe you weren't bringing to the table two years ago?

Because again, we grow, we evolve, we continue to add value to our clients, right?

Like, as with.

Even with fba, right?

Like, I had to raise the pricing because I added additional things.

Like, I've added additional calls to the calendar.

I've added additional experts that I'm paying to be there, right?

So again, like, there's so much more value.

Not only that, but as I grow and as I get better, the results come faster because I can.

Then I can spot things quicker, I can work through things faster, I can point things out better.

I can just see things clearer than I did two, three years ago.

Because I've grown, I've evolved, my business has expanded.

And so I know that I can bring results faster to People.

And so of course, the value I want to, I want that to be reflected in the pricing.

Okay.

And if you're at capacity and you still are wanting to grow, like the only, one of the only ways to increase revenue at that point is to raise your price, right?

Because you can't just take on 10 more clients.

You don't have the capacity for it.

It.

So we've got to look at how much capacity do you have and what does it really look like to fill that in a way that hits and gets to your next revenue goal?

Okay.

And that's what this really looks at is like, are you over committed?

Right?

Are you over committed?

And like, do you also have clients that you said yes to that maybe aren't a right fit?

Because in the moment you needed the cash, you wanted the cash.

I get all of that.

Like, do not let anybody sit here and tell you that we haven't all done it.

We've all said yes to the client at like, like whatever, a special rate or a lower rate when it's like, we needed the money, we wanted the cash, we did the thing.

But now is it causing like a little bit of resentment?

Like, is it causing it to where you're spending so much time with them and like, you can't take on any more clients because you've committed to this.

We've got to look at that.

You got to look through the lens of like facts over emotions.

This is business.

Friendship is friendship, right?

And you have to make a decision and then you can really look at, do I raise this price?

Is it time for us to take a break to open up space for a new client?

Right.

There's so many different ways, but it all a lot of times sits in that capacity and pricing.

That is where you're getting revenue plateaued in that 80-150k range.

And if you're past that, right, let's say you're in this again.

I'm giving revenue ranges.

I think this is.

It's very hard to define exact revenue ranges.

I'm giving a.

What I see most happen most often, right.

Based on the nine years that I've been doing this in the hundreds of clients that I've seen the back end of their business and looked at their numbers and everything else.

But, but in the 150 plus plateau, that's likely that business model.

That's what I mean by like, you've outgrown your business model.

Right?

You've got this solid business, you're making consistent money, but you're stuck again.

And like you either don't want to take on more one to one clients or it's not scalable, right?

And so you've got to look at like what does the actual, what needs to actually change in the entire business model, in the entire strategy, right?

If you're still doing everything yourself, which at this point you shouldn't be, but a lot of people are far.

And I get that a lot of people bootstrap it to death, right?

But if your offers are still one to one or highly customized done for you, where you're having to spend time on calls all the time, that's only going to get you so far, right?

You can't only scale that biz model to a certain degree.

And I'm not.

You can scale one to one.

You can scale one to one very quickly if you move it to asynchronous style coaching, right?

But if you're in this one to one business model where you're meeting with your clients every other week on Zoom, that business model is only going to take you so far.

So if you love doing one to one work, then we've got to switch and look at like, how can I still serve one to one but in a different capacity?

How can I change this business model where I'm still feeling fulfilled, my clients still getting the support that they need, but I'm actually freeing up some of my time so that I can scale it.

That is one way that you can do it, right?

You can hire out certain tasks.

Like if you're still getting bogged down by your social media or your email marketing or some of the tech stuff and you love doing it because it's like a good brain break for you, that's fine and you can continue doing it, but not if you want to get past this revenue plateau, right?

So you've got to look at like, where can I hire and do I need brains versus hands?

This is something I always talk about my year end program of like, whether or not you need brains or hands.

Like do you need somebody to come in and help you strategize and help you really look at and see like, where can we make changes?

What do I need to do?

Or do you need the hands, the people that can just get in there and take it off your plate?

Right?

