If you’ve been putting out valuable content, showing up generously, and still not seeing the client conversions you want… you’re probably asking: Am I giving away too much for free?
I get this question all the time from coaches and consultants who are doing so much right—but still feeling like their content isn’t converting enough into paying clients.
After 12+ years and 400+ clients, I can confidently tell you: That's likely the wrong question.
In this episode, I’m introducing you to The Costco Sample Strategy — my approach to giving generously without leaking clients. You’ll learn how to connect your free content to your paid offers in a way that feels aligned, confident, and not at all gross.
This strategy will change how you think about free content (and Costco!) forever.
🎯 YOU'LL DISCOVER
- Why giving away value isn’t the core problem
- The 4 key practices of leveraging the Costco Sample Strategy
- How to talk about your offers in your marketing without being “salesy”
- Why alignment matters more than algorithms
- The exact method I use in this podcast to model what I teach
🙌 PUT THIS INTO ACTION
PRIVATE HELP
Ready to get clear on your offers and start confidently inviting clients to work with you?
👉 Set a free time to talk with me about about Package Your Process™ with the Expert: www.greateststorycreative.com/consult
This is my signature 1:1 service where we clarify your message, simplify your offers, and build foundational marketing tools on the spot—like a one-page website, brand identity, and more—to help you attract clients with confidence.
QUICK WORKSHOP
🎤 Want my help to turn your free talks into paying clients?
👉 Join my pop-up workshop soon: Clients From Speaking (Oct 28 + Replay): www.greateststorycreative.com/popup
You’ll learn how to build the bridge from free speaking to paid offers—without sounding salesy or upsetting event organizers.
🎧 DIVE INTO THESE RELATED EPISODES
- Episode 9 | Elevator Pitches That Get Clients: Clarify Your Message With My Brand CHIPS™ Formula (Brand CHIPS™)
- Episode 42 | Get Clients From Speaking: 5 Not-So-Obvious Ways to Turn Free Talks Into Paying Clients
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