Artwork for podcast The Ad Project
How to be Proactive vs Reactive this Q4 on Amazon
Episode 4610th November 2021 • The Ad Project • Ad Advance
00:00:00 00:22:24

Share Episode


When we look back at Q4 on Amazon over the last few years, there are a number of trends we see in regards to CPC, Traffic, Conversion Rate, ACoS and more.

Knowing what we know about Q4 and how things typically play out, how can we use this information to be proactive vs reactive with our strategy?

On this week's episode, Matt and Joe will tell you what they anticipate heading into the holiday season and how to take into account 2021 specific challenges, such as inventory, when building out and optimizing your campaigns.