That's something that you can look at when you're in this revenue plateau of like, okay, okay, if I want to get through this, do I need to bring in brains or hands if I'm going to hire anybody, what what type of help do I need?

Because I think a lot of times people just think that they need hands, but sometimes they're not ready to just hire done for you.

Like if you don't have the system set up, if you don't know how you're going to do this, if you don't have a strategy around it, like bringing in hands doesn't necessarily help the situation.

Okay?

And then the next thing I see is like your strategy is just completely outdated, right?

Like what is going to work to get you to $150,000 in revenue is likely not going to get you to $300,000, right?

You need a different strategy, you need a different thinking.

This is where, like I said, the entire business model a lot of times needs to shift a little bit.

So are you needing to do more one to many work?

Are you needing to raise your prices?

Are you needing to do more cohort based work?

You can do cohort based.

You, you can, you can run memberships at this point.

Again, I'm not always a huge membership fan, but again then you've got to really look at like what got me to 150, but how am I going to get to 300,000?

Because that's a big gap, right?

And again, depending on your pricing, depending on your capacity, depending on your pipeline, your audience, all those things, it's likely that what got you to 150 is never going to get you to 300,000.

And I had a client that kind of hit this, she hit like $200,000.

And like in her business model, she was doing a lot of the VIP day business model, which worked really well and she scaled it beautifully.

Like it was insane how fast she scaled it.

And she did wonderful.

But like she couldn't get past that point with that business model because again, the VIP business model requires done for you, it requires time on your calendar.

And yeah, she kept raising the price and that got so far, but eventually she priced herself out, right?

Like there's only so far you can raise your prices before you're not gonna, before you, you price yourself out of the market.

So raising prices is not only the only thing that's gonna get you outside of a revenue plateau, right?

So we had look at and completely revamp her strategy a little bit to maintain what she had, but also to create some more reoccurring revenue, right?

So if you've never had reoccurring revenue in your, in your business, that's what's going to help you to get past this point.

If you do have reoccurring revenue?

Do you need to add project based work?

Right.

There's so many different things that play into this.

And again, we've got to look at it through the lens of profit, profitability.

It's not just about getting to $300,000.

If getting to that, that 250, $300,000 range gets you there in revenue, but your expenses go up at the same time.

Like, that's not gaining you anything, you may as well stay at 150.

That's why I really tell everybody, like, look at the profit.

Because adding more revenue, if you can't add more revenue without decreasing expenses or maintaining your expense, you're literally just making the same amount of money.

But on paper it looks different, but at the end of the day you're bringing home the same amount.

And now that's complete.

That's not what we're trying to do here.

Right?

We're not just trying to break through a revenue plateau just to break through it, just to bring home the same amount of money.

The whole point in breaking through the plateau is to actually scale the business and make more money, bring more money home, make more profit.

It's all about increasing profitability at this point.

And that is done very differently than just increasing revenue.

Okay, so, and then the other thing that I do see is, is at this point is this does require a different level of leadership in your business.

Right?

Like this requires you truly to step into an own that role of CEO.

I talk about this all the time.

I think everybody should be owning the role of CEO regardless of what your revenue number is at.

Like, I think that every single business owner, if you're a business owner, like, at some point you need to put that CEO hat on.

Because again, CEOs just make decisions.

That's all that really requires.

I know that that term scares a lot of people, but at the end of the day, CEOs make decisions.

And that's what your business likely needs from you at this point is it needs decisions and it needs clear decisions.

It needs decisions based on facts.

It needs clear based on data.

Right?

Not emotional decisions.

Not, I think, I feel I, you know, whatever.

It's like, does this make sense?

Where is this going?

What does this look like?

And how are we going to do it?

Okay, okay.

So again, these are revenue ranges.

There's no way I could accurately predict and be like, every single person in the $40,000 to $80,000 range has a pipeline problem.

No.

Some people are incredible with that.

But this is pretty typical of what I see.

This is what we work on all the time inside of the Focus Visionary Accelerator.

It's why I created it.

I created this, the accelerator, so that you had a framework to grow at every single level.

