We’ve all seen the way that technology has affected law practices throughout this pandemic, introducing everything from remote workplaces to video conference hearings.
How can you use online tools to maintain interpersonal connections and important relationships as the ways we interact with one another shift?
No matter your practice area or the size of your firm, this past year has made it clear that it’s time to rethink the way we connect with clients, colleagues, and employees.
In this episode, host Robert Ingalls talks with lawyer, author, speaker, and professional mentor Frank Ramos about the importance of keeping relationships front and center in both business and life.
Frank explains why these connections are more important now than ever. He shares how lawyers can harness the power of platforms like LinkedIn for networking and marketing, and he offers advice for building a habit that will never leave you at a loss for fresh content.
Even with the power of online tools to kickstart new connections, Frank says that ultimately the best relationships are built offline.
“Maybe you send more personal letters and emails or make more phone calls,” says Frank. “But you really have to rethink how you're going to stay in touch with people because you want to stay front of mind.”
Name: Frank Ramos
What he does: Frank is the Managing Partner of Clarke Silverglate in Miami, where he practices in commercial litigation, drug and medical device, products liability, and catastrophic personal injury. He has written and edited more than 20 books for lawyers and published more than 400 articles. Frank offers free training videos, resources, and coffee chats at MiamiMentor.com.
Company: Clarke Silverglate
Words of wisdom: “For people who are thinking long term about how they want to develop their practice, they have to perceive the world through the prism of technology, and how we interact with each other now.”
Lessons learned on running your law practice from a distance
Make a habit of mining your expertise — Meet the ever-present demand for fresh online content by digging into what you know best — your practice areas and client conversations.
Be intentional with your relationships — What’s the commonality between business networking, workplace wellness, and personal bonds? They help foster meaningful connections between people. Make the effort to maintain these relationships through one-on-one phone calls, texts, and social Zooms.
Rethink your practice with technology in the mix — The shift toward remote meetings and online marketing is going to stick around. The key to successful long-term development will be seeing your business through this fresh lens of technology.
[03:26] Beyond the hardware: Frank shares the commitments that eased his firm’s move to remote operations, as well as the real focus for maintaining remote teams — keeping your people connected on a personal level.
[06:16] Recalibrating relationships: Frank discusses the ways that marketing and networking have pivoted away from face-to-face meetings and toward online forms of staying in touch.
[09:12] Something to say: Frank and Robert dive into the ways to harness LinkedIn as a marketing engine and offer actionable advice for creating a content-posting habit that will build your business. Frank points to Texas-based family lawyer Hannah Hembree Bell and her robust video library as a great example of using common client questions to generate fresh content.
[15:19] Linking up on LinkedIn: Frank explains that while LinkedIn is a great place to create connections, it’s the relationships you take offline that ultimately flourish.
[17:19] Making the effort for mental health: Frank suggests that proactively maintaining your close relationships, along with eating well and exercising, is key to looking out for your mental health.
[20:23] Free advice: Frank offers his support as a virtual mentor via MiamiMentor.com, where lawyers can find tons of free resources and a form to connect with Frank one-on-one during a virtual coffee chat.
[21:59] Rethinking the post-pandemic law practice: Frank reflects on the enduring impact of COVID-19 and the new ways firms will have to view their businesses through the lens of technology.
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