So that when you hit these plateaus, you just go back to that framework that you have that create and revamp your structure because the structure is there.

We've talked about this so many times on the podcast, and I just can't reiterate, Reiterate it enough.

Every level of growth requires a new structure.

Like, it requires a new foundational structure.

And the Focus Visionary framework is that foundational structure that is going to grow with you at every level so that you can look at it and go, is this a pipeline problem?

Is this a pricing and capacity problem?

It's all built into that.

And you can just go back and look at it and re look at your strategy so that you can move through those revenue plateaus without feeling like you have to start over.

Because that is something I see happen all the freaking time is like somebody hits a revenue plateau and they freaking change everything.

And it's like, what in the actual F are you doing?

You don't need to change everything.

It's not an entire overhaul.

Like, you don't need to do that.

And then they burn their business to the ground because they like literally blew the whole freaking thing up.

And it could have just literally been a small change that will get you through that revenue plateau.

Revenue plateaus do not require these massive, massive overhauls.

Even when you're at that 150 plus range where your business model is kind of outgrown, it's still not like an entire revamp and starting from scratch, right?

It's building on what's already there.

What's already built.

All right.

That's what I want you to take away from this, is that, like, when you hit a revenue plateau, it's a sign that something is you've outgrown something or that there is a structural problem.

Right.

This is not a motivational problem.

I mean, again, it could be.

I can't sit here and say, like, every single person that has a revenue plateau is not dealing with some type of lack of motivation.

Like, I'm sure there is some people there, but from my perspective, from a strategy perspective, from a profit perspective, I want you to really think about, like, I would start in these three areas.

Is it your pipeline?

Is it your pricing, or is it your business model?

Sometimes I talk about sales too, right?

And we talked about that pricing pipeline, sales.

The sales is likely sitting in your 40-80k range as well, simply because you're probably not selling enough.

That's what I see.

I think sales comes into play at every range.

In the 40-80k range, it's likely that you're literally, like I just said, you're not selling enough.

In the 80 to 100k range, it's that you're selling, but you literally can't take them on, right?

And so you've got to sell differently.

You've either got to get people on a wait list, you've got to change up your offer a little bit, we've got to find a different type of way to sell, we've got to find a new offer product to sell because you're, you're currently capped out.

And then at the business model, when you're at that 150 range, again, you likely are have to sell to a different audience or shift the way you're selling in the sense of that you're likely going to sell from a more passive standpoint point in some ways.

So again, all of these things show up in every layer and you just gotta take the minute to pause and really ask yourself, like, what is actually happening here, right?

Is it that I'm revenue plateaued because I don't have enough leads, or is it that I actually have leads but they're just getting stuck?

Like I can't seem to get them moving, right?

Am I maxed out on my time?

Am I undercharging if I outgrown my strategy, Right?

Like just sit and ask yourself, like, where am I actually sitting with this?

Right?

So that's what I'm seeing.

Hopefully this was helpful to you.

If you're like, michelle, I'm plateaued, you're totally right.

You're speaking my language and I don't know how to fix it, right?

That's you got multiple choices, multiple choices.

And I know we're not supposed to give multiple choices.

I don't really give a shit.

You know this, right?

First and foremost, I'm always going to recommend the Focus Visionary Accelerator that is by far are the best program that is going to help you grow at every single level.

And it's going to give you that structural foundation that you need to grow at every single level.

However, if you're kind of like, I'm just in the stuck right now and I just need to like get through it, I know it's a pipeline problem, that's the only thing I want to work on.

That's where the revenue intervention comes into play because it's a 90 minute deep dive.

We work on one thing.

Okay?

So those are your two options.

If you're feeling like I definitely am stuck and I need to get through this revenue plateau, start thinking there.

All right.

And again, facts over emotion.

Look at the facts.

What is your business actually telling you?

Remember, the answers that you are looking for are likely hiding in the data you are not looking at.

Okay?

Go look at the data and see what it is telling you before you just start throwing all this spaghetti at the wall trying to fix something that is likely not broken.

All right.

I love you, I believe in you and I will talk to you soon.